The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
HOKUSAI_LINE
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client: Design association NPO Category: Collateral Design / Posters - Series
GULLIVER'S PAPER TRAVELS
Agency: NIPPON DESIGN CENTER / Tokyo
Client: Yamato Corporation Category: Collateral Design / Posters - Series
Sufi Rock
Agency: Ogilvy & Mather India / Gurgaon
Client: Pernod Ricard India Pvt. Ltd. Category: Collateral Design / Posters - Series
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client: Colgate-Palmolive Category: Collateral Design / Posters - Series
STAGES
Agency: Y&R Beijing / Beijing
Client: Penguin China-Ladybird Category: Collateral Design / Posters - Series
Proud Whopper
Agency: DAVID / Miami
Client: Burger King Category: Collateral Design / P.O.P. & In-Store - Single
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Collateral Design / P.O.P. & In-Store - Single
A Cut Above
Agency: Y&R Shanghai / Shanghai
Client: Zhang Xiao Quan Kitchen Knife Category: Collateral Design / P.O.P. & In-Store - Single
A rainbow for the Rainbow Nation
Agency: FCB South Africa (PTY) LTD / Johannesburg
Client: Coca-Cola South Africa Category: Experiences / Brand Installations
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Experiences / Brand Installations
Share A White Christmas
Agency: Ogilvy & Mather Singapore / Singapore
Client: The Coca-Cola Company Category: Experiences / Brand Installations
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation Category: Experiences / Brand Installations
CHRISTCHURCH REPAIRED WITH GOLD
Agency: Whybin\TBWA Sydney / Pyrmont
Client: Christchurch & Canterbury Tourism Category: Experiences / Brand Installations
COPYWRITER’S EYE
Agency: DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya
Client: COPYWRITERS CLUB NAGOYA Category: Publication Design / Book Cover Design
Plenty More
Agency: Here Design / London
Client: Ebury Press Category: Publication Design / Book Cover Design
BAnQ
Agency: Cossette / Montreal
Client: The Bibliothèque et Archives Nationales du Québec (BAnQ) Category: Public Service - Design / Collateral Design - Single or Series
Single Stroke Architecture
Agency: Dentsu Inc. / Nagoya
Client: Tokai Polytechnic College Category: Public Service - Design / Collateral Design - Single or Series
Tourists
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Pinacoteca do Estado de S. Paulo Category: Public Service - Design / Collateral Design - Single or Series
Rhino
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Design / Collateral Design - Single or Series
Dog Home
Agency: M&C Saatchi / Sydney
Client: Monikas Doggie Rescue Category: Public Service - Design / Collateral Design - Single or Series
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Public Service - Design / Collateral Design - Single or Series
Trees & Rain
Agency: Ogilvy & Mather India / Gurgaon
Client: WWF India Category: Public Service - Design / Collateral Design - Single or Series
Why Work for a Living?
Agency: WONGDOODY / Culver City
Client: Art Center College of Design Category: Public Service - Design / Collateral Design - Single or Series
Apple New Years Window - iPad
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / P.O.P. & In-Store - Series
Apple Watch Window
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / P.O.P. & In-Store - Series
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Collateral Design / P.O.P. & In-Store - Series
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral Design / P.O.P. & In-Store - Series
Stamps
Agency: Y&R / Dubai
Client: Audi Switzerland Category: Collateral Design / P.O.P. & In-Store - Series
Real Life Pac-Man
Agency: Energy BBDO / Chicago
Client: Bud Light Category: Experiences / Outdoor Spaces
Shell Make The Future
Agency: J Walter Thompson / London
Client: Royal Dutch Shell Category: Experiences / Outdoor Spaces
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Experiences / Outdoor Spaces
The enchanted woods of Foresta Lumina
Agency: Moment Factory / Montreal
Client: Parc de la Gorge de Coaticook Category: Experiences / Outdoor Spaces
The Beer Fridge - O Canada
Agency: Rethink / Toronto
Client: Molson Canadian Category: Experiences / Outdoor Spaces
The Little Market
Agency: TBWA\LONDON / London
Client: Lidl UK Category: Experiences / Outdoor Spaces
Fight The Gray
Agency: the community (la comunidad) / Miami
Client: Converse Category: Experiences / Outdoor Spaces
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights Category: Design Craft / Photography - Single or Series
Alzheimer's Gallery
Agency: Grupo Gallegos / Huntington Beach
Client: Alzheimer's Association, California Southland Chapter Category: Design Craft / Photography - Single or Series
The Söderberg Prize 2014 / Ann-Sofie Back
Agency: Happy F&B / Gothenburg
Client: The Röhsska Museum Category: Design Craft / Photography - Single or Series
Tokyo New Designer Fashion Grand Prix
Agency: Harajuku Sun-Ad / Tokyo
Client: Fashion Business Human Resources Development Executive Category: Design Craft / Photography - Single or Series
Rubbish Famzine. Till Death Do Us Part
Agency: Kinetic Singapore / Singapore
Client: HOLYCRAP.SG Category: Design Craft / Photography - Single or Series
Google Year in Search
Agency: R/GA London / London
Client: Google Category: Broadcast & Moving Image / Short Films & Videos
Seafolly X Panama
Agency: The Monkeys / Sydney
Client: Seafolly Category: Broadcast & Moving Image / Short Films & Videos
Humble Coffee Company logo
Agency: 3 Advertising / Albuquerque
Client: Humble Coffee Company Category: Brand Identity / Logo Design
Yuki Tsumugi YUKI-SAWAYA
Agency: 6D-K co.,Ltd / Tokyo
Client: Okujun co., Ltd Category: Brand Identity / Logo Design
Enso
Agency: good design company / Tokyo
Client: KUBARA HONKE Co.,Ltd. Category: Brand Identity / Logo Design
Cultivating Thought Author Series
Agency: Chipotle Mexican Grill / New York
Client: Chipotle Mexican Grill Category: Package Design / Single or Series
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Package Design / Single or Series
Eat Life Package
Agency: Dentsu Inc. / Tokyo
Client: Ajinomoto Category: Package Design / Single or Series
L'EAUNDRY Fragrance Laundry Detergent
Agency: KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs GmbH & Co. KG Category: Package Design / Single or Series
Award:
2015 Design Merit Award
Agency:
MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client:
Design association NPO
Title:
HOKUSAI_LINE
Category:
Collateral Design / Posters - Series
Annual ID:
150800A
Award:
2015 Design Merit Award
Agency:
NIPPON DESIGN CENTER / Tokyo
Client:
Yamato Corporation
Title:
GULLIVER'S PAPER TRAVELS
Category:
Collateral Design / Posters - Series
Annual ID:
150811A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Pernod Ricard India Pvt. Ltd.
Title:
Sufi Rock
Category:
Collateral Design / Posters - Series
Annual ID:
150852A
Award:
2015 Design Merit Award
Agency:
Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client:
Colgate-Palmolive
Title:
Turning Packaging into Education
Category:
Collateral Design / Posters - Series
Annual ID:
150992A
Award:
2015 Design Merit Award
Agency:
Y&R Beijing / Beijing
Client:
Penguin China-Ladybird
Title:
STAGES
Category:
Collateral Design / Posters - Series
Annual ID:
151225A
Award:
2015 Design Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Proud Whopper
Category:
Collateral Design / P.O.P. & In-Store - Single
Annual ID:
150256A
Award:
2015 Design Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Collateral Design / P.O.P. & In-Store - Single
Annual ID:
150294A
Award:
2015 Design Merit Award
Agency:
Y&R Shanghai / Shanghai
Client:
Zhang Xiao Quan Kitchen Knife
Title:
A Cut Above
Category:
Collateral Design / P.O.P. & In-Store - Single
Annual ID:
151236A
Award:
2015 Design Merit Award
Agency:
FCB South Africa (PTY) LTD / Johannesburg
Client:
Coca-Cola South Africa
Title:
A rainbow for the Rainbow Nation
Category:
Experiences / Brand Installations
Annual ID:
150428A
Award:
2015 Design Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Experiences / Brand Installations
Annual ID:
150729A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
The Coca-Cola Company
Title:
Share A White Christmas
Category:
Experiences / Brand Installations
Annual ID:
150867A
Award:
2015 Design Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Experiences / Brand Installations
Annual ID:
151078A
Award:
2015 Design Merit Award
Agency:
Whybin\TBWA Sydney / Pyrmont
Client:
Christchurch & Canterbury Tourism
Title:
CHRISTCHURCH REPAIRED WITH GOLD
Category:
Experiences / Brand Installations
Annual ID:
151169A
Award:
2015 Design Merit Award
Agency:
DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya
Client:
COPYWRITERS CLUB NAGOYA
Title:
COPYWRITER’S EYE
Category:
Publication Design / Book Cover Design
Annual ID:
150333A
Award:
2015 Design Merit Award
Agency:
Here Design / London
Client:
Ebury Press
Title:
Plenty More
Category:
Publication Design / Book Cover Design
Annual ID:
150522A
Award:
2015 Design Merit Award
Agency:
Cossette / Montreal
Client:
The Bibliothèque et Archives Nationales du Québec (BAnQ)
Title:
BAnQ
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150243A
Award:
2015 Design Merit Award
Agency:
Dentsu Inc. / Nagoya
Client:
Tokai Polytechnic College
Title:
Single Stroke Architecture
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150307A
Award:
2015 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Pinacoteca do Estado de S. Paulo
Title:
Tourists
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150409A
Award:
2015 Design Merit Award
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Rhino
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150615A
Award:
2015 Design Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Monikas Doggie Rescue
Title:
Dog Home
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150716A
Award:
2015 Design Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150727A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
WWF India
Title:
Trees & Rain
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150856A
Award:
2015 Design Merit Award
Agency:
WONGDOODY / Culver City
Client:
Art Center College of Design
Title:
Why Work for a Living?
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
151208A
Award:
2015 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple New Years Window - iPad
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
150076A
Award:
2015 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Watch Window
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
150077A
Award:
2015 Design Merit Award
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
150529A
Award:
2015 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
150767A
Award:
2015 Design Merit Award
Agency:
Y&R / Dubai
Client:
Audi Switzerland
Title:
Stamps
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
151220A
Award:
2015 Design Merit Award
Agency:
Energy BBDO / Chicago
Client:
Bud Light
Title:
Real Life Pac-Man
Category:
Experiences / Outdoor Spaces
Annual ID:
150393A
Award:
2015 Design Merit Award
Agency:
J Walter Thompson / London
Client:
Royal Dutch Shell
Title:
Shell Make The Future
Category:
Experiences / Outdoor Spaces
Annual ID:
150547A
Award:
2015 Design Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Experiences / Outdoor Spaces
Annual ID:
150728A
Award:
2015 Design Merit Award
Agency:
Moment Factory / Montreal
Client:
Parc de la Gorge de Coaticook
Title:
The enchanted woods of Foresta Lumina
Category:
Experiences / Outdoor Spaces
Annual ID:
150786A
Award:
2015 Design Merit Award
Agency:
Rethink / Toronto
Client:
Molson Canadian
Title:
The Beer Fridge - O Canada
Category:
Experiences / Outdoor Spaces
Annual ID:
150997A
Award:
2015 Design Merit Award
Agency:
TBWA\LONDON / London
Client:
Lidl UK
Title:
The Little Market
Category:
Experiences / Outdoor Spaces
Annual ID:
151082A
Award:
2015 Design Merit Award
Agency:
the community (la comunidad) / Miami
Client:
Converse
Title:
Fight The Gray
Category:
Experiences / Outdoor Spaces
Annual ID:
151105A
Award:
2015 Design Merit Award
Agency:
BBDO Pakistan / Lahore
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Design Craft / Photography - Single or Series
Annual ID:
150166A
Award:
2015 Design Merit Award
Agency:
Grupo Gallegos / Huntington Beach
Client:
Alzheimer's Association, California Southland Chapter
Title:
Alzheimer's Gallery
Category:
Design Craft / Photography - Single or Series
Annual ID:
150486A
Award:
2015 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
The Röhsska Museum
Title:
The Söderberg Prize 2014 / Ann-Sofie Back
Category:
Design Craft / Photography - Single or Series
Annual ID:
150501A
Award:
2015 Design Merit Award
Agency:
Harajuku Sun-Ad / Tokyo
Client:
Fashion Business Human Resources Development Executive
Title:
Tokyo New Designer Fashion Grand Prix
Category:
Design Craft / Photography - Single or Series
Annual ID:
150502A
Award:
2015 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine. Till Death Do Us Part
Category:
Design Craft / Photography - Single or Series
Annual ID:
150587A
Award:
2015 Design Merit Award
Agency:
R/GA London / London
Client:
Google
Title:
Google Year in Search
Category:
Broadcast & Moving Image / Short Films & Videos
Annual ID:
150976A
Award:
2015 Design Merit Award
Agency:
The Monkeys / Sydney
Client:
Seafolly
Title:
Seafolly X Panama
Category:
Broadcast & Moving Image / Short Films & Videos
Annual ID:
151144A
Award:
2015 Design Merit Award
Agency:
3 Advertising / Albuquerque
Client:
Humble Coffee Company
Title:
Humble Coffee Company logo
Category:
Brand Identity / Logo Design
Annual ID:
150003A
Award:
2015 Design Merit Award
Agency:
6D-K co.,Ltd / Tokyo
Client:
Okujun co., Ltd
Title:
Yuki Tsumugi YUKI-SAWAYA
Category:
Brand Identity / Logo Design
Annual ID:
150010A
Award:
2015 Design Merit Award
Agency:
good design company / Tokyo
Client:
KUBARA HONKE Co.,Ltd.
Title:
Enso
Category:
Brand Identity / Logo Design
Annual ID:
150460A
Award:
2015 Design Merit Award
Agency:
Rethink / Toronto
Client:
Rethink
Title:
King Pong
Category:
Brand Identity / Logo Design
Annual ID:
150999A
Award:
2015 Design Merit Award
Agency:
Chipotle Mexican Grill / New York
Client:
Chipotle Mexican Grill
Title:
Cultivating Thought Author Series
Category:
Package Design / Single or Series
Annual ID:
150223A
Award:
2015 Design Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Package Design / Single or Series
Annual ID:
150296A
Award:
2015 Design Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Ajinomoto
Title:
Eat Life Package
Category:
Package Design / Single or Series
Annual ID:
150318A
Award:
2015 Design Merit Award
Agency:
KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs GmbH & Co. KG
Title:
L'EAUNDRY Fragrance Laundry Detergent
Category:
Package Design / Single or Series
Annual ID:
150593A