The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Rain For Sale
Agency: Ogilvy & Mather / Bogota + Geometry Global / Bogotá
Client: The Coca-Cola Company Category: Package Design / Single or Series
Gauze of Menpu Masda
Agency: Peace Graphics / Nagoya
Client: MARUJU Co. Ltd. Category: Package Design / Single or Series
Xinlin Teahouse - 1793 Chaoshan Old Port Gongfu Tea
Agency: Xinlin Teahouse / Shantou
Client: Xinlin Teahouse Category: Package Design / Single or Series
MOSHIMO BOOK CALENDAR
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Package Design / Single or Series
Corporate Design halbacht
Agency: jaeger & jaeger / Ueberlingen
Client: Knoblauch halbacht GmbH Category: Brand Identity / Series
LOFT & Fab Award 2014
Agency: Junya Maejima / Tokyo + Morphing, inc. / Tokyo
Client: THE LOFT CO., LTD. Category: Brand Identity / Series
House-Maison
Agency: Leo Burnett, Toronto / Toronto
Client: House-Maison Category: Brand Identity / Series
Item - Brand Identity
Agency: lg2boutique / Montreal + LG2 / Montreal
Client: Item Category: Brand Identity / Series
Dandelyan Identity
Agency: Magpie Studio / LONDON
Client: Morgans Hotel Group - Mondrian London Category: Brand Identity / Series
GULLIVER'S PAPER TRAVELS
Agency: NIPPON DESIGN CENTER / Tokyo
Client: Yamato Corporation Category: Brand Identity / Series
Art of a Woman
Agency: One Twenty Three West / Vancouver
Client: Diane's Lingerie Category: Brand Identity / Series
ISSEY MIYAKE INC. “MESSAGE”
Agency: TYMOTE Inc. / Tokyo + buffer Renaiss / Tokyo + AMPlifier / Tokyo
Client: ISSEY MIYAKE INC. Category: Brand Identity / Series
MICA Graduate Programs
Agency: Design Army / Washington
Client: MICA Category: Public Service - Design / Publication Design
A Compendium on Race
Agency: SYPartners / New York
Client: SYPartners Category: Public Service - Design / Publication Design
Bynd Artisan Brochure
Agency: &Larry / Singapore
Client: Bynd Artisan Category: Collateral Design / Booklets & Brochures
Smith Oyster Bar
Agency: Leo Burnett, Toronto / Toronto
Client: Smith Restaurant + Bar Category: Collateral Design / Booklets & Brochures
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Product Design / Single or Series
LSTea - A trip in the cup
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon Category: Product Design / Single or Series
The Weddinglope
Agency: Kolle Rebbe / Hamburg + KOREFE / Hamburg
Client: Rosenthal GmbH Category: Product Design / Single or Series
L'EAUNDRY Fragrance Laundry Detergent
Agency: KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs GmbH & Co. KG Category: Product Design / Single or Series
Astrobrights Fly High Red Packets
Agency: BLOW / Hong Kong
Client: Polytrade Paper Corporation Limited Category: Design Craft / Printing & Paper Craft - Single or Series
Back to Nature
Agency: Colenso BBDO / Auckland
Client: Fonterra Category: Design Craft / Printing & Paper Craft - Single or Series
creative catch
Agency: cosmos / Tokyo + Takezasado / Kyoto
Client: Takezasado Category: Design Craft / Printing & Paper Craft - Single or Series
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Design Craft / Printing & Paper Craft - Single or Series
good morning original calendar: Botanical Life
Agency: good morning inc. / Tokyo
Client: good morning inc. Category: Design Craft / Printing & Paper Craft - Single or Series
The Barbecue Bible
Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo
Client: Tramontina Category: Design Craft / Printing & Paper Craft - Single or Series
LSTea - A trip in the cup
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon Category: Design Craft / Printing & Paper Craft - Single or Series
Sufi Rock
Agency: Ogilvy & Mather India / Gurgaon
Client: Pernod Ricard India Pvt. Ltd. Category: Design Craft / Printing & Paper Craft - Single or Series
TCC AWARDS 2014
Agency: Sakura Inc. / Tokyo + HAKUHODO Inc. / Tokyo
Client: Tokyo Copywriters Club Category: Design Craft / Printing & Paper Craft - Single or Series
Palette Notebook
Agency: SIX inc. / Minato-ku
Client: SIX inc. Category: Design Craft / Printing & Paper Craft - Single or Series
Palette poster
Agency: SIX inc. / Minato-ku
Client: SIX inc. Category: Design Craft / Printing & Paper Craft - Single or Series
Emotions concerning the Solar Terms
Agency: T-Change Design Studio / Nanjing
Client: Day Day Up Design Consultants Co.,Ltd Category: Design Craft / Printing & Paper Craft - Single or Series
ENERGETICON
Agency: ATELIER BRÜCKNER / Stuttgart
Client: ENERGETICON gGmbH Category: Experiences / Indoor Spaces
REVIVING LEGENDS
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Experiences / Indoor Spaces
The Eyes of a Child
Agency: LEO BURNETT FRANCE / Saint-Denis
Client: Noemi Category: Experiences / Indoor Spaces
Words Can Be Weapons
Agency: Ogilvy Beijing / Beijing
Client: Center for Psychological Research, Shenyang Category: Experiences / Indoor Spaces
Predator Instinct: The Game
Agency: TBWA\LONDON / London
Client: adidas Category: Experiences / Indoor Spaces
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Design for the Greater Good / For-Profit Initiated
The Worlds First Mosquito Repellent Newspaper
Agency: Leo Burnett Solutions Inc / Colombo
Client: Ceylon Newspapers (Pvt) Ltd Category: Design for the Greater Good / For-Profit Initiated
Dons Voice
Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
Google Made with Code
Agency: Red & Co. / Portland
Client: Google Category: Design for the Greater Good / For-Profit Initiated
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / The Rocks
Client: OPSM Category: Design for the Greater Good / For-Profit Initiated
Polarica Delicatessen
Agency: Happy F&B / Gothenburg
Client: Polarica Category: Package Design / Product Line
Visa Saree
Agency: BBDO India / Mumbai
Client: Visa India Category: Design Craft / Typography - Single or Series
Soundlab Posters
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Design Craft / Typography - Single or Series
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather / Bogota + Geometry Global / Bogotá
Client:
The Coca-Cola Company
Title:
Rain For Sale
Category:
Package Design / Single or Series
Annual ID:
150839A
Award:
2015 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
MARUJU Co. Ltd.
Title:
Gauze of Menpu Masda
Category:
Package Design / Single or Series
Annual ID:
150921A
Award:
2015 Design Merit Award
Agency:
Xinlin Teahouse / Shantou
Client:
Xinlin Teahouse
Title:
Xinlin Teahouse - 1793 Chaoshan Old Port Gongfu Tea
Category:
Package Design / Single or Series
Annual ID:
151219A
Award:
2015 Design Merit Award
Agency:
YOMIKO Advertising Inc. / Tokyo
Client:
YOMIKO Advertising Inc.
Title:
MOSHIMO BOOK CALENDAR
Category:
Package Design / Single or Series
Annual ID:
151239A
Award:
2015 Design Merit Award
Agency:
EIGHT BRANDING DESIGN / Tokyo
Client:
Nakai Sangyo
Title:
KITOTE
Category:
Brand Identity / Series
Annual ID:
150388A
Award:
2015 Design Merit Award
Agency:
jaeger & jaeger / Ueberlingen
Client:
Knoblauch halbacht GmbH
Title:
Corporate Design halbacht
Category:
Brand Identity / Series
Annual ID:
150562A
Award:
2015 Design Merit Award
Agency:
Junya Maejima / Tokyo + Morphing, inc. / Tokyo
Client:
THE LOFT CO., LTD.
Title:
LOFT & Fab Award 2014
Category:
Brand Identity / Series
Annual ID:
150573A
Award:
2015 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
House-Maison
Title:
House-Maison
Category:
Brand Identity / Series
Annual ID:
150685A
Award:
2015 Design Merit Award
Agency:
lg2boutique / Montreal + LG2 / Montreal
Client:
Item
Title:
Item - Brand Identity
Category:
Brand Identity / Series
Annual ID:
150699A
Award:
2015 Design Merit Award
Agency:
Magpie Studio / LONDON
Client:
Morgans Hotel Group - Mondrian London
Title:
Dandelyan Identity
Category:
Brand Identity / Series
Annual ID:
150735A
Award:
2015 Design Merit Award
Agency:
NIPPON DESIGN CENTER / Tokyo
Client:
Yamato Corporation
Title:
GULLIVER'S PAPER TRAVELS
Category:
Brand Identity / Series
Annual ID:
150812A
Award:
2015 Design Merit Award
Agency:
One Twenty Three West / Vancouver
Client:
Diane's Lingerie
Title:
Art of a Woman
Category:
Brand Identity / Series
Annual ID:
150918A
Award:
2015 Design Merit Award
Agency:
SID LEE / Montréal
Client:
ADC
Title:
ADC Re-Branding
Category:
Brand Identity / Series
Annual ID:
151042A
Award:
2015 Design Merit Award
Agency:
TYMOTE Inc. / Tokyo + buffer Renaiss / Tokyo + AMPlifier / Tokyo
Client:
ISSEY MIYAKE INC.
Title:
ISSEY MIYAKE INC. “MESSAGE”
Category:
Brand Identity / Series
Annual ID:
151155A
Award:
2015 Design Merit Award
Agency:
Design Army / Washington
Client:
MICA
Title:
MICA Graduate Programs
Category:
Public Service - Design / Publication Design
Annual ID:
150335A
Award:
2015 Design Merit Award
Agency:
SYPartners / New York
Client:
SYPartners
Title:
A Compendium on Race
Category:
Public Service - Design / Publication Design
Annual ID:
151066A
Award:
2015 Design Merit Award
Agency:
&Larry / Singapore
Client:
Bynd Artisan
Title:
Bynd Artisan Brochure
Category:
Collateral Design / Booklets & Brochures
Annual ID:
150001A
Award:
2015 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Smith Restaurant + Bar
Title:
Smith Oyster Bar
Category:
Collateral Design / Booklets & Brochures
Annual ID:
150687A
Award:
2015 Design Merit Award
Agency:
Droga5 / New York
Client:
Chobani
Title:
Chobani Spoon
Category:
Product Design / Single or Series
Annual ID:
150370A
Award:
2015 Design Merit Award
Agency:
Geometry Global Germany / Frankfurt
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Product Design / Single or Series
Annual ID:
150452A
Award:
2015 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Haelssen & Lyon
Title:
LSTea - A trip in the cup
Category:
Product Design / Single or Series
Annual ID:
150591A
Award:
2015 Design Merit Award
Agency:
Kolle Rebbe / Hamburg + KOREFE / Hamburg
Client:
Rosenthal GmbH
Title:
The Weddinglope
Category:
Product Design / Single or Series
Annual ID:
150592A
Award:
2015 Design Merit Award
Agency:
KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs GmbH & Co. KG
Title:
L'EAUNDRY Fragrance Laundry Detergent
Category:
Product Design / Single or Series
Annual ID:
150594A
Award:
2015 Design Merit Award
Agency:
BLOW / Hong Kong
Client:
Polytrade Paper Corporation Limited
Title:
Astrobrights Fly High Red Packets
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150202A
Award:
2015 Design Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Fonterra
Title:
Back to Nature
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150239A
Award:
2015 Design Merit Award
Agency:
cosmos / Tokyo + Takezasado / Kyoto
Client:
Takezasado
Title:
creative catch
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150242A
Award:
2015 Design Merit Award
Agency:
Geometry Global Germany / Frankfurt
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150451A
Award:
2015 Design Merit Award
Agency:
good morning inc. / Tokyo
Client:
good morning inc.
Title:
good morning original calendar: Botanical Life
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150461A
Award:
2015 Design Merit Award
Agency:
JWT (J. Walter Thompson), Sao Paulo / Sao Paulo
Client:
Tramontina
Title:
The Barbecue Bible
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150577A
Award:
2015 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Haelssen & Lyon
Title:
LSTea - A trip in the cup
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150590A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Pernod Ricard India Pvt. Ltd.
Title:
Sufi Rock
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150854A
Award:
2015 Design Merit Award
Agency:
Sakura Inc. / Tokyo + HAKUHODO Inc. / Tokyo
Client:
Tokyo Copywriters Club
Title:
TCC AWARDS 2014
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
151023A
Award:
2015 Design Merit Award
Agency:
SIX inc. / Minato-ku
Client:
SIX inc.
Title:
Palette Notebook
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
151049A
Award:
2015 Design Merit Award
Agency:
SIX inc. / Minato-ku
Client:
SIX inc.
Title:
Palette poster
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
151050A
Award:
2015 Design Merit Award
Agency:
T-Change Design Studio / Nanjing
Client:
Day Day Up Design Consultants Co.,Ltd
Title:
Emotions concerning the Solar Terms
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
151068A
Award:
2015 Design Merit Award
Agency:
ATELIER BRÜCKNER / Stuttgart
Client:
ENERGETICON gGmbH
Title:
ENERGETICON
Category:
Experiences / Indoor Spaces
Annual ID:
150081A
Award:
2015 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
JAPAN SPORT COUNCIL
Title:
REVIVING LEGENDS
Category:
Experiences / Indoor Spaces
Annual ID:
150324A
Award:
2015 Design Merit Award
Agency:
LEO BURNETT FRANCE / Saint-Denis
Client:
Noemi
Title:
The Eyes of a Child
Category:
Experiences / Indoor Spaces
Annual ID:
150633A
Award:
2015 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Center for Psychological Research, Shenyang
Title:
Words Can Be Weapons
Category:
Experiences / Indoor Spaces
Annual ID:
150879A
Award:
2015 Design Merit Award
Agency:
R/GA / New York
Client:
Equinox
Title:
The Pursuit
Category:
Experiences / Indoor Spaces
Annual ID:
150964A
Award:
2015 Design Merit Award
Agency:
TBWA\LONDON / London
Client:
adidas
Title:
Predator Instinct: The Game
Category:
Experiences / Indoor Spaces
Annual ID:
151080A
Award:
2015 Design Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150297A
Award:
2015 Design Merit Award
Agency:
Leo Burnett Solutions Inc / Colombo
Client:
Ceylon Newspapers (Pvt) Ltd
Title:
The Worlds First Mosquito Repellent Newspaper
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150651A
Award:
2015 Design Merit Award
Agency:
Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client:
Not Impossible Labs
Title:
Dons Voice
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150817A
Award:
2015 Design Merit Award
Agency:
Red & Co. / Portland
Client:
Google
Title:
Google Made with Code
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150988A
Award:
2015 Design Merit Award
Agency:
Saatchi & Saatchi Sydney / The Rocks
Client:
OPSM
Title:
Penny The Pirate
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
151021A
Award:
2015 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Polarica
Title:
Polarica Delicatessen
Category:
Package Design / Product Line
Annual ID:
150500A
Award:
2015 Design Merit Award
Agency:
Here Design / London
Client:
Arabica
Title:
Arabica
Category:
Package Design / Product Line
Annual ID:
150521A
Award:
2015 Design Merit Award
Agency:
BBDO India / Mumbai
Client:
Visa India
Title:
Visa Saree
Category:
Design Craft / Typography - Single or Series
Annual ID:
150117A
Award:
2015 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
Soundlab Posters
Category:
Design Craft / Typography - Single or Series
Annual ID:
150408A