The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
#UNLEARN
Agency: Grid Worldwide Branding and Design / Johannesburg
Client: ANTI-EST. Category: Design Craft / Typography - Single or Series
Kings and Queens of the Court
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Design Craft / Typography - Single or Series
Language Maze
Agency: Ogilvy & Mather Private Limited / Kolkata + Ogilvy & Mather Private Limited / Mumbai
Client: Ramakrishna Mission School of Languages Category: Design Craft / Typography - Single or Series
BAnQ
Agency: Cossette / Montreal
Client: The Bibliothèque et Archives Nationales du Québec (BAnQ) Category: Public Service - Design / Brand Identity - Series
Tusk Conservation Awards
Agency: The Partners / London
Client: Tusk Conservation Awards Category: Public Service - Design / Brand Identity - Series
Original
Agency: Andrew Vucko / Toronto + CypherAudio / Toronto
Client: Vucko Category: Broadcast & Moving Image / Animation
Trip
Agency: Art&Graft / London + Virgin Atlantic Airways / London
Client: Virgin Atlantic Airways Category: Broadcast & Moving Image / Animation
I Saw Your Willy
Agency: Leo Burnett London / London
Client: NSPCC Category: Broadcast & Moving Image / Animation
Lucy & The Boy
Agency: Leo Burnett London / London
Client: NSPCC Category: Broadcast & Moving Image / Animation
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Broadcast & Moving Image / Animation
Pens
Agency: TBWA\PARIS / Boulogne Billancourt + \ELSE / Boulogne Billancourt + Troublemakers TV / Paris
Client: Amnesty International Category: Broadcast & Moving Image / Animation
Wish You Were Here?
Agency: Vetor Zero - Lobo / Sao Paulo
Client: D&AD Category: Broadcast & Moving Image / Animation
Brincante
Agency: Vetor Zero - Lobo / Sao Paulo
Client: Gabriel Nóbrega Category: Broadcast & Moving Image / Animation
Sea Otters
Agency: WONGDOODY / Seattle
Client: Woodland Park Zoo Category: Broadcast & Moving Image / Animation
Long Live New York
Agency: Young & Rubicam / New York
Client: New York Organ Donor Category: Broadcast & Moving Image / Animation
smart POP UP Billboards
Agency: BBDO Group Germany GmbH / Duesseldorf
Client: Mercedes-Benz Cars Vertrieb Deutschland Category: Collateral Design / Outdoor - Series
Sufi Rock
Agency: Ogilvy & Mather India / Gurgaon
Client: Pernod Ricard India Pvt. Ltd. Category: Collateral Design / Outdoor - Series
Man Seeking Woman Main Title
Agency: Digital Kitchen / Chicago
Client: FXX Category: Broadcast & Moving Image / Title Sequences
We Are The Giant: Titles & Graphics
Agency: Passion Pictures / Los Angeles + Motto Pictures / Los Angeles + Prettybird / Los Angeles
Client: We Are The Giant Category: Broadcast & Moving Image / Title Sequences
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Brand Identity / Single Element
No. 6 Cider Promotional Materials
Agency: Creature / Seattle
Client: No. 6 Cider Category: Collateral Design / Promotional Items - Single or Series
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Promotional Items - Single or Series
Soundlab Box
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Collateral Design / Promotional Items - Single or Series
Landscapes
Agency: FCB / Chicago
Client: Valspar Category: Collateral Design / Promotional Items - Single or Series
Tire Kimono
Agency: McCann Worldgroup Japan / McCann Erickson Japan / Tokyo
Client: Toyo Tire & Rubber Co., Ltd. Category: Collateral Design / Promotional Items - Single or Series
Cannot leave books behind Graphics Design Exhibition in Chengdu
Agency: qing zhao / Nanjing
Client: Hanqingtang Deisgn Category: Collateral Design / Promotional Items - Single or Series
Sun Hung Kai Properties ' Instant Newspaper Recycler'
Agency: Saatchi & Saatchi Services (HK) Limited / Hong Kong
Client: Sun Hung Kai Properties Category: Collateral Design / Promotional Items - Single or Series
Blowing in The Wind
Agency: Akestam Holst / Stockholm
Client: Apotek Hjartat Category: Collateral Design / Outdoor - Single
Sufi Rock - Lighter
Agency: Ogilvy & Mather India / Gurgaon
Client: Pernod Ricard India Pvt. Ltd. Category: Collateral Design / Outdoor - Single
DEEP VEILS
Agency: H55 / SINGAPORE
Client: ERIK L'HEUREUX Category: Publication Design / Book Layout Design
Little Books of Big Consequences
Agency: Y&R / Dubai
Client: Global Export Co. Category: Publication Design / Book Layout Design
Induction Box
Agency: Ogilvy & Mather Cape Town / Cape Town + Ogilvy PR / Cape Town + RedWorks / Cape Town
Client: Ogilvy & Mather Cape Town Category: Self-Promotion / Single or Series
MOSHIMO BOOK CALENDAR
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Self-Promotion / Single or Series
No Child Brides
Agency: Havas Worldwide India Pvt. Ltd. / Gurgaon
Client: Child Survival India Category: Design for the Greater Good / Government / Non-Profit Initiated
Words Can Be Weapons
Agency: Ogilvy Beijing / Beijing
Client: Center for Psychological Research, Shenyang Category: Design for the Greater Good / Government / Non-Profit Initiated
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels Category: Design for the Greater Good / Government / Non-Profit Initiated
Tanoshii Hansen (Cheerfully Anti-War)
Agency: Aroe / Tokyo
Client: Roji To Hito Category: Collateral Design / Posters - Single
creative catch
Agency: cosmos / Tokyo + Takezasado / Kyoto
Client: Takezasado Category: Collateral Design / Posters - Single
JUNIOR SWIMMING CHAMPIONSHIPS 2
Agency: DENTSU INC. / Tokyo
Client: TOKIO MARINE NICHIDO Category: Collateral Design / Posters - Single
Magritte
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Collateral Design / Posters - Single
Van Gogh
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Collateral Design / Posters - Single
Hushabye
Agency: Ogilvy and Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Notman House
Agency: SID LEE / Montréal
Client: OSMO Foundation Category: Collateral Design / Wayfinding
Sounds of Colour
Agency: Leo Burnett, Hong Kong / Hong Kong
Client: Orbis Category: Public Service - Design / Promotional Items - Single or Series
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai
Client: HAIER Category: Public Service - Design / Promotional Items - Single or Series
Award:
2015 Design Merit Award
Agency:
Grid Worldwide Branding and Design / Johannesburg
Client:
ANTI-EST.
Title:
#UNLEARN
Category:
Design Craft / Typography - Single or Series
Annual ID:
150481A
Award:
2015 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Kings and Queens of the Court
Category:
Design Craft / Typography - Single or Series
Annual ID:
150680A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather Private Limited / Kolkata + Ogilvy & Mather Private Limited / Mumbai
Client:
Ramakrishna Mission School of Languages
Title:
Language Maze
Category:
Design Craft / Typography - Single or Series
Annual ID:
150865A
Award:
2015 Design Merit Award
Agency:
Cossette / Montreal
Client:
The Bibliothèque et Archives Nationales du Québec (BAnQ)
Title:
BAnQ
Category:
Public Service - Design / Brand Identity - Series
Annual ID:
150244A
Award:
2015 Design Merit Award
Agency:
The Partners / London
Client:
Tusk Conservation Awards
Title:
Tusk Conservation Awards
Category:
Public Service - Design / Brand Identity - Series
Annual ID:
151147A
Award:
2015 Design Merit Award
Agency:
Andrew Vucko / Toronto + CypherAudio / Toronto
Client:
Vucko
Title:
Original
Category:
Broadcast & Moving Image / Animation
Annual ID:
150070A
Award:
2015 Design Merit Award
Agency:
Art&Graft / London + Virgin Atlantic Airways / London
Client:
Virgin Atlantic Airways
Title:
Trip
Category:
Broadcast & Moving Image / Animation
Annual ID:
150080A
Award:
2015 Design Merit Award
Agency:
Leo Burnett London / London
Client:
NSPCC
Title:
I Saw Your Willy
Category:
Broadcast & Moving Image / Animation
Annual ID:
150642A
Award:
2015 Design Merit Award
Agency:
Leo Burnett London / London
Client:
NSPCC
Title:
Lucy & The Boy
Category:
Broadcast & Moving Image / Animation
Annual ID:
150643A
Award:
2015 Design Merit Award
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
US Open Sessions
Category:
Broadcast & Moving Image / Animation
Annual ID:
150898A
Award:
2015 Design Merit Award
Agency:
TBWA\PARIS / Boulogne Billancourt + \ELSE / Boulogne Billancourt + Troublemakers TV / Paris
Client:
Amnesty International
Title:
Pens
Category:
Broadcast & Moving Image / Animation
Annual ID:
151087A
Award:
2015 Design Merit Award
Agency:
Vetor Zero - Lobo / Sao Paulo
Client:
D&AD
Title:
Wish You Were Here?
Category:
Broadcast & Moving Image / Animation
Annual ID:
151157A
Award:
2015 Design Merit Award
Agency:
Vetor Zero - Lobo / Sao Paulo
Client:
Gabriel Nóbrega
Title:
Brincante
Category:
Broadcast & Moving Image / Animation
Annual ID:
151158A
Award:
2015 Design Merit Award
Agency:
WONGDOODY / Seattle
Client:
Woodland Park Zoo
Title:
Sea Otters
Category:
Broadcast & Moving Image / Animation
Annual ID:
151209A
Award:
2015 Design Merit Award
Agency:
Young & Rubicam / New York
Client:
New York Organ Donor
Title:
Long Live New York
Category:
Broadcast & Moving Image / Animation
Annual ID:
151240A
Award:
2015 Design Merit Award
Agency:
BBDO Group Germany GmbH / Duesseldorf
Client:
Mercedes-Benz Cars Vertrieb Deutschland
Title:
smart POP UP Billboards
Category:
Collateral Design / Outdoor - Series
Annual ID:
150114A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Pernod Ricard India Pvt. Ltd.
Title:
Sufi Rock
Category:
Collateral Design / Outdoor - Series
Annual ID:
150853A
Award:
2015 Design Merit Award
Agency:
Digital Kitchen / Chicago
Client:
FXX
Title:
Man Seeking Woman Main Title
Category:
Broadcast & Moving Image / Title Sequences
Annual ID:
150343A
Award:
2015 Design Merit Award
Agency:
Passion Pictures / Los Angeles + Motto Pictures / Los Angeles + Prettybird / Los Angeles
Client:
We Are The Giant
Title:
We Are The Giant: Titles & Graphics
Category:
Broadcast & Moving Image / Title Sequences
Annual ID:
150920A
Award:
2015 Design Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Brand Identity / Single Element
Annual ID:
150295A
Award:
2015 Design Merit Award
Agency:
Creature / Seattle
Client:
No. 6 Cider
Title:
No. 6 Cider Promotional Materials
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150252A
Award:
2015 Design Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150319A
Award:
2015 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
Soundlab Box
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150406A
Award:
2015 Design Merit Award
Agency:
FCB / Chicago
Client:
Valspar
Title:
Landscapes
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150425A
Award:
2015 Design Merit Award
Agency:
McCann Worldgroup Japan / McCann Erickson Japan / Tokyo
Client:
Toyo Tire & Rubber Co., Ltd.
Title:
Tire Kimono
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150771A
Award:
2015 Design Merit Award
Agency:
qing zhao / Nanjing
Client:
Hanqingtang Deisgn
Title:
Cannot leave books behind Graphics Design Exhibition in Chengdu
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
150947A
Award:
2015 Design Merit Award
Agency:
Saatchi & Saatchi Services (HK) Limited / Hong Kong
Client:
Sun Hung Kai Properties
Title:
Sun Hung Kai Properties ' Instant Newspaper Recycler'
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
151012A
Award:
2015 Design Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Apotek Hjartat
Title:
Blowing in The Wind
Category:
Collateral Design / Outdoor - Single
Annual ID:
150039A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Pernod Ricard India Pvt. Ltd.
Title:
Sufi Rock - Lighter
Category:
Collateral Design / Outdoor - Single
Annual ID:
150855A
Award:
2015 Design Merit Award
Agency:
H55 / SINGAPORE
Client:
ERIK L'HEUREUX
Title:
DEEP VEILS
Category:
Publication Design / Book Layout Design
Annual ID:
150489A
Award:
2015 Design Merit Award
Agency:
Y&R / Dubai
Client:
Global Export Co.
Title:
Little Books of Big Consequences
Category:
Publication Design / Book Layout Design
Annual ID:
151221A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town + Ogilvy PR / Cape Town + RedWorks / Cape Town
Client:
Ogilvy & Mather Cape Town
Title:
Induction Box
Category:
Self-Promotion / Single or Series
Annual ID:
150847A
Award:
2015 Design Merit Award
Agency:
YOMIKO Advertising Inc. / Tokyo
Client:
YOMIKO Advertising Inc.
Title:
MOSHIMO BOOK CALENDAR
Category:
Self-Promotion / Single or Series
Annual ID:
151238A
Award:
2015 Design Merit Award
Agency:
Havas Worldwide India Pvt. Ltd. / Gurgaon
Client:
Child Survival India
Title:
No Child Brides
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Annual ID:
150507A
Award:
2015 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Center for Psychological Research, Shenyang
Title:
Words Can Be Weapons
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Annual ID:
150880A
Award:
2015 Design Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Annual ID:
151113A
Award:
2015 Design Merit Award
Agency:
Aroe / Tokyo
Client:
Roji To Hito
Title:
Tanoshii Hansen (Cheerfully Anti-War)
Category:
Collateral Design / Posters - Single
Annual ID:
150079A
Award:
2015 Design Merit Award
Agency:
cosmos / Tokyo + Takezasado / Kyoto
Client:
Takezasado
Title:
creative catch
Category:
Collateral Design / Posters - Single
Annual ID:
150241A
Award:
2015 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
TOKIO MARINE NICHIDO
Title:
JUNIOR SWIMMING CHAMPIONSHIPS 2
Category:
Collateral Design / Posters - Single
Annual ID:
150326A
Award:
2015 Design Merit Award
Agency:
Geometry Global / Hong Kong
Client:
Hamleys
Title:
Magritte
Category:
Collateral Design / Posters - Single
Annual ID:
150441A
Award:
2015 Design Merit Award
Agency:
Geometry Global / Hong Kong
Client:
Hamleys
Title:
Van Gogh
Category:
Collateral Design / Posters - Single
Annual ID:
150442A
Award:
2015 Design Merit Award
Agency:
Ogilvy and Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Hushabye
Category:
Collateral Design / Posters - Single
Annual ID:
150877A
Award:
2015 Design Merit Award
Agency:
SID LEE / Montréal
Client:
OSMO Foundation
Title:
Notman House
Category:
Collateral Design / Wayfinding
Annual ID:
151043A
Award:
2015 Design Merit Award
Agency:
Leo Burnett, Hong Kong / Hong Kong
Client:
Orbis
Title:
Sounds of Colour
Category:
Public Service - Design / Promotional Items - Single or Series
Annual ID:
150672A