The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Kia - Game On
Agency: Innocean Australia / Sydney
Client: Kia Motors Australia Category: Gaming, Music & Mobile / Branded Gaming
Call Her Name
Agency: Hakuhodo Inc. / Tokyo + TOKYO / TAIYOKIKAKU co.,ltg / Tokyo
Client: POLA Category: Documentaries / Television
The Day I Visited My Son - A True Story
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Category: Documentaries / Television
We Are Fire
Agency: Memac Ogilvy / Dubai
Client: Al Jazeera News Network Category: Online / Long Form
Mom's First Birthday
Agency: Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo + Cutters / Tokyo + audio force / Tokyo
Client: P&G Category: Online / Short Form
Hear The Human Story
Agency: Memac Ogilvy / Dubai
Client: Al Jazeera News Network Category: Online / Short Form
Google - Pledge to vote
Agency: Ogilvy & Mather / Mumbai
Client: Google Category: Online / Short Form
SYNC DINNER
Agency: SIX / Hakuhodo Creative Vox / Tokyo
Client: KDDI Corporation Category: Online / Short Form
Devil Baby Attack
Agency: Thinkmodo / New York
Client: 20th Century Fox Category: Online / Short Form
Mom's First Birthday
Agency: Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo
Client: P&G Category: Craft / Direction
The Day I Visited My Son - A True Story
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Category: Craft / Direction
Dadhood
Agency: Tribal Worldwide, a division of DDB / Toronto
Client: General Mills Category: Craft / Direction
Brazucam
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Adidas Category: Other Branded Content / Custom Content
You Can Achieve Anything Without A Hangover
Agency: Clemenger BBDO / sydney
Client: Dry July Category: Craft / Animation
War on Drugo
Agency: Vetor Zero - Lobo / Sao Paulo
Client: Global Commission on Drug Policy Category: Craft / Animation
What They Left Behind
Agency: BBDO / New York
Client: Sandy Hook Promise Category: Broadcast & Film / Branded Film
Jasmine
Agency: Ace Saatchi & Saatchi / Manila
Client: TV5 Category: Broadcast & Film / Branded Television
Back in the Game
Agency: TBWA\Toronto / Toronto
Client: Nissan Canada Inc Category: Broadcast & Film / Branded Television
Award:
2015 Branded Entertainment Merit Award
Agency:
Innocean Australia / Sydney
Client:
Kia Motors Australia
Title:
Kia - Game On
Category:
Gaming, Music & Mobile / Branded Gaming
Annual ID:
150540A
Award:
2015 Branded Entertainment Merit Award
Agency:
Hakuhodo Inc. / Tokyo + TOKYO / TAIYOKIKAKU co.,ltg / Tokyo
Client:
POLA
Title:
Call Her Name
Category:
Documentaries / Television
Annual ID:
150491A
Award:
2015 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever
Title:
The Day I Visited My Son - A True Story
Category:
Documentaries / Television
Annual ID:
150869A
Award:
2015 Branded Entertainment Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Al Jazeera News Network
Title:
We Are Fire
Category:
Online / Long Form
Annual ID:
150781A
Award:
2015 Branded Entertainment Merit Award
Agency:
Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo + Cutters / Tokyo + audio force / Tokyo
Client:
P&G
Title:
Mom's First Birthday
Category:
Online / Short Form
Annual ID:
150194A
Award:
2015 Branded Entertainment Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Al Jazeera News Network
Title:
Hear The Human Story
Category:
Online / Short Form
Annual ID:
150780A
Award:
2015 Branded Entertainment Merit Award
Agency:
Mullen / Boston
Client:
American Greetings
Title:
Dad Casting
Category:
Online / Short Form
Annual ID:
150804A
Award:
2015 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Google
Title:
Google - Pledge to vote
Category:
Online / Short Form
Annual ID:
150840A
Award:
2015 Branded Entertainment Merit Award
Agency:
SIX / Hakuhodo Creative Vox / Tokyo
Client:
KDDI Corporation
Title:
SYNC DINNER
Category:
Online / Short Form
Annual ID:
151046A
Award:
2015 Branded Entertainment Merit Award
Agency:
TBWA\\Media Arts Lab / Los Angeles
Client:
Apple
Title:
1.24.14
Category:
Online / Short Form
Annual ID:
151084A
Award:
2015 Branded Entertainment Merit Award
Agency:
TBWAToronto / Toronto
Client:
Pepsico
Title:
Sledge Hockey
Category:
Online / Short Form
Annual ID:
151094A
Award:
2015 Branded Entertainment Merit Award
Agency:
Thinkmodo / New York
Client:
20th Century Fox
Title:
Devil Baby Attack
Category:
Online / Short Form
Annual ID:
151149A
Award:
2015 Branded Entertainment Merit Award
Agency:
Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo
Client:
P&G
Title:
Mom's First Birthday
Category:
Craft / Direction
Annual ID:
150195A
Award:
2015 Branded Entertainment Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Esurance
Title:
#Sorta: Pharmacy
Category:
Craft / Direction
Annual ID:
150629A
Award:
2015 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever
Title:
The Day I Visited My Son - A True Story
Category:
Craft / Direction
Annual ID:
150870A
Award:
2015 Branded Entertainment Merit Award
Agency:
Tribal Worldwide, a division of DDB / Toronto
Client:
General Mills
Title:
Dadhood
Category:
Craft / Direction
Annual ID:
151152A
Award:
2015 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Adidas
Title:
Brazucam
Category:
Other Branded Content / Custom Content
Annual ID:
151073A
Award:
2015 Branded Entertainment Merit Award
Agency:
72andSunny / Playa Vista
Client:
Sonos
Title:
Sonos Your Home
Category:
Craft / Animation
Annual ID:
150017A
Award:
2015 Branded Entertainment Merit Award
Agency:
Clemenger BBDO / sydney
Client:
Dry July
Title:
You Can Achieve Anything Without A Hangover
Category:
Craft / Animation
Annual ID:
150224A
Award:
2015 Branded Entertainment Merit Award
Agency:
Vetor Zero - Lobo / Sao Paulo
Client:
Global Commission on Drug Policy
Title:
War on Drugo
Category:
Craft / Animation
Annual ID:
151159A
Award:
2015 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Sandy Hook Promise
Title:
What They Left Behind
Category:
Broadcast & Film / Branded Film
Annual ID:
150162A
Award:
2015 Branded Entertainment Merit Award
Agency:
Ace Saatchi & Saatchi / Manila
Client:
TV5
Title:
Jasmine
Category:
Broadcast & Film / Branded Television
Annual ID:
150019A