The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Valentine Kiss
Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client: Tic Tac Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
The Floating Bottles
Agency: Ogilvy Germany /
Client: Coca-Cola Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Paint With Accuracy
Agency: Deutsch / New York
Client: Purdy Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Nbatm
Agency: FCB / Toronto + BMO / Toronto
Client: BMO Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Burger Arena
Agency: Leo Burnett Germany / Frankfurt + Thjnk AG / Hamburg
Client: McDonald's Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Chin-up
Agency: LG2 / Toronto
Client: Nike Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
A Living River
Agency: J. Walter Thompson / London
Client: HSBC Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Ideas for Change ATM
Agency: Joe Public / Johannesburg
Client: Nedbank Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Piano Coin Donation Box
Agency: Ogilvy & Mather,Taipei / Taipei city
Client: President 7-11 Chain Store Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Uber Safe
Agency: Rethink / Toronto + Someplace Nice / Toronto + Stacklab / Toronto
Client: Uber Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Past
Agency: Grid Worldwide / Johannesburg
Client: PAST Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
2015 Brand Identity Refresh
Agency: Rethink / Toronto + Vista Print / Vancouver
Client: Universal Outreach Foundation Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
14th Edition of Montreal Wine Passion Festival - Wine For Thought
Agency: Sid Lee / Montréal
Client: Maisonneuve-Rosemont Hospital Foundation Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
"X"
Agency: Cossette / Montreal
Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Hashtag for Freedom
Agency: Cossette / Montreal
Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Tie-wrap
Agency: Cossette / Montreal
Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Endangered Love
Agency: DDB / New York
Client: WCFF Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Pure Design
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Reduce garbage for Ise Bay
Agency: DENTSU WEST JAPAN INC. / Kanazawa + DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya
Client: Mie Prefecture Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Priceless Traps
Agency: Geometry Global / Bogotá
Client: Ministry of Environment and sustainability Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
All From One
Agency: Grid Worldwide / Johannesburg
Client: PAST Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Music for Memory Project
Agency: J. Walter Thompson Canada / Toronto
Client: Alzheimer Society of Toronto Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Shedding Light on What Matters
Agency: J. Walter Thompson Canada / Toronto
Client: Toronto PFLAG Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
It Happens Here
Agency: Ogilvy & Mather / London
Client: 28 Too Many Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Mein Kampf - Against Racism
Agency: Ogilvy Germany /
Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
ONEMI Radio
Agency: SHACKLETON / Santiago de Chile
Client: ONEMI Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Never Stop Riding
Agency: the community / Miami
Client: City of Buenos Aires Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
The Burger Report
Agency: thjnk ag & Leo Burnett / Munich
Client: McDonald´s Germany Category: Consumer - Collateral Design / Annual Reports & Corporate Sustainability Reports
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy
Client: Atlantic Group Category: Consumer - Environmental / Immersive Design / Brand Installations
Netflix Festival
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client: Netflix Category: Consumer - Environmental / Immersive Design / Brand Installations
smart parking ramps
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: Daimler /smart MBD Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto Category: Craft - Illustration - Single or Series / Illustration - Single or Series
ANIMAZING JAPANESE PATTERN
Agency: HAKUHODO / Osaka
Client: Comexposium Japan Category: Craft - Illustration - Single or Series / Illustration - Single or Series
King
Agency: J Walter Thompson / Mumbai
Client: Godrej & Boyce Manufacturing Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Music for Memory Project
Agency: J. Walter Thompson Canada / Toronto
Client: Alzheimer Society of Toronto Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Whatever 9 ? por Ecuadoor
Agency: Rocket & Wink / Hamburg
Client: Rocket & Wink Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Whatever 8 ? Infinity
Agency: Rocket & Wink / Hamburg
Client: Rocket & Wink Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Never Stop Riding
Agency: the community / Miami
Client: City of Buenos Aires Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Capo Capo Aperitivo
Agency: Concrete Design Communications / Toronto
Client: Capo Capo Category: Consumer - Brand Identity / Series
ACADEMY Corporate
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt Category: Consumer - Brand Identity / Series
Natrel Milk Bar
Agency: lg2boutique / Montreal + lg2fabrique / Montreal
Client: Natrel Category: Consumer - Brand Identity / Series
King Koin Launderette Stationery
Agency: Rethink / Toronto + Total Graphics / Vancouver
Client: King Koin Launderette Category: Consumer - Brand Identity / Series
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics Category: Consumer - Brand Identity / Rebranding
Whole Foods Market Rebrand
Agency: Office / San Francisco + Whole Foods Market / Austin
Client: Whole Foods Market Category: Consumer - Brand Identity / Rebranding
Wheaties Redesign
Agency: Jones Knowles Ritchie / New York
Client: General Mills Category: Consumer - Brand Identity / Single Element
Iceberg Songs
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: UNFCCC Category: CSR - Broadcast & Moving Image / Broadcast & Moving Image
Award:
2016 Design Merit Award
Agency:
Geometry Global / Dubai + Memac Ogilvy / Dubai
Client:
Unilever
Title:
Handle on Hygiene
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Annual ID:
DE16092M
Award:
2016 Design Merit Award
Agency:
GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client:
Tic Tac
Title:
Valentine Kiss
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Annual ID:
DE16093M
Award:
2016 Design Merit Award
Agency:
Ogilvy Germany /
Client:
Coca-Cola
Title:
The Floating Bottles
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Annual ID:
DE16094M
Award:
2016 Design Merit Award
Agency:
Deutsch / New York
Client:
Purdy
Title:
Paint With Accuracy
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16163M
Award:
2016 Design Merit Award
Agency:
FCB / Toronto + BMO / Toronto
Client:
BMO
Title:
Nbatm
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16164M
Award:
2016 Design Merit Award
Agency:
Leo Burnett Germany / Frankfurt + Thjnk AG / Hamburg
Client:
McDonald's
Title:
Burger Arena
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16165M
Award:
2016 Design Merit Award
Agency:
LG2 / Toronto
Client:
Nike
Title:
Chin-up
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16166M
Award:
2016 Design Merit Award
Agency:
J. Walter Thompson / London
Client:
HSBC
Title:
A Living River
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16186M
Award:
2016 Design Merit Award
Agency:
Joe Public / Johannesburg
Client:
Nedbank
Title:
Ideas for Change ATM
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16187M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather,Taipei / Taipei city
Client:
President 7-11 Chain Store
Title:
Piano Coin Donation Box
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16188M
Award:
2016 Design Merit Award
Agency:
Rethink / Toronto + Someplace Nice / Toronto + Stacklab / Toronto
Client:
Uber
Title:
Uber Safe
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16189M
Award:
2016 Design Merit Award
Agency:
Grid Worldwide / Johannesburg
Client:
PAST
Title:
Past
Category:
Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Annual ID:
DE16206M
Award:
2016 Design Merit Award
Agency:
Rethink / Toronto + Vista Print / Vancouver
Client:
Universal Outreach Foundation
Title:
2015 Brand Identity Refresh
Category:
Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Annual ID:
DE16207M
Award:
2016 Design Merit Award
Agency:
Sid Lee / Montréal
Client:
Maisonneuve-Rosemont Hospital Foundation
Title:
14th Edition of Montreal Wine Passion Festival - Wine For Thought
Category:
Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Annual ID:
DE16208M
Award:
2016 Design Merit Award
Agency:
Cossette / Montreal
Client:
Amnesty International
Title:
"X"
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16191M
Award:
2016 Design Merit Award
Agency:
Cossette / Montreal
Client:
Amnesty International
Title:
Hashtag for Freedom
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16192M
Award:
2016 Design Merit Award
Agency:
Cossette / Montreal
Client:
Amnesty International
Title:
Tie-wrap
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16193M
Award:
2016 Design Merit Award
Agency:
DDB / New York
Client:
WCFF
Title:
Endangered Love
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16194M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client:
Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo
Title:
Pure Design
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16195M
Award:
2016 Design Merit Award
Agency:
DENTSU WEST JAPAN INC. / Kanazawa + DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya
Client:
Mie Prefecture
Title:
Reduce garbage for Ise Bay
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16196M
Award:
2016 Design Merit Award
Agency:
Geometry Global / Bogotá
Client:
Ministry of Environment and sustainability
Title:
Priceless Traps
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16197M
Award:
2016 Design Merit Award
Agency:
Grid Worldwide / Johannesburg
Client:
PAST
Title:
All From One
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16198M
Award:
2016 Design Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Alzheimer Society of Toronto
Title:
Music for Memory Project
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16199M
Award:
2016 Design Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Toronto PFLAG
Title:
Shedding Light on What Matters
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16200M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
28 Too Many
Title:
It Happens Here
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16201M
Award:
2016 Design Merit Award
Agency:
Ogilvy Germany /
Client:
Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany
Title:
Mein Kampf - Against Racism
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16202M
Award:
2016 Design Merit Award
Agency:
OpenCo - The Open Collaboration / Johannesburg
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16203M
Award:
2016 Design Merit Award
Agency:
SHACKLETON / Santiago de Chile
Client:
ONEMI
Title:
ONEMI Radio
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16204M
Award:
2016 Design Merit Award
Agency:
the community / Miami
Client:
City of Buenos Aires
Title:
Never Stop Riding
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16205M
Award:
2016 Design Merit Award
Agency:
thjnk ag & Leo Burnett / Munich
Client:
McDonald´s Germany
Title:
The Burger Report
Category:
Consumer - Collateral Design / Annual Reports & Corporate Sustainability Reports
Annual ID:
DE16107M
Award:
2016 Design Merit Award
Agency:
Leo Burnett / Saint-Denis + Quad / Clichy
Client:
Atlantic Group
Title:
37 Days
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Annual ID:
DE16174M
Award:
2016 Design Merit Award
Agency:
Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client:
Netflix
Title:
Netflix Festival
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Annual ID:
DE16175M
Award:
2016 Design Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client:
Daimler /smart MBD
Title:
smart parking ramps
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16253M
Award:
2016 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16254M
Award:
2016 Design Merit Award
Agency:
HAKUHODO / Osaka
Client:
Comexposium Japan
Title:
ANIMAZING JAPANESE PATTERN
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16255M
Award:
2016 Design Merit Award
Agency:
J Walter Thompson / Mumbai
Client:
Godrej & Boyce Manufacturing
Title:
King
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16256M
Award:
2016 Design Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Alzheimer Society of Toronto
Title:
Music for Memory Project
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16257M
Award:
2016 Design Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16258M
Award:
2016 Design Merit Award
Agency:
Rocket & Wink / Hamburg
Client:
Rocket & Wink
Title:
Whatever 9 ? por Ecuadoor
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16259M
Award:
2016 Design Merit Award
Agency:
Rocket & Wink / Hamburg
Client:
Rocket & Wink
Title:
Whatever 8 ? Infinity
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16260M
Award:
2016 Design Merit Award
Agency:
the community / Miami
Client:
City of Buenos Aires
Title:
Never Stop Riding
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16261M
Award:
2016 Design Merit Award
Agency:
Concrete Design Communications / Toronto
Client:
Capo Capo
Title:
Capo Capo Aperitivo
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16114M
Award:
2016 Design Merit Award
Agency:
HAKUHODO INC. / Tokyo
Client:
ART
Title:
Kinu
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16115M
Award:
2016 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt
Title:
ACADEMY Corporate
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16116M
Award:
2016 Design Merit Award
Agency:
lg2boutique / Montreal + lg2fabrique / Montreal
Client:
Natrel
Title:
Natrel Milk Bar
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16117M
Award:
2016 Design Merit Award
Agency:
Rethink / Toronto + Total Graphics / Vancouver
Client:
King Koin Launderette
Title:
King Koin Launderette Stationery
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16118M
Award:
2016 Design Merit Award
Agency:
Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Consumer - Brand Identity / Rebranding
Annual ID:
DE16125M
Award:
2016 Design Merit Award
Agency:
Office / San Francisco + Whole Foods Market / Austin
Client:
Whole Foods Market
Title:
Whole Foods Market Rebrand
Category:
Consumer - Brand Identity / Rebranding
Annual ID:
DE16126M
Award:
2016 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
General Mills
Title:
Wheaties Redesign
Category:
Consumer - Brand Identity / Single Element
Annual ID:
DE16113M
Award:
2016 Design Merit Award
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
UNFCCC
Title:
Iceberg Songs
Category:
CSR - Broadcast & Moving Image / Broadcast & Moving Image
Annual ID:
DE16190M