The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Pure Design
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Paper Sample Coaster
Agency: DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka
Client: Heiwa Paper Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Flypaper
Agency: FCB / Chicago
Client: Boeing Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Posters of Nakagawa Masashichi Shoten 300th anniversary
Agency: good design company / Tokyo
Client: Nakagawa Masashichi Shoten Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Less Car. More Space.
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Mercedes-Benz Hong Kong Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
A Parisian Winter Tale
Agency: Scholz & Friends / Berlin
Client: Montblanc Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Power of Copy
Agency: DENTSU MEITETSU COMMUNICATIONS INC. / NAGOYA
Client: Copywriters Club Nagoya Category: Consumer - Publication Design / Book Cover Design
"The Torsten and Wanja Söderberg Prize / Ilkka Suppanen"
Agency: Happy F&B / Gothenburg
Client: The Röhsska Museum Category: Consumer - Publication Design / Book Cover Design
Nopi
Agency: Here Design / London
Client: Ebury Press Category: Consumer - Publication Design / Book Cover Design
Singkarpor
Agency: Kinetic / Singapore
Client: Math Paper Press / BooksActually Category: Consumer - Publication Design / Book Cover Design
Pure Design
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo + TYO Inc. / Tokyo
Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo Category: Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
News Anchor with the Back to Audience
Agency: Tian Yu Kong Advertising Agency / Shanghai
Client: Shanghai QingCongquan Training Center Category: Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
Enchantment of Handwriting
Agency: Day Day Up Design Consultancy
Client: Phoenix Fine Arts Publishing Category: Consumer - Publication Design / Book Layout Design
Insatiably Learning
Agency: Qu minmin & Jiang qian / Nanjing
Client: Phoenix Fine Arts Publishing Category: Consumer - Publication Design / Book Layout Design
GDC15
Agency: T-Change Design Co.,Ltd / Nanjing
Client: Shenzhen Graphic Design Association (SGDA) Category: Consumer - Publication Design / Book Layout Design
Wayward Arts
Agency: Blok Design / Toronto
Client: Flash Reproductions Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Genius Table 'Meanwhile In Kyoto'
Agency: DENTSU INC. / TOKYO + Creative Power Unit / TOKYO
Client: Kyoto University Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Pearl-Brand Book 2
Agency: DENTSU Inc. / Tokyo + PEN.Inc. / Tokyo + Creative Power Unit / Tokyo
Client: Keio University Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Moormann Work report
Agency: jaeger & jaeger / Ueberlingen
Client: Nils Holger Moormann Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Stamp Passport Book for Izu Peninsula
Agency: Peace Graphics / Nagoya
Client: JTB Japan Travel Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Play the Bridge
Agency: Special / Auckland
Client: 2degrees Category: Consumer - Environmental / Immersive Design / Outdoor Spaces
B.A. Loonman
Agency: Dollar Shave Club / Venice + DS REPS / Santa Monica
Client: Dollar Shave Club Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Lily & the Snowman
Agency: Zulu Alpha Kilo / Toronto
Client: Cineplex Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Zolt Logo
Agency: fuseproject / San Francisco
Client: Zolt Category: Consumer - Brand Identity / Logo
HORI
Agency: Grand Deluxe / Matsuyama
Client: Hori Architect Category: Consumer - Brand Identity / Logo
Daiichi Fruit
Agency: Grand Deluxe / Matsuyama
Client: Daiichi Fruit Category: Consumer - Brand Identity / Logo
The Visual Sound Logo
Agency: Heye GmbH / Munich
Client: Munich Philharmonic Category: Consumer - Brand Identity / Logo
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché Category: Consumer - Brand Identity / Logo
King Koin Launderette Logo
Agency: Rethink / Toronto
Client: King Koin Launderette Category: Consumer - Brand Identity / Logo
#NYCTAKEOFF
Agency: MullenLowe U.S. / Boston
Client: JetBlue Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Champions League Pubs
Agency: OgilvyOne / London
Client: BT Sport Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Heartbeat
Agency: M&C Saatchi / Sydney + Rapid Films / Sydney + Tricky Jigsaw / Sydney
Client: Lexus Australia Category: Consumer - Data Visualization / Interactive / Responsive
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
mt expo 2015
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
mt expo yokohama
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
A Living River
Agency: J. Walter Thompson / London
Client: HSBC Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy
Client: Atlantic Group Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client: LEGO Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Nike Kobe X Campaign ? The Temple of Deadly Quickness
Agency: Wieden+Kennedy / Shanghai + E|D|C / Shanghai + Dreamone / Shanghai + WisPark / Shanghai
Client: Nike China Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Beck's Scratchbottle
Agency: BBDO Group Germany GmbH / Berlin + BBDO GmbH / Berlin
Client: Anheuser-Busch InBev Category: Innovation - Package Design / Package Design
Hiroshima Peace Recycling
Agency: Chugoku Shikoku Hakuhodo Inc. / Hiroshima + Penguin Graphics / Hiroshima
Client: Hagukuminosato Category: Innovation - Package Design / Package Design
Pro Vision
Agency: GPY&R / Melbourne
Client: Oakley Category: Innovation - Package Design / Package Design
Just
Agency: Leo Burnett / Sydney + Allen Printers / Sydney + Cojo / Sydney
Client: World Wildlife Fund Category: Innovation - Package Design / Package Design
Define the Difference
Agency: Ogilvy Group Thailand / Bangkok
Client: Noble Development Public Category: Innovation - Package Design / Package Design
Stillhouse Packaging
Agency: Sandstrom Partners / Portland
Client: Stillhouse Spirits Company Category: Innovation - Package Design / Package Design
One Fucking Fabulous Filter
Agency: Sarofsky Corp. / Chicago
Client: OFFF Mexico Category: Consumer - Broadcast & Moving Image / Title Sequences
Inferno
Agency: Jung von Matt AG / Vienna + Salon Alpin / Vienna
Client: Falter Newspaper Category: Craft - Animation - Single or Series / Animation - Single or Series
Great Thinking Inside
Agency: RPA / Santa Monica + Nexus / London, UK + Time Based Arts / London, UK + Squeak E Clean Productions / Los Angeles
Client: American Honda Motor Category: Craft - Animation - Single or Series / Animation - Single or Series
The Color Eater | Adobe Creative Cloud?s Philosophy Video
Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client: Adobe Systems Category: Craft - Animation - Single or Series / Animation - Single or Series
Lily & the Snowman
Agency: Zulu Alpha Kilo / Toronto
Client: Cineplex Category: Craft - Animation - Single or Series / Animation - Single or Series
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client:
Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo
Title:
Pure Design
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Annual ID:
DE16241M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka
Client:
Heiwa Paper
Title:
Paper Sample Coaster
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Annual ID:
DE16242M
Award:
2016 Design Merit Award
Agency:
FCB / Chicago
Client:
Boeing
Title:
Flypaper
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Annual ID:
DE16243M
Award:
2016 Design Merit Award
Agency:
good design company / Tokyo
Client:
Nakagawa Masashichi Shoten
Title:
Posters of Nakagawa Masashichi Shoten 300th anniversary
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Annual ID:
DE16244M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
Mercedes-Benz Hong Kong
Title:
Less Car. More Space.
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Annual ID:
DE16245M
Award:
2016 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Montblanc
Title:
A Parisian Winter Tale
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Annual ID:
DE16246M
Award:
2016 Design Merit Award
Agency:
DENTSU MEITETSU COMMUNICATIONS INC. / NAGOYA
Client:
Copywriters Club Nagoya
Title:
Power of Copy
Category:
Consumer - Publication Design / Book Cover Design
Annual ID:
DE16130M
Award:
2016 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
The Röhsska Museum
Title:
"The Torsten and Wanja Söderberg Prize / Ilkka Suppanen"
Category:
Consumer - Publication Design / Book Cover Design
Annual ID:
DE16131M
Award:
2016 Design Merit Award
Agency:
Here Design / London
Client:
Ebury Press
Title:
Nopi
Category:
Consumer - Publication Design / Book Cover Design
Annual ID:
DE16132M
Award:
2016 Design Merit Award
Agency:
Kinetic / Singapore
Client:
Math Paper Press / BooksActually
Title:
Singkarpor
Category:
Consumer - Publication Design / Book Cover Design
Annual ID:
DE16133M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Creative Power Unit / Tokyo + TYO Inc. / Tokyo
Client:
Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo
Title:
Pure Design
Category:
Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
Annual ID:
DE16215M
Award:
2016 Design Merit Award
Agency:
Tian Yu Kong Advertising Agency / Shanghai
Client:
Shanghai QingCongquan Training Center
Title:
News Anchor with the Back to Audience
Category:
Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
Annual ID:
DE16216M
Award:
2016 Design Merit Award
Agency:
Day Day Up Design Consultancy
Client:
Phoenix Fine Arts Publishing
Title:
Enchantment of Handwriting
Category:
Consumer - Publication Design / Book Layout Design
Annual ID:
DE16134M
Award:
2016 Design Merit Award
Agency:
Qu minmin & Jiang qian / Nanjing
Client:
Phoenix Fine Arts Publishing
Title:
Insatiably Learning
Category:
Consumer - Publication Design / Book Layout Design
Annual ID:
DE16135M
Award:
2016 Design Merit Award
Agency:
T-Change Design Co.,Ltd / Nanjing
Client:
Shenzhen Graphic Design Association (SGDA)
Title:
GDC15
Category:
Consumer - Publication Design / Book Layout Design
Annual ID:
DE16136M
Award:
2016 Design Merit Award
Agency:
Blok Design / Toronto
Client:
Flash Reproductions
Title:
Wayward Arts
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16108M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / TOKYO + Creative Power Unit / TOKYO
Client:
Kyoto University
Title:
Genius Table 'Meanwhile In Kyoto'
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16109M
Award:
2016 Design Merit Award
Agency:
DENTSU Inc. / Tokyo + PEN.Inc. / Tokyo + Creative Power Unit / Tokyo
Client:
Keio University
Title:
Pearl-Brand Book 2
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16110M
Award:
2016 Design Merit Award
Agency:
jaeger & jaeger / Ueberlingen
Client:
Nils Holger Moormann
Title:
Moormann Work report
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16111M
Award:
2016 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
JTB Japan Travel
Title:
Stamp Passport Book for Izu Peninsula
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16112M
Award:
2016 Design Merit Award
Agency:
Special / Auckland
Client:
2degrees
Title:
Play the Bridge
Category:
Consumer - Environmental / Immersive Design / Outdoor Spaces
Annual ID:
DE16173M
Award:
2016 Design Merit Award
Agency:
Dollar Shave Club / Venice + DS REPS / Santa Monica
Client:
Dollar Shave Club
Title:
B.A. Loonman
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Annual ID:
DE16179M
Award:
2016 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Cineplex
Title:
Lily & the Snowman
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Annual ID:
DE16180M
Award:
2016 Design Merit Award
Agency:
fuseproject / San Francisco
Client:
Zolt
Title:
Zolt Logo
Category:
Consumer - Brand Identity / Logo
Annual ID:
DE16119M
Award:
2016 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Hori Architect
Title:
HORI
Category:
Consumer - Brand Identity / Logo
Annual ID:
DE16120M
Award:
2016 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Daiichi Fruit
Title:
Daiichi Fruit
Category:
Consumer - Brand Identity / Logo
Annual ID:
DE16121M
Award:
2016 Design Merit Award
Agency:
Heye GmbH / Munich
Client:
Munich Philharmonic
Title:
The Visual Sound Logo
Category:
Consumer - Brand Identity / Logo
Annual ID:
DE16122M
Award:
2016 Design Merit Award
Agency:
Marcel / Paris
Client:
Intermarché
Title:
The Freshest Orange Juice Brand
Category:
Consumer - Brand Identity / Logo
Annual ID:
DE16123M
Award:
2016 Design Merit Award
Agency:
Rethink / Toronto
Client:
King Koin Launderette
Title:
King Koin Launderette Logo
Category:
Consumer - Brand Identity / Logo
Annual ID:
DE16124M
Award:
2016 Design Merit Award
Agency:
MullenLowe U.S. / Boston
Client:
JetBlue
Title:
#NYCTAKEOFF
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Series
Annual ID:
DE16167M
Award:
2016 Design Merit Award
Agency:
OgilvyOne / London
Client:
BT Sport
Title:
Champions League Pubs
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Series
Annual ID:
DE16168M
Award:
2016 Design Merit Award
Agency:
M&C Saatchi / Sydney + Rapid Films / Sydney + Tricky Jigsaw / Sydney
Client:
Lexus Australia
Title:
Heartbeat
Category:
Consumer - Data Visualization / Interactive / Responsive
Annual ID:
DE16129M
Award:
2016 Design Merit Award
Agency:
Grey / London + Albedo100 / Malmö
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16228M
Award:
2016 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi
Title:
mt expo 2015
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16229M
Award:
2016 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi
Title:
mt expo yokohama
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16230M
Award:
2016 Design Merit Award
Agency:
J. Walter Thompson / London
Client:
HSBC
Title:
A Living River
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16231M
Award:
2016 Design Merit Award
Agency:
Leo Burnett / Saint-Denis + Quad / Clichy
Client:
Atlantic Group
Title:
37 Days
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16232M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client:
LEGO
Title:
The Shape of Imagination
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16233M
Award:
2016 Design Merit Award
Agency:
Wieden+Kennedy / Shanghai + E|D|C / Shanghai + Dreamone / Shanghai + WisPark / Shanghai
Client:
Nike China
Title:
Nike Kobe X Campaign ? The Temple of Deadly Quickness
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16234M
Award:
2016 Design Merit Award
Agency:
BBDO Group Germany GmbH / Berlin + BBDO GmbH / Berlin
Client:
Anheuser-Busch InBev
Title:
Beck's Scratchbottle
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16235M
Award:
2016 Design Merit Award
Agency:
Chugoku Shikoku Hakuhodo Inc. / Hiroshima + Penguin Graphics / Hiroshima
Client:
Hagukuminosato
Title:
Hiroshima Peace Recycling
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16236M
Award:
2016 Design Merit Award
Agency:
GPY&R / Melbourne
Client:
Oakley
Title:
Pro Vision
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16237M
Award:
2016 Design Merit Award
Agency:
Leo Burnett / Sydney + Allen Printers / Sydney + Cojo / Sydney
Client:
World Wildlife Fund
Title:
Just
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16238M
Award:
2016 Design Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Noble Development Public
Title:
Define the Difference
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16239M
Award:
2016 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Stillhouse Spirits Company
Title:
Stillhouse Packaging
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16240M
Award:
2016 Design Merit Award
Agency:
Sarofsky Corp. / Chicago
Client:
OFFF Mexico
Title:
One Fucking Fabulous Filter
Category:
Consumer - Broadcast & Moving Image / Title Sequences
Annual ID:
DE16181M
Award:
2016 Design Merit Award
Agency:
Jung von Matt AG / Vienna + Salon Alpin / Vienna
Client:
Falter Newspaper
Title:
Inferno
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16267M
Award:
2016 Design Merit Award
Agency:
RPA / Santa Monica + Nexus / London, UK + Time Based Arts / London, UK + Squeak E Clean Productions / Los Angeles
Client:
American Honda Motor
Title:
Great Thinking Inside
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16268M
Award:
2016 Design Merit Award
Agency:
Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client:
Adobe Systems
Title:
The Color Eater | Adobe Creative Cloud?s Philosophy Video
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16269M
Award:
2016 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Cineplex
Title:
Lily & the Snowman
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16270M