The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD. Category: Craft / Illustration - Single or Campaign
Shower Battle
Agency: J. Walter Thompson / Shanghai
Client: SAKURA Category: Craft / Illustration - Single or Campaign
Roller Coaster
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher Argentina Category: Craft / Illustration - Single or Campaign
You Eat. They Eat.
Agency: Ogilvy & Mather India / Gurgaon
Client: Yum Restaurant Marketing Pvt. Ltd. Category: Craft / Illustration - Single or Campaign
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Craft / Illustration - Single or Campaign
Animals
Agency: TBWA\Chiat\Day / NY + TBWA\ / London
Client: Airbnb Category: Craft / Illustration - Single or Campaign
Flags
Agency: AlmapBBDO / São Paulo
Client: Visa Category: Craft / Art Direction - Single or Campaign
Finding Her
Agency: DDB / Dubai
Client: UN Women Category: Craft / Art Direction - Single or Campaign
The Study of Human Being
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Campaign
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD. Category: Craft / Art Direction - Single or Campaign
Floods
Agency: Dentsu / Singapore
Client: Regional Environmental Awareness Cameron Highlands Category: Craft / Art Direction - Single or Campaign
Boeing Flypaper
Agency: FCB / Chicago
Client: The Boeing Company Category: Craft / Art Direction - Single or Campaign
Holiday Packing
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Art Direction - Single or Campaign
Save Their Tears
Agency: Impact BBDO / Dubai
Client: Johnson & Johnson Category: Craft / Art Direction - Single or Campaign
Elizabeth Williams
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Craft / Art Direction - Single or Campaign
One Cut Kill All
Agency: Ogilvy Group Thailand / Bangkok
Client: Seub Nakhasathien Foundation Category: Craft / Art Direction - Single or Campaign
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Craft / Art Direction - Single or Campaign
KIMONO WEARING THE RAIN
Agency: TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO products inc. / Tokyo
Client: TAKASHIMAYA Category: Craft / Art Direction - Single or Campaign
Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Craft / Art Direction - Single or Campaign
No more black target
Agency: FRED & FARID / New York
Client: New York Ethical Society Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
The Lemonade Stand
Agency: Leo Burnett / Toronto + Jungle Media / Toronto
Client: Yellow Pages Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Unexpected Courts
Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client: Akzo Nobel Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Hunt on the News
Agency: AKQA / São Paulo
Client: Netflix Category: Publishing / Newspaper - Campaign
PARK AT THE FRONT DOOR
Agency: CONTRAPUNTO BBDO / SPAIN
Client: MERCEDES-BENZ ESPAÑA, S.A. Category: Publishing / Newspaper - Campaign
Holiday Packing
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Publishing / Newspaper - Campaign
A bit bitter
Agency: LG2 / Quebec City
Client: Farnham Ale & Lager Category: Publishing / Newspaper - Campaign
World For All ( Pet Adoption )
Agency: McCann Worldgroup India / Mumbai
Client: World For All Category: Publishing / Newspaper - Campaign
Textile
Agency: MullenLowe / Singapore + MullenLowe / London
Client: Unilever (Breeze) Category: Publishing / Newspaper - Campaign
How New York Eats
Agency: BBH / New York
Client: Seamless Category: Promotional / Collateral / Posters - Campaign
Headbang
Agency: Bleublancrouge / Montreal + BELL MÉDIA / CHOM / Montreal
Client: BELL MÉDIA / CHOM Category: Promotional / Collateral / Posters - Campaign
Finding Her
Agency: DDB / Dubai
Client: UN Women Category: Promotional / Collateral / Posters - Campaign
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD. Category: Promotional / Collateral / Posters - Campaign
Floods
Agency: Dentsu / Singapore
Client: Regional Environmental Awareness Cameron Highlands Category: Promotional / Collateral / Posters - Campaign
World For All ( Pet Adoption )
Agency: McCann Worldgroup India / Mumbai
Client: World For All Category: Promotional / Collateral / Posters - Campaign
Textile
Agency: MullenLowe / Singapore + MullenLowe / London
Client: Unilever (Breeze) Category: Promotional / Collateral / Posters - Campaign
Newspaper Stack
Agency: Scholz & Friends / Berlin
Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Campaign
Prison of the Head
Agency: The Nine / Shanghai
Client: Amnesty International Category: Promotional / Collateral / Posters - Campaign
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Campaign
Hate Going Twice
Agency: Leo Burnett Germany / Frankfurt
Client: Fiat Professional Category: Craft / Photography - Single or Campaign
Unworthy Meals / Crab
Agency: Ogilvy & Mather / Bogota
Client: Carulla Cooking School Category: Craft / Photography - Single or Campaign
Unworthy Meals / Snails
Agency: Ogilvy & Mather / Bogota
Client: Carulla Cooking School Category: Craft / Photography - Single or Campaign
We were the refugees once
Agency: Y&R / Prague + GPS Production / Prague
Client: UNHCR Category: Craft / Photography - Single or Campaign
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Publishing / Magazine - Single
Boy
Agency: Dentsu / Singapore
Client: Regional Environmental Awareness Cameron Highlands Category: Publishing / Magazine - Single
Adios Amigo
Agency: Havas / New York + Starcom Mediavest Group / New York + Edelman / New York
Client: Heineken / Dos Equis Category: Publishing / Magazine - Single
Pinball
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Roller Coaster
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Skate Park
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Instructions / Doll´s House
Agency: Ogilvy & Mather / Bogota
Client: Pfizer Category: Publishing / Magazine - Single
Award:
2017 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17176M
Award:
2017 Print & Outdoor Merit Award
Agency:
J. Walter Thompson / Shanghai
Client:
SAKURA
Title:
Shower Battle
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17177M
Award:
2017 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher Argentina
Title:
Roller Coaster
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17178M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Yum Restaurant Marketing Pvt. Ltd.
Title:
You Eat. They Eat.
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17179M
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / London
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17180M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA\Chiat\Day / NY + TBWA\ / London
Client:
Airbnb
Title:
Animals
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17181M
Award:
2017 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Visa
Title:
Flags
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17159M
Award:
2017 Print & Outdoor Merit Award
Agency:
DDB / Dubai
Client:
UN Women
Title:
Finding Her
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17160M
Award:
2017 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17161M
Award:
2017 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17162M
Award:
2017 Print & Outdoor Merit Award
Agency:
Dentsu / Singapore
Client:
Regional Environmental Awareness Cameron Highlands
Title:
Floods
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17163M
Award:
2017 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
The Boeing Company
Title:
Boeing Flypaper
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17164M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Holiday Packing
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17165M
Award:
2017 Print & Outdoor Merit Award
Agency:
Impact BBDO / Dubai
Client:
Johnson & Johnson
Title:
Save Their Tears
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17166M
Award:
2017 Print & Outdoor Merit Award
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17167M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Seub Nakhasathien Foundation
Title:
One Cut Kill All
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17168M
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / London
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17169M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO products inc. / Tokyo
Client:
TAKASHIMAYA
Title:
KIMONO WEARING THE RAIN
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17170M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17171M
Award:
2017 Print & Outdoor Merit Award
Agency:
FRED & FARID / New York
Client:
New York Ethical Society
Title:
No more black target
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17155M
Award:
2017 Print & Outdoor Merit Award
Agency:
Leo Burnett / Toronto + Jungle Media / Toronto
Client:
Yellow Pages
Title:
The Lemonade Stand
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17156M
Award:
2017 Print & Outdoor Merit Award
Agency:
NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client:
Akzo Nobel
Title:
Unexpected Courts
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17157M
Award:
2017 Print & Outdoor Merit Award
Agency:
AKQA / São Paulo
Client:
Netflix
Title:
Hunt on the News
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO17076M
Award:
2017 Print & Outdoor Merit Award
Agency:
CONTRAPUNTO BBDO / SPAIN
Client:
MERCEDES-BENZ ESPAÑA, S.A.
Title:
PARK AT THE FRONT DOOR
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO17077M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Holiday Packing
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO17078M
Award:
2017 Print & Outdoor Merit Award
Agency:
LG2 / Quebec City
Client:
Farnham Ale & Lager
Title:
A bit bitter
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO17079M
Award:
2017 Print & Outdoor Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
World For All
Title:
World For All ( Pet Adoption )
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO17080M
Award:
2017 Print & Outdoor Merit Award
Agency:
MullenLowe / Singapore + MullenLowe / London
Client:
Unilever (Breeze)
Title:
Textile
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO17081M
Award:
2017 Print & Outdoor Merit Award
Agency:
BBH / New York
Client:
Seamless
Title:
How New York Eats
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17110M
Award:
2017 Print & Outdoor Merit Award
Agency:
Bleublancrouge / Montreal + BELL MÉDIA / CHOM / Montreal
Client:
BELL MÉDIA / CHOM
Title:
Headbang
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17111M
Award:
2017 Print & Outdoor Merit Award
Agency:
DDB / Dubai
Client:
UN Women
Title:
Finding Her
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17112M
Award:
2017 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17113M
Award:
2017 Print & Outdoor Merit Award
Agency:
Dentsu / Singapore
Client:
Regional Environmental Awareness Cameron Highlands
Title:
Floods
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17114M
Award:
2017 Print & Outdoor Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
World For All
Title:
World For All ( Pet Adoption )
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17116M
Award:
2017 Print & Outdoor Merit Award
Agency:
MullenLowe / Singapore + MullenLowe / London
Client:
Unilever (Breeze)
Title:
Textile
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17117M
Award:
2017 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17118M
Award:
2017 Print & Outdoor Merit Award
Agency:
The Nine / Shanghai
Client:
Amnesty International
Title:
Prison of the Head
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17119M
Award:
2017 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17182M
Award:
2017 Print & Outdoor Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Fiat Professional
Title:
Hate Going Twice
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17183M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogota
Client:
Carulla Cooking School
Title:
Unworthy Meals / Crab
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17184M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogota
Client:
Carulla Cooking School
Title:
Unworthy Meals / Snails
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17185M
Award:
2017 Print & Outdoor Merit Award
Agency:
Y&R / Prague + GPS Production / Prague
Client:
UNHCR
Title:
We were the refugees once
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17186M
Award:
2017 Print & Outdoor Merit Award
Agency:
Y&R / Dubai
Client:
The Cartel
Title:
Be Seen
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17187M
Award:
2017 Print & Outdoor Merit Award
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17082M
Award:
2017 Print & Outdoor Merit Award
Agency:
Dentsu / Singapore
Client:
Regional Environmental Awareness Cameron Highlands
Title:
Boy
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17083M
Award:
2017 Print & Outdoor Merit Award
Agency:
Havas / New York + Starcom Mediavest Group / New York + Edelman / New York
Client:
Heineken / Dos Equis
Title:
Adios Amigo
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17084M
Award:
2017 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher, Argentina
Title:
Pinball
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17085M
Award:
2017 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher, Argentina
Title:
Roller Coaster
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17086M
Award:
2017 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher, Argentina
Title:
Skate Park
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17087M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogota
Client:
Pfizer
Title:
Instructions / Doll´s House
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17088M