The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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The Baby Stroller Test-Ride by Contours
Agency: FCB / Chicago
Client: Kolcraft Category: Experiential / Events & Competitions
The tear-open-mailing for "Mein Kampf - against racism"
Agency: Ogilvy / Germany
Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany Category: Print / Flat & Dimensional
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars Category: Use of Technology / Physical Product & Mobile Integration
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Ambient / Immersive / Digital Installations
Predictive World
Agency: SID LEE / Paris
Client: UBISOFT Category: Craft / Dynamic Data Visualization
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation Category: Craft / Illustration - Single or Series
Nosulus Rift
Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris
Client: Ubisoft Category: Innovation in Interactive / Ambient / Immersive
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Innovation in Interactive / Ambient / Immersive
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Ambient / P.O.P. & In-Store - Campaign
Why Can't Girls Code
Agency: McCann / New York + Girls Who Code / New York + Tool / Santa Monica
Client: Girls Who Code Category: Craft - Writing / Writing - Single
Eight: Business Cards
Agency: Mori Inc. / Tokyo + Drill / Tokyo + DELTRO INC. / Tokyo + morimori co. ltd. / Tokyo
Client: Sansan, Inc. Category: Motion Graphics / Single
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client: HBO Category: Digital / Game Design
A Kauri Cries
Agency: Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland
Client: Auckland City Council Category: Innovation in Radio
The World Needs more billionaires
Agency: Y&R / Prague + Studio Carioca / Bucharest
Client: Forbes Category: Craft / Art Direction - Single or Campaign
We're The Superhumans
Agency: Final Cut / London + 4Creative / London + Blink / London + MPC / London
Client: Channel 4 / Rio Paralympics Category: Craft - Editing / Editing - Single
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life Category: Film / Cinema / Fiction
Edible Six Pack Rings
Agency: We Believers / New York
Client: Saltwater Brewery Category: Innovation in Design / Print Design
Drag, drop and go
Agency: UncleGrey / Copenhagen + WM Creative Labs / Copenhagen
Client: Cheapflights Category: Online Advertising / Banners
Lifesaver Backpack
Agency: J. Walter Thompson Colombia / Bogota
Client: Casa Luker Category: Promotional / Promotional Items - Single or Series
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Promotional / Promotional Items - Single or Series
Tummyfish
Agency: Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai
Client: Nestlé Middle East Category: Mobile / User Experience
Still The Most Shocking Second A Day
Agency: Factory / London + Don't Panic / London + Stink / London
Client: Save The Children Category: Craft - Sound Design / Sound Design - Single
Swishy Chug: The Fake Brand That Led to Real Results
Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco
Client: Jamba Juice Category: Branded Social Post / Real-Time Response
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Integrated Branding
The Boys
Agency: Clemenger BBDO / Melbourne
Client: Pacific Brands Underwear Group (Australia) Category: Integrated Branding
Unlimited Greatness Serena Williams
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: Nike Category: Integrated Branding
The Boys
Agency: Clemenger BBDO / Melbourne
Client: Pacific Brands Underwear Group (Australia) Category: Television / Short Form - Campaign
Smell 'Em Who's Boss
Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles
Client: Old Spice Category: Television / Short Form - Campaign
Documents
Agency: DDB / New York
Client: Gun by Gun Category: Promotional / Collateral / Posters - Campaign
Thanks, 2016. It's been weird.
Agency: Spotify / New York
Client: Spotify Category: Promotional / Collateral / Posters - Campaign
mt × vitra
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Agency: McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo
Client: Amazon Japan G.K. Category: Immersive / Environmental / Indoor Spaces
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Cinema Advertising
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado Category: Cinema Advertising
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Gaming
Awaken Your Force
Agency: 180LA / Santa Monica + Park Pictures / Santa Monica
Client: Hewlett Packard Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
BIHAKU WATANABE CO., LTD.
Agency: AD&D / Tokyo
Client: BIHAKU WATANABE CO., LTD. Category: Promotional / Posters - Series
The Study of Human Being
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council Category: Promotional / Posters - Series
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation Category: Promotional / Posters - Series
face
Agency: Hakuhodo Inc. / Tokyo
Client: Comexposium Japan K.K. Category: Promotional / Posters - Series
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Online Films & Video / Short Form - Single
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Online Films & Video / Short Form - Single
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Online Films & Video / Short Form - Single
Award:
2017 Cross-Platform Silver Pencil
Agency:
FCB / Chicago
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP17002S
Award:
2017 Direct Marketing Silver Pencil
Agency:
Ogilvy / Germany
Client:
Gesicht zeigen! An association encouraging people to stand against racism in Germany
Title:
The tear-open-mailing for "Mein Kampf - against racism"
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI17002S
Award:
2017 Mobile Silver Pencil
Agency:
Ogilvy PR / London + OgilvyOne / London
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO17019S
Award:
2017 Interactive Silver Pencil
Agency:
BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Ambient / Immersive / Digital Installations
Annual ID:
OS_IN17015S
Award:
2017 Public Relations Silver Pencil
Agency:
MullenLowe / Boston
Client:
American Greetings
Title:
Analog
Category:
Brand Voice
Annual ID:
OS_PR17015S
Award:
2017 UX / UI Silver Pencil
Agency:
SID LEE / Paris
Client:
UBISOFT
Title:
Predictive World
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_UX17015S
Award:
2017 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17069S
Award:
2017 Interactive Silver Pencil
Agency:
Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris
Client:
Ubisoft
Title:
Nosulus Rift
Category:
Innovation in Interactive / Ambient / Immersive
Annual ID:
OS_IN17032S
Award:
2017 Interactive Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Innovation in Interactive / Ambient / Immersive
Annual ID:
OS_IN17033S
Award:
2017 Direct Marketing Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Ambient / P.O.P. & In-Store - Campaign
Annual ID:
OS_DI17006S
Award:
2017 Moving Image Craft Silver Pencil
Agency:
McCann / New York + Girls Who Code / New York + Tool / Santa Monica
Client:
Girls Who Code
Title:
Why Can't Girls Code
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17008S
Award:
2017 Design Silver Pencil
Agency:
Mori Inc. / Tokyo + Drill / Tokyo + DELTRO INC. / Tokyo + morimori co. ltd. / Tokyo
Client:
Sansan, Inc.
Title:
Eight: Business Cards
Category:
Motion Graphics / Single
Annual ID:
OS_DE17060S
Award:
2017 Design Silver Pencil
Agency:
Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client:
HBO
Title:
Into HBO
Category:
Digital / Game Design
Annual ID:
OS_DE17048S
Award:
2017 Radio Silver Pencil
Agency:
DM9DDB / São Paulo
Client:
89 FM
Title:
Truth Detector
Category:
Innovation in Radio
Annual ID:
OS_RA17022S
Award:
2017 Radio Silver Pencil
Agency:
Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland
Client:
Auckland City Council
Title:
A Kauri Cries
Category:
Innovation in Radio
Annual ID:
OS_RA17023S
Award:
2017 Interactive Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Websites
Annual ID:
OS_IN17002S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Y&R / Prague + Studio Carioca / Bucharest
Client:
Forbes
Title:
The World Needs more billionaires
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17046S
Award:
2017 Moving Image Craft Silver Pencil
Agency:
Final Cut / London + 4Creative / London + Blink / London + MPC / London
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Editing / Editing - Single
Annual ID:
OS_MI17011S
Award:
2017 Branded Entertainment Silver Pencil
Agency:
The Martin Agency / Richmond + Furlined / Los Angeles
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Film / Cinema / Fiction
Annual ID:
OS_BE17004S
Award:
2017 Design Silver Pencil
Agency:
We Believers / New York
Client:
Saltwater Brewery
Title:
Edible Six Pack Rings
Category:
Innovation in Design / Print Design
Annual ID:
OS_DE17085S
Award:
2017 Interactive Silver Pencil
Agency:
UncleGrey / Copenhagen + WM Creative Labs / Copenhagen
Client:
Cheapflights
Title:
Drag, drop and go
Category:
Online Advertising / Banners
Annual ID:
OS_IN17007S
Award:
2017 Design Silver Pencil
Agency:
J. Walter Thompson Colombia / Bogota
Client:
Casa Luker
Title:
Lifesaver Backpack
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17038S
Award:
2017 Design Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17039S
Award:
2017 UX / UI Silver Pencil
Agency:
Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai
Client:
Nestlé Middle East
Title:
Tummyfish
Category:
Mobile / User Experience
Annual ID:
OS_UX17010S
Award:
2017 Mobile Silver Pencil
Agency:
BBDO / New York
Client:
Lowe's
Title:
In-a-Snap
Category:
Mobile Advertising
Annual ID:
OS_MO17008S
Award:
2017 Mobile Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Websites
Annual ID:
OS_MO17001S
Award:
2017 Moving Image Craft Silver Pencil
Agency:
Factory / London + Don't Panic / London + Stink / London
Client:
Save The Children
Title:
Still The Most Shocking Second A Day
Category:
Craft - Sound Design / Sound Design - Single
Annual ID:
OS_MI17029S
Award:
2017 Social Media Silver Pencil
Agency:
Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco
Client:
Jamba Juice
Title:
Swishy Chug: The Fake Brand That Led to Real Results
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17013S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Publicis / London
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17043S
Award:
2017 Cross-Platform Silver Pencil
Agency:
180LA / Santa Monica
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Integrated Branding
Annual ID:
OS_CP17011S
Award:
2017 Cross-Platform Silver Pencil
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Integrated Branding
Annual ID:
OS_CP17012S
Award:
2017 Cross-Platform Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Integrated Branding
Annual ID:
OS_CP17013S
Award:
2017 Cross-Platform Silver Pencil
Agency:
Wieden+Kennedy / Portland + Joint Editorial / Portland
Client:
Nike
Title:
Unlimited Greatness Serena Williams
Category:
Integrated Branding
Annual ID:
OS_CP17014S
Award:
2017 Film Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI17006S
Award:
2017 Film Silver Pencil
Agency:
Wieden+Kennedy / Portland + MJZ / Los Angeles
Client:
Old Spice
Title:
Smell 'Em Who's Boss
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI17007S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
DDB / New York
Client:
Gun by Gun
Title:
Documents
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17014S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
Spotify / New York
Client:
Spotify
Title:
Thanks, 2016. It's been weird.
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO17015S
Award:
2017 Design Silver Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt × vitra
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17051S
Award:
2017 Design Silver Pencil
Agency:
McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo
Client:
Amazon Japan G.K.
Title:
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17052S
Award:
2017 Film Silver Pencil
Agency:
72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client:
Google
Title:
Year In Search 2016
Category:
Cinema Advertising
Annual ID:
OS_FI17022S
Award:
2017 Film Silver Pencil
Agency:
Leo Burnett / Madrid + RCR / Madrid
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Cinema Advertising
Annual ID:
OS_FI17023S
Award:
2017 Interactive Silver Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Gaming
Annual ID:
OS_IN17018S
Award:
2017 Moving Image Craft Silver Pencil
Agency:
180LA / Santa Monica + Park Pictures / Santa Monica
Client:
Hewlett Packard
Title:
Awaken Your Force
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17036S
Award:
2017 Design Silver Pencil
Agency:
AD&D / Tokyo
Client:
BIHAKU WATANABE CO., LTD.
Title:
BIHAKU WATANABE CO., LTD.
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17030S
Award:
2017 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17031S
Award:
2017 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17032S
Award:
2017 Design Silver Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
Comexposium Japan K.K.
Title:
face
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17033S
Award:
2017 Film Silver Pencil
Agency:
72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client:
Google
Title:
Year In Search 2016
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17029S
Award:
2017 Film Silver Pencil
Agency:
DDB / New York
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17030S
Award:
2017 Film Silver Pencil
Agency:
Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client:
Under Armour
Title:
USA Women's Gymnastics
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17031S
