The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
PS VR "Skyrim"
Agency: BBH / New York + Hungry Man / Los Angeles
Client: PlayStation Category: Online Films & Video / Pre-Roll Video - Single
Fit — Hulu
Agency: RPA / Santa Monica + Park Pictures / New York
Client: American Honda Motor Co., Inc Category: Online Films & Video / Pre-Roll Video - Single
Obscene Gap
Agency: MCcANN SPAIN / MADRID
Client: IB Women Foundation Category: Location-Specific Video
Adoptify
Agency: SERVICEPLAN GERMANY / Munich
Client: Tiertschutzverein Muenchen Category: Location-Specific Video
One Foot Out the Door
Agency: Arnold Worldwide / Boston
Client: Monster.com Category: Under 100K Budget
Stop Downloadkill
Agency: Cheil Worldwide / Seoul
Client: Busan Metropolitan Police Agency Category: Under 100K Budget
Facts First
Agency: Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York
Client: CNN Category: Under 100K Budget
The Parking
Agency: Romance / Paris + Wanda / Paris + THE / Paris
Client: World of Tank Category: Under 100K Budget
The Gas Station
Agency: Romance / Paris + Wanda / Paris + THE / Paris
Client: World of Tank Category: Under 100K Budget
Device Free Dinner
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client: Common Sense Media Category: Television / Varying Length Campaign
Alexa Loses her Voice
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client: Amazon Category: Television / Varying Length Campaign
Thursday Night Football
Agency: CP+B / Los Angeles + Biscuit Filmworks / Los Angeles
Client: Amazon Prime Video Category: Online Films & Video / Short Form - Campaign
I Love My Fruit by the Foot Campaign
Agency: ERICH & KALLMAN / San Francisco
Client: General Mills Fruit by the Foot Category: Online Films & Video / Short Form - Campaign
Device Free Dinner
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client: Common Sense Media Category: Online Films & Video / Short Form - Campaign
Humans will be Humans
Agency: Ogilvy UK / London
Client: Samsung Category: Online Films & Video / Short Form - Campaign
Just Get the Dog
Agency: Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York
Client: Sugar Mutts Rescue Category: Online Films & Video / Short Form - Campaign
Irresistibly pointless trueview ads
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Online Films & Video / Pre-Roll Video - Campaign
Switch to iPhone
Agency: Apple / Cupertino + Park Pictures / Santa Monica
Client: Apple Category: Online Films & Video / Pre-Roll Video - Campaign
Six-second Ambush Advisories
Agency: Rethink / Toronto
Client: YWCA Metro Vancouver Category: Online Films & Video / Pre-Roll Video - Campaign
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Innovation in Film / Online
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Innovation in Film / Online
Invisible World: An Old Spice Invisible Spray Production
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Innovation in Film / Online
Bachelors & Bachelorettes
Agency: AIRBAG / Melbourne + Leo Burnett / Melbourne
Client: Australian Marriage Equality Category: User-Generated Content
Year in Search
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Television / Long Form - Single
Every Parent's Worst Nightmare
Agency: adam&eveDDB / London
Client: Red Cross Category: Television / Long Form - Single
The Button
Agency: adam&eveDDB / London + Factory / London
Client: Volkswagen Category: Television / Long Form - Single
Anti-Manifesto
Agency: Arnold Worldwide / Boston
Client: Jeep Category: Television / Long Form - Single
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree Category: Television / Long Form - Single
Ancestry DNA "Together Forever"
Agency: Biscuit Filmworks / London + Droga5 / London + Biscuit Filmworks / Los Angeles
Client: Ancestry Category: Television / Long Form - Single
Armoured Truck
Agency: DDB Group New Zealand / Auckland
Client: Lotto New Zealand Category: Television / Long Form - Single
Web of Fries
Agency: Deutsch / Los Angeles + Motive Music / Santa Monica + Lime Studios / Santa Monica
Client: Taco Bell Category: Television / Long Form - Single
Go With The Flaw
Agency: Diesel / Breganze + Publicis Italy / Milan
Client: Diesel Category: Television / Long Form - Single
It's perfectly normal. Until it's Kwiffed.
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Kwiff Category: Television / Long Form - Single
Moments
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Television / Long Form - Single
Doritos Blaze vs. MTN DEW ICE
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos + Mountain Dew Category: Television / Long Form - Single
Kid's Dreams
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg
Client: Volkswagen Category: Television / Long Form - Single
Cat's in the Cradle
Agency: Havas / New York + Park Pictures / New York + Arcade Edit / New York + The Mill / New York
Client: TD Ameritrade Category: Television / Long Form - Single
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION Category: Television / Long Form - Single
Following
Agency: MJZ / LA + DDB / Chicago + Moving Picture Company / International
Client: State Farm Category: Television / Long Form - Single
Earth: Shot on iPhone
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Television / Long Form - Single
Love Over Bias
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Television / Long Form - Single
Old Spice - Red Sweater
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Long Form - Single
Love Story
Agency: Y&R MEX / Mexico City
Client: Movistar Mx Category: Television / Long Form - Single
#isitokforguys
Agency: 72andSunny / Amsterdam + Caviar / London + Stitch / London + Wave / Amsterdam
Client: Lynx Category: Online Films & Video / Long Form - Single
Year in Search
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Online Films & Video / Long Form - Single
Chasing the Dragon
Agency: 7Films / Cape Town
Client: Surfshack Outreach Category: Online Films & Video / Long Form - Single
The Button
Agency: adam&eveDDB / London + Factory / London
Client: Volkswagen Category: Online Films & Video / Long Form - Single
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform Category: Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Agency:
BBH / New York + Hungry Man / Los Angeles
Client:
PlayStation
Title:
PS VR "Skyrim"
Category:
Online Films & Video / Pre-Roll Video - Single
Annual ID:
OS_FI18154M
Award:
2018 Film Merit Award
Agency:
RPA / Santa Monica + Park Pictures / New York
Client:
American Honda Motor Co., Inc
Title:
Fit — Hulu
Category:
Online Films & Video / Pre-Roll Video - Single
Annual ID:
OS_FI18155M
Award:
2018 Film Merit Award
Agency:
MCcANN SPAIN / MADRID
Client:
IB Women Foundation
Title:
Obscene Gap
Category:
Location-Specific Video
Annual ID:
OS_FI18159M
Award:
2018 Film Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Tiertschutzverein Muenchen
Title:
Adoptify
Category:
Location-Specific Video
Annual ID:
OS_FI18160M
Award:
2018 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Monster.com
Title:
One Foot Out the Door
Category:
Under 100K Budget
Annual ID:
OS_FI18161M
Award:
2018 Film Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Busan Metropolitan Police Agency
Title:
Stop Downloadkill
Category:
Under 100K Budget
Annual ID:
OS_FI18162M
Award:
2018 Film Merit Award
Agency:
Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York
Client:
CNN
Title:
Facts First
Category:
Under 100K Budget
Annual ID:
OS_FI18163M
Award:
2018 Film Merit Award
Agency:
Romance / Paris + Wanda / Paris + THE / Paris
Client:
World of Tank
Title:
The Parking
Category:
Under 100K Budget
Annual ID:
OS_FI18164M
Award:
2018 Film Merit Award
Agency:
Romance / Paris + Wanda / Paris + THE / Paris
Client:
World of Tank
Title:
The Gas Station
Category:
Under 100K Budget
Annual ID:
OS_FI18165M
Award:
2018 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client:
Common Sense Media
Title:
Device Free Dinner
Category:
Television / Varying Length Campaign
Annual ID:
OS_FI18103M
Award:
2018 Film Merit Award
Agency:
Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client:
Amazon
Title:
Alexa Loses her Voice
Category:
Television / Varying Length Campaign
Annual ID:
OS_FI18104M
Award:
2018 Film Merit Award
Agency:
CP+B / Los Angeles + Biscuit Filmworks / Los Angeles
Client:
Amazon Prime Video
Title:
Thursday Night Football
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI18114M
Award:
2018 Film Merit Award
Agency:
ERICH & KALLMAN / San Francisco
Client:
General Mills Fruit by the Foot
Title:
I Love My Fruit by the Foot Campaign
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI18115M
Award:
2018 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client:
Common Sense Media
Title:
Device Free Dinner
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI18116M
Award:
2018 Film Merit Award
Agency:
Ogilvy UK / London
Client:
Samsung
Title:
Humans will be Humans
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI18117M
Award:
2018 Film Merit Award
Agency:
Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York
Client:
Sugar Mutts Rescue
Title:
Just Get the Dog
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI18118M
Award:
2018 Film Merit Award
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
Irresistibly pointless trueview ads
Category:
Online Films & Video / Pre-Roll Video - Campaign
Annual ID:
OS_FI18156M
Award:
2018 Film Merit Award
Agency:
Apple / Cupertino + Park Pictures / Santa Monica
Client:
Apple
Title:
Switch to iPhone
Category:
Online Films & Video / Pre-Roll Video - Campaign
Annual ID:
OS_FI18157M
Award:
2018 Film Merit Award
Agency:
Rethink / Toronto
Client:
YWCA Metro Vancouver
Title:
Six-second Ambush Advisories
Category:
Online Films & Video / Pre-Roll Video - Campaign
Annual ID:
OS_FI18158M
Award:
2018 Film Merit Award
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Innovation in Film / Online
Annual ID:
OS_FI18169M
Award:
2018 Film Merit Award
Agency:
DDB, / Paris + Make me Pulse / Paris
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Innovation in Film / Online
Annual ID:
OS_FI18170M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Invisible World: An Old Spice Invisible Spray Production
Category:
Innovation in Film / Online
Annual ID:
OS_FI18171M
Award:
2018 Film Merit Award
Agency:
AIRBAG / Melbourne + Leo Burnett / Melbourne
Client:
Australian Marriage Equality
Title:
Bachelors & Bachelorettes
Category:
User-Generated Content
Annual ID:
OS_FI18166M
Award:
2018 Film Merit Award
Agency:
Ogilvy UK / London
Client:
Samsung
Title:
Humans will be Humans
Category:
User-Generated Content
Annual ID:
OS_FI18167M
Award:
2018 Film Merit Award
Agency:
72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client:
Google
Title:
Year in Search
Category:
Television / Long Form - Single
Annual ID:
OS_FI18079M
Award:
2018 Film Merit Award
Agency:
adam&eveDDB / London
Client:
Red Cross
Title:
Every Parent's Worst Nightmare
Category:
Television / Long Form - Single
Annual ID:
OS_FI18080M
Award:
2018 Film Merit Award
Agency:
adam&eveDDB / London + Factory / London
Client:
Volkswagen
Title:
The Button
Category:
Television / Long Form - Single
Annual ID:
OS_FI18081M
Award:
2018 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Jeep
Title:
Anti-Manifesto
Category:
Television / Long Form - Single
Annual ID:
OS_FI18082M
Award:
2018 Film Merit Award
Agency:
BBDO / New York + Biscuit Filmworks / Los Angeles
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Television / Long Form - Single
Annual ID:
OS_FI18083M
Award:
2018 Film Merit Award
Agency:
BETC / Paris
Client:
Lacoste
Title:
Timeless
Category:
Television / Long Form - Single
Annual ID:
OS_FI18084M
Award:
2018 Film Merit Award
Agency:
Biscuit Filmworks / London + Droga5 / London + Biscuit Filmworks / Los Angeles
Client:
Ancestry
Title:
Ancestry DNA "Together Forever"
Category:
Television / Long Form - Single
Annual ID:
OS_FI18085M
Award:
2018 Film Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Lotto New Zealand
Title:
Armoured Truck
Category:
Television / Long Form - Single
Annual ID:
OS_FI18086M
Award:
2018 Film Merit Award
Agency:
Deutsch / Los Angeles + Motive Music / Santa Monica + Lime Studios / Santa Monica
Client:
Taco Bell
Title:
Web of Fries
Category:
Television / Long Form - Single
Annual ID:
OS_FI18087M
Award:
2018 Film Merit Award
Agency:
Diesel / Breganze + Publicis Italy / Milan
Client:
Diesel
Title:
Go With The Flaw
Category:
Television / Long Form - Single
Annual ID:
OS_FI18088M
Award:
2018 Film Merit Award
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Kwiff
Title:
It's perfectly normal. Until it's Kwiffed.
Category:
Television / Long Form - Single
Annual ID:
OS_FI18089M
Award:
2018 Film Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
Moments
Category:
Television / Long Form - Single
Annual ID:
OS_FI18090M
Award:
2018 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos + Mountain Dew
Title:
Doritos Blaze vs. MTN DEW ICE
Category:
Television / Long Form - Single
Annual ID:
OS_FI18091M
Award:
2018 Film Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg
Client:
Volkswagen
Title:
Kid's Dreams
Category:
Television / Long Form - Single
Annual ID:
OS_FI18092M
Award:
2018 Film Merit Award
Agency:
Havas / New York + Park Pictures / New York + Arcade Edit / New York + The Mill / New York
Client:
TD Ameritrade
Title:
Cat's in the Cradle
Category:
Television / Long Form - Single
Annual ID:
OS_FI18093M
Award:
2018 Film Merit Award
Agency:
Herezie Group / Paris
Client:
DAVID LYNCH FOUNDATION
Title:
SOUNDS OF TRAUMA
Category:
Television / Long Form - Single
Annual ID:
OS_FI18094M
Award:
2018 Film Merit Award
Agency:
MJZ / LA + DDB / Chicago + Moving Picture Company / International
Client:
State Farm
Title:
Following
Category:
Television / Long Form - Single
Annual ID:
OS_FI18095M
Award:
2018 Film Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Earth: Shot on iPhone
Category:
Television / Long Form - Single
Annual ID:
OS_FI18096M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Procter & Gamble
Title:
Love Over Bias
Category:
Television / Long Form - Single
Annual ID:
OS_FI18097M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - Red Sweater
Category:
Television / Long Form - Single
Annual ID:
OS_FI18098M
Award:
2018 Film Merit Award
Agency:
Y&R MEX / Mexico City
Client:
Movistar Mx
Title:
Love Story
Category:
Television / Long Form - Single
Annual ID:
OS_FI18099M
Award:
2018 Film Merit Award
Agency:
72andSunny / Amsterdam + Caviar / London + Stitch / London + Wave / Amsterdam
Client:
Lynx
Title:
#isitokforguys
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18119M
Award:
2018 Film Merit Award
Agency:
72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client:
Google
Title:
Year in Search
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18120M
Award:
2018 Film Merit Award
Agency:
7Films / Cape Town
Client:
Surfshack Outreach
Title:
Chasing the Dragon
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18121M
Award:
2018 Film Merit Award
Agency:
adam&eveDDB / London + Factory / London
Client:
Volkswagen
Title:
The Button
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18122M
Award:
2018 Film Merit Award
Agency:
AMV BBDO / London + Somesuch & Co / London
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18123M
