The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Molson salutes the dépanneurs
Agency: Sid Lee / Montreal
Client: Molson Export Category: Craft / Art Direction - Single or Series
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria Category: Craft / Art Direction - Single or Series
New Encounters in Art & Culture
Agency: Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO
Client: TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE Category: Craft / Art Direction - Single or Series
One Book For Peace
Agency: Y&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Craft / Art Direction - Single or Series
Stained Glass Interactive Music Video
Agency: CALLEN / Austin + MediaMonks / Los Angeles
Client: Real Estate / Domino Records Category: Moving Image / Single
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Moving Image / Single
Space Holiday
Agency: McCann / New York + Blk-Ops / Los Angeles
Client: Microsoft Category: Moving Image / Single
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client: Red Bull Category: Moving Image / Single
Posters for Peace - Video
Agency: Sid Lee / Montreal + MASSIVart / Montreal
Client: Ivanhoé Cambridge Category: Moving Image / Single
Apple Music: Anthem
Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client: Apple Category: Moving Image / Single
Box of Greatness
Agency: BBDO / New York + EG+ Worldwide / New York
Client: Foot Locker Category: Packaging / Specialty
Budweiser Holiday 2017 LTO Alu Bottle
Agency: Jones Knowles Ritchie / New York
Client: ABInBev – Budweiser Category: Packaging / Specialty
A statement for tolerance
Agency: loved gmbh / Hamburg
Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Packaging / Specialty
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE Category: Experiential / Environmental / Indoor Spaces
The Agoraphobic Traveller
Agency: Google Brand Studio / San Francisco
Client: Google Category: Experiential / Environmental / Indoor Spaces
Hydrogen Electric House
Agency: INNOCEAN / Seoul
Client: Hyundai Motor Company Category: Experiential / Environmental / Indoor Spaces
mt expo 2017
Agency: iyamadesign inc. / Tokyo
Client: KAMOI KAKOSHI Co.,LTD. Category: Experiential / Environmental / Indoor Spaces
The BMO200 Fountain
Agency: Mosaic / Toronto
Client: BMO The Bank of Montreal Category: Experiential / Environmental / Indoor Spaces
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Experiential / Environmental / Indoor Spaces
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Craft / Animation - Single or Series
Posters for Peace - Video
Agency: Sid Lee / Montreal
Client: Ivanhoé Cambridge Category: Craft / Animation - Single or Series
Apple Music: Anthem
Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client: Apple Category: Craft / Animation - Single or Series
LA Original Logo
Agency: 72andSunny / Los Angeles
Client: Mayor's Fund for Los Angeles Category: Branding / Logo
Nike Equality: The Swoosh Vote
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Branding / Logo
An icon for the future of motor sport.
Agency: Wieden+Kennedy / London
Client: F1 Category: Branding / Logo
Exploratorium After Dark
Agency: Collins / San Francisco
Client: Exploratorium Category: Branding / Rebranding
I Am What I Make Up
Agency: Droga5 / New York + Prettybird / Culver City
Client: COVERGIRL Category: Branding / Rebranding
LA Phil Rebranding
Agency: TBWA\Chiat\Day / Los Angeles
Client: Los Angeles Philharmonic Association Category: Branding / Rebranding
A new brand for Formula 1: The greatest races are ahead of us
Agency: Wieden+Kennedy / London
Client: F1 Category: Branding / Rebranding
Educate a girl
Agency: DentsuBos / Toronto
Client: Plan International Canada Category: Branding / Collateral Item - Single
Brunch Your Way
Agency: Leo Burnett, / Toronto
Client: Smith Restaurant + Bar Category: Branding / Collateral Item - Single
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited Category: Experiential / Environmental / Wayfinding
Quest to LEGOLAND
Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York
Client: LEGOLAND Florida Resort Category: Experiential / Environmental / Wayfinding
Sonic Typeface for Goertek
Agency: Nippon Design Center, Inc. / Tokyo + Kontrapunkt / Copenhagen
Client: Goertek Inc. Category: Typography / Dynamic / In Motion
Type with Pride
Agency: Ogilvy / New York
Client: NewFest & NYC Pride Category: Typography / Dynamic / In Motion
SmArt Basel
Agency: TBWA\Chiat\Day / New York
Client: BNY Mellon Wealth Management Category: Typography / Dynamic / In Motion
SIMCITY BUILDIT SCHOOL OF POLITICS TEXT BOOKS
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + YOKOHAMA SUPER FACTORY / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo
Client: ELECTRONIC ARTS INC. Category: Promotional / Booklets, Brochures, & Product Catalogues
The Whole Earth Catalog
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: Mavericks Category: Promotional / Booklets, Brochures, & Product Catalogues
Haymarket By Scandic
Agency: 25AH / Stockholm
Client: Scandic Hotels Category: Branding / Identity System
2017 Guangzhou Image Triennial
Agency: another design / Guangzhou
Client: Guangdong Museum of Art Category: Branding / Identity System
The East Cut
Agency: Collins / San Francisco
Client: The East Cut Community Benefit District Category: Branding / Identity System
Men’s Lifestyle Curator, Howdy
Agency: Emart Inc. / Seoul
Client: Emart Inc. Category: Branding / Identity System
Palau Pledge
Agency: Host/Havas / Sydney
Client: Palau Legacy Project Category: Branding / Identity System
A Scherzo Of Colour
Agency: Jones Knowles Ritchie / London
Client: Miller Harris Category: Branding / Identity System
Award:
2018 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Molson Export
Title:
Molson salutes the dépanneurs
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18194M
Award:
2018 Design Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18195M
Award:
2018 Design Merit Award
Agency:
Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO
Client:
TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE
Title:
New Encounters in Art & Culture
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18196M
Award:
2018 Design Merit Award
Agency:
Y&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book For Peace
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18197M
Award:
2018 Design Merit Award
Agency:
CALLEN / Austin + MediaMonks / Los Angeles
Client:
Real Estate / Domino Records
Title:
Stained Glass Interactive Music Video
Category:
Moving Image / Single
Annual ID:
OS_DE18180M
Award:
2018 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Moving Image / Single
Annual ID:
OS_DE18181M
Award:
2018 Design Merit Award
Agency:
McCann / New York + Blk-Ops / Los Angeles
Client:
Microsoft
Title:
Space Holiday
Category:
Moving Image / Single
Annual ID:
OS_DE18182M
Award:
2018 Design Merit Award
Agency:
Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Moving Image / Single
Annual ID:
OS_DE18183M
Award:
2018 Design Merit Award
Agency:
R/GA / Tokyo
Client:
MUJI
Title:
Tokyo Pen Pixel
Category:
Moving Image / Single
Annual ID:
OS_DE18184M
Award:
2018 Design Merit Award
Agency:
Sid Lee / Montreal + MASSIVart / Montreal
Client:
Ivanhoé Cambridge
Title:
Posters for Peace - Video
Category:
Moving Image / Single
Annual ID:
OS_DE18185M
Award:
2018 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client:
Apple
Title:
Apple Music: Anthem
Category:
Moving Image / Single
Annual ID:
OS_DE18186M
Award:
2018 Design Merit Award
Agency:
BBDO / New York + EG+ Worldwide / New York
Client:
Foot Locker
Title:
Box of Greatness
Category:
Packaging / Specialty
Annual ID:
OS_DE18152M
Award:
2018 Design Merit Award
Agency:
Bedow / Stockholm
Client:
St. Erhard
Title:
St. Erhard, packaging
Category:
Packaging / Specialty
Annual ID:
OS_DE18153M
Award:
2018 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
ABInBev – Budweiser
Title:
Budweiser Holiday 2017 LTO Alu Bottle
Category:
Packaging / Specialty
Annual ID:
OS_DE18154M
Award:
2018 Design Merit Award
Agency:
loved gmbh / Hamburg
Client:
ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG
Title:
A statement for tolerance
Category:
Packaging / Specialty
Annual ID:
OS_DE18155M
Award:
2018 Design Merit Award
Agency:
thjnk GmbH / Hamburg
Client:
REWE
Title:
Ripecheck
Category:
Packaging / Specialty
Annual ID:
OS_DE18156M
Award:
2018 Design Merit Award
Agency:
BBDO / New York + ObscuraDigital
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18167M
Award:
2018 Design Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
The Agoraphobic Traveller
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18168M
Award:
2018 Design Merit Award
Agency:
INNOCEAN / Seoul
Client:
Hyundai Motor Company
Title:
Hydrogen Electric House
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18169M
Award:
2018 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
KAMOI KAKOSHI Co.,LTD.
Title:
mt expo 2017
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18170M
Award:
2018 Design Merit Award
Agency:
Mosaic / Toronto
Client:
BMO The Bank of Montreal
Title:
The BMO200 Fountain
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18171M
Award:
2018 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE18172M
Award:
2018 Design Merit Award
Agency:
Assembly / Auckland
Client:
Heinz
Title:
Geoff
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18205M
Award:
2018 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18206M
Award:
2018 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Ivanhoé Cambridge
Title:
Posters for Peace - Video
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18207M
Award:
2018 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client:
Apple
Title:
Apple Music: Anthem
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18208M
Award:
2018 Design Merit Award
Agency:
72andSunny / Los Angeles
Client:
Mayor's Fund for Los Angeles
Title:
LA Original Logo
Category:
Branding / Logo
Annual ID:
OS_DE18075M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Equality: The Swoosh Vote
Category:
Branding / Logo
Annual ID:
OS_DE18076M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / London
Client:
F1
Title:
An icon for the future of motor sport.
Category:
Branding / Logo
Annual ID:
OS_DE18077M
Award:
2018 Design Merit Award
Agency:
Collins / San Francisco
Client:
Exploratorium
Title:
Exploratorium After Dark
Category:
Branding / Rebranding
Annual ID:
OS_DE18093M
Award:
2018 Design Merit Award
Agency:
Droga5 / New York + Prettybird / Culver City
Client:
COVERGIRL
Title:
I Am What I Make Up
Category:
Branding / Rebranding
Annual ID:
OS_DE18094M
Award:
2018 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
RapCaviar
Category:
Branding / Rebranding
Annual ID:
OS_DE18095M
Award:
2018 Design Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Los Angeles Philharmonic Association
Title:
LA Phil Rebranding
Category:
Branding / Rebranding
Annual ID:
OS_DE18096M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / London
Client:
F1
Title:
A new brand for Formula 1: The greatest races are ahead of us
Category:
Branding / Rebranding
Annual ID:
OS_DE18097M
Award:
2018 Design Merit Award
Agency:
DentsuBos / Toronto
Client:
Plan International Canada
Title:
Educate a girl
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE18091M
Award:
2018 Design Merit Award
Agency:
Leo Burnett, / Toronto
Client:
Smith Restaurant + Bar
Title:
Brunch Your Way
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE18092M
Award:
2018 Design Merit Award
Agency:
Hindustan Petroleum Corporation Limited / Mumbai
Client:
Hindustan Petroleum Corporation Limited
Title:
Roads That Honk
Category:
Experiential / Environmental / Wayfinding
Annual ID:
OS_DE18178M
Award:
2018 Design Merit Award
Agency:
VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York
Client:
LEGOLAND Florida Resort
Title:
Quest to LEGOLAND
Category:
Experiential / Environmental / Wayfinding
Annual ID:
OS_DE18179M
Award:
2018 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo + Kontrapunkt / Copenhagen
Client:
Goertek Inc.
Title:
Sonic Typeface for Goertek
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE18122M
Award:
2018 Design Merit Award
Agency:
Ogilvy / New York
Client:
NewFest & NYC Pride
Title:
Type with Pride
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE18123M
Award:
2018 Design Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
BNY Mellon Wealth Management
Title:
SmArt Basel
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE18124M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + YOKOHAMA SUPER FACTORY / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo
Client:
ELECTRONIC ARTS INC.
Title:
SIMCITY BUILDIT SCHOOL OF POLITICS TEXT BOOKS
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE18135M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client:
Mavericks
Title:
The Whole Earth Catalog
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE18136M
Award:
2018 Design Merit Award
Agency:
25AH / Stockholm
Client:
Scandic Hotels
Title:
Haymarket By Scandic
Category:
Branding / Identity System
Annual ID:
OS_DE18078M
Award:
2018 Design Merit Award
Agency:
another design / Guangzhou
Client:
Guangdong Museum of Art
Title:
2017 Guangzhou Image Triennial
Category:
Branding / Identity System
Annual ID:
OS_DE18079M
Award:
2018 Design Merit Award
Agency:
Bold / Stockholm
Client:
Haglöfs
Title:
Beat the elements
Category:
Branding / Identity System
Annual ID:
OS_DE18080M
Award:
2018 Design Merit Award
Agency:
Collins / San Francisco
Client:
The East Cut Community Benefit District
Title:
The East Cut
Category:
Branding / Identity System
Annual ID:
OS_DE18081M
Award:
2018 Design Merit Award
Agency:
Emart Inc. / Seoul
Client:
Emart Inc.
Title:
Men’s Lifestyle Curator, Howdy
Category:
Branding / Identity System
Annual ID:
OS_DE18082M
Award:
2018 Design Merit Award
Agency:
Host/Havas / Sydney
Client:
Palau Legacy Project
Title:
Palau Pledge
Category:
Branding / Identity System
Annual ID:
OS_DE18083M
Award:
2018 Design Merit Award
Agency:
Jones Knowles Ritchie / London
Client:
Miller Harris
Title:
A Scherzo Of Colour
Category:
Branding / Identity System
Annual ID:
OS_DE18084M