The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Molson salutes the dépanneurs
Agency: Sid Lee / Montreal
Client: Molson Export Category: Craft / Art Direction - Single or Series
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria Category: Craft / Art Direction - Single or Series
New Encounters in Art & Culture
Agency: Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO
Client: TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE Category: Craft / Art Direction - Single or Series
One Book For Peace
Agency: Y&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Craft / Art Direction - Single or Series
Stained Glass Interactive Music Video
Agency: CALLEN / Austin + MediaMonks / Los Angeles
Client: Real Estate / Domino Records Category: Moving Image / Single
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Moving Image / Single
Space Holiday
Agency: McCann / New York + Blk-Ops / Los Angeles
Client: Microsoft Category: Moving Image / Single
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client: Red Bull Category: Moving Image / Single
Posters for Peace - Video
Agency: Sid Lee / Montreal + MASSIVart / Montreal
Client: Ivanhoé Cambridge Category: Moving Image / Single
Apple Music: Anthem
Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client: Apple Category: Moving Image / Single
Box of Greatness
Agency: BBDO / New York + EG+ Worldwide / New York
Client: Foot Locker Category: Packaging / Specialty
Budweiser Holiday 2017 LTO Alu Bottle
Agency: Jones Knowles Ritchie / New York
Client: ABInBev – Budweiser Category: Packaging / Specialty
A statement for tolerance
Agency: loved gmbh / Hamburg
Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Packaging / Specialty
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE Category: Experiential / Environmental / Indoor Spaces
The Agoraphobic Traveller
Agency: Google Brand Studio / San Francisco
Client: Google Category: Experiential / Environmental / Indoor Spaces
Hydrogen Electric House
Agency: INNOCEAN / Seoul
Client: Hyundai Motor Company Category: Experiential / Environmental / Indoor Spaces
mt expo 2017
Agency: iyamadesign inc. / Tokyo
Client: KAMOI KAKOSHI Co.,LTD. Category: Experiential / Environmental / Indoor Spaces
The BMO200 Fountain
Agency: Mosaic / Toronto
Client: BMO The Bank of Montreal Category: Experiential / Environmental / Indoor Spaces
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Experiential / Environmental / Indoor Spaces
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Craft / Animation - Single or Series
Posters for Peace - Video
Agency: Sid Lee / Montreal
Client: Ivanhoé Cambridge Category: Craft / Animation - Single or Series
Apple Music: Anthem
Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client: Apple Category: Craft / Animation - Single or Series
LA Original Logo
Agency: 72andSunny / Los Angeles
Client: Mayor's Fund for Los Angeles Category: Branding / Logo
Nike Equality: The Swoosh Vote
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Branding / Logo
An icon for the future of motor sport.
Agency: Wieden+Kennedy / London
Client: F1 Category: Branding / Logo
Exploratorium After Dark
Agency: Collins / San Francisco
Client: Exploratorium Category: Branding / Rebranding
I Am What I Make Up
Agency: Droga5 / New York + Prettybird / Culver City
Client: COVERGIRL Category: Branding / Rebranding
LA Phil Rebranding
Agency: TBWA\Chiat\Day / Los Angeles
Client: Los Angeles Philharmonic Association Category: Branding / Rebranding
A new brand for Formula 1: The greatest races are ahead of us
Agency: Wieden+Kennedy / London
Client: F1 Category: Branding / Rebranding
Educate a girl
Agency: DentsuBos / Toronto
Client: Plan International Canada Category: Branding / Collateral Item - Single
Brunch Your Way
Agency: Leo Burnett, / Toronto
Client: Smith Restaurant + Bar Category: Branding / Collateral Item - Single
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited Category: Experiential / Environmental / Wayfinding
Quest to LEGOLAND
Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York
Client: LEGOLAND Florida Resort Category: Experiential / Environmental / Wayfinding
Sonic Typeface for Goertek
Agency: Nippon Design Center, Inc. / Tokyo + Kontrapunkt / Copenhagen
Client: Goertek Inc. Category: Typography / Dynamic / In Motion
Type with Pride
Agency: Ogilvy / New York
Client: NewFest & NYC Pride Category: Typography / Dynamic / In Motion
SmArt Basel
Agency: TBWA\Chiat\Day / New York
Client: BNY Mellon Wealth Management Category: Typography / Dynamic / In Motion
SIMCITY BUILDIT SCHOOL OF POLITICS TEXT BOOKS
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + YOKOHAMA SUPER FACTORY / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo
Client: ELECTRONIC ARTS INC. Category: Promotional / Booklets, Brochures, & Product Catalogues
The Whole Earth Catalog
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: Mavericks Category: Promotional / Booklets, Brochures, & Product Catalogues
Haymarket By Scandic
Agency: 25AH / Stockholm
Client: Scandic Hotels Category: Branding / Identity System
2017 Guangzhou Image Triennial
Agency: another design / Guangzhou
Client: Guangdong Museum of Art Category: Branding / Identity System
The East Cut
Agency: Collins / San Francisco
Client: The East Cut Community Benefit District Category: Branding / Identity System
Men’s Lifestyle Curator, Howdy
Agency: Emart Inc. / Seoul
Client: Emart Inc. Category: Branding / Identity System
Palau Pledge
Agency: Host/Havas / Sydney
Client: Palau Legacy Project Category: Branding / Identity System
A Scherzo Of Colour
Agency: Jones Knowles Ritchie / London
Client: Miller Harris Category: Branding / Identity System
