The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
88 Reasons
Agency: Ogilvy Japan / Tokyo + Hogarth Japan / Tokyo + amana / Tokyo
Client: JFOODO Category: Craft / Art Direction
Banditø
Agency: Spotify In-House / New York + Resn / New Zealand
Client: Spotify Category: Craft / Art Direction
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Craft / Art Direction
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Online Video / Online-only Video - Campaign
Unboxing the Truth
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York
Client: Thomson Reuters Corporation Category: Online Video / Online-only Video - Campaign
Uber Presents Da Republic of Brooklyn
Agency: Uber / San Francisco + &Co. / San Francisco + 40 Acres & A Mule / Brooklyn
Client: Uber Category: Online Video / Online-only Video - Campaign
The Anti-Bullying Bullying Videos
Agency: Leo Burnett Malaysia / Kuala Lumpur
Client: Voice of The Children Category: Online Video / Online-only Video - Campaign
TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York
Client: NY Presbyterian Hospital Category: Websites / Utility
Backfire
Agency: Rethink / Toronto
Client: States United Against Gun Violence Category: Websites / Utility
One for Two
Agency: BBDO / New York + JHFProductions/WorldWarSeven
Client: Mars Chocolate North America/ Snickers Category: Online Advertising / Display Ads
Subaru Amazon Infiltration
Agency: Carmichael Lynch / Minneapolis
Client: Subaru of America Category: Online Advertising / Display Ads
Buffer Rage
Agency: Happiness / an FCB alliance / Brussels
Client: VOO Category: Online Advertising / Display Ads
Honda - Magic Snow Globe
Agency: RPA / Santa Monica + Psyop / Santa Monica + Q Dept. / Santa Monica
Client: American Honda Motor Co., Inc. Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Carriberrie
Agency: Isobar / Melbourne + RedDogs VR / Melbourne
Client: Carriberrie Pty Ltd Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Tech Drive VR
Agency: Critical Mass / Calgary
Client: Nissan North America Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Live Moves
Agency: BBDO / New York + BBDO Studios / New York
Client: Bacardi Category: Online Advertising / Native Ads
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders Category: Online Advertising / Native Ads
Healing Jungle
Agency: INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client: Hyundai Marine & Fire Insurance Category: Digital Experiential & Immersive / Interactive Installations
Perspectives
Agency: Wunderman BA / Buenos Aires
Client: Movistar Category: Online Video / Interactive Video
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation Category: Online Video / Interactive Video
Project Dead Zone
Agency: Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + Media Monks / Venice + 30 Ninjas / Pleasantville
Client: Xfinity Category: Online Video / Interactive Video
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Craft / Writing
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ Category: Craft / Writing
Claritin Wonderful Weather Alerts
Agency: Energy BBDO / Chicago
Client: Bayer Category: Online Video / Pre-Roll - Single
#PowerlessQueen
Agency: WATConsult / Mumbai
Client: Project Nanhi Kali Category: Gaming / Branded Games
Watermarks for Water
Agency: FCB / Chicago + Lord + Thomas / Chicago + Cutters Studio / New York
Client: Getty Category: Websites / E-Commerce
EXTRÄA HD
Agency: Proximity Paris / Boulogne Billancourt + Häagen-Dazs / Boulogne Billancourt
Client: HÄAGEN-DAZS Category: Websites / E-Commerce
Intended Audiences
Agency: The Martin Agency / Richmond + Dummy / Venice, CA
Client: GEICO Category: Online Video / Pre-Roll - Campaign
Award:
2019 Interactive & Online Merit Award
Agency:
FCB Brasil / São Paulo
Client:
Estadão Newspaper
Title:
Warboard
Category:
Craft / Art Direction
Annual ID:
OS_IN19071M
Award:
2019 Interactive & Online Merit Award
Agency:
Ogilvy Japan / Tokyo + Hogarth Japan / Tokyo + amana / Tokyo
Client:
JFOODO
Title:
88 Reasons
Category:
Craft / Art Direction
Annual ID:
OS_IN19072M
Award:
2019 Interactive & Online Merit Award
Agency:
Spotify In-House / New York + Resn / New Zealand
Client:
Spotify
Title:
Banditø
Category:
Craft / Art Direction
Annual ID:
OS_IN19073M
Award:
2019 Interactive & Online Merit Award
Agency:
Spotify In-House / New York + Active Theory / Venice
Client:
Spotify
Title:
Your 2018 Wrapped
Category:
Craft / Art Direction
Annual ID:
OS_IN19074M
Award:
2019 Interactive & Online Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
BK Bot
Category:
Online Video / Online-only Video - Campaign
Annual ID:
OS_IN19061M
Award:
2019 Interactive & Online Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York
Client:
Thomson Reuters Corporation
Title:
Unboxing the Truth
Category:
Online Video / Online-only Video - Campaign
Annual ID:
OS_IN19062M
Award:
2019 Interactive & Online Merit Award
Agency:
Uber / San Francisco + &Co. / San Francisco + 40 Acres & A Mule / Brooklyn
Client:
Uber
Title:
Uber Presents Da Republic of Brooklyn
Category:
Online Video / Online-only Video - Campaign
Annual ID:
OS_IN19063M
Award:
2019 Interactive & Online Merit Award
Agency:
Leo Burnett Malaysia / Kuala Lumpur
Client:
Voice of The Children
Title:
The Anti-Bullying Bullying Videos
Category:
Online Video / Online-only Video - Campaign
Annual ID:
OS_IN19064M
Award:
2019 Interactive & Online Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
NY Presbyterian Hospital
Title:
TXT 2 HLP
Category:
Websites / Utility
Annual ID:
OS_IN19034M
Award:
2019 Interactive & Online Merit Award
Agency:
Rethink / Toronto
Client:
States United Against Gun Violence
Title:
Backfire
Category:
Websites / Utility
Annual ID:
OS_IN19035M
Award:
2019 Interactive & Online Merit Award
Agency:
VMLY&R / Sydney
Client:
Unicef Australia
Title:
Hope Page
Category:
Websites / Utility
Annual ID:
OS_IN19036M
Award:
2019 Interactive & Online Merit Award
Agency:
BBDO / New York + JHFProductions/WorldWarSeven
Client:
Mars Chocolate North America/ Snickers
Title:
One for Two
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN19042M
Award:
2019 Interactive & Online Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Subaru of America
Title:
Subaru Amazon Infiltration
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN19043M
Award:
2019 Interactive & Online Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
VOO
Title:
Buffer Rage
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN19044M
Award:
2019 Interactive & Online Merit Award
Agency:
RPA / Santa Monica + Psyop / Santa Monica + Q Dept. / Santa Monica
Client:
American Honda Motor Co., Inc.
Title:
Honda - Magic Snow Globe
Category:
Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN19066M
Award:
2019 Interactive & Online Merit Award
Agency:
Isobar / Melbourne + RedDogs VR / Melbourne
Client:
Carriberrie Pty Ltd
Title:
Carriberrie
Category:
Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN19067M
Award:
2019 Interactive & Online Merit Award
Agency:
Critical Mass / Calgary
Client:
Nissan North America
Title:
Tech Drive VR
Category:
Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN19068M
Award:
2019 Interactive & Online Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Bacardi
Title:
Live Moves
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN19040M
Award:
2019 Interactive & Online Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Reporters Without Borders
Title:
Billboards Beyond Borders
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN19041M
Award:
2019 Interactive & Online Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client:
Hyundai Marine & Fire Insurance
Title:
Healing Jungle
Category:
Digital Experiential & Immersive / Interactive Installations
Annual ID:
OS_IN19065M
Award:
2019 Interactive & Online Merit Award
Agency:
Wunderman BA / Buenos Aires
Client:
Movistar
Title:
Perspectives
Category:
Online Video / Interactive Video
Annual ID:
OS_IN19045M
Award:
2019 Interactive & Online Merit Award
Agency:
The Cybersmile Foundation / London + adam&eveDDB / London
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Online Video / Interactive Video
Annual ID:
OS_IN19046M
Award:
2019 Interactive & Online Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + Media Monks / Venice + 30 Ninjas / Pleasantville
Client:
Xfinity
Title:
Project Dead Zone
Category:
Online Video / Interactive Video
Annual ID:
OS_IN19047M
Award:
2019 Interactive & Online Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing
Annual ID:
OS_IN19075M
Award:
2019 Interactive & Online Merit Award
Agency:
FCB New Zealand / Auckland + Assembly / Auckland
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Craft / Writing
Annual ID:
OS_IN19076M
Award:
2019 Interactive & Online Merit Award
Agency:
Energy BBDO / Chicago
Client:
Bayer
Title:
Claritin Wonderful Weather Alerts
Category:
Online Video / Pre-Roll - Single
Annual ID:
OS_IN19048M
Award:
2019 Interactive & Online Merit Award
Agency:
WATConsult / Mumbai
Client:
Project Nanhi Kali
Title:
#PowerlessQueen
Category:
Gaming / Branded Games
Annual ID:
OS_IN19069M
Award:
2019 Interactive & Online Merit Award
Agency:
CHE Proximity / Australia
Client:
carsales.com.au
Title:
AutoAds
Category:
Websites / E-Commerce
Annual ID:
OS_IN19037M
Award:
2019 Interactive & Online Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Cutters Studio / New York
Client:
Getty
Title:
Watermarks for Water
Category:
Websites / E-Commerce
Annual ID:
OS_IN19038M
Award:
2019 Interactive & Online Merit Award
Agency:
Proximity Paris / Boulogne Billancourt + Häagen-Dazs / Boulogne Billancourt
Client:
HÄAGEN-DAZS
Title:
EXTRÄA HD
Category:
Websites / E-Commerce
Annual ID:
OS_IN19039M