The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
2018 Pyeongchang Winter Olympic, Paralympic Hyundai Pavilion
Agency: INNOCEAN / Seoul + Hyundai Motors Company / Seoul
Client: Hyundai Motor Company Category: Spaces & Immersive / Brand-Owned Experiences
Black Future Social Club
Agency: DUDE / Milan
Client: NETFLIX Category: Spaces & Immersive / Brand-Owned Experiences
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Spaces & Immersive / Brand-Owned Experiences
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Spaces & Immersive / Brand-Owned Experiences
The Macallan Visitor Experience
Agency: ATELIER BRÜCKNER / Stuttgart + Speirs + Major / London + TAMSCHICK MEDIA+SPACE / Berlin + Jason Bruges Studio / London
Client: The Edrington Group Category: Spaces & Immersive / Brand-Owned Experiences
The Restaurant With No Food
Agency: Ogilvy UK / London
Client: Unilever Category: Spaces & Immersive / Brand-Owned Experiences
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas Category: Spaces & Immersive / Brand Installations
Seen by TRECA
Agency: SID LEE / PARIS
Client: ADOVA Category: Spaces & Immersive / Brand Installations
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Spaces & Immersive / Brand Installations
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Spaces & Immersive / Brand Installations
HORNBACH "Room of silence – Giving toilets a voice."
Agency: HEIMAT / Berlin + Bentele Becker Bewegtbild / Berlin + Loft Tonstudios / Berlin + Mediaplus / München
Client: HORNBACH Baumarkt AG Category: Spaces & Immersive / Brand Installations
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Spaces & Immersive / Brand Installations
Dutch Masterjuices
Agency: Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam
Client: Ogilvy & Mather Singapore Category: Spaces & Immersive / Brand Installations
12-Hour Drive-Thru
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Spaces & Immersive / Brand Installations
The Reese's Candy Converter
Agency: Anomaly / New York
Client: Reese's Category: Spaces & Immersive / Brand Installations
The Restaurant With No Food
Agency: Ogilvy UK / London
Client: Unilever Category: Spaces & Immersive / Brand Installations
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals Category: Use of Technology
Draw to Art
Agency: Google Creative Lab / London
Client: Google Arts and Culture Category: Use of Technology
KINGO. affordable solar energy on demand
Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client: KINGO Category: Use of Technology
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic Category: Use of Technology
Bixby Voice Forever
Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client: Samsung Electronics Category: Use of Technology
Award:
2019 Experiential & Immersive Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Motors Company / Seoul
Client:
Hyundai Motor Company
Title:
2018 Pyeongchang Winter Olympic, Paralympic Hyundai Pavilion
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19045M
Award:
2019 Experiential & Immersive Merit Award
Agency:
DUDE / Milan
Client:
NETFLIX
Title:
Black Future Social Club
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19046M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19047M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19048M
Award:
2019 Experiential & Immersive Merit Award
Agency:
ATELIER BRÜCKNER / Stuttgart + Speirs + Major / London + TAMSCHICK MEDIA+SPACE / Berlin + Jason Bruges Studio / London
Client:
The Edrington Group
Title:
The Macallan Visitor Experience
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19049M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Ogilvy UK / London
Client:
Unilever
Title:
The Restaurant With No Food
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19050M
Award:
2019 Experiential & Immersive Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19033M
Award:
2019 Experiential & Immersive Merit Award
Agency:
SID LEE / PARIS
Client:
ADOVA
Title:
Seen by TRECA
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19034M
Award:
2019 Experiential & Immersive Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
Whopper Neutrality
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19035M
Award:
2019 Experiential & Immersive Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19036M
Award:
2019 Experiential & Immersive Merit Award
Agency:
HEIMAT / Berlin + Bentele Becker Bewegtbild / Berlin + Loft Tonstudios / Berlin + Mediaplus / München
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "Room of silence – Giving toilets a voice."
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19037M
Award:
2019 Experiential & Immersive Merit Award
Agency:
McCann / Madrid + Ikea / Madrid
Client:
Ikea
Title:
Museum of Romanticism
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19038M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam
Client:
Ogilvy & Mather Singapore
Title:
Dutch Masterjuices
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19039M
Award:
2019 Experiential & Immersive Merit Award
Agency:
GSD&M / Austin
Client:
Popeyes Louisiana Kitchen
Title:
12-Hour Drive-Thru
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19040M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Anomaly / New York
Client:
Reese's
Title:
The Reese's Candy Converter
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19041M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Ogilvy UK / London
Client:
Unilever
Title:
The Restaurant With No Food
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19042M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Jam3 / Toronto
Client:
adidas Originals
Title:
Unlock the Drop - ComplexCon
Category:
Use of Technology
Annual ID:
OS_EX19053M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Google Creative Lab / London
Client:
Google Arts and Culture
Title:
Draw to Art
Category:
Use of Technology
Annual ID:
OS_EX19054M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client:
KINGO
Title:
KINGO. affordable solar energy on demand
Category:
Use of Technology
Annual ID:
OS_EX19055M
Award:
2019 Experiential & Immersive Merit Award
Agency:
McCann / New York
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology
Annual ID:
OS_EX19056M