The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
#NationalRoastDay
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / New York + Spark Foundry / New York
Client: Wendy's Category: Active Engagement
Losing Friends
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Craft / Writing
Smaht Pahk
Agency: INNOCEAN USA / Huntington Beach + Hyundai Motor America / Fountain Valley
Client: Hyundai Motor America Category: Craft / Writing
e.l.f. #eyeslipsface TikTok Campaign
Agency: Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA
Client: e.l.f. Cosmetics Category: Social Channel / Single Platform
Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Social Channel / Single Platform
Fact Avalanche
Agency: Sid Lee / Montreal
Client: Protect Our Winters Canada Category: Social Channel / Single Platform
#NoBuildChallenge
Agency: We Are Social / Paris
Client: WWF France Category: Social Channel / Single Platform
Pocket Franchise
Agency: Accenture Interactive China / Shanghai
Client: Yum China Category: Social Channel / Single Platform
Refurbished Tweets
Agency: BETC / Paris
Client: Back Market Category: Influencer Marketing / Single Channel
#GoEqual
Agency: Africa / Sao Paulo
Client: Go Equal Movement Category: Influencer Marketing / Single Channel
Hulu Sellouts x NBA
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Influencer Marketing / Single Channel
Hulu Sellouts x NFL
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Influencer Marketing / Single Channel
Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf
Client: KMSZ - Bone Marrow Donation Center Category: Influencer Marketing / Single Channel
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Influencer Marketing / Single Channel
Behind the Record
Agency: TBWA\Chiat\Day / Los Angeles
Client: The Recording Academy Category: Influencer Marketing / Single Channel
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Craft / Use of Visuals
Web of Infamy
Agency: 72andSunny / New York + Smirnoff / Global
Client: Smirnoff Category: Craft / Use of Visuals
Caption Contest
Agency: BBDO / New York + The er / New York
Client: The New Yorker Category: Craft / Use of Visuals
Moonments
Agency: Wechat / Guangzhou + China Foundation For Cultural Heritage Conservation / Beijing + Tencent / Shenzhen + Stink Studios / Shanghai
Client: Wechat Category: Craft / Use of Visuals
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Social Channel / Multi-Platform
The Dirtiest Porn Ever
Agency: Officer & Gentleman / Madrid
Client: Pornhub Category: Social Channel / Multi-Platform
Good Morning World
Agency: Special / Auckland + Special / Sydney + Tourism New Zealand / Auckland
Client: Tourism New Zealand Category: Social Channel / Multi-Platform
Award:
2020 Social Media Merit Award
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / New York + Spark Foundry / New York
Client:
Wendy's
Title:
#NationalRoastDay
Category:
Active Engagement
Annual ID:
OS_SM20_079M
Award:
2020 Social Media Merit Award
Agency:
We Are Social / Paris
Client:
WWF France
Title:
#NoBuildChallenge
Category:
Active Engagement
Annual ID:
OS_SM20_080M
Award:
2020 Social Media Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Losing Friends
Category:
Craft / Writing
Annual ID:
OS_SM20_102M
Award:
2020 Social Media Merit Award
Agency:
INNOCEAN USA / Huntington Beach + Hyundai Motor America / Fountain Valley
Client:
Hyundai Motor America
Title:
Smaht Pahk
Category:
Craft / Writing
Annual ID:
OS_SM20_103M
Award:
2020 Social Media Merit Award
Agency:
Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA
Client:
e.l.f. Cosmetics
Title:
e.l.f. #eyeslipsface TikTok Campaign
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_037M
Award:
2020 Social Media Merit Award
Agency:
GSD&M / Austin
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_038M
Award:
2020 Social Media Merit Award
Agency:
Sid Lee / Montreal
Client:
Protect Our Winters Canada
Title:
Fact Avalanche
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_039M
Award:
2020 Social Media Merit Award
Agency:
We Are Social / Paris
Client:
WWF France
Title:
#NoBuildChallenge
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_040M
Award:
2020 Social Media Merit Award
Agency:
Accenture Interactive China / Shanghai
Client:
Yum China
Title:
Pocket Franchise
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_041M
Award:
2020 Social Media Merit Award
Agency:
BETC / Paris
Client:
Back Market
Title:
Refurbished Tweets
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_091M
Award:
2020 Social Media Merit Award
Agency:
Africa / Sao Paulo
Client:
Go Equal Movement
Title:
#GoEqual
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_092M
Award:
2020 Social Media Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica
Client:
Hulu
Title:
Hulu Sellouts x NBA
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_093M
Award:
2020 Social Media Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica
Client:
Hulu
Title:
Hulu Sellouts x NFL
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_094M
Award:
2020 Social Media Merit Award
Agency:
BBDO GmbH / Duesseldorf
Client:
KMSZ - Bone Marrow Donation Center
Title:
Life Lolli - A lollipop designed to save lives
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_095M
Award:
2020 Social Media Merit Award
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_096M
Award:
2020 Social Media Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
The Recording Academy
Title:
Behind the Record
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM20_097M
Award:
2020 Social Media Merit Award
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Craft / Use of Visuals
Annual ID:
OS_SM20_104M
Award:
2020 Social Media Merit Award
Agency:
72andSunny / New York + Smirnoff / Global
Client:
Smirnoff
Title:
Web of Infamy
Category:
Craft / Use of Visuals
Annual ID:
OS_SM20_105M
Award:
2020 Social Media Merit Award
Agency:
BBDO / New York + The er / New York
Client:
The New Yorker
Title:
Caption Contest
Category:
Craft / Use of Visuals
Annual ID:
OS_SM20_106M
Award:
2020 Social Media Merit Award
Agency:
Wechat / Guangzhou + China Foundation For Cultural Heritage Conservation / Beijing + Tencent / Shenzhen + Stink Studios / Shanghai
Client:
Wechat
Title:
Moonments
Category:
Craft / Use of Visuals
Annual ID:
OS_SM20_107M
Award:
2020 Social Media Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
The HIV+ Episodes
Category:
Social Channel / Multi-Platform
Annual ID:
OS_SM20_042M
Award:
2020 Social Media Merit Award
Agency:
Officer & Gentleman / Madrid
Client:
Pornhub
Title:
The Dirtiest Porn Ever
Category:
Social Channel / Multi-Platform
Annual ID:
OS_SM20_043M