The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Innovation in Design
Printed by Parkinson's
Agency: INNOCEAN Worldwide Europe / Berlin + MediaMonks / Amsterdam + Charité - Universitätsmedizin / Berlin
Client: Charité - University Hospital Berlin Category: Innovation in Design
Footbraille
Agency: Naga DDB Tribal / Petaling Jaya + Mojo Films / Petaling Jaya
Client: Digi.com Berhad Category: Innovation in Design
The Master Stroke
Agency: Famous Innovations / Mumbai
Client: Doms Stationery Category: Innovation in Design
Solar Boat : Clean up Mekong
Agency: INNOCEAN / Seoul + Hanwha / Seoul + Planit / Seoul
Client: Hanwha Category: Innovation in Design
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Innovation in Design
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo
Client: JFOODO Category: Innovation in Design
Absolut Street Trees
Agency: ( anónimo ) / Mexico City + Pernod Ricard México / Mexico City
Client: Pernod Ricard México Category: Innovation in Design
Instrument of Hope
Agency: Publicis North America / New York + Ritmika Audio Arts / Sao Paulo + Nice Pixles / New York
Client: Shine/MSD Category: Innovation in Design
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin
Client: AIB Category: Data Visualization / Static or Dynamic
LSO: Dancing on the Edge of a Volcano
Agency: Superunion / London
Client: London Symphony Orchestra Category: Data Visualization / Static or Dynamic
Ugly Gerry
Agency: Leo Burnett / Chicago
Client: RepresentUs Category: Data Visualization / Static or Dynamic
Behind the Record
Agency: TBWA\Chiat\Day / Los Angeles
Client: The Recording Academy Category: Data Visualization / Static or Dynamic
The Infinity Classroom
Agency: BBDO / Minneapolis + BBDO / New York
Client: Theirworld Category: Data Visualization / Static or Dynamic
The Frontier Within
Agency: Droga5 / New York
Client: Thorne Category: Data Visualization / Static or Dynamic
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Promotional / Posters - Series
Never Standing Still
Agency: Design Army / Washington
Client: Hong Kong Ballet Category: Promotional / Posters - Series
THE SOUND-FREE CONCERT
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Japan Philharmonic Orchestra Category: Promotional / Posters - Series
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston
Client: Leica Store Boston Category: Promotional / Posters - Series
Iconic Stacks
Agency: Leo Burnett / London
Client: McDonald's Category: Promotional / Posters - Series
Minnesota Twins Mall Ball: Vitilla-Style
Agency: Carmichael Lynch / Minneapolis
Client: Minnesota Twins Category: Promotional / Posters - Series
The Hidden Essence
Agency: SHA inc. / TOKYO
Client: NHK (Japan Broadcasting Corporation) Category: Promotional / Posters - Series
Run. For. Life.
Agency: Arnold Worldwide / Boston
Client: The Red Cross Category: Promotional / Posters - Series
A Night At... The Louvre
Agency: Amplify / London
Client: Airbnb Category: Out of Home / Brand Installations
The Bush 2020
Agency: Flamingo / New York
Client: Flamingo Category: Out of Home / Brand Installations
The Wall against Walls
Agency: Scholz & Friends / Berlin + Rest of the World / Austin
Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Out of Home / Brand Installations
The Most Challenging Pingpong Table
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Japan Para Table Tennis Association Category: Out of Home / Brand Installations
Sole of UX
Agency: Team One / Los Angeles + Lexus / Plano + John Elliott / Los Angeles
Client: Lexus Category: Out of Home / Brand Installations
Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C.
Client: Lockheed Martin Category: Out of Home / Brand Installations
Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York
Client: PayPal Category: Out of Home / Brand Installations
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London
Client: Samsung Category: Out of Home / Brand Installations
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Out of Home / Brand Installations
The Crossing Fence
Agency: LG2 / Quebec City + BLVD / Montréal + Touché! / Montréal
Client: Société de l'assurance automobile du Québec Category: Out of Home / Brand Installations
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Out of Home / Brand Installations
Creative Types Personality Test
Agency: Adobe / San Francisco + Anyways Creative / London
Client: Adobe Category: Digital Design
Toy Rescue
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix
Client: DAGOMA Category: Digital Design
Google Store
Agency: BASIC® / Bay Area + Google / Mountain View
Client: Google Category: Digital Design
Eggs McMuffin
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt
Client: McDonald's France Category: Digital Design
A 9 984 670 km2 brand
Agency: Cossette / Montreal
Client: Destination Canada Category: Branding / Rebranding
Identity for art institution, Kunstnernes Hus
Agency: ANTI / Group
Client: Kunstnernes Hus Category: Branding / Rebranding
McDonald's - Visual Identity System
Agency: Turner Duckworth: / London, San Francisco, New York
Client: McDonald's Category: Branding / Rebranding
Twitch Brand Identity System
Agency: COLLINS / New York + Twitch / San Francisco
Client: Twitch Category: Branding / Rebranding
FREE INITIATIVE
Agency: Taproot Dentsu / Mumbai
Client: FREE PRESS JOURNAL Category: Editorial / Magazines & Newspapers
The Non-Issue
Agency: McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London
Client: L'Oréal Paris Category: Editorial / Magazines & Newspapers
Award:
2020 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Innovation in Design
Annual ID:
OS_DE20_210M
Award:
2020 Design Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + MediaMonks / Amsterdam + Charité - Universitätsmedizin / Berlin
Client:
Charité - University Hospital Berlin
Title:
Printed by Parkinson's
Category:
Innovation in Design
Annual ID:
OS_DE20_211M
Award:
2020 Design Merit Award
Agency:
Naga DDB Tribal / Petaling Jaya + Mojo Films / Petaling Jaya
Client:
Digi.com Berhad
Title:
Footbraille
Category:
Innovation in Design
Annual ID:
OS_DE20_212M
Award:
2020 Design Merit Award
Agency:
Famous Innovations / Mumbai
Client:
Doms Stationery
Title:
The Master Stroke
Category:
Innovation in Design
Annual ID:
OS_DE20_213M
Award:
2020 Design Merit Award
Agency:
INNOCEAN / Seoul + Hanwha / Seoul + Planit / Seoul
Client:
Hanwha
Title:
Solar Boat : Clean up Mekong
Category:
Innovation in Design
Annual ID:
OS_DE20_214M
Award:
2020 Design Merit Award
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Innovation in Design
Annual ID:
OS_DE20_215M
Award:
2020 Design Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Innovation in Design
Annual ID:
OS_DE20_216M
Award:
2020 Design Merit Award
Agency:
( anónimo ) / Mexico City + Pernod Ricard México / Mexico City
Client:
Pernod Ricard México
Title:
Absolut Street Trees
Category:
Innovation in Design
Annual ID:
OS_DE20_217M
Award:
2020 Design Merit Award
Agency:
Publicis North America / New York + Ritmika Audio Arts / Sao Paulo + Nice Pixles / New York
Client:
Shine/MSD
Title:
Instrument of Hope
Category:
Innovation in Design
Annual ID:
OS_DE20_218M
Award:
2020 Design Merit Award
Agency:
Rothco, part of Accenture Interactive / Dublin
Client:
AIB
Title:
The Book That Grew
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_137M
Award:
2020 Design Merit Award
Agency:
Superunion / London
Client:
London Symphony Orchestra
Title:
LSO: Dancing on the Edge of a Volcano
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_138M
Award:
2020 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_139M
Award:
2020 Design Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
The Recording Academy
Title:
Behind the Record
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_140M
Award:
2020 Design Merit Award
Agency:
BBDO / Minneapolis + BBDO / New York
Client:
Theirworld
Title:
The Infinity Classroom
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_141M
Award:
2020 Design Merit Award
Agency:
Droga5 / New York
Client:
Thorne
Title:
The Frontier Within
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_142M
Award:
2020 Design Merit Award
Agency:
AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client:
Alpargatas
Title:
Let's Summer
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_111M
Award:
2020 Design Merit Award
Agency:
Design Army / Washington
Client:
Hong Kong Ballet
Title:
Never Standing Still
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_112M
Award:
2020 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
Japan Philharmonic Orchestra
Title:
THE SOUND-FREE CONCERT
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_113M
Award:
2020 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Leica Store Boston
Title:
The Leica Bauhaus Workshops
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_114M
Award:
2020 Design Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Iconic Stacks
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_115M
Award:
2020 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Minnesota Twins
Title:
Minnesota Twins Mall Ball: Vitilla-Style
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_116M
Award:
2020 Design Merit Award
Agency:
SHA inc. / TOKYO
Client:
NHK (Japan Broadcasting Corporation)
Title:
The Hidden Essence
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_117M
Award:
2020 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_118M
Award:
2020 Design Merit Award
Agency:
Amplify / London
Client:
Airbnb
Title:
A Night At... The Louvre
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_160M
Award:
2020 Design Merit Award
Agency:
Flamingo / New York
Client:
Flamingo
Title:
The Bush 2020
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_161M
Award:
2020 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Apollo
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_162M
Award:
2020 Design Merit Award
Agency:
Scholz & Friends / Berlin + Rest of the World / Austin
Client:
Initiative Offene Gesellschaft e.V. + Falling Walls Foundation
Title:
The Wall against Walls
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_163M
Award:
2020 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
Japan Para Table Tennis Association
Title:
The Most Challenging Pingpong Table
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_164M
Award:
2020 Design Merit Award
Agency:
BETC / Paris
Client:
Lacoste
Title:
Crocodile Free
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_165M
Award:
2020 Design Merit Award
Agency:
Team One / Los Angeles + Lexus / Plano + John Elliott / Los Angeles
Client:
Lexus
Title:
Sole of UX
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_166M
Award:
2020 Design Merit Award
Agency:
McCann / New York + Lockheed Martin / D.C.
Client:
Lockheed Martin
Title:
Think Inside The Box
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_167M
Award:
2020 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York
Client:
PayPal
Title:
Independents on 5th: Shoppable Holiday Windows
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_168M
Award:
2020 Design Merit Award
Agency:
Cheil / London + CYLNDR / London
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_169M
Award:
2020 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_170M
Award:
2020 Design Merit Award
Agency:
LG2 / Quebec City + BLVD / Montréal + Touché! / Montréal
Client:
Société de l'assurance automobile du Québec
Title:
The Crossing Fence
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_171M
Award:
2020 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_172M
Award:
2020 Design Merit Award
Agency:
Adobe / San Francisco + Anyways Creative / London
Client:
Adobe
Title:
Creative Types Personality Test
Category:
Digital Design
Annual ID:
OS_DE20_143M
Award:
2020 Design Merit Award
Agency:
TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix
Client:
DAGOMA
Title:
Toy Rescue
Category:
Digital Design
Annual ID:
OS_DE20_144M
Award:
2020 Design Merit Award
Agency:
BASIC® / Bay Area + Google / Mountain View
Client:
Google
Title:
Google Store
Category:
Digital Design
Annual ID:
OS_DE20_145M
Award:
2020 Design Merit Award
Agency:
TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt
Client:
McDonald's France
Title:
Eggs McMuffin
Category:
Digital Design
Annual ID:
OS_DE20_146M
Award:
2020 Design Merit Award
Agency:
RT / Moscow
Client:
RT
Title:
#Romanovs100 AR Photo Album
Category:
Digital Design
Annual ID:
OS_DE20_147M
Award:
2020 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
Spotify for Pets
Category:
Digital Design
Annual ID:
OS_DE20_148M
Award:
2020 Design Merit Award
Agency:
Cossette / Montreal
Client:
Destination Canada
Title:
A 9 984 670 km2 brand
Category:
Branding / Rebranding
Annual ID:
OS_DE20_087M
Award:
2020 Design Merit Award
Agency:
ANTI / Group
Client:
Kunstnernes Hus
Title:
Identity for art institution, Kunstnernes Hus
Category:
Branding / Rebranding
Annual ID:
OS_DE20_088M
Award:
2020 Design Merit Award
Agency:
Turner Duckworth: / London, San Francisco, New York
Client:
McDonald's
Title:
McDonald's - Visual Identity System
Category:
Branding / Rebranding
Annual ID:
OS_DE20_089M
Award:
2020 Design Merit Award
Agency:
Interbrand / New York
Client:
Peace One Day
Title:
Do Your Peace
Category:
Branding / Rebranding
Annual ID:
OS_DE20_090M
Award:
2020 Design Merit Award
Agency:
Superunion / London
Client:
Smith + Nephew
Title:
Smith + Nephew
Category:
Branding / Rebranding
Annual ID:
OS_DE20_091M
Award:
2020 Design Merit Award
Agency:
COLLINS / New York + Twitch / San Francisco
Client:
Twitch
Title:
Twitch Brand Identity System
Category:
Branding / Rebranding
Annual ID:
OS_DE20_092M
Award:
2020 Design Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
FREE PRESS JOURNAL
Title:
FREE INITIATIVE
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS_DE20_098M
Award:
2020 Design Merit Award
Agency:
McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London
Client:
L'Oréal Paris
Title:
The Non-Issue
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS_DE20_099M
