The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA Category: Innovation in Direct Marketing
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Innovation in Direct Marketing
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Craft / Art Direction
Piracy Blockr
Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney
Client: FocusFilm Media Category: Craft / Use of Technology
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak Category: Craft / Use of Technology
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan
Client: The Coca-Cola Company Category: Magazine / Campaign
OREO Music Box
Agency: The Martin Agency / Richmond + OREO / East Hanover, NJ + RadicalMedia / Los Angeles
Client: OREO Category: Innovation in Radio & Audio
The Most Undisruptive Radio Ads
Agency: Grey Midwest / Cincinnati + Grey West / Los Angeles + Febreze / Cincinnati
Client: P&G Category: Innovation in Radio & Audio
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo
Client: JFOODO Category: Craft / Printing & Production
Mori Building Brand movie DESIGNING TOKYO
Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Mori Building Co., Ltd. Category: Craft - Editing / Single
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Public Relations
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Out of Home / Health & Wellness
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc. Category: Promotional Items / Booklets & Brochures
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Promotional Items / Booklets & Brochures
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston
Client: Leica Store Boston Category: Craft / Art Direction
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Craft / Art Direction
The Real Cost of Being UmZulu
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Broadcast / Campaign
Get an Original Track
Agency: Sid Lee / Toronto + TA2 Sound + Music / Toronto
Client: TA2 Sound + Music Category: Broadcast / Campaign
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Visual & Audio Craft / Music
WoManikin: Designed to Save Women's Lives
Agency: JOAN Creative / New York
Client: JOAN Creative/United State of Women Category: Innovation in Design
-60% culture
Agency: BBDO Belgium / Brussels
Client: State of the Arts Category: Data Visualization / Static or Dynamic
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Out of Home / Billboards & Transit
Trapped in Advertising
Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek
Client: Pringles Category: Television & VOD / Short Form - Single
The Long Fight
Agency: Droga5 / New York
Client: The New York Times Category: Television & VOD / Short Form - Single
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Stunts & Activations
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation Category: Stunts & Activations
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Digital / Web & Mobile
#SayYesToEurope
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Experiential / Brand Installations
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Photography
Clearing the Air
Agency: BBC Creative / London
Client: BBC Category: Digital & Online / Email & Newsletters
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Innovation in Health & Wellness
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo
Client: JFOODO Category: Craft / Printing & Paper Craft
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Branding / Branded Item
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt
Client: CONTINENTAL FOODS FRANCE Category: Social Post / Real-time Response
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Experiential / Brand Installations
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client: K's Galleries Category: Events & Experiential
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Creative Effectiveness / Non-Profit / Charity
AI Versus
Agency: Voskhod Creative Agency / Ekaterinburg, Russia + ISD Group / Kyiv, Ukraine
Client: TV Rain Category: Creative Use of Data / Storytelling
Harmless Guns
Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix
Client: DAGOMA Category: Creative Effectiveness / Consumer / Brand
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Creative Effectiveness / Consumer / Brand
The Truth Is Local
Agency: The New York Times / New York + Local Projects / New York
Client: The New York Times Category: Out of Home / Series
Award:
2020 Direct Marketing Silver Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI20_042S
Award:
2020 Direct Marketing Silver Pencil
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI20_043S
Award:
2020 Print Silver Pencil
Agency:
Cheil / Hong Kong
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Craft / Art Direction
Annual ID:
OS_PT20_019S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney
Client:
FocusFilm Media
Title:
Piracy Blockr
Category:
Craft / Use of Technology
Annual ID:
OS_EX20_019S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
Mojo Supermarket / New York
Client:
GiveHerABreak
Title:
GiveHerABreak - Break The Oscars
Category:
Craft / Use of Technology
Annual ID:
OS_EX20_020S
Award:
2020 Print Silver Pencil
Agency:
DAVID / Miami + The Coca-Cola Company / Milan
Client:
The Coca-Cola Company
Title:
Try Not To Hear This
Category:
Magazine / Campaign
Annual ID:
OS_PT20_006S
Award:
2020 Radio & Audio Silver Pencil
Agency:
The Martin Agency / Richmond + OREO / East Hanover, NJ + RadicalMedia / Los Angeles
Client:
OREO
Title:
OREO Music Box
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_026S
Award:
2020 Radio & Audio Silver Pencil
Agency:
Grey Midwest / Cincinnati + Grey West / Los Angeles + Febreze / Cincinnati
Client:
P&G
Title:
The Most Undisruptive Radio Ads
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_027S
Award:
2020 Out of Home Silver Pencil
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Craft / Printing & Production
Annual ID:
OS_OH20_029S
Award:
2020 Moving Image Craft Silver Pencil
Agency:
Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
Mori Building Co., Ltd.
Title:
Mori Building Brand movie DESIGNING TOKYO
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_019S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Public Relations
Annual ID:
OS_HW20_024S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW20_022S
Award:
2020 Interactive & Online Silver Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Websites
Annual ID:
OS_IN20_003S
Award:
2020 Interactive & Online Silver Pencil
Agency:
Instinct / Moscow
Client:
IKEA
Title:
APARTMENTEKA
Category:
Websites
Annual ID:
OS_IN20_004S
Award:
2020 Print Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
METER Group Inc.
Title:
Made in Fukushima. The Book.
Category:
Promotional Items / Booklets & Brochures
Annual ID:
OS_PT20_013S
Award:
2020 Print Silver Pencil
Agency:
McCann / London + Craft/McCann / London + Momentum / London
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Promotional Items / Booklets & Brochures
Annual ID:
OS_PT20_014S
Award:
2020 Out of Home Silver Pencil
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Art Direction
Annual ID:
OS_OH20_019S
Award:
2020 Out of Home Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
Leica Store Boston
Title:
The Leica Bauhaus Workshops
Category:
Craft / Art Direction
Annual ID:
OS_OH20_020S
Award:
2020 Out of Home Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Craft / Art Direction
Annual ID:
OS_OH20_021S
Award:
2020 Radio & Audio Silver Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost of Being UmZulu
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_004S
Award:
2020 Radio & Audio Silver Pencil
Agency:
Sid Lee / Toronto + TA2 Sound + Music / Toronto
Client:
TA2 Sound + Music
Title:
Get an Original Track
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_005S
Award:
2020 Digital Craft Silver Pencil
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Visual & Audio Craft / Music
Annual ID:
OS_DC20_018S
Award:
2020 Design Silver Pencil
Agency:
BBDO / Bangkok
Client:
Homepro
Title:
7:1 Furniture Collection
Category:
Innovation in Design
Annual ID:
OS_DE20_061S
Award:
2020 Design Silver Pencil
Agency:
JOAN Creative / New York
Client:
JOAN Creative/United State of Women
Title:
WoManikin: Designed to Save Women's Lives
Category:
Innovation in Design
Annual ID:
OS_DE20_062S
Award:
2020 Design Silver Pencil
Agency:
Isobar Mexico / Mexico City
Client:
Son de Miel
Title:
Last Straw
Category:
Innovation in Design
Annual ID:
OS_DE20_063S
Award:
2020 Design Silver Pencil
Agency:
BBDO Belgium / Brussels
Client:
State of the Arts
Title:
-60% culture
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_023S
Award:
2020 Direct Marketing Silver Pencil
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_007S
Award:
2020 Film Silver Pencil
Agency:
GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek
Client:
Pringles
Title:
Trapped in Advertising
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI20_003S
Award:
2020 Film Silver Pencil
Agency:
Droga5 / New York
Client:
The New York Times
Title:
The Long Fight
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI20_004S
Award:
2020 Social Media Silver Pencil
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Stunts & Activations
Annual ID:
OS_SM20_024S
Award:
2020 Social Media Silver Pencil
Agency:
Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Stunts & Activations
Annual ID:
OS_SM20_025S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Digital / Web & Mobile
Annual ID:
OS_HW20_013S
Award:
2020 Direct Marketing Silver Pencil
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
#SayYesToEurope
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_013S
Award:
2020 Design Silver Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Photography
Annual ID:
OS_DE20_049S
Award:
2020 Direct Marketing Silver Pencil
Agency:
BBC Creative / London
Client:
BBC
Title:
Clearing the Air
Category:
Digital & Online / Email & Newsletters
Annual ID:
OS_DI20_014S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_029S
Award:
2020 Social Media Silver Pencil
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Social Media
Annual ID:
OS_SM20_036S
Award:
2020 Design Silver Pencil
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_058S
Award:
2020 Mobile Silver Pencil
Agency:
FCB Inferno / London
Client:
The Big Issue
Title:
Pay It Forward
Category:
Utility
Annual ID:
OS_MO20_007S
Award:
2020 Cultural Driver Silver Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Cultural Driver
Annual ID:
OS_CD20_002S
Award:
2020 Design Silver Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Branding / Branded Item
Annual ID:
OS_DE20_002S
Award:
2020 Social Media Silver Pencil
Agency:
CLM BBDO / Boulogne Billancourt
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_015S
Award:
2020 Branded Entertainment Silver Pencil
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_020S
Award:
2020 Public Relations Silver Pencil
Agency:
K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client:
K's Galleries
Title:
Eva Stories
Category:
Events & Experiential
Annual ID:
OS_PR20_006S
Award:
2020 Creative Effectiveness Silver Pencil
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS_CE20_009S
Award:
2020 Branded Entertainment Silver Pencil
Agency:
Africa / Sao Paulo
Client:
Unesco
Title:
History Blocks
Category:
Games / Digital & Physical
Annual ID:
OS_BE20_019S
Award:
2020 Creative Use of Data Silver Pencil
Agency:
Voskhod Creative Agency / Ekaterinburg, Russia + ISD Group / Kyiv, Ukraine
Client:
TV Rain
Title:
AI Versus
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_007S
Award:
2020 Creative Effectiveness Silver Pencil
Agency:
TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix
Client:
DAGOMA
Title:
Harmless Guns
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_003S
Award:
2020 Creative Effectiveness Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_004S
Award:
2020 Design Silver Pencil
Agency:
The New York Times / New York + Local Projects / New York
Client:
The New York Times
Title:
The Truth Is Local
Category:
Out of Home / Series
Annual ID:
OS_DE20_030S
