The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
The Crossing Fence
Agency: LG2 / Quebec City + BLVD / Montréal + Touché! / Montréal
Client: Société de l'assurance automobile du Québec Category: Experiential / Immersive / Events
The Toxic Flag
Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut
Client: The Waste Management Coalition and Greenpeace Category: Experiential / Immersive / Events
This Watch Tells Time
Agency: Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / LA
Client: Apple Category: Film / Health & Wellness
Taking care of business
Agency: Le Bureau AB / Stockholm + Colony / Stockholm + Bacon / Copenhagen + Arbetsförmedlingen - The Swedish Public Employment Service / Stockholm
Client: Arbetsförmedlingen - The Swedish Public Employment Service Category: Film / Health & Wellness
Matheo
Agency: TBWAParis / Boulogne-Billancourt + Wanda / Saint-Denis + TBWA\Else / Boulogne-Billancourt + Burns & Smiles / Paris
Client: Burns & Smiles Category: Film / Health & Wellness
Absent
Agency: DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London
Client: Freedom4Girls Category: Film / Health & Wellness
Rowan's Law The Risk
Agency: Rethink / Toronto + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto
Client: Government of Ontario Category: Film / Health & Wellness
1 minute 46 seconds
Agency: McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo
Client: Hospital Leforte Category: Film / Health & Wellness
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Film / Health & Wellness
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Film / Health & Wellness
Rescue a Pet, Rescue a Family
Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland
Client: Pet Refuge Category: Film / Health & Wellness
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Film / Health & Wellness
SickKids VS - This Is Why
Agency: Cossette / Toronto + Scouts Honour / Toronto
Client: SickKids Foundation Category: Film / Health & Wellness
MENstruation
Agency: BBDO / New York + Biscuit / New York
Client: THINX Category: Film / Health & Wellness
Smells Like Inequality
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto
Client: Canadian Women's Foundation Category: Products
#BPM100 DANCE PROJECT
Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo
Client: JAPANESE RED CROSS SOCIETY Category: Digital / Social Media
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
LG2 / Quebec City + BLVD / Montréal + Touché! / Montréal
Client:
Société de l'assurance automobile du Québec
Title:
The Crossing Fence
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW20_036M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut
Client:
The Waste Management Coalition and Greenpeace
Title:
The Toxic Flag
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW20_037M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / LA
Client:
Apple
Title:
This Watch Tells Time
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_048M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Le Bureau AB / Stockholm + Colony / Stockholm + Bacon / Copenhagen + Arbetsförmedlingen - The Swedish Public Employment Service / Stockholm
Client:
Arbetsförmedlingen - The Swedish Public Employment Service
Title:
Taking care of business
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_049M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
TBWAParis / Boulogne-Billancourt + Wanda / Saint-Denis + TBWA\Else / Boulogne-Billancourt + Burns & Smiles / Paris
Client:
Burns & Smiles
Title:
Matheo
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_050M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London
Client:
Freedom4Girls
Title:
Absent
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_051M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Rethink / Toronto + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto
Client:
Government of Ontario
Title:
Rowan's Law The Risk
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_052M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo
Client:
Hospital Leforte
Title:
1 minute 46 seconds
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_053M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_054M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_055M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland
Client:
Pet Refuge
Title:
Rescue a Pet, Rescue a Family
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_056M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_057M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Cossette / Toronto + Scouts Honour / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - This Is Why
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_058M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
AMV BBDO / London
Client:
The Valuable 500
Title:
Diversish
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_059M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
BBDO / New York + Biscuit / New York
Client:
THINX
Title:
MENstruation
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_060M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto
Client:
Canadian Women's Foundation
Title:
Smells Like Inequality
Category:
Products
Annual ID:
OS_HW20_038M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy Ecuador / Guayaquil
Client:
LA FABRIL
Title:
DR. PEE
Category:
Products
Annual ID:
OS_HW20_039M