The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
BikerTek
Agency: Highways England / London + adam&eveDDB / London
Client: Highways England Category: Experiential / Live Events
Next 100
Agency: 72andSunny / Los Angeles + National Football League / New York + Prettybird / Los Angeles
Client: National Football League Category: Experiential / Live Events
The Legendary Tour
Agency: mortierbrigade / schaarbeek
Client: PIAS Records Category: Experiential / Live Events
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: BUCK / Los Angeles + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft / Art Direction
1 minute 46 seconds
Agency: McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo
Client: Hospital Leforte Category: Craft / Art Direction
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Craft / Art Direction
Escape The Clown
Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client: BURGER KING Deutschland GmbH Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Last Statement T-shirt
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Apollo
Agency: Ogilvy / New York
Client: IBM Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Underdogs
Agency: Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles
Client: Apple Category: Short Form Video / Single
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client: Die Kulturellen Erben e.V. Berlin Category: Short Form Video / Single
MENstruation
Agency: BBDO / New York + Biscuit / New York
Client: THINX Category: Short Form Video / Single
Backstories
Agency: Wieden+Kennedy / New York + HBO / New York
Client: HBO Category: Short Form Video / Campaign / Series / Episodic
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Short Form Video / Campaign / Series / Episodic
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Short Form Video / Campaign / Series / Episodic
I'm Drinking It For You
Agency: Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland
Client: DB Breweries Category: Audio
Better Days
Agency: Goodby Silverstein & Partners / San Francisco
Client: One Medical Category: Audio
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic Category: Audio
I Found You / Nilda's Story
Agency: Park Pictures LLC / New York
Client: Benny Blanco, Calvin Harris & Miguel Category: Music Videos
Pantene Home for the Holidays
Agency: GREY / New York + TOWNHOUSE / New York + PANTENE / Cincinnati
Client: Procter & Gamble Category: Music Videos
Escape The Clown
Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client: BURGER KING Deutschland GmbH Category: Mobile Apps
The Legally Binding Beer Contract
Agency: Åkestam Holst NoA / Stockholm
Client: Norrlands Guld Category: Mobile Apps
A Touch of History
Agency: Jung von Matt/Limmat / Zurich
Client: Samsung Switzerland Category: Mobile Apps
Machine
Agency: 303 MullenLowe / Sydney + Finch / Sydney + Audi Australia / Sydney
Client: Audi Australia Category: Full Length Video / Single
Out of the Shadows
Agency: Courageous Studios / New York, NY + Procter & Gamble / Cincinnati, OH
Client: P&G Category: Full Length Video / Single
Award:
2020 Branded Entertainment Merit Award
Agency:
Highways England / London + adam&eveDDB / London
Client:
Highways England
Title:
BikerTek
Category:
Experiential / Live Events
Annual ID:
OS_BE20_085M
Award:
2020 Branded Entertainment Merit Award
Agency:
72andSunny / Los Angeles + National Football League / New York + Prettybird / Los Angeles
Client:
National Football League
Title:
Next 100
Category:
Experiential / Live Events
Annual ID:
OS_BE20_086M
Award:
2020 Branded Entertainment Merit Award
Agency:
mortierbrigade / schaarbeek
Client:
PIAS Records
Title:
The Legendary Tour
Category:
Experiential / Live Events
Annual ID:
OS_BE20_087M
Award:
2020 Branded Entertainment Merit Award
Agency:
BUCK / Los Angeles + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Craft / Art Direction
Annual ID:
OS_BE20_100M
Award:
2020 Branded Entertainment Merit Award
Agency:
McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo
Client:
Hospital Leforte
Title:
1 minute 46 seconds
Category:
Craft / Art Direction
Annual ID:
OS_BE20_101M
Award:
2020 Branded Entertainment Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Craft / Art Direction
Annual ID:
OS_BE20_102M
Award:
2020 Branded Entertainment Merit Award
Agency:
Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client:
BURGER KING Deutschland GmbH
Title:
Escape The Clown
Category:
Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_BE20_088M
Award:
2020 Branded Entertainment Merit Award
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
The Last Statement T-shirt
Category:
Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_BE20_089M
Award:
2020 Branded Entertainment Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Apollo
Category:
Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_BE20_090M
Award:
2020 Branded Entertainment Merit Award
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_BE20_091M
Award:
2020 Branded Entertainment Merit Award
Agency:
Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles
Client:
Apple
Title:
The Underdogs
Category:
Short Form Video / Single
Annual ID:
OS_BE20_037M
Award:
2020 Branded Entertainment Merit Award
Agency:
HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Short Form Video / Single
Annual ID:
OS_BE20_038M
Award:
2020 Branded Entertainment Merit Award
Agency:
BBDO / New York + Biscuit / New York
Client:
THINX
Title:
MENstruation
Category:
Short Form Video / Single
Annual ID:
OS_BE20_039M
Award:
2020 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / New York + HBO / New York
Client:
HBO
Title:
Backstories
Category:
Short Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE20_040M
Award:
2020 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Short Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE20_041M
Award:
2020 Branded Entertainment Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Short Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE20_042M
Award:
2020 Branded Entertainment Merit Award
Agency:
Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland
Client:
DB Breweries
Title:
I'm Drinking It For You
Category:
Audio
Annual ID:
OS_BE20_060M
Award:
2020 Branded Entertainment Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
One Medical
Title:
Better Days
Category:
Audio
Annual ID:
OS_BE20_061M
Award:
2020 Branded Entertainment Merit Award
Agency:
The Walt Disney Company Latin America - National Geographic / São Paulo
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Audio
Annual ID:
OS_BE20_062M
Award:
2020 Branded Entertainment Merit Award
Agency:
Park Pictures LLC / New York
Client:
Benny Blanco, Calvin Harris & Miguel
Title:
I Found You / Nilda's Story
Category:
Music Videos
Annual ID:
OS_BE20_057M
Award:
2020 Branded Entertainment Merit Award
Agency:
GREY / New York + TOWNHOUSE / New York + PANTENE / Cincinnati
Client:
Procter & Gamble
Title:
Pantene Home for the Holidays
Category:
Music Videos
Annual ID:
OS_BE20_058M
Award:
2020 Branded Entertainment Merit Award
Agency:
NORD DDB / Stockholm
Client:
Volkswagen Sweden
Title:
Let's Get Electric!
Category:
Music Videos
Annual ID:
OS_BE20_059M
Award:
2020 Branded Entertainment Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Beck’s
Title:
HEROES OF THE NIGHT
Category:
Mobile Apps
Annual ID:
OS_BE20_063M
Award:
2020 Branded Entertainment Merit Award
Agency:
Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client:
BURGER KING Deutschland GmbH
Title:
Escape The Clown
Category:
Mobile Apps
Annual ID:
OS_BE20_064M
Award:
2020 Branded Entertainment Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
Norrlands Guld
Title:
The Legally Binding Beer Contract
Category:
Mobile Apps
Annual ID:
OS_BE20_065M
Award:
2020 Branded Entertainment Merit Award
Agency:
Jung von Matt/Limmat / Zurich
Client:
Samsung Switzerland
Title:
A Touch of History
Category:
Mobile Apps
Annual ID:
OS_BE20_066M
Award:
2020 Branded Entertainment Merit Award
Agency:
303 MullenLowe / Sydney + Finch / Sydney + Audi Australia / Sydney
Client:
Audi Australia
Title:
Machine
Category:
Full Length Video / Single
Annual ID:
OS_BE20_052M