The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
#wombstories
Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore / London
Client: Essity Bodyform/Libresse Category: Best of Music & Sound Craft
Drowned Requiem
Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client: United4Rescue Category: Experiential Music & Sound
Call Girls
Agency: Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm
Client: Talita Category: Custom / User-Generated Content
#wombstories
Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore / London
Client: Essity Bodyform/Libresse Category: Sound Design
Wildly. Deliciously. Organic.
Agency: Factory / London
Client: Green & Blacks Category: Sound Design
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Innovation & Transformation / Innovation in Music & Sound Craft
Never Lost
Agency: Droga5 / New York + Facebook / New York + Blacksmith / New York + Wave Studios / New York
Client: Facebook Category: Use of Licensed Music
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Original Music / Score
SICK BEATS
Agency: Woojer / Herzliya, Israel + Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA
Client: Woojer Category: Experiential Music & Sound
America the Beautful
Agency: Publicis / New York + Publicis / Latvia + Citi / New York
Client: Citibank Category: Music Adaptation / Instrumental
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Custom / User-Generated Content
Tipping Point
Agency: Machine / London + DDB / Paris + Pinkman.tv / Paris
Client: Ubisoft Category: Sound Mixing
#ENDviolence "More Than A Mark"
Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client: UNICEF Deutschland Category: Sound Design
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Use of Licensed Music
Drowned Requiem
Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client: United4Rescue Category: Music Adaptation / Instrumental
Apple "A Climate Change Promise"
Agency: Barking Owl / Los Angeles + Apple MarCom / San Francisco
Client: Apple Category: Sound Mixing
Tipping Point
Agency: DDB / Paris + Pinkman.tv / Paris + Machine / London
Client: Ubisoft Category: Sound Design
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Innovation & Transformation / Innovation in Music & Sound Craft
Nobody Is Normal
Agency: The Gate / London + BlinkInk / London + Rowdy / London + Childline / London
Client: Childline Category: Use of Licensed Music
Chain Reaction
Agency: Squeak E. Clean / Los Angeles + Goodby Silverstein & Partners / San Francisco + Kevin + Biscuit Filmworks / Los Angeles
Client: HP Category: Original Music / Score
The Show Must Go On
Agency: Lucky Generals / London + PRETTYBIRD / London
Client: Amazon Category: Music Adaptation / Song
Grounded
Agency: Droga5 / New York + Sing Street Broadway / New York + SMUGGLER
Client: Sing Street Category: Innovation & Transformation / Innovation in Lockdown
Missing Sounds of New York
Agency: Mother / New York
Client: The New York Public Library Category: Innovation & Transformation / Innovation in Lockdown
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Experiential Music & Sound
Rise and Shine
Agency: Found Objects Music Productions + New Orleans Jazz & Heritage Foundation + Trombone Shorty Foundation + LIGHT+CO
Client: New Orleans Jazz & Heritage Foundation Category: Music Adaptation / Instrumental
Missing Voices
Agency: Archer Troy / México + La Tuna / México
Client: Voces de la Ausencia Category: Custom / User-Generated Content
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Custom / User-Generated Content
Tag Heuer "The Longest Night"
Agency: Barking Owl / Los Angeles + DDB / Paris
Client: Tag Heuer Category: Sound Mixing
The Power of Sounds
Agency: Factory / London + SIREN / London
Client: BBC Sounds Category: Sound Mixing
HORNBACH "It seems impossible. Until you do it."
Agency: HEIMAT / Berlin + LOFT Studios GmbH / Berlin + Untold Studios / London + MJZ / London
Client: HORNBACH Category: Sound Mixing
Life Needs Truth
Agency: Wave Studios / New York + Droga5 / New York + Trim/Cosmo Street / New York + Somesuch
Client: The New York Times Category: Sound Mixing
Aware Super Brand TVC
Agency: Squeak E. Clean / Sydney + The Works / Sydney + ARC EDIT / Sydney + Scoundrel / Sydney
Client: Aware Super Category: Sound Design
Stay Safe behind the #DoorsOfIndia
Agency: Subhajit Mukherjee / Mumbai + Little Lamb Films / Mumbai + Wunderman Thompson / India
Client: Tata Pravesh Category: Sound Editing
We will hug again
Agency: Anomaly / Berlin + BWGTBLD GmbH / Berlin + Smarts / London
Client: Zalando Category: Use of Licensed Music
Base:line
Agency: Apple / Los Angeles + Every/Other + Apple / Los Angeles
Client: Apple Category: Use of Licensed Music
Family Diary
Agency: BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH
Client: WhatsApp Inc. Category: Use of Licensed Music
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Use of Licensed Music
Life Needs Truth
Agency: Droga5 / New York + The New York Times
Client: The New York Times Category: Use of Licensed Music
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music Category: Original Music / Song
LENNON WALLS
Agency: Canja Audio Culture / Curitiba
Client: LISTEN TO THE WALLS Category: Original Music / Song
Give a Flybuys
Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION
Client: Flybuys Category: Original Music / Song
Seize The Awkward
Agency: Droga5 / New York + Ad Council / New York
Client: Ad Council Category: Original Music / Song
iPhone 12 - Make Movies Like The Movies
Agency: Apple + Somesuch / Los Angeles + Danny Elfman / Los Angeles + Trim / London
Client: Apple Category: Original Music / Score
The Farewell / Icnocuicatl
Agency: Ogilvy / Mexico + MediaMonks / Mexico
Client: AB InBev Grupo Modelo Mexico Category: Original Music / Score
Lessons Of Auschwitz: VR Tribute By Students
Agency: RT Creative Lab / Moscow + Phygitalism / Moscow
Client: RT Category: Original Music / Score
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Original Music / Score
Underdog
Agency: Barking Owl / Los Angeles + TBWA\Chiat\Day / Los Angeles
Client: Grammys Category: Music Adaptation / Song
Award:
2021 Music & Sound Craft Best of Discipline Pencil
Agency:
AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore / London
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Best of Music & Sound Craft
Annual ID:
OS_MS21_001G
Award:
2021 Music & Sound Craft Gold Pencil
Agency:
fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client:
United4Rescue
Title:
Drowned Requiem
Category:
Experiential Music & Sound
Annual ID:
OS_MS21_002G
Award:
2021 Music & Sound Craft Gold Pencil
Agency:
Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm
Client:
Talita
Title:
Call Girls
Category:
Custom / User-Generated Content
Annual ID:
OS_MS21_004G
Award:
2021 Music & Sound Craft Gold Pencil
Agency:
Droga5 / New York
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Sound Mixing
Annual ID:
OS_MS21_017G
Award:
2021 Music & Sound Craft Gold Pencil
Agency:
AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore / London
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Sound Design
Annual ID:
OS_MS21_001G
Award:
2021 Music & Sound Craft Gold Pencil
Agency:
Factory / London
Client:
Green & Blacks
Title:
Wildly. Deliciously. Organic.
Category:
Sound Design
Annual ID:
OS_MS21_014G
Award:
2021 Music & Sound Craft Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS_MS21_021G
Award:
2021 Music & Sound Craft Gold Pencil
Agency:
Droga5 / New York + Facebook / New York + Blacksmith / New York + Wave Studios / New York
Client:
Facebook
Title:
Never Lost
Category:
Use of Licensed Music
Annual ID:
OS_MS21_006G
Award:
2021 Music & Sound Craft Gold Pencil
Agency:
Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Original Music / Score
Annual ID:
OS_MS21_012G
Award:
2021 Music & Sound Craft Silver Pencil
Agency:
Woojer / Herzliya, Israel + Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA
Client:
Woojer
Title:
SICK BEATS
Category:
Experiential Music & Sound
Annual ID:
OS_MS21_003S
Award:
2021 Music & Sound Craft Silver Pencil
Agency:
Publicis / New York + Publicis / Latvia + Citi / New York
Client:
Citibank
Title:
America the Beautful
Category:
Music Adaptation / Instrumental
Annual ID:
OS_MS21_009S
Award:
2021 Music & Sound Craft Silver Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Custom / User-Generated Content
Annual ID:
OS_MS21_005S
Award:
2021 Music & Sound Craft Silver Pencil
Agency:
Machine / London + DDB / Paris + Pinkman.tv / Paris
Client:
Ubisoft
Title:
Tipping Point
Category:
Sound Mixing
Annual ID:
OS_MS21_018S
Award:
2021 Music & Sound Craft Silver Pencil
Agency:
BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client:
UNICEF Deutschland
Title:
#ENDviolence "More Than A Mark"
Category:
Sound Design
Annual ID:
OS_MS21_015S
Award:
2021 Music & Sound Craft Silver Pencil
Agency:
Factory / London
Client:
Volkswagen
Title:
See The Unseen
Category:
Sound Editing
Annual ID:
OS_MS21_020S
Award:
2021 Music & Sound Craft Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Use of Licensed Music
Annual ID:
OS_MS21_007S
Award:
2021 Music & Sound Craft Bronze Pencil
Agency:
fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client:
United4Rescue
Title:
Drowned Requiem
Category:
Music Adaptation / Instrumental
Annual ID:
OS_MS21_010B
Award:
2021 Music & Sound Craft Bronze Pencil
Agency:
Barking Owl / Los Angeles + Apple MarCom / San Francisco
Client:
Apple
Title:
Apple "A Climate Change Promise"
Category:
Sound Mixing
Annual ID:
OS_MS21_019B
Award:
2021 Music & Sound Craft Bronze Pencil
Agency:
DDB / Paris + Pinkman.tv / Paris + Machine / London
Client:
Ubisoft
Title:
Tipping Point
Category:
Sound Design
Annual ID:
OS_MS21_016B
Award:
2021 Music & Sound Craft Bronze Pencil
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS_MS21_022B
Award:
2021 Music & Sound Craft Bronze Pencil
Agency:
The Gate / London + BlinkInk / London + Rowdy / London + Childline / London
Client:
Childline
Title:
Nobody Is Normal
Category:
Use of Licensed Music
Annual ID:
OS_MS21_008B
Award:
2021 Music & Sound Craft Bronze Pencil
Agency:
Squeak E. Clean / Los Angeles + Goodby Silverstein & Partners / San Francisco + Kevin + Biscuit Filmworks / Los Angeles
Client:
HP
Title:
Chain Reaction
Category:
Original Music / Score
Annual ID:
OS_MS21_013B
Award:
2021 Music & Sound Craft Bronze Pencil
Agency:
Lucky Generals / London + PRETTYBIRD / London
Client:
Amazon
Title:
The Show Must Go On
Category:
Music Adaptation / Song
Annual ID:
OS_MS21_011B
Award:
2021 Music & Sound Craft Merit Award
Agency:
Droga5 / New York + Sing Street Broadway / New York + SMUGGLER
Client:
Sing Street
Title:
Grounded
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_MS21_052M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Missing Sounds of New York
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_MS21_053M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Experiential Music & Sound
Annual ID:
OS_MS21_023M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Found Objects Music Productions + New Orleans Jazz & Heritage Foundation + Trombone Shorty Foundation + LIGHT+CO
Client:
New Orleans Jazz & Heritage Foundation
Title:
Rise and Shine
Category:
Music Adaptation / Instrumental
Annual ID:
OS_MS21_031M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Archer Troy / México + La Tuna / México
Client:
Voces de la Ausencia
Title:
Missing Voices
Category:
Custom / User-Generated Content
Annual ID:
OS_MS21_024M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Custom / User-Generated Content
Annual ID:
OS_MS21_025M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Barking Owl / Los Angeles + DDB / Paris
Client:
Tag Heuer
Title:
Tag Heuer "The Longest Night"
Category:
Sound Mixing
Annual ID:
OS_MS21_047M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Factory / London + SIREN / London
Client:
BBC Sounds
Title:
The Power of Sounds
Category:
Sound Mixing
Annual ID:
OS_MS21_048M
Award:
2021 Music & Sound Craft Merit Award
Agency:
HEIMAT / Berlin + LOFT Studios GmbH / Berlin + Untold Studios / London + MJZ / London
Client:
HORNBACH
Title:
HORNBACH "It seems impossible. Until you do it."
Category:
Sound Mixing
Annual ID:
OS_MS21_049M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Wave Studios / New York + Droga5 / New York + Trim/Cosmo Street / New York + Somesuch
Client:
The New York Times
Title:
Life Needs Truth
Category:
Sound Mixing
Annual ID:
OS_MS21_050M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Droga5 / New York
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Sound Design
Annual ID:
OS_MS21_045M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Squeak E. Clean / Sydney + The Works / Sydney + ARC EDIT / Sydney + Scoundrel / Sydney
Client:
Aware Super
Title:
Aware Super Brand TVC
Category:
Sound Design
Annual ID:
OS_MS21_046M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Subhajit Mukherjee / Mumbai + Little Lamb Films / Mumbai + Wunderman Thompson / India
Client:
Tata Pravesh
Title:
Stay Safe behind the #DoorsOfIndia
Category:
Sound Editing
Annual ID:
OS_MS21_051M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Anomaly / Berlin + BWGTBLD GmbH / Berlin + Smarts / London
Client:
Zalando
Title:
We will hug again
Category:
Use of Licensed Music
Annual ID:
OS_MS21_026M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Apple / Los Angeles + Every/Other + Apple / Los Angeles
Client:
Apple
Title:
Base:line
Category:
Use of Licensed Music
Annual ID:
OS_MS21_027M
Award:
2021 Music & Sound Craft Merit Award
Agency:
BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH
Client:
WhatsApp Inc.
Title:
Family Diary
Category:
Use of Licensed Music
Annual ID:
OS_MS21_028M
Award:
2021 Music & Sound Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Use of Licensed Music
Annual ID:
OS_MS21_029M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Droga5 / New York + The New York Times
Client:
The New York Times
Title:
Life Needs Truth
Category:
Use of Licensed Music
Annual ID:
OS_MS21_030M
Award:
2021 Music & Sound Craft Merit Award
Agency:
BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client:
WWF Russia, Yandex.Music
Title:
Birds Records ('Dich' by Ivan Dorn)
Category:
Original Music / Song
Annual ID:
OS_MS21_041M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Canja Audio Culture / Curitiba
Client:
LISTEN TO THE WALLS
Title:
LENNON WALLS
Category:
Original Music / Song
Annual ID:
OS_MS21_042M
Award:
2021 Music & Sound Craft Merit Award
Agency:
CHE Proximity / Australia + Flybuys / Melbourne + DIVISION
Client:
Flybuys
Title:
Give a Flybuys
Category:
Original Music / Song
Annual ID:
OS_MS21_043M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Droga5 / New York + Ad Council / New York
Client:
Ad Council
Title:
Seize The Awkward
Category:
Original Music / Song
Annual ID:
OS_MS21_044M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Apple + Somesuch / Los Angeles + Danny Elfman / Los Angeles + Trim / London
Client:
Apple
Title:
iPhone 12 - Make Movies Like The Movies
Category:
Original Music / Score
Annual ID:
OS_MS21_037M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Ogilvy / Mexico + MediaMonks / Mexico
Client:
AB InBev Grupo Modelo Mexico
Title:
The Farewell / Icnocuicatl
Category:
Original Music / Score
Annual ID:
OS_MS21_038M
Award:
2021 Music & Sound Craft Merit Award
Agency:
RT Creative Lab / Moscow + Phygitalism / Moscow
Client:
RT
Title:
Lessons Of Auschwitz: VR Tribute By Students
Category:
Original Music / Score
Annual ID:
OS_MS21_039M
Award:
2021 Music & Sound Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Original Music / Score
Annual ID:
OS_MS21_040M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Barking Owl / Los Angeles + TBWA\Chiat\Day / Los Angeles
Client:
Grammys
Title:
Underdog
Category:
Music Adaptation / Song
Annual ID:
OS_MS21_032M
