The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Chex Quest Comic Book
Agency: Martin Williams / Minneapolis + General Mills / Minneapolis
Client: General Mills/Chex Mix Category: Craft / Illustration
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Craft / Illustration
#TakeMeBack
Agency: MullenLowe SSP3 / Bogotá
Client: AB InBev / Aguila Beer Category: Craft / Illustration
Door Exit Warning System
Agency: TAXI Canada / Montreal
Client: Audi Canada Category: Craft / Illustration
ABCs of Survival
Agency: The Bloc / New York
Client: National Black Child Development Institute Category: Craft / Illustration
The Nature of Plastic
Agency: Cheil Central America / Panama
Client: Greenpeace Category: Craft / Photography
It's kind of delicious and wonderful (Print)
Agency: DDB / Paris
Client: Glenmorangie Category: Craft / Photography
Burger & Me
Agency: TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Craft / Photography
State of Respect
Agency: Conquistadors / New York + Closer & Closer / New York + Hugo & Marie / New York + Versus / New York
Client: New York State MTA Category: Craft / Art Direction
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada Category: Craft / Art Direction
Biti's Hunter Arising Dragon
Agency: Dentsu Redder Vietnam
Client: Biti's Hunter Category: Craft / Art Direction
Bullying A Billionaire
Agency: Independent Copywriter / Brooklyn + Aesthetic Apparatus / Minneapolis
Client: Non-Passive Aggressive Timberwolves Fans Category: Craft / Art Direction
Pleasure Icon/Brendan Monroe
Agency: LOLA MullenLowe / Madrid + Unilever / UK
Client: Unilever/Magnum Category: Craft / Art Direction
OUR CULTURE
Agency: MullenLowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro
Client: AB InBev PILSENER Category: Craft / Art Direction
Birds Records
Agency: BBDO / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music Category: Craft / Use of Music
The Client Said No
Agency: INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client: DaHouse Audio/ Music Production House Category: Craft / Use of Music
The last Horoscope
Agency: GUT Agency / Miami + WhatsApp / Menlo Park + Unicorns & Unicorns
Client: WhatsApp Inc. Category: Craft / Data-Driven Personalization
#NotJustACadburyAd
Agency: Ogilvy / Mumbai + Wavemaker / Mumbai + Delta X / Bangalore + Country Boyz Films / Mumbai
Client: Mondelez Category: Craft / Data-Driven Personalization
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup Category: Craft / Data-Driven Personalization
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Craft / Art Direction
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music Category: Craft / Art Direction
Starr Park
Agency: Biscuit Filmworks / Los Angeles + Revolver / Sydney
Client: Brawl Stars Category: Craft / Art Direction
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Craft / Art Direction
The Ultimate Safety Test
Agency: Grey / London + Volvo Cars + Wildfire / London + Smuggler / London
Client: Volvo Cars (Global) Category: Craft / Art Direction
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client: FACE A L'INCESTE Category: Craft / Art Direction
The Eventful Life of Rosemarie
Agency: Roof Studio + CRK / Switzerland
Client: CURAVIVA Schweiz Category: Craft / Art Direction
Zaadii's Unfinished Story
Agency: TBWA\Chiat\Day / New York + Travelers Insurance / Hartford
Client: Travelers Insurance Category: Craft / Art Direction
BORN FROM WRC GR YARIS
Agency: Dentsu Inc. / Tokyo + ADBRAIN / Tokyo + PICT INC. / Tokyo
Client: Toyota Motor Corporation Category: Craft / Photography
Save Our Sentinels
Agency: Wunderman Thompson / India
Client: JIMMY NELSON FOUNDATION Category: Craft / Photography
The Nature of Plastic - Glacier
Agency: Cheil Central America / Panama
Client: Greenpeace Category: Craft / Art Direction
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Craft / Art Direction
OUR CULTURE
Agency: MullenLowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro
Client: AB InBev PILSENER Category: Craft / Art Direction
Rebrand the game
Agency: MullenLowe SSP3 / Bogotá
Client: AB InBev - Budweiser Category: Craft / Art Direction
Crossed-out classics
Agency: the community / Miami
Client: Project Gutenberg Category: Craft / Art Direction
The Photograph that Wasn't
Agency: Famous Innovations
Client: The Photographic Society of India Category: Craft / Writing
The Hypocrisy
Agency: Mischief @ No Fixed Address / New York + MONOGRAM
Client: MONOGRAM Category: Craft / Writing
Face the STEM Gap
Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York
Client: Procter & Gamble - Olay Skincare Category: Craft / Writing
Say it loud. Make a difference.
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: Laut gegen Nazis e.V. Category: Craft / Writing
Birds Will be Back
Agency: Havas Turkey / İstanbul + Depo Film / İstanbul
Client: Reckitt / Finish Category: Craft / Sound Design
Missing Sounds of New York
Agency: Mother / New York
Client: The New York Public Library Category: Craft / Sound Design
Long Live Rock n' Roll. Stay at Home
Agency: AlmapBBDO / Sao Paulo + Kiss FM
Client: Kiss FM Category: Craft / Illustration
Doritos Wasabi
Agency: AlmapBBDO / Sao Paulo + The Youth / Sao Paulo + Jamute / São Paulo
Client: Pepsico Category: Craft / Illustration
Award:
2021 Mobile Merit Award
Agency:
BBDO / New York
Client:
Color of Change
Title:
Pedestal Project
Category:
Craft / Art Direction
Annual ID:
OS_MO21_029M
Award:
2021 Print Merit Award
Agency:
Harrison & Star / New York
Client:
Give.org
Title:
$ick Money
Category:
Craft / Illustration
Annual ID:
OS_PT21_066M
Award:
2021 Print Merit Award
Agency:
Martin Williams / Minneapolis + General Mills / Minneapolis
Client:
General Mills/Chex Mix
Title:
Chex Quest Comic Book
Category:
Craft / Illustration
Annual ID:
OS_PT21_067M
Award:
2021 Print Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Craft / Illustration
Annual ID:
OS_PT21_068M
Award:
2021 Print Merit Award
Agency:
MullenLowe SSP3 / Bogotá
Client:
AB InBev / Aguila Beer
Title:
#TakeMeBack
Category:
Craft / Illustration
Annual ID:
OS_PT21_069M
Award:
2021 Print Merit Award
Agency:
TAXI Canada / Montreal
Client:
Audi Canada
Title:
Door Exit Warning System
Category:
Craft / Illustration
Annual ID:
OS_PT21_070M
Award:
2021 Print Merit Award
Agency:
The Bloc / New York
Client:
National Black Child Development Institute
Title:
ABCs of Survival
Category:
Craft / Illustration
Annual ID:
OS_PT21_071M
Award:
2021 Print Merit Award
Agency:
Cheil Central America / Panama
Client:
Greenpeace
Title:
The Nature of Plastic
Category:
Craft / Photography
Annual ID:
OS_PT21_072M
Award:
2021 Print Merit Award
Agency:
DDB / Paris
Client:
Glenmorangie
Title:
It's kind of delicious and wonderful (Print)
Category:
Craft / Photography
Annual ID:
OS_PT21_073M
Award:
2021 Print Merit Award
Agency:
TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Burger & Me
Category:
Craft / Photography
Annual ID:
OS_PT21_074M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_EX21_072M
Award:
2021 Out of Home Merit Award
Agency:
Conquistadors / New York + Closer & Closer / New York + Hugo & Marie / New York + Versus / New York
Client:
New York State MTA
Title:
State of Respect
Category:
Craft / Art Direction
Annual ID:
OS_OH21_064M
Award:
2021 Out of Home Merit Award
Agency:
Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client:
McDonald's Canada
Title:
Moving Day
Category:
Craft / Art Direction
Annual ID:
OS_OH21_065M
Award:
2021 Out of Home Merit Award
Agency:
Dentsu Redder Vietnam
Client:
Biti's Hunter
Title:
Biti's Hunter Arising Dragon
Category:
Craft / Art Direction
Annual ID:
OS_OH21_066M
Award:
2021 Out of Home Merit Award
Agency:
Independent Copywriter / Brooklyn + Aesthetic Apparatus / Minneapolis
Client:
Non-Passive Aggressive Timberwolves Fans
Title:
Bullying A Billionaire
Category:
Craft / Art Direction
Annual ID:
OS_OH21_067M
Award:
2021 Out of Home Merit Award
Agency:
LOLA MullenLowe / Madrid + Unilever / UK
Client:
Unilever/Magnum
Title:
Pleasure Icon/Brendan Monroe
Category:
Craft / Art Direction
Annual ID:
OS_OH21_068M
Award:
2021 Out of Home Merit Award
Agency:
MullenLowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro
Client:
AB InBev PILSENER
Title:
OUR CULTURE
Category:
Craft / Art Direction
Annual ID:
OS_OH21_069M
Award:
2021 Radio & Audio Merit Award
Agency:
BBDO / Moscow + Universal Music Russia / Moscow
Client:
WWF Russia, Yandex.Music
Title:
Birds Records
Category:
Craft / Use of Music
Annual ID:
OS_RA21_049M
Award:
2021 Radio & Audio Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client:
DaHouse Audio/ Music Production House
Title:
The Client Said No
Category:
Craft / Use of Music
Annual ID:
OS_RA21_050M
Award:
2021 Radio & Audio Merit Award
Agency:
Boys and Girls / Dublin
Client:
Swim Ireland
Title:
Hey Daddy!
Category:
Craft / Casting
Annual ID:
OS_RA21_053M
Award:
2021 Radio & Audio Merit Award
Agency:
The Odd Number / Johannesburg
Client:
BBC Studios
Title:
Kasi Sensei
Category:
Craft / Casting
Annual ID:
OS_RA21_055M
Award:
2021 Direct Marketing Merit Award
Agency:
GUT Agency / Miami + WhatsApp / Menlo Park + Unicorns & Unicorns
Client:
WhatsApp Inc.
Title:
The last Horoscope
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DM21_111M
Award:
2021 Direct Marketing Merit Award
Agency:
Ogilvy / Mumbai + Wavemaker / Mumbai + Delta X / Bangalore + Country Boyz Films / Mumbai
Client:
Mondelez
Title:
#NotJustACadburyAd
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DM21_112M
Award:
2021 Direct Marketing Merit Award
Agency:
Rethink / Toronto + Kraft Heinz Canada / Toronto
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DM21_113M
Award:
2021 Branded Entertainment Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Craft / Art Direction
Annual ID:
OS_BE21_070M
Award:
2021 Branded Entertainment Merit Award
Agency:
BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client:
WWF Russia, Yandex.Music
Title:
Birds Records ('Dich' by Ivan Dorn)
Category:
Craft / Art Direction
Annual ID:
OS_BE21_072M
Award:
2021 Branded Entertainment Merit Award
Agency:
Biscuit Filmworks / Los Angeles + Revolver / Sydney
Client:
Brawl Stars
Title:
Starr Park
Category:
Craft / Art Direction
Annual ID:
OS_BE21_073M
Award:
2021 Branded Entertainment Merit Award
Agency:
DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Craft / Art Direction
Annual ID:
OS_BE21_074M
Award:
2021 Branded Entertainment Merit Award
Agency:
Grey / London + Volvo Cars + Wildfire / London + Smuggler / London
Client:
Volvo Cars (Global)
Title:
The Ultimate Safety Test
Category:
Craft / Art Direction
Annual ID:
OS_BE21_075M
Award:
2021 Branded Entertainment Merit Award
Agency:
Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client:
FACE A L'INCESTE
Title:
TWO MONSTERS IN MY STORY
Category:
Craft / Art Direction
Annual ID:
OS_BE21_076M
Award:
2021 Branded Entertainment Merit Award
Agency:
Roof Studio + CRK / Switzerland
Client:
CURAVIVA Schweiz
Title:
The Eventful Life of Rosemarie
Category:
Craft / Art Direction
Annual ID:
OS_BE21_077M
Award:
2021 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / New York + Travelers Insurance / Hartford
Client:
Travelers Insurance
Title:
Zaadii's Unfinished Story
Category:
Craft / Art Direction
Annual ID:
OS_BE21_078M
Award:
2021 Experiential & Immersive Merit Award
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Craft / Storytelling
Annual ID:
OS_EX21_071M
Award:
2021 Design Merit Award
Agency:
Cheil / Hong Kong
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Craft / Photography
Annual ID:
OS_DE21_175M
Award:
2021 Design Merit Award
Agency:
Dentsu Inc. / Tokyo + ADBRAIN / Tokyo + PICT INC. / Tokyo
Client:
Toyota Motor Corporation
Title:
BORN FROM WRC GR YARIS
Category:
Craft / Photography
Annual ID:
OS_DE21_176M
Award:
2021 Design Merit Award
Agency:
Wunderman Thompson / India
Client:
JIMMY NELSON FOUNDATION
Title:
Save Our Sentinels
Category:
Craft / Photography
Annual ID:
OS_DE21_177M
Award:
2021 Print Merit Award
Agency:
Cheil Central America / Panama
Client:
Greenpeace
Title:
The Nature of Plastic - Glacier
Category:
Craft / Art Direction
Annual ID:
OS_PT21_056M
Award:
2021 Print Merit Award
Agency:
GAVa Studio / São Paulo
Client:
Otrivin
Title:
Pillballs
Category:
Craft / Art Direction
Annual ID:
OS_PT21_057M
Award:
2021 Print Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Craft / Art Direction
Annual ID:
OS_PT21_058M
Award:
2021 Print Merit Award
Agency:
MullenLowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro
Client:
AB InBev PILSENER
Title:
OUR CULTURE
Category:
Craft / Art Direction
Annual ID:
OS_PT21_059M
Award:
2021 Print Merit Award
Agency:
MullenLowe SSP3 / Bogotá
Client:
AB InBev - Budweiser
Title:
Rebrand the game
Category:
Craft / Art Direction
Annual ID:
OS_PT21_060M
Award:
2021 Print Merit Award
Agency:
the community / Miami
Client:
Project Gutenberg
Title:
Crossed-out classics
Category:
Craft / Art Direction
Annual ID:
OS_PT21_061M
Award:
2021 Print Merit Award
Agency:
Famous Innovations
Client:
The Photographic Society of India
Title:
The Photograph that Wasn't
Category:
Craft / Writing
Annual ID:
OS_PT21_062M
Award:
2021 Print Merit Award
Agency:
Mischief @ No Fixed Address / New York + MONOGRAM
Client:
MONOGRAM
Title:
The Hypocrisy
Category:
Craft / Writing
Annual ID:
OS_PT21_063M
Award:
2021 Print Merit Award
Agency:
Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York
Client:
Procter & Gamble - Olay Skincare
Title:
Face the STEM Gap
Category:
Craft / Writing
Annual ID:
OS_PT21_064M
Award:
2021 Print Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
Laut gegen Nazis e.V.
Title:
Say it loud. Make a difference.
Category:
Craft / Writing
Annual ID:
OS_PT21_065M
Award:
2021 Radio & Audio Merit Award
Agency:
Havas Turkey / İstanbul + Depo Film / İstanbul
Client:
Reckitt / Finish
Title:
Birds Will be Back
Category:
Craft / Sound Design
Annual ID:
OS_RA21_047M
Award:
2021 Radio & Audio Merit Award
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Missing Sounds of New York
Category:
Craft / Sound Design
Annual ID:
OS_RA21_048M
Award:
2021 Out of Home Merit Award
Agency:
AlmapBBDO / Sao Paulo + Kiss FM
Client:
Kiss FM
Title:
Long Live Rock n' Roll. Stay at Home
Category:
Craft / Illustration
Annual ID:
OS_OH21_070M
Award:
2021 Out of Home Merit Award
Agency:
AlmapBBDO / Sao Paulo + The Youth / Sao Paulo + Jamute / São Paulo
Client:
Pepsico
Title:
Doritos Wasabi
Category:
Craft / Illustration
Annual ID:
OS_OH21_071M