The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Creative Effectiveness / Non-Profit / Charity
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Creative Effectiveness / Non-Profit / Charity
The Proud Maroons
Agency: the community / Miami + The Alwan Foundation / San Francisco
Client: The Alwan Foundation Category: Creative Effectiveness / Non-Profit / Charity
Vienna strips on OnlyFans
Agency: Jung von Matt Donau GmbH / Vienna
Client: Vienna Tourist Board Category: Creative Effectiveness / Consumer / Brand
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Creative Effectiveness / Consumer / Brand
#KeepTheGrey
Agency: Edelman Canada / Toronto
Client: Dove Canada (Unilever) Category: Creative Effectiveness / Consumer / Brand
Lunchabuild This
Agency: Goodby Silverstein & Partners
Client: Lunchables Category: Creative Effectiveness / Consumer / Brand
Power Your Holidays
Agency: Orchard / Brooklyn
Client: Ocean Spray Cranberries, Inc. Category: Creative Effectiveness / Consumer / Brand
Carryout Tips
Agency: WorkInProgress + Domino's + Caviar + ArtJail
Client: Domino's Category: Creative Effectiveness / Consumer / Brand
The Adult Happy Meal
Agency: Wieden+Kennedy / New York + The Mill + Arcade NY + Stink Films
Client: McDonald's Category: Creative Effectiveness / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Agency:
VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS23_CE020M
Award:
2023 Creative Effectiveness Merit Award
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS23_CE021M
Award:
2023 Creative Effectiveness Merit Award
Agency:
the community / Miami + The Alwan Foundation / San Francisco
Client:
The Alwan Foundation
Title:
The Proud Maroons
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS23_CE022M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Jung von Matt Donau GmbH / Vienna
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS23_CE013M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client:
Magazine Luiza
Title:
Lu from Magalu
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS23_CE014M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Edelman Canada / Toronto
Client:
Dove Canada (Unilever)
Title:
#KeepTheGrey
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS23_CE015M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Goodby Silverstein & Partners
Client:
Lunchables
Title:
Lunchabuild This
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS23_CE016M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Orchard / Brooklyn
Client:
Ocean Spray Cranberries, Inc.
Title:
Power Your Holidays
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS23_CE017M
Award:
2023 Creative Effectiveness Merit Award
Agency:
WorkInProgress + Domino's + Caviar + ArtJail
Client:
Domino's
Title:
Carryout Tips
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS23_CE018M