The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Short Form Video / Single
Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York
Client: Burger King Category: Writing / Single
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: HandsAway Category: Billboards & Transit / Dynamic Billboards & Transit
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Physical Product / In-Market
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries Category: Innovation & Transformation / Innovation in Direct Marketing
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google Category: Innovation & Transformation / Innovation in Radio & Audio
Lost Tapes Of The 27 Club
Agency: Rethink + Over The Bridge
Client: Over The Bridge Category: Innovation & Transformation / Innovation in Radio & Audio
Camouflage Against the Machines
Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo
Client: UNLABELED, NEXUSVII. Category: Storytelling
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Art Direction
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Brand Partnerships
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation Category: Active Engagement / Call to Action
Roast Day
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York
Client: Wendy's Category: Active Engagement / Call to Action
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board Category: Current Event Response
The Cristiano Bottle
Agency: Rethink / Toronto + IKEA
Client: IKEA Canada Category: Current Event Response
The Mirror - See Me As I Am
Agency: FCB India LLP Advertising Ltd / Delhi + UNAIDS / Geneva + Goodmorning Films / Mumbai
Client: UNAIDS Category: Film
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client: Mars Wrigley / Extra Gum Category: Casting
Feel the Fire
Agency: Romance Films / Cape Town + Joe Public United / Johannesburg
Client: Chicken Licken Category: Casting
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: UX / UI / User Experience / CX / DX
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Creative Use of Data
National Magazine Awards Identity
Agency: Rethink / Toronto + National Magazine Awards Foundation
Client: National Magazine Awards Foundation Category: Branding / Identity System
Buy Back Friday
Agency: Edelman / London + Ingka Group / The Hague
Client: IKEA Category: Events & Experiential
Gerry's Partisan Pizza
Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client: Represent Us Category: Events & Experiential
Sign Planning for a Clinic Embodying its Concept
Agency: 6D-K co.,Ltd / Tokyo + Soichiro Yagi Design Offiec Inc. / Tokyo + NIHON SIGN Co., Ltd. / Tokyo
Client: my CLINIC Category: Spatial Design / Wayfinding
We Change The Game When We Find Each Other
Agency: Droga5 / New York + Facebook + Love Song / New York + Reset Content / New York
Client: Facebook Category: Television & VOD / Long Form - Series
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona Category: Events / Stunts / Competitions / In-Person
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York
Client: Burger King Category: Craft / Writing - Series
Drive 2 Extremes
Agency: Keko / Dubai + Porsche Middle East & Africa / Dubai + PHD MENA / Dubai + Stoked Films / Dubai
Client: Porsche Middle East & Africa Category: Innovation & Transformation / Innovation in Moving Image Craft
Can't Negotiate the Melting Point of Ice
Agency: NOMINT / London
Client: WWF Arctic Programme Category: Innovation & Transformation / Innovation in Moving Image Craft
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Use of Technology
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO Category: Brand Partnerships
Soulfuel™️ Safe Lamp™️
Agency: Joe Public United / Johannesburg
Client: Chicken Licken Category: Physical Product / Promotional
Degree Inclusive
Agency: Wunderman Thompson Argentina
Client: Unilever Category: Physical Product / Promotional
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Community Building
David's Unusables
Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client: Motor Neurone Disease New Zealand (MND NZ) Category: Non-traditional & Guerrilla Marketing
Nature is Calling for Help
Agency: Wunderman Thompson Chile / Santiago
Client: World Wildlife Fund Category: Online / Streaming Audio Advertising
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm
Client: Burger King Category: Creative Effectiveness / Consumer / Brand
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Media Relations
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Livestream
The Lost Class
Agency: Hungry Man / Los Angeles + Leo Burnett / Chicago
Client: Change the Ref Inc. Category: Cultural Driver
Award:
2022 Branded Entertainment Silver Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta
Client:
Cox Communications
Title:
Drawn Closer
Category:
Short Form Video / Single
Annual ID:
OS22_BE012S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Apple
Client:
Apple
Title:
Detectives
Category:
Writing / Single
Annual ID:
OS22_MI024S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York
Client:
Burger King
Title:
Confusing Times
Category:
Writing / Single
Annual ID:
OS22_MI025S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
dentsuMB / New York + FTX
Client:
FTX
Title:
Don't Miss Out
Category:
Writing / Single
Annual ID:
OS22_MI026S
Award:
2022 Out of Home Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client:
HandsAway
Title:
Fearless Night
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS22_OH015S
Award:
2022 IP & Products Silver Pencil
Agency:
Uncommon Creative Studio / London + H&M
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Physical Product / In-Market
Annual ID:
OS22_IP007S
Award:
2022 Direct Marketing Silver Pencil
Agency:
Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS22_DM023S
Award:
2022 Radio & Audio Silver Pencil
Agency:
R/GA / London + R/GA / Sao Paolo + Google / London
Client:
Google
Title:
Auditorial
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS22_RA011S
Award:
2022 Radio & Audio Silver Pencil
Agency:
Rethink + Over The Bridge
Client:
Over The Bridge
Title:
Lost Tapes Of The 27 Club
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS22_RA012S
Award:
2022 Out of Home Silver Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Craft / Photography
Annual ID:
OS22_OH019S
Award:
2022 Out of Home Silver Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Craft / Photography
Annual ID:
OS22_OH020S
Award:
2022 Creative Use of Data Silver Pencil
Agency:
DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo
Client:
UNLABELED, NEXUSVII.
Title:
Camouflage Against the Machines
Category:
Storytelling
Annual ID:
OS22_CU005S
Award:
2022 Direct Marketing Silver Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Art Direction
Annual ID:
OS22_DM021S
Award:
2022 Branded Entertainment Silver Pencil
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Brand Partnerships
Annual ID:
OS22_BE018S
Award:
2022 Social Media Silver Pencil
Agency:
McCann / Paris
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Active Engagement / Call to Action
Annual ID:
OS22_SM015S
Award:
2022 Social Media Silver Pencil
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York
Client:
Wendy's
Title:
Roast Day
Category:
Active Engagement / Call to Action
Annual ID:
OS22_SM016S
Award:
2022 Public Relations Silver Pencil
Agency:
Jung von Matt DONAU GmbH / Vienna
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Current Event Response
Annual ID:
OS22_PR012S
Award:
2022 Public Relations Silver Pencil
Agency:
Rethink / Toronto + IKEA
Client:
IKEA Canada
Title:
The Cristiano Bottle
Category:
Current Event Response
Annual ID:
OS22_PR013S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Apple
Client:
Apple
Title:
Detectives, Basement, Pavel
Category:
Writing / Series
Annual ID:
OS22_MI027S
Award:
2022 Health & Wellness Silver Pencil
Agency:
FCB India LLP Advertising Ltd / Delhi + UNAIDS / Geneva + Goodmorning Films / Mumbai
Client:
UNAIDS
Title:
The Mirror - See Me As I Am
Category:
Film
Annual ID:
OS22_HW012S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client:
Mars Wrigley / Extra Gum
Title:
For When It's Time
Category:
Casting
Annual ID:
OS22_MI038S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Casting
Annual ID:
OS22_MI039S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Romance Films / Cape Town + Joe Public United / Johannesburg
Client:
Chicken Licken
Title:
Feel the Fire
Category:
Casting
Annual ID:
OS22_MI040S
Award:
2022 Interactive & Mobile Craft Silver Pencil
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS22_IC005S
Award:
2022 Health & Wellness Silver Pencil
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Creative Use of Data
Annual ID:
OS22_HW009S
Award:
2022 Design Silver Pencil
Agency:
Rethink / Toronto + National Magazine Awards Foundation
Client:
National Magazine Awards Foundation
Title:
National Magazine Awards Identity
Category:
Branding / Identity System
Annual ID:
OS22_DE022S
Award:
2022 Public Relations Silver Pencil
Agency:
Africa / São Paulo
Client:
House of Lapland
Title:
Salla 2032
Category:
Events & Experiential
Annual ID:
OS22_PR008S
Award:
2022 Public Relations Silver Pencil
Agency:
Edelman / London + Ingka Group / The Hague
Client:
IKEA
Title:
Buy Back Friday
Category:
Events & Experiential
Annual ID:
OS22_PR009S
Award:
2022 Public Relations Silver Pencil
Agency:
Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client:
Represent Us
Title:
Gerry's Partisan Pizza
Category:
Events & Experiential
Annual ID:
OS22_PR010S
Award:
2022 Print Silver Pencil
Agency:
Marcel / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Promotional Items / Physical Products
Annual ID:
OS22_PT012S
Award:
2022 Design Silver Pencil
Agency:
6D-K co.,Ltd / Tokyo + Soichiro Yagi Design Offiec Inc. / Tokyo + NIHON SIGN Co., Ltd. / Tokyo
Client:
my CLINIC
Title:
Sign Planning for a Clinic Embodying its Concept
Category:
Spatial Design / Wayfinding
Annual ID:
OS22_DE029S
Award:
2022 Film Silver Pencil
Agency:
Droga5 / New York + Facebook + Love Song / New York + Reset Content / New York
Client:
Facebook
Title:
We Change The Game When We Find Each Other
Category:
Television & VOD / Long Form - Series
Annual ID:
OS22_FI017S
Award:
2022 Experiential & Immersive Silver Pencil
Agency:
We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX011S
Award:
2022 Radio & Audio Silver Pencil
Agency:
DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York
Client:
Burger King
Title:
Even More Confusing Times
Category:
Craft / Writing - Series
Annual ID:
OS22_RA010S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Keko / Dubai + Porsche Middle East & Africa / Dubai + PHD MENA / Dubai + Stoked Films / Dubai
Client:
Porsche Middle East & Africa
Title:
Drive 2 Extremes
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS22_MI041S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
NOMINT / London
Client:
WWF Arctic Programme
Title:
Can't Negotiate the Melting Point of Ice
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS22_MI042S
Award:
2022 Integrated Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Annual ID:
OS22_IG008S
Award:
2022 Direct Marketing Silver Pencil
Agency:
the community / Miami + OREO / New York
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Brand Partnerships
Annual ID:
OS22_DM020S
Award:
2022 IP & Products Silver Pencil
Agency:
Joe Public United / Johannesburg
Client:
Chicken Licken
Title:
Soulfuel™️ Safe Lamp™️
Category:
Physical Product / Promotional
Annual ID:
OS22_IP005S
Award:
2022 IP & Products Silver Pencil
Agency:
Wunderman Thompson Argentina
Client:
Unilever
Title:
Degree Inclusive
Category:
Physical Product / Promotional
Annual ID:
OS22_IP006S
Award:
2022 Public Relations Silver Pencil
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Community Building
Annual ID:
OS22_PR011S
Award:
2022 Direct Marketing Silver Pencil
Agency:
Marcel / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM017S
Award:
2022 Direct Marketing Silver Pencil
Agency:
Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client:
Motor Neurone Disease New Zealand (MND NZ)
Title:
David's Unusables
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM018S
Award:
2022 Radio & Audio Silver Pencil
Agency:
Wunderman Thompson Chile / Santiago
Client:
World Wildlife Fund
Title:
Nature is Calling for Help
Category:
Online / Streaming Audio Advertising
Annual ID:
OS22_RA009S
Award:
2022 Creative Effectiveness Silver Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm
Client:
Burger King
Title:
Moldy Whopper
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS22_CE005S
Award:
2022 Public Relations Silver Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Media Relations
Annual ID:
OS22_PR007S
Award:
2022 Experiential & Immersive Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_EX016S
Award:
2022 Branded Entertainment Silver Pencil
Agency:
BBDO / New York
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Audio
Annual ID:
OS22_BE014S
Award:
2022 Social Media Silver Pencil
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Livestream
Annual ID:
OS22_SM014S
Award:
2022 Cultural Driver Silver Pencil
Agency:
Hungry Man / Los Angeles + Leo Burnett / Chicago
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Cultural Driver
Annual ID:
OS22_CD002S