The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
When Family is Everything
Agency: Havas Middle East / Dubai
Client: adidas Category: Social Post / Real-time Response
The Winter Lotus
Agency: LG2 / Montreal + Destination Québec cité / Québec
Client: Destination Québec cité Category: Social Post / Real-time Response
Michelob Guy
Agency: Wieden+Kennedy / New York + draftLine / New York
Client: AB InBev / Michelob ULTRA Category: Social Post / Real-time Response
I'm Neale Daniher
Agency: Clemenger BBDO
Client: FightMND Category: Active Engagement / Call to Action
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India Category: Active Engagement / Call to Action
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Active Engagement / Call to Action
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: Active Engagement / Call to Action
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE Category: Active Engagement / Call to Action
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE Category: Active Engagement / Call to Action
Sign Soup
Agency: LLYC (BESO by LLYC) / Ciudad de México
Client: La Moderna Category: Active Engagement / Call to Action
Files of Freedom
Agency: GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo
Client: Mercado Livre Category: Active Engagement / Call to Action
Wall Street Balls
Agency: McCann Health Dubai, an IPG Health Company + FP7 McCann / Dubai + Drizzlin Media Pte Ltd / Dubai + Markettiers / Dubai
Client: Testicular Cancer Society Category: Active Engagement / Call to Action
Veteruns 100K
Agency: GUT / Los Angeles + Call of Duty: Endowment / Santa Monica + Bot Animation / Alpharetta
Client: Call of Duty Category: Active Engagement / Call to Action
Truth, Dare or Dollar
Agency: ATTN: + Cash App
Client: Cash App Category: Active Engagement / Call to Action
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby Category: Active Engagement / Call to Action
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles Category: Active Engagement / Call to Action
Casper Sleepers
Agency: VaynerMedia / New York + Casper / New York + Moxie Communications / New York + Eva Nosidam Productions / New York
Client: Casper Category: Active Engagement / Call to Action
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Partnerships
McDrip
Agency: NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client: Food Folk Suomi / McDonald's Finland Category: Brand Partnerships
Netflix's Heart Beats TunTum
Agency: Wunderman Thompson / São Paulo + Netflix
Client: Netflix Category: Brand Partnerships
Tide x Marvel Teaser or Tide Ad?
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Brand Partnerships
KICKIN RIGHTS CUP
Agency: Manifiesto
Client: APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN) Category: Craft / Use of Visuals
ANTIQUE GIFS
Agency: Serviceplan Suisse AG / Zürich
Client: VEBUKU (Vereinigung der Buchantiquare und Kupferstichhändler in der Schweiz) Category: Craft / Use of Visuals
Spice up your Valentine's Day
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Le Chocolat des Français Category: Craft / Use of Visuals
Award:
2023 Social Media Merit Award
Agency:
Havas Middle East / Dubai
Client:
adidas
Title:
When Family is Everything
Category:
Social Post / Real-time Response
Annual ID:
OS23_SM056M
Award:
2023 Social Media Merit Award
Agency:
LG2 / Montreal + Destination Québec cité / Québec
Client:
Destination Québec cité
Title:
The Winter Lotus
Category:
Social Post / Real-time Response
Annual ID:
OS23_SM057M
Award:
2023 Social Media Merit Award
Agency:
Wieden+Kennedy / New York + draftLine / New York
Client:
AB InBev / Michelob ULTRA
Title:
Michelob Guy
Category:
Social Post / Real-time Response
Annual ID:
OS23_SM058M
Award:
2023 Social Media Merit Award
Agency:
Amazon / Seattle
Client:
Amazon
Title:
A Holiday Classic Returns
Category:
Craft / Writing
Annual ID:
OS23_SM112M
Award:
2023 Social Media Merit Award
Agency:
Clemenger BBDO
Client:
FightMND
Title:
I'm Neale Daniher
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM074M
Award:
2023 Social Media Merit Award
Agency:
Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client:
Oreo India
Title:
#BringBack2011
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM075M
Award:
2023 Social Media Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM076M
Award:
2023 Social Media Merit Award
Agency:
HEREZIE / PARIS + PRIME VIDEO / PARIS
Client:
Prime Video
Title:
Dubbing Factory
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM077M
Award:
2023 Social Media Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM078M
Award:
2023 Social Media Merit Award
Agency:
DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM079M
Award:
2023 Social Media Merit Award
Agency:
LLYC (BESO by LLYC) / Ciudad de México
Client:
La Moderna
Title:
Sign Soup
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM080M
Award:
2023 Social Media Merit Award
Agency:
GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo
Client:
Mercado Livre
Title:
Files of Freedom
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM081M
Award:
2023 Social Media Merit Award
Agency:
McCann Health Dubai, an IPG Health Company + FP7 McCann / Dubai + Drizzlin Media Pte Ltd / Dubai + Markettiers / Dubai
Client:
Testicular Cancer Society
Title:
Wall Street Balls
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM082M
Award:
2023 Social Media Merit Award
Agency:
GUT / Los Angeles + Call of Duty: Endowment / Santa Monica + Bot Animation / Alpharetta
Client:
Call of Duty
Title:
Veteruns 100K
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM083M
Award:
2023 Social Media Merit Award
Agency:
ATTN: + Cash App
Client:
Cash App
Title:
Truth, Dare or Dollar
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM084M
Award:
2023 Social Media Merit Award
Agency:
Mother / Los Angeles + Goop / Los Angeles
Client:
Baby2Baby
Title:
The Diapér
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM085M
Award:
2023 Social Media Merit Award
Agency:
DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM086M
Award:
2023 Social Media Merit Award
Agency:
VaynerMedia / New York + Casper / New York + Moxie Communications / New York + Eva Nosidam Productions / New York
Client:
Casper
Title:
Casper Sleepers
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM087M
Award:
2023 Social Media Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Annual ID:
OS23_SM108M
Award:
2023 Social Media Merit Award
Agency:
NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client:
Food Folk Suomi / McDonald's Finland
Title:
McDrip
Category:
Brand Partnerships
Annual ID:
OS23_SM109M
Award:
2023 Social Media Merit Award
Agency:
Wunderman Thompson / São Paulo + Netflix
Client:
Netflix
Title:
Netflix's Heart Beats TunTum
Category:
Brand Partnerships
Annual ID:
OS23_SM110M
Award:
2023 Social Media Merit Award
Agency:
Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Tide x Marvel Teaser or Tide Ad?
Category:
Brand Partnerships
Annual ID:
OS23_SM111M
Award:
2023 Social Media Merit Award
Agency:
Manifiesto
Client:
APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN)
Title:
KICKIN RIGHTS CUP
Category:
Craft / Use of Visuals
Annual ID:
OS23_SM113M
Award:
2023 Social Media Merit Award
Agency:
Serviceplan Suisse AG / Zürich
Client:
VEBUKU (Vereinigung der Buchantiquare und Kupferstichhändler in der Schweiz)
Title:
ANTIQUE GIFS
Category:
Craft / Use of Visuals
Annual ID:
OS23_SM114M