The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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(Un)Geddes
Agency: CHEP Network / Sydney + Blonde Co + Karicare
Client: Karicare Category: Traditional Media Relations
Have a Word
Agency: Ogilvy UK / London
Client: Mayor of London Category: Traditional Media Relations
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client: Flutwein Category: Traditional Media Relations
Schoolgirl Newscasters
Agency: Impact BBDO / Dubai + m6 & Partners / Karachi + MassiveMusic / Dubai + Shiny Toy Guns / London
Client: EBM Category: Traditional Media Relations
Kami
Agency: Forsman & Bodenfors / Singapore + The Diigitals / Dorset + Fuse / Singapore + Harpi Sim / Singapore
Client: Down Syndrome International Category: Digital & Online
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia Category: Digital & Online
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis Category: Digital & Online
Truly Destroyed
Agency: Cloudfactory / Amsterdam + Dutch Salvation Army ReShare / Deventer
Client: Salvation Army ReShare Category: Digital & Online
Oppression Offset
Agency: Prime Weber Shandwick / Stockholm + Civil Rights Defenders / Stockholm
Client: Civil Rights Defenders Category: Digital & Online
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden Category: Digital & Online
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo Category: Digital & Online
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Digital & Online
OutHorse Your Email
Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client: Business Iceland Category: Digital & Online
REmemory
Agency: Ogilvy / Taipei + Want Show Laundry / Taipei + Hahow Corp. / Taipei + Boku film / Taipei
Client: Want Show Laundry Category: Brand Partnerships
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Brand Partnerships
Classify Consent
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: Consent Labs Category: Brand Voice
The Best-seller Constitution
Agency: GUT / São Paulo + Hefty / São Paulo
Client: Mercado Livre Category: Brand Voice
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Brand Voice
OutHorse Your Email
Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client: Business Iceland Category: Brand Voice
R Plates
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: mycar Category: Community Building
WikiTruth
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels
Client: Ukrainian Witness Category: Community Building
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis Category: Community Building
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client: Flutwein Category: Community Building
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Community Building
Truly Destroyed
Agency: Cloudfactory / Amsterdam + Dutch Salvation Army ReShare / Deventer
Client: Salvation Army ReShare Category: Current Event Response
Golden Dates
Agency: Leo Burnett / Lisboa + Zenith Optimedia / Lisbon + Blanche Filmes / Lisbon + AMP Association for Elderly / Lisbon
Client: AMP Association for the Elderly Category: Current Event Response
The Vulva Spaceship
Agency: INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client: Wer Braucht Feminismus? Category: Current Event Response
The Refugee Jatoba
Agency: Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo
Client: APIB Category: Current Event Response
#KeepTheGrey
Agency: Edelman Canada / Toronto
Client: Dove Canada (Unilever) Category: Current Event Response
Bring Home The Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client: Budweiser / AB InBev Category: Current Event Response
Award:
2023 Public Relations Merit Award
Agency:
CHEP Network / Sydney + Blonde Co + Karicare
Client:
Karicare
Title:
(Un)Geddes
Category:
Traditional Media Relations
Annual ID:
OS23_PR031M
Award:
2023 Public Relations Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Traditional Media Relations
Annual ID:
OS23_PR032M
Award:
2023 Public Relations Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Have a Word
Category:
Traditional Media Relations
Annual ID:
OS23_PR033M
Award:
2023 Public Relations Merit Award
Agency:
Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client:
Flutwein
Title:
#flutwein - Our Worst Vintage
Category:
Traditional Media Relations
Annual ID:
OS23_PR034M
Award:
2023 Public Relations Merit Award
Agency:
Impact BBDO / Dubai + m6 & Partners / Karachi + MassiveMusic / Dubai + Shiny Toy Guns / London
Client:
EBM
Title:
Schoolgirl Newscasters
Category:
Traditional Media Relations
Annual ID:
OS23_PR035M
Award:
2023 Public Relations Merit Award
Agency:
Forsman & Bodenfors / Singapore + The Diigitals / Dorset + Fuse / Singapore + Harpi Sim / Singapore
Client:
Down Syndrome International
Title:
Kami
Category:
Digital & Online
Annual ID:
OS23_PR036M
Award:
2023 Public Relations Merit Award
Agency:
FCB Inferno / London
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Digital & Online
Annual ID:
OS23_PR037M
Award:
2023 Public Relations Merit Award
Agency:
Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client:
Laut gegen Nazis
Title:
HetzJaeger. Antifascist Algorithms.
Category:
Digital & Online
Annual ID:
OS23_PR038M
Award:
2023 Public Relations Merit Award
Agency:
Cloudfactory / Amsterdam + Dutch Salvation Army ReShare / Deventer
Client:
Salvation Army ReShare
Title:
Truly Destroyed
Category:
Digital & Online
Annual ID:
OS23_PR039M
Award:
2023 Public Relations Merit Award
Agency:
Prime Weber Shandwick / Stockholm + Civil Rights Defenders / Stockholm
Client:
Civil Rights Defenders
Title:
Oppression Offset
Category:
Digital & Online
Annual ID:
OS23_PR040M
Award:
2023 Public Relations Merit Award
Agency:
Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client:
Visit Sweden
Title:
Spellbound
Category:
Digital & Online
Annual ID:
OS23_PR041M
Award:
2023 Public Relations Merit Award
Agency:
BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Digital & Online
Annual ID:
OS23_PR042M
Award:
2023 Public Relations Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Digital & Online
Annual ID:
OS23_PR043M
Award:
2023 Public Relations Merit Award
Agency:
SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client:
Business Iceland
Title:
OutHorse Your Email
Category:
Digital & Online
Annual ID:
OS23_PR044M
Award:
2023 Public Relations Merit Award
Agency:
Ogilvy / Taipei + Want Show Laundry / Taipei + Hahow Corp. / Taipei + Boku film / Taipei
Client:
Want Show Laundry
Title:
REmemory
Category:
Brand Partnerships
Annual ID:
OS23_PR076M
Award:
2023 Public Relations Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Brand Partnerships
Annual ID:
OS23_PR077M
Award:
2023 Public Relations Merit Award
Agency:
VMLY&R Commerce India / Mumbai
Client:
Unilever
Title:
Smart Fill
Category:
Brand Voice
Annual ID:
OS23_PR064M
Award:
2023 Public Relations Merit Award
Agency:
TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client:
Consent Labs
Title:
Classify Consent
Category:
Brand Voice
Annual ID:
OS23_PR065M
Award:
2023 Public Relations Merit Award
Agency:
Grey / London
Client:
Dole Sunshine company
Title:
The Unforbidden Fruit
Category:
Brand Voice
Annual ID:
OS23_PR066M
Award:
2023 Public Relations Merit Award
Agency:
GUT / São Paulo + Hefty / São Paulo
Client:
Mercado Livre
Title:
The Best-seller Constitution
Category:
Brand Voice
Annual ID:
OS23_PR067M
Award:
2023 Public Relations Merit Award
Agency:
Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client:
Magazine Luiza
Title:
Lu from Magalu
Category:
Brand Voice
Annual ID:
OS23_PR068M
Award:
2023 Public Relations Merit Award
Agency:
SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client:
Business Iceland
Title:
OutHorse Your Email
Category:
Brand Voice
Annual ID:
OS23_PR069M
Award:
2023 Public Relations Merit Award
Agency:
MullenLowe / Singapore
Client:
iSEE
Title:
Leave With Pride
Category:
Community Building
Annual ID:
OS23_PR057M
Award:
2023 Public Relations Merit Award
Agency:
TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client:
mycar
Title:
R Plates
Category:
Community Building
Annual ID:
OS23_PR058M
Award:
2023 Public Relations Merit Award
Agency:
Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels
Client:
Ukrainian Witness
Title:
WikiTruth
Category:
Community Building
Annual ID:
OS23_PR059M
Award:
2023 Public Relations Merit Award
Agency:
Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client:
Laut gegen Nazis
Title:
HetzJaeger. Antifascist Algorithms.
Category:
Community Building
Annual ID:
OS23_PR060M
Award:
2023 Public Relations Merit Award
Agency:
Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client:
Flutwein
Title:
#flutwein - Our Worst Vintage
Category:
Community Building
Annual ID:
OS23_PR061M
Award:
2023 Public Relations Merit Award
Agency:
TAXI
Client:
Amnesty International
Title:
The Systemic Racism Pin
Category:
Community Building
Annual ID:
OS23_PR062M
Award:
2023 Public Relations Merit Award
Agency:
Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Community Building
Annual ID:
OS23_PR063M
Award:
2023 Public Relations Merit Award
Agency:
Cloudfactory / Amsterdam + Dutch Salvation Army ReShare / Deventer
Client:
Salvation Army ReShare
Title:
Truly Destroyed
Category:
Current Event Response
Annual ID:
OS23_PR070M
Award:
2023 Public Relations Merit Award
Agency:
Leo Burnett / Lisboa + Zenith Optimedia / Lisbon + Blanche Filmes / Lisbon + AMP Association for Elderly / Lisbon
Client:
AMP Association for the Elderly
Title:
Golden Dates
Category:
Current Event Response
Annual ID:
OS23_PR071M
Award:
2023 Public Relations Merit Award
Agency:
INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client:
Wer Braucht Feminismus?
Title:
The Vulva Spaceship
Category:
Current Event Response
Annual ID:
OS23_PR072M
Award:
2023 Public Relations Merit Award
Agency:
Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo
Client:
APIB
Title:
The Refugee Jatoba
Category:
Current Event Response
Annual ID:
OS23_PR073M
Award:
2023 Public Relations Merit Award
Agency:
Edelman Canada / Toronto
Client:
Dove Canada (Unilever)
Title:
#KeepTheGrey
Category:
Current Event Response
Annual ID:
OS23_PR074M