The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Craft / Art Direction
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Craft / Art Direction
DAVID New ID
Agency: DAVID / Madrid + Pickle Music / Madrid
Client: DAVID Category: Craft / Art Direction
Catch of the Day 2050
Agency: Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Chuck Studio's / Amsterdam + Tebber Nekkal / Amsterdam
Client: Sea Shepherd Category: Craft / Art Direction
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Art Direction
The Burn Book
Agency: Field Trip NYC, LLC / New York
Client: Field Trip Category: Craft / Art Direction
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Craft / Art Direction
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client: Travel Oregon Category: Craft / Art Direction
Guns Stats
Agency: alma DDB / Miami + Change the Ref / Pompano Beach
Client: Change the Ref Category: Craft / Art Direction
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Craft / Art Direction
KICKIN RIGHTS CUP
Agency: Manifiesto
Client: APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN) Category: Craft / Use of Visuals
ANTIQUE GIFS
Agency: Serviceplan Suisse AG / Zürich
Client: VEBUKU (Vereinigung der Buchantiquare und Kupferstichhändler in der Schweiz) Category: Craft / Use of Visuals
Spice up your Valentine's Day
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Le Chocolat des Français Category: Craft / Use of Visuals
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Craft / Art Direction
Unforgettable Moments
Agency: The Leith Agency / Edinburgh
Client: Head For Change Category: Craft / Art Direction
Lesso Lessons
Agency: Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi
Client: Roto & Kenya Ministry of Health Category: Craft / Art Direction
Pets of War
Agency: Ogilvy Health NA / New York + Illusion CGI Studio / Bangkok
Client: Four Paws Category: Craft / Art Direction
Tough Turban: B2B Packaging
Agency: Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation
Client: Pfaff Harley-Davidson Category: Craft / Art Direction
Award:
2023 Design Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client:
Spotify Japan
Title:
Sound Tour
Category:
Craft / Art Direction
Annual ID:
OS23_DE166M
Award:
2023 Design Merit Award
Agency:
HeimatTBWA\Germany / Berlin
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Craft / Art Direction
Annual ID:
OS23_DE167M
Award:
2023 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AROYA
Title:
Freedom Grams
Category:
Craft / Art Direction
Annual ID:
OS23_DE168M
Award:
2023 Design Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Art Direction
Annual ID:
OS23_DE169M
Award:
2023 Design Merit Award
Agency:
DAVID / Madrid + Pickle Music / Madrid
Client:
DAVID
Title:
DAVID New ID
Category:
Craft / Art Direction
Annual ID:
OS23_DE170M
Award:
2023 Design Merit Award
Agency:
Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Chuck Studio's / Amsterdam + Tebber Nekkal / Amsterdam
Client:
Sea Shepherd
Title:
Catch of the Day 2050
Category:
Craft / Art Direction
Annual ID:
OS23_DE171M
Award:
2023 Design Merit Award
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Annual ID:
OS23_DE172M
Award:
2023 Design Merit Award
Agency:
Field Trip NYC, LLC / New York
Client:
Field Trip
Title:
The Burn Book
Category:
Craft / Art Direction
Annual ID:
OS23_DE173M
Award:
2023 Design Merit Award
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Art Direction
Annual ID:
OS23_DE174M
Award:
2023 Design Merit Award
Agency:
Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client:
Travel Oregon
Title:
Extraordinary is Ordinary
Category:
Craft / Art Direction
Annual ID:
OS23_DE175M
Award:
2023 Design Merit Award
Agency:
alma DDB / Miami + Change the Ref / Pompano Beach
Client:
Change the Ref
Title:
Guns Stats
Category:
Craft / Art Direction
Annual ID:
OS23_DE176M
Award:
2023 Design Merit Award
Agency:
MullenLowe U.S. + Brooklyn Film Festival
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Craft / Art Direction
Annual ID:
OS23_DE177M
Award:
2023 Design Merit Award
Agency:
R/GA Australia
Client:
Museum of Chinese in Australia
Title:
MOCA
Category:
Craft / Art Direction
Annual ID:
OS23_DE178M
Award:
2023 Social Media Merit Award
Agency:
Manifiesto
Client:
APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN)
Title:
KICKIN RIGHTS CUP
Category:
Craft / Use of Visuals
Annual ID:
OS23_SM113M
Award:
2023 Social Media Merit Award
Agency:
Serviceplan Suisse AG / Zürich
Client:
VEBUKU (Vereinigung der Buchantiquare und Kupferstichhändler in der Schweiz)
Title:
ANTIQUE GIFS
Category:
Craft / Use of Visuals
Annual ID:
OS23_SM114M
Award:
2023 Social Media Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Le Chocolat des Français
Title:
Spice up your Valentine's Day
Category:
Craft / Use of Visuals
Annual ID:
OS23_SM115M
Award:
2023 Health & Wellness Merit Award
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Annual ID:
OS23_HW087M
Award:
2023 Health & Wellness Merit Award
Agency:
The Leith Agency / Edinburgh
Client:
Head For Change
Title:
Unforgettable Moments
Category:
Craft / Art Direction
Annual ID:
OS23_HW088M
Award:
2023 Health & Wellness Merit Award
Agency:
Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi
Client:
Roto & Kenya Ministry of Health
Title:
Lesso Lessons
Category:
Craft / Art Direction
Annual ID:
OS23_HW089M
Award:
2023 Health & Wellness Merit Award
Agency:
Ogilvy Health NA / New York + Illusion CGI Studio / Bangkok
Client:
Four Paws
Title:
Pets of War
Category:
Craft / Art Direction
Annual ID:
OS23_HW090M