The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
You Don't Know The Half Of It
Agency: Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client: The Harris Project Category: Craft / Writing
Decoding Women
Agency: TBWA\Paris / Boulogne-Billancourt + Swindler & Swindler / Empurany + \Else / Boulogne-Billancourt
Client: HandsAway Category: Promotional Items
DiagnostiCookies
Agency: Horaios / São Paulo + VML / New York + BCW / New York
Client: Horaios Dermatology Clinic Category: Promotional Items
KFC Bone Tie
Agency: VML / Bangkok + KFC Thailand / Bangkok + Gluta Story / Bangkok + Momoandfriends (Interhides Public Company Limited) / Bangkok
Client: KFC Thailand Category: Promotional Items
The hidden story
Agency: Havas Play / Puteaux + havas edition / Puteaux
Client: Association L'Enfant Bleu Category: Promotional Items
Change The Ending
Agency: Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client: Alzheimer's Research UK Category: Film
Help Us Remain
Agency: Cossette / Toronto + OPC / Toronto + Pirate Sound / Toronto + Outsider Editorial / Toronto
Client: Egale Category: Film
Me, My Autism & I
Agency: Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client: Reckitt / Vanish x Ambitious About Autism Category: Film
The Sweet Truth
Agency: Brand David Communications / Mumbai
Client: Colgate Palmolive India Category: Film
You Don't Know The Half Of It
Agency: Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client: The Harris Project Category: Film
Frequencies of Peace
Agency: FP7 McCann Dubai + Initiative Media Middle East FZ LLC / Dubai + Marketiers / London + DejaVu / Beirut
Client: Babyshop Category: Radio & Audio
Jingle Therapy
Agency: VML / New York + VML / Guaynabo
Client: Asociación de Alzheimer de Puerto Rico Category: Radio & Audio
"Jump ’n’ Hear – A Roblox Hearing Game."
Agency: Grabarz & Partner / Hamburg + headraft / Hamburg
Client: audibene / hear.com Category: Radio & Audio
The Misheard Version
Agency: Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client: Specsavers Category: Radio & Audio
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple Category: Craft / Art Direction
Hi-Vis Humanity
Agency: Clemenger BBDO
Client: Department Of Transport Category: Craft / Art Direction
#JoyOfGettingOlder Campaign
Agency: HeimatTBWA\ Germany
Client: Zurich Insurance Category: Integrated / Omnichannel Campaign
Working with Cancer Pledge
Agency: Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client: Memorial Sloan Kettering Cancer Center + Working with Cancer Category: Integrated / Omnichannel Campaign
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX Category: Direct Marketing
Drug Test Poster
Agency: Cheil Worldwide / Seoul + Paulus / Seoul + Philmedi / Seongnam-si
Client: JTBC Category: Direct Marketing
Hear My Last Wish
Agency: Leo Burnett Taiwan / Taipei + Fugu Fish Creations / Taipei + Digitas Taiwan / Taipei + Starcom Taiwan / Taipei
Client: Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center Category: Direct Marketing
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Direct Marketing
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin Category: Direct Marketing
Open All Ages
Agency: Ogilvy Shanghai / Shanghai + Boxcutter LImited / Auckland + Hongguan Art Lab / Shanghai + Red Horse Media / Shanghai
Client: Shanghai Science and Technology Elderly Service Center Category: Experiential / Immersive / Events
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX Category: Branded Content
OneBlade, One Of A Kind
Agency: DEPT® / Amsterdam + Philips
Client: Philips Category: Branded Content
Second Chance Champions
Agency: Dentsu Creative Australia + Transplant Australia
Client: Transplant Australia Category: Branded Content
ROMANIA, MOST BEAUTIFUL DENTAL CLINIC IN THE WORLD
Agency: McCann Worldgroup Romania / Bucharest + McCann Central / London + McCann Demand + McCann Birmingham
Client: ANAT & SSER Category: Brand Partnerships
THE NAME CONFUSION
Agency: Republica Havas / Miami
Client: FIGHT AGAINST ALZHEIMER’S ASSOCIATION (A.LM.A.) - RACING CLUB SOCCER TEAM Category: Brand Partnerships
bAIgrapher
Agency: Area 23, an IPG Health Company / New York + WideLabs / Porto Alegre + Ritmika Audio Arts / São Paulo + Lado / São Paulo
Client: UFCSPA Category: Products
Guide Play
Agency: BLKJ Havas Pte Ltd / Singapore + Bolha Comunicação Ltda + Harman International / APAC
Client: JBL Category: Products
Perdue Chix Mix: Chicken Feed. Human Snack.
Agency: Colle McVoy / Minneapolis, MN + Perdue / Salisbury, MD + 10 Thousand Design / Minneapolis + Exponent / Minneapolis, MN
Client: Perdue Category: Products
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA Category: Products
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove Category: Social Media
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Social Media
Project Humanity
Agency: DENTSU INC. / Tokyo
Client: WITH ALS Category: Innovation / Execution in Health & Wellness
Maqroo
Agency: Leo Burnett Dubai / Dubai + Omantel / Oman
Client: Omantel Category: Innovation / New Ideas in Health & Wellness
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA Category: Innovation / New Ideas in Health & Wellness
Shift 20 Initiative
Agency: Special Australia + Dylan Alcott Foundation
Client: Dylan Alcott Foundation Category: Innovation / New Ideas in Health & Wellness
Unstandardized Desk
Agency: Zulu Alpha Kilo + D2L
Client: D2L Category: Innovation / New Ideas in Health & Wellness
Self-check out
Agency: Leo Burnett Dubai / Dubai + Starcom / Dubai + Prodigious / Dubai
Client: K-lynn Category: Online & Mobile
The Shameless Pad
Agency: FCB Brasil / São Paulo + Kimberly-Clark / São Paulo + FCB Studio / São Paulo
Client: Kimberly-Clark/Intimus Category: Public Relations
Award:
2024 Health & Wellness Merit Award
Agency:
Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client:
The Harris Project
Title:
You Don't Know The Half Of It
Category:
Craft / Writing
Annual ID:
OS24_HW078M
Award:
2024 Health & Wellness Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + Swindler & Swindler / Empurany + \Else / Boulogne-Billancourt
Client:
HandsAway
Title:
Decoding Women
Category:
Promotional Items
Annual ID:
OS24_HW043M
Award:
2024 Health & Wellness Merit Award
Agency:
Horaios / São Paulo + VML / New York + BCW / New York
Client:
Horaios Dermatology Clinic
Title:
DiagnostiCookies
Category:
Promotional Items
Annual ID:
OS24_HW044M
Award:
2024 Health & Wellness Merit Award
Agency:
VML / Bangkok + KFC Thailand / Bangkok + Gluta Story / Bangkok + Momoandfriends (Interhides Public Company Limited) / Bangkok
Client:
KFC Thailand
Title:
KFC Bone Tie
Category:
Promotional Items
Annual ID:
OS24_HW045M
Award:
2024 Health & Wellness Merit Award
Agency:
Havas Play / Puteaux + havas edition / Puteaux
Client:
Association L'Enfant Bleu
Title:
The hidden story
Category:
Promotional Items
Annual ID:
OS24_HW046M
Award:
2024 Health & Wellness Merit Award
Agency:
Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client:
Alzheimer's Research UK
Title:
Change The Ending
Category:
Film
Annual ID:
OS24_HW053M
Award:
2024 Health & Wellness Merit Award
Agency:
Cossette / Toronto + OPC / Toronto + Pirate Sound / Toronto + Outsider Editorial / Toronto
Client:
Egale
Title:
Help Us Remain
Category:
Film
Annual ID:
OS24_HW054M
Award:
2024 Health & Wellness Merit Award
Agency:
Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client:
Reckitt / Vanish x Ambitious About Autism
Title:
Me, My Autism & I
Category:
Film
Annual ID:
OS24_HW055M
Award:
2024 Health & Wellness Merit Award
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Film
Annual ID:
OS24_HW056M
Award:
2024 Health & Wellness Merit Award
Agency:
Brand David Communications / Mumbai
Client:
Colgate Palmolive India
Title:
The Sweet Truth
Category:
Film
Annual ID:
OS24_HW057M
Award:
2024 Health & Wellness Merit Award
Agency:
BCW + Brady + BURN + Lafayette Street Studio
Client:
Brady
Title:
War Stories
Category:
Film
Annual ID:
OS24_HW058M
Award:
2024 Health & Wellness Merit Award
Agency:
Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client:
The Harris Project
Title:
You Don't Know The Half Of It
Category:
Film
Annual ID:
OS24_HW059M
Award:
2024 Health & Wellness Merit Award
Agency:
FP7 McCann Dubai + Initiative Media Middle East FZ LLC / Dubai + Marketiers / London + DejaVu / Beirut
Client:
Babyshop
Title:
Frequencies of Peace
Category:
Radio & Audio
Annual ID:
OS24_HW066M
Award:
2024 Health & Wellness Merit Award
Agency:
VML / New York + VML / Guaynabo
Client:
Asociación de Alzheimer de Puerto Rico
Title:
Jingle Therapy
Category:
Radio & Audio
Annual ID:
OS24_HW067M
Award:
2024 Health & Wellness Merit Award
Agency:
Grabarz & Partner / Hamburg + headraft / Hamburg
Client:
audibene / hear.com
Title:
"Jump ’n’ Hear – A Roblox Hearing Game."
Category:
Radio & Audio
Annual ID:
OS24_HW068M
Award:
2024 Health & Wellness Merit Award
Agency:
Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client:
Specsavers
Title:
The Misheard Version
Category:
Radio & Audio
Annual ID:
OS24_HW069M
Award:
2024 Health & Wellness Merit Award
Agency:
JOAN Creative / New York
Client:
Luna Daily
Title:
Vulva Therapy
Category:
Radio & Audio
Annual ID:
OS24_HW070M
Award:
2024 Health & Wellness Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client:
Apple
Title:
Another Birthday
Category:
Craft / Art Direction
Annual ID:
OS24_HW076M
Award:
2024 Health & Wellness Merit Award
Agency:
Clemenger BBDO
Client:
Department Of Transport
Title:
Hi-Vis Humanity
Category:
Craft / Art Direction
Annual ID:
OS24_HW077M
Award:
2024 Health & Wellness Merit Award
Agency:
HeimatTBWA\ Germany
Client:
Zurich Insurance
Title:
#JoyOfGettingOlder Campaign
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_HW071M
Award:
2024 Health & Wellness Merit Award
Agency:
Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client:
Memorial Sloan Kettering Cancer Center + Working with Cancer
Title:
Working with Cancer Pledge
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_HW072M
Award:
2024 Health & Wellness Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Direct Marketing
Annual ID:
OS24_HW047M
Award:
2024 Health & Wellness Merit Award
Agency:
VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Direct Marketing
Annual ID:
OS24_HW048M
Award:
2024 Health & Wellness Merit Award
Agency:
Cheil Worldwide / Seoul + Paulus / Seoul + Philmedi / Seongnam-si
Client:
JTBC
Title:
Drug Test Poster
Category:
Direct Marketing
Annual ID:
OS24_HW049M
Award:
2024 Health & Wellness Merit Award
Agency:
Leo Burnett Taiwan / Taipei + Fugu Fish Creations / Taipei + Digitas Taiwan / Taipei + Starcom Taiwan / Taipei
Client:
Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Title:
Hear My Last Wish
Category:
Direct Marketing
Annual ID:
OS24_HW050M
Award:
2024 Health & Wellness Merit Award
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Direct Marketing
Annual ID:
OS24_HW051M
Award:
2024 Health & Wellness Merit Award
Agency:
Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Direct Marketing
Annual ID:
OS24_HW052M
Award:
2024 Health & Wellness Merit Award
Agency:
VML Canada
Client:
Egale Canada
Title:
Pride Unravelled
Category:
Creative Use of Data
Annual ID:
OS24_HW037M
Award:
2024 Health & Wellness Merit Award
Agency:
Ogilvy Shanghai / Shanghai + Boxcutter LImited / Auckland + Hongguan Art Lab / Shanghai + Red Horse Media / Shanghai
Client:
Shanghai Science and Technology Elderly Service Center
Title:
Open All Ages
Category:
Experiential / Immersive / Events
Annual ID:
OS24_HW036M
Award:
2024 Health & Wellness Merit Award
Agency:
VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Branded Content
Annual ID:
OS24_HW031M
Award:
2024 Health & Wellness Merit Award
Agency:
DEPT® / Amsterdam + Philips
Client:
Philips
Title:
OneBlade, One Of A Kind
Category:
Branded Content
Annual ID:
OS24_HW032M
Award:
2024 Health & Wellness Merit Award
Agency:
Dentsu Creative Australia + Transplant Australia
Client:
Transplant Australia
Title:
Second Chance Champions
Category:
Branded Content
Annual ID:
OS24_HW033M
Award:
2024 Health & Wellness Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Branded Content
Annual ID:
OS24_HW034M
Award:
2024 Health & Wellness Merit Award
Agency:
Doner / Detroit
Client:
Saucony
Title:
The NIL Student Nurse Initiative
Category:
Branded Content
Annual ID:
OS24_HW035M
Award:
2024 Health & Wellness Merit Award
Agency:
McCann Worldgroup Romania / Bucharest + McCann Central / London + McCann Demand + McCann Birmingham
Client:
ANAT & SSER
Title:
ROMANIA, MOST BEAUTIFUL DENTAL CLINIC IN THE WORLD
Category:
Brand Partnerships
Annual ID:
OS24_HW074M
Award:
2024 Health & Wellness Merit Award
Agency:
Republica Havas / Miami
Client:
FIGHT AGAINST ALZHEIMER’S ASSOCIATION (A.LM.A.) - RACING CLUB SOCCER TEAM
Title:
THE NAME CONFUSION
Category:
Brand Partnerships
Annual ID:
OS24_HW075M
Award:
2024 Health & Wellness Merit Award
Agency:
Area 23, an IPG Health Company / New York + WideLabs / Porto Alegre + Ritmika Audio Arts / São Paulo + Lado / São Paulo
Client:
UFCSPA
Title:
bAIgrapher
Category:
Products
Annual ID:
OS24_HW038M
Award:
2024 Health & Wellness Merit Award
Agency:
BLKJ Havas Pte Ltd / Singapore + Bolha Comunicação Ltda + Harman International / APAC
Client:
JBL
Title:
Guide Play
Category:
Products
Annual ID:
OS24_HW039M
Award:
2024 Health & Wellness Merit Award
Agency:
Colle McVoy / Minneapolis, MN + Perdue / Salisbury, MD + 10 Thousand Design / Minneapolis + Exponent / Minneapolis, MN
Client:
Perdue
Title:
Perdue Chix Mix: Chicken Feed. Human Snack.
Category:
Products
Annual ID:
OS24_HW040M
Award:
2024 Health & Wellness Merit Award
Agency:
Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Products
Annual ID:
OS24_HW041M
Award:
2024 Health & Wellness Merit Award
Agency:
Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client:
Dove
Title:
#TURNYOURBACK
Category:
Social Media
Annual ID:
OS24_HW061M
Award:
2024 Health & Wellness Merit Award
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Social Media
Annual ID:
OS24_HW062M
Award:
2024 Health & Wellness Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
WITH ALS
Title:
Project Humanity
Category:
Innovation / Execution in Health & Wellness
Annual ID:
OS24_HW083M
Award:
2024 Health & Wellness Merit Award
Agency:
Leo Burnett Dubai / Dubai + Omantel / Oman
Client:
Omantel
Title:
Maqroo
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS24_HW079M
Award:
2024 Health & Wellness Merit Award
Agency:
Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS24_HW080M
Award:
2024 Health & Wellness Merit Award
Agency:
Special Australia + Dylan Alcott Foundation
Client:
Dylan Alcott Foundation
Title:
Shift 20 Initiative
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS24_HW081M
Award:
2024 Health & Wellness Merit Award
Agency:
Zulu Alpha Kilo + D2L
Client:
D2L
Title:
Unstandardized Desk
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS24_HW082M
Award:
2024 Health & Wellness Merit Award
Agency:
Leo Burnett Dubai / Dubai + Starcom / Dubai + Prodigious / Dubai
Client:
K-lynn
Title:
Self-check out
Category:
Online & Mobile
Annual ID:
OS24_HW060M
Award:
2024 Health & Wellness Merit Award
Agency:
Publicis Conseil / Paris
Client:
Working with Cancer
Title:
Monday
Category:
Public Relations
Annual ID:
OS24_HW064M
Award:
2024 Health & Wellness Merit Award
Agency:
FCB Brasil / São Paulo + Kimberly-Clark / São Paulo + FCB Studio / São Paulo
Client:
Kimberly-Clark/Intimus
Title:
The Shameless Pad
Category:
Public Relations
Annual ID:
OS24_HW065M
