The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Project Humanity
Agency: DENTSU INC. / Tokyo
Client: WITH ALS Category: Innovation in Interactive & Mobile Craft
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Creative Use of Data
Inflation Cookbook
Agency: Dentsu Creative Canada + SkipTheDishes
Client: SkipTheDishes Category: Creative Use of Data
Save Someone
Agency: adam&eveDDB New York + Gift of Life / New York + Unsaid Studio / New York City + Chromista / New York City
Client: Gift of Life Marrow Registry Category: Visual Craft / Art Direction
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Audio Craft / Music
Plug-Inn
Agency: Publicis Conseil / Paris
Client: Renault Category: Cross-Channel UX / UI / Digital / Physical
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Use of Technology
Rewilding Mode
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client: Husqvarna Category: Use of Technology
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
WITH ALS
Title:
Project Humanity
Category:
Innovation in Interactive & Mobile Craft
Annual ID:
OS24_IC027M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Creative Use of Data
Annual ID:
OS24_IC018M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
Dentsu Creative Canada + SkipTheDishes
Client:
SkipTheDishes
Title:
Inflation Cookbook
Category:
Creative Use of Data
Annual ID:
OS24_IC019M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
adam&eveDDB New York + Gift of Life / New York + Unsaid Studio / New York City + Chromista / New York City
Client:
Gift of Life Marrow Registry
Title:
Save Someone
Category:
Visual Craft / Art Direction
Annual ID:
OS24_IC020M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Audio Craft / Music
Annual ID:
OS24_IC022M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Plug-Inn
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS24_IC017M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Use of Technology
Annual ID:
OS24_IC024M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client:
Husqvarna
Title:
Rewilding Mode
Category:
Use of Technology
Annual ID:
OS24_IC025M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Women Helping Women Asia
Title:
Undercover
Category:
Use of Technology
Annual ID:
OS24_IC026M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
Promise / Johannesburg
Client:
PPS
Title:
Finding the Forgotten Graduate
Category:
Writing
Annual ID:
OS24_IC023M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
Lusion Ltd / Bristol
Client:
Lusion
Title:
Lusion.co
Category:
Visual Craft / Animation
Annual ID:
OS24_IC021M