The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Best of Film & Video
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash Category: Innovation / Use of Media in Film
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Innovation / New Ideas in Film
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash Category: Innovation / New Ideas in Film
Gonna Need More Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client: Tide Category: User-Generated Content (UGC)
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Film & Video for Good
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: TV, VOD, & Online / Over 90 Seconds - Single
Papa
Agency: BETC Paris + CALESON / Paris + HERCULES / Paris + MOPART / Paris
Client: CANAL+ Category: TV, VOD, & Online / Over 90 Seconds - Single
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: TV, VOD, & Online / Over 90 Seconds - Single
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea Category: TV, VOD, & Online / 30 Seconds and Under - Series
Dr. Rick
Agency: Arnold Worldwide / Boston + Progressive Insurance / Cleveland + Moxie Pictures / Los Angeles
Client: Progressive Insurance Category: Use of Humor
Papa
Agency: BETC Paris + CALESON / Paris + HERCULES / Paris + MOPART / Paris
Client: CANAL+ Category: Use of Humor
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple Category: Film & Video for Good
Translators
Agency: McCann Detroit + McCann Worldgroup + U.S. Bank / Minneapoilis
Client: U.S. Bank Category: Film & Video for Good
War Stories
Agency: BCW + Brady + BURN + Lafayette Street Studio
Client: Brady Category: Film & Video for Good
A Train of Memories
Agency: SIX inc. / Tokyo + good design company / Tokyo
Client: Sotetsu Holdings Category: TV, VOD, & Online / Over 90 Seconds - Single
Channel 4 Idents
Agency: 4creative + Art Practice / London
Client: Channel 4 Category: TV, VOD, & Online / Over 90 Seconds - Single
Boonthavorn Live Our Way
Agency: VML / Bangkok + Suneta House / Bangkok + Boonthavorn / Bangkok
Client: Boonthavorn Category: Use of Drama
As Close as You Can Get – Concert
Agency: MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client: PRISM+ Category: Use of Humor
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple Category: Innovation / Execution in Film
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: Cinema Advertising
The Air drummer
Agency: Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client: Robinson Department Store Category: Cinema Advertising
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea Category: Low Budget
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple Category: TV, VOD, & Online / 61-90 Seconds - Single
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: TV, VOD, & Online / Varying Length Series
Bed Test
Agency: Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client: Visionworks Category: Innovation / Use of Media in Film
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: User-Generated Content (UGC)
The Sweet Truth
Agency: Brand David Communications / Mumbai
Client: Colgate Palmolive India Category: Film & Video for Good
We Are Ayenda
Agency: Creative X, Meta + Modern Arts
Client: WhatsApp, Meta Category: Film & Video for Good
Album Cover
Agency: Apple Marcom + O Positive
Client: Apple Category: TV, VOD, & Online / Over 90 Seconds - Single
Mother Nature
Agency: Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client: Apple Category: TV, VOD, & Online / Over 90 Seconds - Single
Dr. Rick
Agency: Arnold Worldwide / Boston + Progressive Insurance / Cleveland + Moxie Pictures / Los Angeles
Client: Progressive Insurance Category: TV, VOD, & Online / 30 Seconds and Under - Series
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: TV, VOD, & Online / 30 Seconds and Under - Series
IKEA SKIP ADS THAT SAVE TIME
Agency: Leo Burnett India / Mumbai + IKEA
Client: IKEA Category: TV, VOD, & Online / 30 Seconds and Under - Series
Relax, It's iPhone
Agency: Biscuit Filmworks + Apple Marcom
Client: Apple Category: TV, VOD, & Online / 30 Seconds and Under - Series
WE GAVE THE WORLD AN ORIGINAL
Agency: Johannes Leonardo / New York City + Monkey Films / Cape Town + Cut+Run / New York
Client: adidas Category: TV, VOD, & Online / Over 90 Seconds - Series
As Close as You Can Get – Concert
Agency: MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client: PRISM+ Category: TV, VOD, & Online / 31-60 Seconds - Single
Weather Anything
Agency: The Monkeys, part of Accenture Song / Melbourne + Squeak E Clean Studios + Sweetshop
Client: Macpac Category: TV, VOD, & Online / 31-60 Seconds - Single
More Reasons To Escape
Agency: Ogilvy Germany + German Rail / Berlin
Client: German Rail Category: Low Budget
Daydreaming
Agency: Ogilvy Bangkok / Bangkok + Monde Nissin (Thailand) Co., Ltd. / Bangkok + Factory01 / Bangkok + One Cool Production / Bangkok
Client: Voiz Creamy Butter Category: TV, VOD, & Online / 61-90 Seconds - Single
Hello Down There
Agency: Squarespace + Superprime + Sikelia
Client: Squarespace Category: TV, VOD, & Online / 61-90 Seconds - Single
It's All a Little Confusing
Agency: DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client: Burger King Category: TV, VOD, & Online / 61-90 Seconds - Single
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: TV, VOD, & Online / 61-90 Seconds - Single
The Fraud
Agency: LOLA-MULLENLOWE S.L.U / Madrid + Bacon X / Copenhagen + PROPPA / MADRID + Big Sync
Client: Magnum Category: TV, VOD, & Online / 61-90 Seconds - Single
This is Magic
Agency: Dentsu Creative Chicago
Client: Disney Category: TV, VOD, & Online / Varying Length Series
What the Football
Agency: Wieden+Kennedy / Portland + Nike + Whitehouse Post + ICONOCLAST
Client: Nike Category: TV, VOD, & Online / Varying Length Series
Audi 0.03 seconds commercial
Agency: Ogilvy Shanghai / Shanghai + SAIC Audi / Shanghai + Boxcutter LImited / Auckland + Zhenguan Film / Shanghai
Client: SAIC Audi Category: Innovation / Use of Media in Film
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Use of Media in Film
Hair Hair Everywhere
Agency: Leo Burnett / Toronto + The Pub Productions / Toronto + Saatchi & Saatchi / New York
Client: Procter & Gamble Category: Innovation / Use of Media in Film
Award:
2024 Film & Video Best of Discipline Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Best of Film & Video
Annual ID:
OS24_FI000G
Award:
2024 Film & Video Gold Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI011G
Award:
2024 Film & Video Gold Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Innovation / New Ideas in Film
Annual ID:
OS24_FI001G
Award:
2024 Film & Video Gold Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Innovation / New Ideas in Film
Annual ID:
OS24_FI010G
Award:
2024 Film & Video Gold Pencil
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client:
Tide
Title:
Gonna Need More Tide
Category:
User-Generated Content (UGC)
Annual ID:
OS24_FI006G
Award:
2024 Film & Video Gold Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Film & Video for Good
Annual ID:
OS24_FI007G
Award:
2024 Film & Video Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI003G
Award:
2024 Film & Video Gold Pencil
Agency:
BETC Paris + CALESON / Paris + HERCULES / Paris + MOPART / Paris
Client:
CANAL+
Title:
Papa
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI004G
Award:
2024 Film & Video Gold Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI005G
Award:
2024 Film & Video Gold Pencil
Agency:
DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client:
Ikea
Title:
Proudly Second Best
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI002G
Award:
2024 Film & Video Gold Pencil
Agency:
Arnold Worldwide / Boston + Progressive Insurance / Cleveland + Moxie Pictures / Los Angeles
Client:
Progressive Insurance
Title:
Dr. Rick
Category:
Use of Humor
Annual ID:
OS24_FI008G
Award:
2024 Film & Video Gold Pencil
Agency:
BETC Paris + CALESON / Paris + HERCULES / Paris + MOPART / Paris
Client:
CANAL+
Title:
Papa
Category:
Use of Humor
Annual ID:
OS24_FI009G
Award:
2024 Film & Video Silver Pencil
Agency:
Apple Marcom
Client:
Apple Inc.
Title:
The Underdogs: Swiped Mac
Category:
B2B Communications
Annual ID:
OS24_FI017S
Award:
2024 Film & Video Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Film & Video for Good
Annual ID:
OS24_FI018S
Award:
2024 Film & Video Silver Pencil
Agency:
McCann Detroit + McCann Worldgroup + U.S. Bank / Minneapoilis
Client:
U.S. Bank
Title:
Translators
Category:
Film & Video for Good
Annual ID:
OS24_FI019S
Award:
2024 Film & Video Silver Pencil
Agency:
BCW + Brady + BURN + Lafayette Street Studio
Client:
Brady
Title:
War Stories
Category:
Film & Video for Good
Annual ID:
OS24_FI020S
Award:
2024 Film & Video Silver Pencil
Agency:
SIX inc. / Tokyo + good design company / Tokyo
Client:
Sotetsu Holdings
Title:
A Train of Memories
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI012S
Award:
2024 Film & Video Silver Pencil
Agency:
4creative + Art Practice / London
Client:
Channel 4
Title:
Channel 4 Idents
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI013S
Award:
2024 Film & Video Silver Pencil
Agency:
VML / Bangkok + Suneta House / Bangkok + Boonthavorn / Bangkok
Client:
Boonthavorn
Title:
Boonthavorn Live Our Way
Category:
Use of Drama
Annual ID:
OS24_FI022S
Award:
2024 Film & Video Silver Pencil
Agency:
MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client:
PRISM+
Title:
As Close as You Can Get – Concert
Category:
Use of Humor
Annual ID:
OS24_FI021S
Award:
2024 Film & Video Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Innovation / Execution in Film
Annual ID:
OS24_FI023S
Award:
2024 Film & Video Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Cinema Advertising
Annual ID:
OS24_FI014S
Award:
2024 Film & Video Silver Pencil
Agency:
Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client:
Robinson Department Store
Title:
The Air drummer
Category:
Cinema Advertising
Annual ID:
OS24_FI015S
Award:
2024 Film & Video Silver Pencil
Agency:
DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client:
Ikea
Title:
Proudly Second Best
Category:
Low Budget
Annual ID:
OS24_FI016S
Award:
2024 Film & Video Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client:
Apple
Title:
The Waiting Room
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Annual ID:
OS24_FI030B
Award:
2024 Film & Video Bronze Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
TV, VOD, & Online / Varying Length Series
Annual ID:
OS24_FI034B
Award:
2024 Film & Video Bronze Pencil
Agency:
Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client:
Visionworks
Title:
Bed Test
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI039B
Award:
2024 Film & Video Bronze Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
User-Generated Content (UGC)
Annual ID:
OS24_FI036B
Award:
2024 Film & Video Bronze Pencil
Agency:
Brand David Communications / Mumbai
Client:
Colgate Palmolive India
Title:
The Sweet Truth
Category:
Film & Video for Good
Annual ID:
OS24_FI037B
Award:
2024 Film & Video Bronze Pencil
Agency:
Creative X, Meta + Modern Arts
Client:
WhatsApp, Meta
Title:
We Are Ayenda
Category:
Film & Video for Good
Annual ID:
OS24_FI038B
Award:
2024 Film & Video Bronze Pencil
Agency:
Apple Marcom + O Positive
Client:
Apple
Title:
Album Cover
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI031B
Award:
2024 Film & Video Bronze Pencil
Agency:
Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client:
Apple
Title:
Mother Nature
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI032B
Award:
2024 Film & Video Bronze Pencil
Agency:
Arnold Worldwide / Boston + Progressive Insurance / Cleveland + Moxie Pictures / Los Angeles
Client:
Progressive Insurance
Title:
Dr. Rick
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI024B
Award:
2024 Film & Video Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI025B
Award:
2024 Film & Video Bronze Pencil
Agency:
Leo Burnett India / Mumbai + IKEA
Client:
IKEA
Title:
IKEA SKIP ADS THAT SAVE TIME
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI026B
Award:
2024 Film & Video Bronze Pencil
Agency:
Biscuit Filmworks + Apple Marcom
Client:
Apple
Title:
Relax, It's iPhone
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI027B
Award:
2024 Film & Video Bronze Pencil
Agency:
Johannes Leonardo / New York City + Monkey Films / Cape Town + Cut+Run / New York
Client:
adidas
Title:
WE GAVE THE WORLD AN ORIGINAL
Category:
TV, VOD, & Online / Over 90 Seconds - Series
Annual ID:
OS24_FI033B
Award:
2024 Film & Video Bronze Pencil
Agency:
MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client:
PRISM+
Title:
As Close as You Can Get – Concert
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI028B
Award:
2024 Film & Video Bronze Pencil
Agency:
The Monkeys, part of Accenture Song / Melbourne + Squeak E Clean Studios + Sweetshop
Client:
Macpac
Title:
Weather Anything
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI029B
Award:
2024 Film & Video Bronze Pencil
Agency:
Ogilvy Germany + German Rail / Berlin
Client:
German Rail
Title:
More Reasons To Escape
Category:
Low Budget
Annual ID:
OS24_FI035B
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy Bangkok / Bangkok + Monde Nissin (Thailand) Co., Ltd. / Bangkok + Factory01 / Bangkok + One Cool Production / Bangkok
Client:
Voiz Creamy Butter
Title:
Daydreaming
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Annual ID:
OS24_FI057M
Award:
2024 Film & Video Merit Award
Agency:
Squarespace + Superprime + Sikelia
Client:
Squarespace
Title:
Hello Down There
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Annual ID:
OS24_FI058M
Award:
2024 Film & Video Merit Award
Agency:
DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client:
Burger King
Title:
It's All a Little Confusing
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Annual ID:
OS24_FI059M
Award:
2024 Film & Video Merit Award
Agency:
Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client:
General Entertainment Authority
Title:
Rumble
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Annual ID:
OS24_FI060M
Award:
2024 Film & Video Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + Bacon X / Copenhagen + PROPPA / MADRID + Big Sync
Client:
Magnum
Title:
The Fraud
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Annual ID:
OS24_FI061M
Award:
2024 Film & Video Merit Award
Agency:
Dentsu Creative Chicago
Client:
Disney
Title:
This is Magic
Category:
TV, VOD, & Online / Varying Length Series
Annual ID:
OS24_FI081M
Award:
2024 Film & Video Merit Award
Agency:
Wieden+Kennedy / Portland + Nike + Whitehouse Post + ICONOCLAST
Client:
Nike
Title:
What the Football
Category:
TV, VOD, & Online / Varying Length Series
Annual ID:
OS24_FI082M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy Shanghai / Shanghai + SAIC Audi / Shanghai + Boxcutter LImited / Auckland + Zhenguan Film / Shanghai
Client:
SAIC Audi
Title:
Audi 0.03 seconds commercial
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI131M
Award:
2024 Film & Video Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI132M
Award:
2024 Film & Video Merit Award
Agency:
Leo Burnett / Toronto + The Pub Productions / Toronto + Saatchi & Saatchi / New York
Client:
Procter & Gamble
Title:
Hair Hair Everywhere
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI133M
