The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
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- Brand
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Award
Agency
Client
Title
Category
Annual ID
Heinz Slow This Ad
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Innovation / Use of Media in Film
IKEA SKIP ADS THAT SAVE TIME
Agency: Leo Burnett India / Mumbai + IKEA
Client: IKEA Category: Innovation / Use of Media in Film
Maaate
Agency: Ogilvy UK / London
Client: Mayor of London Category: Innovation / Use of Media in Film
New Year's Eve Robbery
Agency: CYW / Madrid + Hijos de Rivera / Estrella Galicia / A Coruña + Netflix / Madrid
Client: Netflix + Hijos de Rivera / Estrella Galicia Category: Innovation / Use of Media in Film
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Innovation / Use of Media in Film
Sans Émission
Agency: VML Canada
Client: Volkswagen Canada Category: Innovation / Use of Media in Film
High Stakes Beer Ad
Agency: Droga5 / New York + Molson Coors / Chicago, IL + Company 3 + ProdCo
Client: Molson Coors Category: Innovation / New Ideas in Film
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple Category: Film & Video for Good
CARL SAGAN MESSAGE
Agency: Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo
Client: INSTITUTO RED BRASIL DO PACTO GLOBAL Category: Film & Video for Good
Dreamcaster Documentary
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + Helo / West Hollywood
Client: AB InBev, Michelob ULTRA Category: Film & Video for Good
Driving While Black
Agency: Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary
Client: Courageous Conversation Global Foundation Category: Film & Video for Good
Me, My Autism & I
Agency: Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client: Reckitt / Vanish x Ambitious About Autism Category: Film & Video for Good
RAIN
Agency: Grey México / Mexico City + oriental films / Mexico City
Client: SAVE THE CHILDREN Category: Film & Video for Good
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Film & Video for Good
Solo: There's Magic in All of Us
Agency: Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client: Montefiore Einstein Category: Film & Video for Good
Stand Up to Yourself
Agency: Mischief @ No Fixed Address / Brooklyn + Monica Lewinsky / NA + Sequoia Content
Client: Monica Lewinsky Category: Film & Video for Good
The Homecoming
Agency: Leo Burnett Dubai / Dubai + McDonald's UAE / Dubai
Client: Home Centre Category: Film & Video for Good
The Stories That Killed Us
Agency: LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client: Propuesta Cívica A.C. Category: Film & Video for Good
THE WORDS THAT HURT
Agency: joga / Paris + The / Paris + Solab / Paris + Victimes & Citoyens / Paris
Client: Victimes & Citoyens Category: Film & Video for Good
Trucss
Agency: Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client: Trucss Category: Film & Video for Good
Working with Cancer Pledge
Agency: Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client: Memorial Sloan Kettering Cancer Center + Working with Cancer Category: Film & Video for Good
You Don't Know The Half Of It
Agency: Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client: The Harris Project Category: Film & Video for Good
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: TV, VOD, & Online / 31-60 Seconds - Series
Best Friends
Agency: Uber One + O Positive + Mother
Client: Uber One Category: TV, VOD, & Online / Over 90 Seconds - Single
Don't Make Your Future You Hate You
Agency: Deutsch LA + Butter Music and Sound + Whitehouse Post + O Positive
Client: NerdWallet Category: TV, VOD, & Online / Over 90 Seconds - Single
Feel the Fire
Agency: Joe Public + Romance Films / Cape Town
Client: Chicken Licken Category: TV, VOD, & Online / Over 90 Seconds - Single
Final Say
Agency: Halo / Johannesburg
Client: Capital Legacy Category: TV, VOD, & Online / Over 90 Seconds - Single
Generation Gap
Agency: The Monkeys, part of Accenture Song / Sydney + Rabbit / Sydney + UM / Sydney
Client: MLA Category: TV, VOD, & Online / Over 90 Seconds - Single
Go For Launch
Agency: Wolf BKK / Bangkok + Suneta House / Bangkok
Client: CP Chicken Category: TV, VOD, & Online / Over 90 Seconds - Single
Holiday to Remember
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: TV, VOD, & Online / Over 90 Seconds - Single
Human Touch
Agency: AUGE Communication / Milano + Translated / Rome + Mercurio / Milan
Client: Translated Category: TV, VOD, & Online / Over 90 Seconds - Single
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: TV, VOD, & Online / Over 90 Seconds - Single
Just Joking
Agency: BBDO / New York
Client: Sandy Hook Promise Category: TV, VOD, & Online / Over 90 Seconds - Single
No Going Back
Agency: CUBO CX / New York + HALAL / Amsterdam
Client: Wargaming/ World of Tanks Category: TV, VOD, & Online / Over 90 Seconds - Single
RAIN
Agency: Grey México / Mexico City + oriental films / Mexico City
Client: SAVE THE CHILDREN Category: TV, VOD, & Online / Over 90 Seconds - Single
Real Virtual Beauty
Agency: LOLA-MULLENLOWE S.L.U / Madrid + Passion Pictures + Unlisted
Client: Dove Category: TV, VOD, & Online / Over 90 Seconds - Single
Solo: There's Magic in All of Us
Agency: Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client: Montefiore Einstein Category: TV, VOD, & Online / Over 90 Seconds - Single
The Air drummer
Agency: Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client: Robinson Department Store Category: TV, VOD, & Online / Over 90 Seconds - Single
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: TV, VOD, & Online / Over 90 Seconds - Single
The Lost Voice
Agency: Hungry Man / Los Angeles, CA, USA + AIRBAG / Melbourne + Apple Marcom
Client: Apple Category: TV, VOD, & Online / Over 90 Seconds - Single
This is Footy Country
Agency: The Monkeys, part of Accenture Song / Sydney + Exit Films / Sydney + The Editors + MassiveMusic / Sydney
Client: Telstra Category: TV, VOD, & Online / Over 90 Seconds - Single
Gingerbread Dread
Agency: Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client: Snyder's of Hanover Category: TV, VOD, & Online / 30 Seconds and Under - Single
Slingshot
Agency: Doomsday Entertainment / Los Angeles
Client: Apple Category: TV, VOD, & Online / 30 Seconds and Under - Single
Yes!
Agency: Erich and Kallman / San Francisco
Client: The Hershey Company/Reese's Caramel Big Cup Category: TV, VOD, & Online / 30 Seconds and Under - Single
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Use of Drama
Help Us Remain
Agency: Cossette / Toronto + OPC / Toronto + Outsider Editorial / Toronto + Pirate Sound / Toronto
Client: Egale Category: Use of Drama
The Stories That Killed Us
Agency: LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client: Propuesta Cívica A.C. Category: Use of Drama
