The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Heinz Slow This Ad
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Innovation / Use of Media in Film
IKEA SKIP ADS THAT SAVE TIME
Agency: Leo Burnett India / Mumbai + IKEA
Client: IKEA Category: Innovation / Use of Media in Film
Maaate
Agency: Ogilvy UK / London
Client: Mayor of London Category: Innovation / Use of Media in Film
New Year's Eve Robbery
Agency: CYW / Madrid + Hijos de Rivera / Estrella Galicia / A Coruña + Netflix / Madrid
Client: Netflix + Hijos de Rivera / Estrella Galicia Category: Innovation / Use of Media in Film
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Innovation / Use of Media in Film
Sans Émission
Agency: VML Canada
Client: Volkswagen Canada Category: Innovation / Use of Media in Film
High Stakes Beer Ad
Agency: Droga5 / New York + Molson Coors / Chicago, IL + Company 3 + ProdCo
Client: Molson Coors Category: Innovation / New Ideas in Film
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple Category: Film & Video for Good
CARL SAGAN MESSAGE
Agency: Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo
Client: INSTITUTO RED BRASIL DO PACTO GLOBAL Category: Film & Video for Good
Dreamcaster Documentary
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + Helo / West Hollywood
Client: AB InBev, Michelob ULTRA Category: Film & Video for Good
Driving While Black
Agency: Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary
Client: Courageous Conversation Global Foundation Category: Film & Video for Good
Me, My Autism & I
Agency: Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client: Reckitt / Vanish x Ambitious About Autism Category: Film & Video for Good
RAIN
Agency: Grey México / Mexico City + oriental films / Mexico City
Client: SAVE THE CHILDREN Category: Film & Video for Good
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Film & Video for Good
Solo: There's Magic in All of Us
Agency: Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client: Montefiore Einstein Category: Film & Video for Good
Stand Up to Yourself
Agency: Mischief @ No Fixed Address / Brooklyn + Monica Lewinsky / NA + Sequoia Content
Client: Monica Lewinsky Category: Film & Video for Good
The Homecoming
Agency: Leo Burnett Dubai / Dubai + McDonald's UAE / Dubai
Client: Home Centre Category: Film & Video for Good
The Stories That Killed Us
Agency: LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client: Propuesta Cívica A.C. Category: Film & Video for Good
THE WORDS THAT HURT
Agency: joga / Paris + The / Paris + Solab / Paris + Victimes & Citoyens / Paris
Client: Victimes & Citoyens Category: Film & Video for Good
Trucss
Agency: Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client: Trucss Category: Film & Video for Good
Working with Cancer Pledge
Agency: Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client: Memorial Sloan Kettering Cancer Center + Working with Cancer Category: Film & Video for Good
You Don't Know The Half Of It
Agency: Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client: The Harris Project Category: Film & Video for Good
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: TV, VOD, & Online / 31-60 Seconds - Series
Best Friends
Agency: Uber One + O Positive + Mother
Client: Uber One Category: TV, VOD, & Online / Over 90 Seconds - Single
Don't Make Your Future You Hate You
Agency: Deutsch LA + Butter Music and Sound + Whitehouse Post + O Positive
Client: NerdWallet Category: TV, VOD, & Online / Over 90 Seconds - Single
Feel the Fire
Agency: Joe Public + Romance Films / Cape Town
Client: Chicken Licken Category: TV, VOD, & Online / Over 90 Seconds - Single
Final Say
Agency: Halo / Johannesburg
Client: Capital Legacy Category: TV, VOD, & Online / Over 90 Seconds - Single
Generation Gap
Agency: The Monkeys, part of Accenture Song / Sydney + Rabbit / Sydney + UM / Sydney
Client: MLA Category: TV, VOD, & Online / Over 90 Seconds - Single
Go For Launch
Agency: Wolf BKK / Bangkok + Suneta House / Bangkok
Client: CP Chicken Category: TV, VOD, & Online / Over 90 Seconds - Single
Holiday to Remember
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: TV, VOD, & Online / Over 90 Seconds - Single
Human Touch
Agency: AUGE Communication / Milano + Translated / Rome + Mercurio / Milan
Client: Translated Category: TV, VOD, & Online / Over 90 Seconds - Single
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: TV, VOD, & Online / Over 90 Seconds - Single
Just Joking
Agency: BBDO / New York
Client: Sandy Hook Promise Category: TV, VOD, & Online / Over 90 Seconds - Single
No Going Back
Agency: CUBO CX / New York + HALAL / Amsterdam
Client: Wargaming/ World of Tanks Category: TV, VOD, & Online / Over 90 Seconds - Single
RAIN
Agency: Grey México / Mexico City + oriental films / Mexico City
Client: SAVE THE CHILDREN Category: TV, VOD, & Online / Over 90 Seconds - Single
Real Virtual Beauty
Agency: LOLA-MULLENLOWE S.L.U / Madrid + Passion Pictures + Unlisted
Client: Dove Category: TV, VOD, & Online / Over 90 Seconds - Single
Solo: There's Magic in All of Us
Agency: Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client: Montefiore Einstein Category: TV, VOD, & Online / Over 90 Seconds - Single
The Air drummer
Agency: Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client: Robinson Department Store Category: TV, VOD, & Online / Over 90 Seconds - Single
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: TV, VOD, & Online / Over 90 Seconds - Single
The Lost Voice
Agency: Hungry Man / Los Angeles, CA, USA + AIRBAG / Melbourne + Apple Marcom
Client: Apple Category: TV, VOD, & Online / Over 90 Seconds - Single
This is Footy Country
Agency: The Monkeys, part of Accenture Song / Sydney + Exit Films / Sydney + The Editors + MassiveMusic / Sydney
Client: Telstra Category: TV, VOD, & Online / Over 90 Seconds - Single
Gingerbread Dread
Agency: Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client: Snyder's of Hanover Category: TV, VOD, & Online / 30 Seconds and Under - Single
Slingshot
Agency: Doomsday Entertainment / Los Angeles
Client: Apple Category: TV, VOD, & Online / 30 Seconds and Under - Single
Yes!
Agency: Erich and Kallman / San Francisco
Client: The Hershey Company/Reese's Caramel Big Cup Category: TV, VOD, & Online / 30 Seconds and Under - Single
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Use of Drama
Help Us Remain
Agency: Cossette / Toronto + OPC / Toronto + Outsider Editorial / Toronto + Pirate Sound / Toronto
Client: Egale Category: Use of Drama
The Stories That Killed Us
Agency: LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client: Propuesta Cívica A.C. Category: Use of Drama
Award:
2024 Film & Video Merit Award
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Slow This Ad
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI134M
Award:
2024 Film & Video Merit Award
Agency:
Leo Burnett India / Mumbai + IKEA
Client:
IKEA
Title:
IKEA SKIP ADS THAT SAVE TIME
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI135M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Maaate
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI136M
Award:
2024 Film & Video Merit Award
Agency:
CYW / Madrid + Hijos de Rivera / Estrella Galicia / A Coruña + Netflix / Madrid
Client:
Netflix + Hijos de Rivera / Estrella Galicia
Title:
New Year's Eve Robbery
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI137M
Award:
2024 Film & Video Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI138M
Award:
2024 Film & Video Merit Award
Agency:
VML Canada
Client:
Volkswagen Canada
Title:
Sans Émission
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI139M
Award:
2024 Film & Video Merit Award
Agency:
Droga5 / New York + Molson Coors / Chicago, IL + Company 3 + ProdCo
Client:
Molson Coors
Title:
High Stakes Beer Ad
Category:
Innovation / New Ideas in Film
Annual ID:
OS24_FI128M
Award:
2024 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client:
Apple
Title:
Another Birthday
Category:
Film & Video for Good
Annual ID:
OS24_FI097M
Award:
2024 Film & Video Merit Award
Agency:
Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo
Client:
INSTITUTO RED BRASIL DO PACTO GLOBAL
Title:
CARL SAGAN MESSAGE
Category:
Film & Video for Good
Annual ID:
OS24_FI098M
Award:
2024 Film & Video Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + Helo / West Hollywood
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster Documentary
Category:
Film & Video for Good
Annual ID:
OS24_FI099M
Award:
2024 Film & Video Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary
Client:
Courageous Conversation Global Foundation
Title:
Driving While Black
Category:
Film & Video for Good
Annual ID:
OS24_FI100M
Award:
2024 Film & Video Merit Award
Agency:
BBDO / New York
Client:
Sandy Hook Promise
Title:
Just Joking
Category:
Film & Video for Good
Annual ID:
OS24_FI101M
Award:
2024 Film & Video Merit Award
Agency:
Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client:
Reckitt / Vanish x Ambitious About Autism
Title:
Me, My Autism & I
Category:
Film & Video for Good
Annual ID:
OS24_FI102M
Award:
2024 Film & Video Merit Award
Agency:
Publicis Conseil / Paris
Client:
Working with Cancer
Title:
Monday
Category:
Film & Video for Good
Annual ID:
OS24_FI103M
Award:
2024 Film & Video Merit Award
Agency:
Grey México / Mexico City + oriental films / Mexico City
Client:
SAVE THE CHILDREN
Title:
RAIN
Category:
Film & Video for Good
Annual ID:
OS24_FI104M
Award:
2024 Film & Video Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Film & Video for Good
Annual ID:
OS24_FI105M
Award:
2024 Film & Video Merit Award
Agency:
Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client:
Montefiore Einstein
Title:
Solo: There's Magic in All of Us
Category:
Film & Video for Good
Annual ID:
OS24_FI106M
Award:
2024 Film & Video Merit Award
Agency:
Mischief @ No Fixed Address / Brooklyn + Monica Lewinsky / NA + Sequoia Content
Client:
Monica Lewinsky
Title:
Stand Up to Yourself
Category:
Film & Video for Good
Annual ID:
OS24_FI107M
Award:
2024 Film & Video Merit Award
Agency:
Leo Burnett Dubai / Dubai + McDonald's UAE / Dubai
Client:
Home Centre
Title:
The Homecoming
Category:
Film & Video for Good
Annual ID:
OS24_FI108M
Award:
2024 Film & Video Merit Award
Agency:
LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client:
Propuesta Cívica A.C.
Title:
The Stories That Killed Us
Category:
Film & Video for Good
Annual ID:
OS24_FI109M
Award:
2024 Film & Video Merit Award
Agency:
joga / Paris + The / Paris + Solab / Paris + Victimes & Citoyens / Paris
Client:
Victimes & Citoyens
Title:
THE WORDS THAT HURT
Category:
Film & Video for Good
Annual ID:
OS24_FI110M
Award:
2024 Film & Video Merit Award
Agency:
Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client:
Trucss
Title:
Trucss
Category:
Film & Video for Good
Annual ID:
OS24_FI111M
Award:
2024 Film & Video Merit Award
Agency:
Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client:
Memorial Sloan Kettering Cancer Center + Working with Cancer
Title:
Working with Cancer Pledge
Category:
Film & Video for Good
Annual ID:
OS24_FI112M
Award:
2024 Film & Video Merit Award
Agency:
Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client:
The Harris Project
Title:
You Don't Know The Half Of It
Category:
Film & Video for Good
Annual ID:
OS24_FI113M
Award:
2024 Film & Video Merit Award
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
TV, VOD, & Online / 31-60 Seconds - Series
Annual ID:
OS24_FI056M
Award:
2024 Film & Video Merit Award
Agency:
Uber One + O Positive + Mother
Client:
Uber One
Title:
Best Friends
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI062M
Award:
2024 Film & Video Merit Award
Agency:
Deutsch LA + Butter Music and Sound + Whitehouse Post + O Positive
Client:
NerdWallet
Title:
Don't Make Your Future You Hate You
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI063M
Award:
2024 Film & Video Merit Award
Agency:
Joe Public + Romance Films / Cape Town
Client:
Chicken Licken
Title:
Feel the Fire
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI064M
Award:
2024 Film & Video Merit Award
Agency:
Halo / Johannesburg
Client:
Capital Legacy
Title:
Final Say
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI065M
Award:
2024 Film & Video Merit Award
Agency:
The Monkeys, part of Accenture Song / Sydney + Rabbit / Sydney + UM / Sydney
Client:
MLA
Title:
Generation Gap
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI066M
Award:
2024 Film & Video Merit Award
Agency:
Wolf BKK / Bangkok + Suneta House / Bangkok
Client:
CP Chicken
Title:
Go For Launch
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI067M
Award:
2024 Film & Video Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Holiday to Remember
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI068M
Award:
2024 Film & Video Merit Award
Agency:
AUGE Communication / Milano + Translated / Rome + Mercurio / Milan
Client:
Translated
Title:
Human Touch
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI069M
Award:
2024 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI070M
Award:
2024 Film & Video Merit Award
Agency:
BBDO / New York
Client:
Sandy Hook Promise
Title:
Just Joking
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI071M
Award:
2024 Film & Video Merit Award
Agency:
CUBO CX / New York + HALAL / Amsterdam
Client:
Wargaming/ World of Tanks
Title:
No Going Back
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI072M
Award:
2024 Film & Video Merit Award
Agency:
Grey México / Mexico City + oriental films / Mexico City
Client:
SAVE THE CHILDREN
Title:
RAIN
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI073M
Award:
2024 Film & Video Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + Passion Pictures + Unlisted
Client:
Dove
Title:
Real Virtual Beauty
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI074M
Award:
2024 Film & Video Merit Award
Agency:
Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client:
Montefiore Einstein
Title:
Solo: There's Magic in All of Us
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI075M
Award:
2024 Film & Video Merit Award
Agency:
Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client:
Robinson Department Store
Title:
The Air drummer
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI076M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI077M
Award:
2024 Film & Video Merit Award
Agency:
Hungry Man / Los Angeles, CA, USA + AIRBAG / Melbourne + Apple Marcom
Client:
Apple
Title:
The Lost Voice
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI078M
Award:
2024 Film & Video Merit Award
Agency:
The Monkeys, part of Accenture Song / Sydney + Exit Films / Sydney + The Editors + MassiveMusic / Sydney
Client:
Telstra
Title:
This is Footy Country
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI079M
Award:
2024 Film & Video Merit Award
Agency:
Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client:
Snyder's of Hanover
Title:
Gingerbread Dread
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS24_FI040M
Award:
2024 Film & Video Merit Award
Agency:
Doomsday Entertainment / Los Angeles
Client:
Apple
Title:
Slingshot
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS24_FI041M
Award:
2024 Film & Video Merit Award
Agency:
Erich and Kallman / San Francisco
Client:
The Hershey Company/Reese's Caramel Big Cup
Title:
Yes!
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS24_FI042M
Award:
2024 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Use of Drama
Annual ID:
OS24_FI123M
Award:
2024 Film & Video Merit Award
Agency:
Cossette / Toronto + OPC / Toronto + Outsider Editorial / Toronto + Pirate Sound / Toronto
Client:
Egale
Title:
Help Us Remain
Category:
Use of Drama
Annual ID:
OS24_FI124M
Award:
2024 Film & Video Merit Award
Agency:
LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client:
Propuesta Cívica A.C.
Title:
The Stories That Killed Us
Category:
Use of Drama
Annual ID:
OS24_FI125M
Award:
2024 Film & Video Merit Award
Agency:
Creative X, Meta + Modern Arts
Client:
WhatsApp, Meta
Title:
We Are Ayenda
Category:
Use of Drama
Annual ID:
OS24_FI126M