The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
5G Helmet
Agency: Translation + AT&T + Gallaudet University + Love Song
Client: AT&T Category: Products for Good
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology) Category: Products for Good
Project Courage
Agency: RPA Advertising / Santa Monica
Client: American Honda Motor Co., Inc. Category: Products for Good
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine Category: Products for Good
Trucss
Agency: Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client: Trucss Category: Products for Good
Unfear
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client: Samsung Category: Products for Good
Award:
2024 IP & Product Design Bronze Pencil
Agency:
Translation + AT&T + Gallaudet University + Love Song
Client:
AT&T
Title:
5G Helmet
Category:
Products for Good
Annual ID:
OS24_IP010B
Award:
2024 IP & Product Design Bronze Pencil
Agency:
VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Products for Good
Annual ID:
OS24_IP011B
Award:
2024 IP & Product Design Bronze Pencil
Agency:
RPA Advertising / Santa Monica
Client:
American Honda Motor Co., Inc.
Title:
Project Courage
Category:
Products for Good
Annual ID:
OS24_IP012B
Award:
2024 IP & Product Design Bronze Pencil
Agency:
Saatchi & Saatchi Ukraine / Kyiv
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Products for Good
Annual ID:
OS24_IP013B
Award:
2024 IP & Product Design Bronze Pencil
Agency:
Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client:
Trucss
Title:
Trucss
Category:
Products for Good
Annual ID:
OS24_IP014B