The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard Category: Creative Effectiveness / CSR
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX Category: Brand Partnerships
Last Performance
Agency: Special / Auckland + Partners Life / Auckland + South Pacific Pictures / Auckland + Images & Sound / Auckland
Client: Partners Life Category: Brand Partnerships
McEnroe vs McEnroe
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + UNIT9 / London
Client: AB InBev, Michelob ULTRA Category: Creative Effectiveness / Consumer / Brand
Sweethearts Situationships
Agency: Tombras
Client: Sweethearts Category: Creative Effectiveness / Consumer / Brand
Award:
2024 Creative Effectiveness Silver Pencil
Agency:
McCann Poland + McCann New York
Client:
Mastercard
Title:
Where To Settle
Category:
Creative Effectiveness / CSR
Annual ID:
OS24_CE006S
Award:
2024 Creative Effectiveness Silver Pencil
Agency:
VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Brand Partnerships
Annual ID:
OS24_CE007S
Award:
2024 Creative Effectiveness Silver Pencil
Agency:
Special / Auckland + Partners Life / Auckland + South Pacific Pictures / Auckland + Images & Sound / Auckland
Client:
Partners Life
Title:
Last Performance
Category:
Brand Partnerships
Annual ID:
OS24_CE008S
Award:
2024 Creative Effectiveness Silver Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + UNIT9 / London
Client:
AB InBev, Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS24_CE004S