The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Translators
Agency: McCann Detroit + McCann Worldgroup + U.S. Bank / Minneapoilis
Client: U.S. Bank Category: Branded Entertainment for Good
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Craft / Use of Technology
#FindTheKetchupBoatGuy
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz Category: Active Engagement / Call to Action
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Active Engagement / Call to Action
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Active Engagement / Call to Action
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Integrated / Omnichannel Campaigns for Good
Award:
2024 Branded Entertainment Silver Pencil
Agency:
McCann Detroit + McCann Worldgroup + U.S. Bank / Minneapoilis
Client:
U.S. Bank
Title:
Translators
Category:
Branded Entertainment for Good
Annual ID:
OS24_BE014S
Award:
2024 Branded Entertainment Silver Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Craft / Use of Technology
Annual ID:
OS24_BE018S
Award:
2024 Social Media Silver Pencil
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client:
Kraft Heinz
Title:
#FindTheKetchupBoatGuy
Category:
Active Engagement / Call to Action
Annual ID:
OS24_SM014S
Award:
2024 Social Media Silver Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Active Engagement / Call to Action
Annual ID:
OS24_SM015S
Award:
2024 Social Media Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Active Engagement / Call to Action
Annual ID:
OS24_SM016S