The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Google Search Playground
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Online & Mobile
Just Date a Farmer
Agency: Rethink / New York + Kraft Heinz - Just Crack an Egg
Client: Kraft Heinz - Just Crack an Egg Category: Use of Humor
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Data Visualization / Dynamic / Responsive
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin Category: Innovation / New Ideas in Health & Wellness
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant Category: Innovation / New Ideas in Public Relations
The Biochar Project
Agency: Leo Burnett India / Mumbai + PepsiCo India
Client: Lay's India Category: B2B Communications
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant Category: Out of Home
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Execution in Experiential & Immersive
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple Category: Innovation / Execution in Film
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light Category: Product Packaging
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Product Packaging
Every story starts with a Yes
Agency: SERVICEPLAN GERMANY / Munich
Client: Lufthansa Category: Editing / Single
Superstar
Agency: Cut+Run / The Quarry + Love Song + Johannes Leonardo / New York
Client: Adidas Category: Editing / Single
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Editing / Single
Heal The Future
Agency: Wave Studios / New York + Cossette / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Sound Design
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Animation / Single
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX Category: Public Relations
The Misheard Version
Agency: Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client: Specsavers Category: Public Relations
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash Category: Innovation / New Ideas in Branded Entertainment
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / New Ideas in Branded Entertainment
The beautiful fail
Agency: DDB / Paris
Client: Honda Moto France Category: P.O.P. & In-Store / Series
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft Category: Online Community Platform / New Platform
#FindTheKetchupBoatGuy
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz Category: Public Relations
Bar Experience
Agency: LePub / Milan + LePub / Amsterdam + Boomerang / Amsterdam + Publicis Ireland / Dublin
Client: Heineken Category: B2B Communications
Tip for Heinz
Agency: Mischief @ No Fixed Address / Brooklyn + Kraft Heinz + Easy Mondays + The Maestros
Client: Kraft Heinz Category: B2B Communications
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila Category: Commerce
InMySeat
Agency: BETC Paris + Sistafund / Paris + UN Women France / Paris + General Pop / Paris
Client: UN Women France/Sistafund Category: Social Channel / Single Platform
AIZOME WASTECARE™
Agency: SERVICEPLAN GERMANY / Munich
Client: AIZOME Category: Packaging / Specialty / Limited Edition
CARL SAGAN MESSAGE
Agency: Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo
Client: INSTITUTO RED BRASIL DO PACTO GLOBAL Category: Low Budget
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Experiential Audio
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: Cinema Advertising
The Air drummer
Agency: Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client: Robinson Department Store Category: Cinema Advertising
THE UNNOTICEABLE WHOPPER
Agency: Buzzman / Paris
Client: BURGER KING FRANCE Category: Influencer Marketing / Single Channel
DiagnostiCookies
Agency: Horaios / São Paulo + VML / New York + BCW / New York
Client: Horaios Dermatology Clinic Category: Promotional Items
The Congregation
Agency: Klick Health / Toronto + Halley Sound / São Paulo
Client: podHER Category: Brand Identity
HVRxHVR
Agency: FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client: Hidden Valley Ranch Category: Product Packaging
The Impossible Campus
Agency: DDB Budapest
Client: Cinego Category: Innovation / Use of Media in Radio & Audio
WRAPPED OR IT DIDN’T HAPPEN
Agency: Spotify In-House / New York + Active Theory / New York City + Hornet / New York City + LFR Productions / New York
Client: Spotify Category: Creative Use of Data
It's All a Little Confusing
Agency: DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client: Burger King Category: Craft / Writing - Series
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Experiential Radio & Audio
BlindSeats
Agency: MullenLowe SSP3 México / Mexico City
Client: Music Vibe / Fun Ticket Category: Events & Experiential
Reach for the Summit
Agency: DENTSU INC. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Posters / Series
Yes, Couch!
Agency: Mojo Supermarket + Creative X, Meta + Facebook
Client: Facebook Category: Stunts & Activations
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea Category: Low Budget
Award:
2024 Brand-Side / In-House Silver Pencil
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Google Search Playground
Category:
Online & Mobile
Annual ID:
OS24_BS010S
Award:
2024 Out of Home Silver Pencil
Agency:
Rethink / New York + Kraft Heinz - Just Crack an Egg
Client:
Kraft Heinz - Just Crack an Egg
Title:
Just Date a Farmer
Category:
Use of Humor
Annual ID:
OS24_OH020S
Award:
2024 Creative Use of Data Silver Pencil
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Data Visualization / Dynamic / Responsive
Annual ID:
OS24_CU004S
Award:
2024 Social Media Silver Pencil
Agency:
Dentsu Creative New York
Client:
Apple TV+
Title:
Silo in a Tweet
Category:
Social Post / Single
Annual ID:
OS24_SM011S
Award:
2024 Health & Wellness Silver Pencil
Agency:
Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS24_HW018S
Award:
2024 Design Silver Pencil
Agency:
DIVISION / Los Angeles + Apple
Client:
Apple
Title:
Hello Yellow
Category:
Craft / Animation
Annual ID:
OS24_DE026S
Award:
2024 Public Relations Silver Pencil
Agency:
VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client:
NHS Blood & Transplant
Title:
Waiting to Live
Category:
Innovation / New Ideas in Public Relations
Annual ID:
OS24_PR021S
Award:
2024 Integrated / Omnichannel Silver Pencil
Agency:
Rethink / New York + Uber Eats / New York
Client:
Uber Eats
Title:
Horror Codes
Category:
Commerce
Annual ID:
OS24_IG011S
Award:
2024 IP & Product Design Silver Pencil
Agency:
Leo Burnett India / Mumbai + PepsiCo India
Client:
Lay's India
Title:
The Biochar Project
Category:
B2B Communications
Annual ID:
OS24_IP006S
Award:
2024 Pharma Silver Pencil
Agency:
VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client:
NHS Blood & Transplant
Title:
Waiting to Live
Category:
Out of Home
Annual ID:
OS24_PH008S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Experiential & Immersive
Annual ID:
OS24_EX025S
Award:
2024 Film & Video Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Innovation / Execution in Film
Annual ID:
OS24_FI023S
Award:
2024 Direct Marketing Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Product Packaging
Annual ID:
OS24_DM011S
Award:
2024 Direct Marketing Silver Pencil
Agency:
Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client:
Coors Light
Title:
Coors Lights Out
Category:
Product Packaging
Annual ID:
OS24_DM012S
Award:
2024 Direct Marketing Silver Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Product Packaging
Annual ID:
OS24_DM013S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Lufthansa
Title:
Every story starts with a Yes
Category:
Editing / Single
Annual ID:
OS24_MI020S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
Cut+Run / The Quarry + Love Song + Johannes Leonardo / New York
Client:
Adidas
Title:
Superstar
Category:
Editing / Single
Annual ID:
OS24_MI021S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Editing / Single
Annual ID:
OS24_MI022S
Award:
2024 Music & Sound Craft Silver Pencil
Agency:
Wave Studios / New York + Cossette / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
Heal The Future
Category:
Sound Design
Annual ID:
OS24_MS011S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Animation / Single
Annual ID:
OS24_MI026S
Award:
2024 Health & Wellness Silver Pencil
Agency:
VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Public Relations
Annual ID:
OS24_HW013S
Award:
2024 Health & Wellness Silver Pencil
Agency:
Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client:
Specsavers
Title:
The Misheard Version
Category:
Public Relations
Annual ID:
OS24_HW014S
Award:
2024 Branded Entertainment Silver Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Innovation / New Ideas in Branded Entertainment
Annual ID:
OS24_BE019S
Award:
2024 Branded Entertainment Silver Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Branded Entertainment
Annual ID:
OS24_BE020S
Award:
2024 Out of Home Silver Pencil
Agency:
DDB / Paris
Client:
Honda Moto France
Title:
The beautiful fail
Category:
P.O.P. & In-Store / Series
Annual ID:
OS24_OH014S
Award:
2024 Interactive, Online & Mobile Silver Pencil
Agency:
McCann New York + Microsoft
Client:
Microsoft
Title:
ADLaM
Category:
Online Community Platform / New Platform
Annual ID:
OS24_IN013S
Award:
2024 Brand-Side / In-House Silver Pencil
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client:
Kraft Heinz
Title:
#FindTheKetchupBoatGuy
Category:
Public Relations
Annual ID:
OS24_BS011S
Award:
2024 Creative Use of Technology Silver Pencil
Agency:
Energy BBDO / São Paulo
Client:
Unilever
Title:
Album of the Future
Category:
Use of AI / Visuals
Annual ID:
OS24_CT004S
Award:
2024 Integrated / Omnichannel Silver Pencil
Agency:
LePub / Milan + LePub / Amsterdam + Boomerang / Amsterdam + Publicis Ireland / Dublin
Client:
Heineken
Title:
Bar Experience
Category:
B2B Communications
Annual ID:
OS24_IG012S
Award:
2024 Integrated / Omnichannel Silver Pencil
Agency:
Mischief @ No Fixed Address / Brooklyn + Kraft Heinz + Easy Mondays + The Maestros
Client:
Kraft Heinz
Title:
Tip for Heinz
Category:
B2B Communications
Annual ID:
OS24_IG013S
Award:
2024 Direct Marketing Silver Pencil
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Plug-Inn
Category:
Commerce
Annual ID:
OS24_DM019S
Award:
2024 Direct Marketing Silver Pencil
Agency:
DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Commerce
Annual ID:
OS24_DM020S
Award:
2024 Social Media Silver Pencil
Agency:
BETC Paris + Sistafund / Paris + UN Women France / Paris + General Pop / Paris
Client:
UN Women France/Sistafund
Title:
InMySeat
Category:
Social Channel / Single Platform
Annual ID:
OS24_SM010S
Award:
2024 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Packaging / Specialty / Limited Edition
Annual ID:
OS24_DE019S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
Boiler Filmes / São Paulo + AlmapBBDO + PACTO GLOBAL DAS NAÇÕES UNIDAS / São Paulo
Client:
INSTITUTO RED BRASIL DO PACTO GLOBAL
Title:
CARL SAGAN MESSAGE
Category:
Low Budget
Annual ID:
OS24_MI029S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Experiential Audio
Annual ID:
OS24_EX019S
Award:
2024 Film & Video Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Cinema Advertising
Annual ID:
OS24_FI014S
Award:
2024 Film & Video Silver Pencil
Agency:
Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client:
Robinson Department Store
Title:
The Air drummer
Category:
Cinema Advertising
Annual ID:
OS24_FI015S
Award:
2024 Social Media Silver Pencil
Agency:
Buzzman / Paris
Client:
BURGER KING FRANCE
Title:
THE UNNOTICEABLE WHOPPER
Category:
Influencer Marketing / Single Channel
Annual ID:
OS24_SM018S
Award:
2024 Pharma Silver Pencil
Agency:
Horaios / São Paulo + VML / New York + BCW / New York
Client:
Horaios Dermatology Clinic
Title:
DiagnostiCookies
Category:
Promotional Items
Annual ID:
OS24_PH006S
Award:
2024 Health & Wellness Silver Pencil
Agency:
Klick Health / Toronto + Halley Sound / São Paulo
Client:
podHER
Title:
The Congregation
Category:
Brand Identity
Annual ID:
OS24_HW009S
Award:
2024 Print & Promotional Silver Pencil
Agency:
FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client:
Hidden Valley Ranch
Title:
HVRxHVR
Category:
Product Packaging
Annual ID:
OS24_PT014S
Award:
2024 Radio & Audio-First Silver Pencil
Agency:
DDB Budapest
Client:
Cinego
Title:
The Impossible Campus
Category:
Innovation / Use of Media in Radio & Audio
Annual ID:
OS24_RA007S
Award:
2024 Brand-Side / In-House Silver Pencil
Agency:
Spotify In-House / New York + Active Theory / New York City + Hornet / New York City + LFR Productions / New York
Client:
Spotify
Title:
WRAPPED OR IT DIDN’T HAPPEN
Category:
Creative Use of Data
Annual ID:
OS24_BS008S
Award:
2024 Radio & Audio-First Silver Pencil
Agency:
DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client:
Burger King
Title:
It's All a Little Confusing
Category:
Craft / Writing - Series
Annual ID:
OS24_RA005S
Award:
2024 Radio & Audio-First Silver Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Experiential Radio & Audio
Annual ID:
OS24_RA004S
Award:
2024 Public Relations Silver Pencil
Agency:
MullenLowe SSP3 México / Mexico City
Client:
Music Vibe / Fun Ticket
Title:
BlindSeats
Category:
Events & Experiential
Annual ID:
OS24_PR013S
Award:
2024 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
THE HOKKOKU SHIMBUN
Title:
Reach for the Summit
Category:
Posters / Series
Annual ID:
OS24_DE021S
Award:
2024 Social Media Silver Pencil
Agency:
Mojo Supermarket + Creative X, Meta + Facebook
Client:
Facebook
Title:
Yes, Couch!
Category:
Stunts & Activations
Annual ID:
OS24_SM017S
Award:
2024 Film & Video Silver Pencil
Agency:
DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client:
Ikea
Title:
Proudly Second Best
Category:
Low Budget
Annual ID:
OS24_FI016S