The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Craft / Use of Technology
Masahiro Maruyama.com
Agency: Dentsu Digital Inc. / Tokyo + NION / Tokyo
Client: Masahiro Maruyama Category: Craft / Art Direction
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Craft / Art Direction
The Congregation
Agency: Klick Health / Toronto + Halley Sound / São Paulo
Client: podHER Category: Craft / Art Direction
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Craft / Art Direction
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Craft / Art Direction
Mother Nature
Agency: Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client: Apple Category: Craft / Writing
Roller Radio Coaster
Agency: Niña / Buenos Aires
Client: Parque de la Costa Category: Craft / Casting
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Craft / Use of Technology
Toxic Portraits
Agency: Area 23, an IPG Health Company / New York
Client: Horizon Therapeutics Category: Craft / Art Direction
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign Category: Craft / Art Direction
bAIgrapher
Agency: Area 23, an IPG Health Company / New York + WideLabs / Porto Alegre + Ritmika Audio Arts / São Paulo + Lado / São Paulo
Client: UFCSPA Category: Craft / Data-Driven Personalization
Capa vs. War
Agency: INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client: Robert Capa Contemporary Photography Center Category: Craft / Writing
The Future is Black
Agency: FCB Brasil / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo + Raça Magazine / São Paulo
Client: Raça Magazine Category: Craft / Art Direction
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Craft / Art Direction
Guide Play
Agency: BLKJ Havas Pte Ltd / Singapore + Bolha Comunicação Ltda + Harman International / APAC
Client: JBL Category: Craft / Sound Design
Lifesaving Radio
Agency: Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro
Client: NextMed Health Category: Craft / Data-Driven Personalization
WcDonald's
Agency: Wieden+Kennedy / New York + Studio Pierrot / Tokyo + IW Group + Acky Bright
Client: McDonald's Category: Craft / Animation
AIZOME WASTECARE™
Agency: SERVICEPLAN GERMANY / Munich
Client: AIZOME Category: Craft / Printing / Production
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Craft / Use of Technology
A Lovely Atmosphere
Agency: Bedow / Stockholm
Client: GBGT Box Category: Craft / Printing & Paper Craft
Finding the Forgotten Graduate
Agency: Promise / Johannesburg
Client: PPS Category: Craft / Writing - Series
Award:
2024 Design Bronze Pencil
Agency:
SIX inc. / Tokyo
Client:
TOYOTA MOTOR CORPORATION
Title:
WILD MOMENT
Category:
Craft / Photography
Annual ID:
OS24_DE049B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Craft / Use of Technology
Annual ID:
OS24_IG024B
Award:
2024 Design Bronze Pencil
Agency:
Apple Marcom
Client:
Apple
Title:
Apple Vision Pro
Category:
Craft / Art Direction
Annual ID:
OS24_DE046B
Award:
2024 Design Bronze Pencil
Agency:
Dentsu Digital Inc. / Tokyo + NION / Tokyo
Client:
Masahiro Maruyama
Title:
Masahiro Maruyama.com
Category:
Craft / Art Direction
Annual ID:
OS24_DE047B
Award:
2024 Design Bronze Pencil
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Craft / Art Direction
Annual ID:
OS24_DE048B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Klick Health / Toronto + Halley Sound / São Paulo
Client:
podHER
Title:
The Congregation
Category:
Craft / Art Direction
Annual ID:
OS24_HW028B
Award:
2024 Out of Home Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Craft / Art Direction
Annual ID:
OS24_OH041B
Award:
2024 Out of Home Bronze Pencil
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Art Direction
Annual ID:
OS24_OH042B
Award:
2024 Brand-Side / In-House Bronze Pencil
Agency:
Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client:
Apple
Title:
Mother Nature
Category:
Craft / Writing
Annual ID:
OS24_BS019B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Craft / Art Direction
Annual ID:
OS24_IG023B
Award:
2024 Radio & Audio-First Bronze Pencil
Agency:
Niña / Buenos Aires
Client:
Parque de la Costa
Title:
Roller Radio Coaster
Category:
Craft / Casting
Annual ID:
OS24_RA013B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Craft / Use of Technology
Annual ID:
OS24_EX040B
Award:
2024 Pharma Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York
Client:
Horizon Therapeutics
Title:
Toxic Portraits
Category:
Craft / Art Direction
Annual ID:
OS24_PH018B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Craft / Art Direction
Annual ID:
OS24_EX039B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + WideLabs / Porto Alegre + Ritmika Audio Arts / São Paulo + Lado / São Paulo
Client:
UFCSPA
Title:
bAIgrapher
Category:
Craft / Data-Driven Personalization
Annual ID:
OS24_HW029B
Award:
2024 Out of Home Bronze Pencil
Agency:
INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client:
Robert Capa Contemporary Photography Center
Title:
Capa vs. War
Category:
Craft / Writing
Annual ID:
OS24_OH043B
Award:
2024 Out of Home Bronze Pencil
Agency:
DDB / Paris
Client:
Honda Moto France
Title:
The beautiful fail
Category:
Craft / Writing
Annual ID:
OS24_OH044B
Award:
2024 Print & Promotional Bronze Pencil
Agency:
FCB Brasil / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo + Raça Magazine / São Paulo
Client:
Raça Magazine
Title:
The Future is Black
Category:
Craft / Art Direction
Annual ID:
OS24_PT025B
Award:
2024 Print & Promotional Bronze Pencil
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Art Direction
Annual ID:
OS24_PT026B
Award:
2024 Gaming Bronze Pencil
Agency:
BLKJ Havas Pte Ltd / Singapore + Bolha Comunicação Ltda + Harman International / APAC
Client:
JBL
Title:
Guide Play
Category:
Craft / Sound Design
Annual ID:
OS24_GA017B
Award:
2024 Pharma Bronze Pencil
Agency:
Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro
Client:
NextMed Health
Title:
Lifesaving Radio
Category:
Craft / Data-Driven Personalization
Annual ID:
OS24_PH019B
Award:
2024 Design Bronze Pencil
Agency:
Wieden+Kennedy / New York + Studio Pierrot / Tokyo + IW Group + Acky Bright
Client:
McDonald's
Title:
WcDonald's
Category:
Craft / Animation
Annual ID:
OS24_DE051B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Craft / Printing / Production
Annual ID:
OS24_DM049B
Award:
2024 Social Media Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Craft / Use of Technology
Annual ID:
OS24_SM041B
Award:
2024 Out of Home Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
What the Football
Category:
Craft / Typography
Annual ID:
OS24_OH045B
Award:
2024 Design Bronze Pencil
Agency:
Bedow / Stockholm
Client:
GBGT Box
Title:
A Lovely Atmosphere
Category:
Craft / Printing & Paper Craft
Annual ID:
OS24_DE050B