The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd. Category: Creative Effectiveness / CSR
Working with Cancer Pledge
Agency: Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client: Memorial Sloan Kettering Cancer Center + Working with Cancer Category: Creative Effectiveness / Non-Profit / Charity
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash Category: Creative Effectiveness / Consumer / Brand
Oreo #BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez India Foods Private Limited + Wavemaker India
Client: Oreo Category: Creative Effectiveness / Consumer / Brand
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3 Category: Creative Effectiveness / B2B Communications
Award:
2024 Creative Effectiveness Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Creative Effectiveness / CSR
Annual ID:
OS24_CE012B
Award:
2024 Creative Effectiveness Bronze Pencil
Agency:
Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client:
Memorial Sloan Kettering Cancer Center + Working with Cancer
Title:
Working with Cancer Pledge
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE013B
Award:
2024 Creative Effectiveness Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS24_CE009B
Award:
2024 Creative Effectiveness Bronze Pencil
Agency:
Ogilvy / Madrid
Client:
Suchard
Title:
Life Is
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS24_CE010B
Award:
2024 Creative Effectiveness Bronze Pencil
Agency:
Leo Burnett India / Mumbai + Mondelez India Foods Private Limited + Wavemaker India
Client:
Oreo
Title:
Oreo #BringBack2011
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS24_CE011B