The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Newspaper / Series
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea Category: Newspaper / Series
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum Category: Billboards & Transit / Series
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Billboards & Transit / Series
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea Category: Billboards & Transit / Series
Missing Chalices
Agency: DAVID / New York + Stella Artois / New York
Client: Stella Artois Category: Billboards & Transit / Series
The Stories That Killed Us
Agency: Propuesta Cívica A.C. / Mexico City + LANDIA / Mexico City
Client: Propuesta Cívica A.C. Category: Direction / Series
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: P.O.P. & In-Store / Series
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea Category: P.O.P. & In-Store / Series
The Sacred Dirt
Agency: DENTSU INC. / Tokyo
Client: Asahi Television Broadcasting Corporation Category: Posters / Series
Critics Welcome
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Posters / Series
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea Category: Posters / Series
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev
Client: MICHELOB ULTRA MÉXICO Category: Newspaper / Series
Critics Welcome
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Billboards & Transit / Series
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev
Client: MICHELOB ULTRA MÉXICO Category: Billboards & Transit / Series
The beautiful fail
Agency: DDB / Paris
Client: Honda Moto France Category: P.O.P. & In-Store / Series
Reach for the Summit
Agency: DENTSU INC. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Posters / Series
Originals
Agency: Cut+Run / The Quarry + Love Song + Johannes Leonardo / New York
Client: Adidas Category: Editing / Series
Missing Chalices
Agency: DAVID / New York + Stella Artois / New York
Client: Stella Artois Category: Newspaper / Series
We didn't write this campaign
Agency: MRM Chile / Santiago + NotCo / Santiago
Client: NotCo / NotMilk Category: Newspaper / Series
Breathe Through It
Agency: DAVID / Madrid + Mondelez / Zurich + Deseif / Madrid + Pickle Music / Madrid
Client: Mondelez Category: Broadcast / Series
Ballots Against Bullets - Survivors
Agency: alma DDB / Miami + Change the Ref + Not Normal Films
Client: Change the Ref Category: Billboards & Transit / Series
Love beats allergies
Agency: AMVBBDO / London
Client: Mars Petcare/Sheba Category: Billboards & Transit / Series
We didn't write this campaign
Agency: MRM Chile / Santiago + NotCo / Santiago
Client: NotCo / NotMilk Category: Billboards & Transit / Series
Chiaki's Journey: Season II
Agency: MullenLowe U.S. / Los Angeles + Acura
Client: Acura Category: Out of Home / Series
beautiful panic
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client: The Ad Museum Tokyo Category: Posters / Series
Driving Sun — Rally Japan 2023
Agency: Dentsu Inc. / Tokyo + ADBRAIN INC. / Tokyo + VONS pictures, Inc. / Tokyo + SHINDII, LLC. / Tokyo
Client: Rally Japan 2023 Commission Category: Posters / Series
#UnplasticIndia
Agency: VML India + Illusion CGI Studio / Bangkok
Client: THE TIMES OF INDIA Category: Posters / Series
Ballots Against Bullets - Survivors
Agency: alma DDB / Miami + Change the Ref + Not Normal Films
Client: Change the Ref Category: Posters / Series
CCR Collab
Agency: Centro Cultural Recoleta
Client: Centro Cultural Recoleta Category: Posters / Series
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev
Client: MICHELOB ULTRA MÉXICO Category: Posters / Series
The Future is Black
Agency: FCB Brasil / São Paulo + Raça Magazine / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine Category: Posters / Series
The Wait
Agency: 1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client: Heinz Category: Posters / Series
We didn't write this campaign
Agency: MRM Chile / Santiago + NotCo / Santiago
Client: NotCo / NotMilk Category: Posters / Series
#UnplasticIndia
Agency: VML India + Illusion CGI Studio / Bangkok
Client: THE TIMES OF INDIA Category: Newspaper / Series
Ballots Against Bullets - Survivors
Agency: alma DDB / Miami + Change the Ref + Not Normal Films
Client: Change the Ref Category: Newspaper / Series
Capa vs. War
Agency: INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client: Robert Capa Contemporary Photography Center Category: Newspaper / Series
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum Category: Newspaper / Series
Love beats allergies
Agency: AMVBBDO / London
Client: Mars Petcare/Sheba Category: Newspaper / Series
Our Flame Lasts a Lifetime
Agency: Ogilvy New York / New York + Ogilvy / London
Client: Zippo Category: Newspaper / Series
In Their Words
Agency: Amazon - XCM Internal Agency + The Monkeys, part of Accenture Song / Sydney
Client: Amazon Category: Broadcast / Series
You can buy a radio station
Agency: Havas Gurisa / Montevideo + Cienfuegos / Montevideo + Plus / Miami + Poncho Films / Montevideo
Client: Loterías y Quinielas del Uruguay Category: Broadcast / Series
"At second glance."
Agency: Grabarz & Partner / Hamburg + WallDecaux / Berlin
Client: German Depression Aid Foundation Category: Magazine / Series
It's All a Little Confusing
Agency: DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client: Burger King Category: Magazine / Series
Space Beans
Agency: Grey Dubai + Boon Coffee / Dubai
Client: Boon Specialty Coffee Category: Magazine / Series
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois Category: Magazine / Series
Award:
2024 Direct Marketing Gold Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Social Media Post / Series
Annual ID:
OS24_DM004G
Award:
2024 Print & Promotional Gold Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Newspaper / Series
Annual ID:
OS24_PT001G
Award:
2024 Print & Promotional Gold Pencil
Agency:
DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client:
Ikea
Title:
Proudly Second Best
Category:
Newspaper / Series
Annual ID:
OS24_PT003G
Award:
2024 Out of Home Gold Pencil
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client:
Magnum
Title:
Find Your Summer
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH004G
Award:
2024 Out of Home Gold Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH005G
Award:
2024 Out of Home Gold Pencil
Agency:
DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client:
Ikea
Title:
Proudly Second Best
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH006G
Award:
2024 Out of Home Gold Pencil
Agency:
DAVID / New York + Stella Artois / New York
Client:
Stella Artois
Title:
Missing Chalices
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH007G
Award:
2024 Moving Image Craft & Production Gold Pencil
Agency:
Propuesta Cívica A.C. / Mexico City + LANDIA / Mexico City
Client:
Propuesta Cívica A.C.
Title:
The Stories That Killed Us
Category:
Direction / Series
Annual ID:
OS24_MI004G
Award:
2024 Out of Home Gold Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
P.O.P. & In-Store / Series
Annual ID:
OS24_OH002G
Award:
2024 Out of Home Gold Pencil
Agency:
DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client:
Ikea
Title:
Proudly Second Best
Category:
P.O.P. & In-Store / Series
Annual ID:
OS24_OH003G
Award:
2024 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Asahi Television Broadcasting Corporation
Title:
The Sacred Dirt
Category:
Posters / Series
Annual ID:
OS24_DE006G
Award:
2024 Print & Promotional Silver Pencil
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome
Category:
Posters / Series
Annual ID:
OS24_PT011S
Award:
2024 Print & Promotional Silver Pencil
Agency:
DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client:
Ikea
Title:
Proudly Second Best
Category:
Posters / Series
Annual ID:
OS24_PT012S
Award:
2024 Print & Promotional Silver Pencil
Agency:
DDB / Paris
Client:
Honda Moto France
Title:
The beautiful fail
Category:
Posters / Series
Annual ID:
OS24_PT013S
Award:
2024 Print & Promotional Silver Pencil
Agency:
DAVID / Buenos Aires + AB Inbev
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Newspaper / Series
Annual ID:
OS24_PT010S
Award:
2024 Out of Home Silver Pencil
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH015S
Award:
2024 Out of Home Silver Pencil
Agency:
DAVID / Buenos Aires + AB Inbev
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH016S
Award:
2024 Out of Home Silver Pencil
Agency:
DDB / Paris
Client:
Honda Moto France
Title:
The beautiful fail
Category:
P.O.P. & In-Store / Series
Annual ID:
OS24_OH014S
Award:
2024 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
THE HOKKOKU SHIMBUN
Title:
Reach for the Summit
Category:
Posters / Series
Annual ID:
OS24_DE021S
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Cut+Run / The Quarry + Love Song + Johannes Leonardo / New York
Client:
Adidas
Title:
Originals
Category:
Editing / Series
Annual ID:
OS24_MI039B
Award:
2024 Print & Promotional Bronze Pencil
Agency:
DAVID / New York + Stella Artois / New York
Client:
Stella Artois
Title:
Missing Chalices
Category:
Newspaper / Series
Annual ID:
OS24_PT019B
Award:
2024 Print & Promotional Bronze Pencil
Agency:
MRM Chile / Santiago + NotCo / Santiago
Client:
NotCo / NotMilk
Title:
We didn't write this campaign
Category:
Newspaper / Series
Annual ID:
OS24_PT020B
Award:
2024 Radio & Audio-First Bronze Pencil
Agency:
DAVID / Madrid + Mondelez / Zurich + Deseif / Madrid + Pickle Music / Madrid
Client:
Mondelez
Title:
Breathe Through It
Category:
Broadcast / Series
Annual ID:
OS24_RA008B
Award:
2024 Out of Home Bronze Pencil
Agency:
alma DDB / Miami + Change the Ref + Not Normal Films
Client:
Change the Ref
Title:
Ballots Against Bullets - Survivors
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH029B
Award:
2024 Out of Home Bronze Pencil
Agency:
DAVID / New York
Client:
Burger King
Title:
Late Breakfast
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH030B
Award:
2024 Out of Home Bronze Pencil
Agency:
AMVBBDO / London
Client:
Mars Petcare/Sheba
Title:
Love beats allergies
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH031B
Award:
2024 Out of Home Bronze Pencil
Agency:
MRM Chile / Santiago + NotCo / Santiago
Client:
NotCo / NotMilk
Title:
We didn't write this campaign
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH032B
Award:
2024 Design Bronze Pencil
Agency:
MullenLowe U.S. / Los Angeles + Acura
Client:
Acura
Title:
Chiaki's Journey: Season II
Category:
Out of Home / Series
Annual ID:
OS24_DE040B
Award:
2024 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client:
The Ad Museum Tokyo
Title:
beautiful panic
Category:
Posters / Series
Annual ID:
OS24_DE038B
Award:
2024 Design Bronze Pencil
Agency:
Dentsu Inc. / Tokyo + ADBRAIN INC. / Tokyo + VONS pictures, Inc. / Tokyo + SHINDII, LLC. / Tokyo
Client:
Rally Japan 2023 Commission
Title:
Driving Sun — Rally Japan 2023
Category:
Posters / Series
Annual ID:
OS24_DE039B
Award:
2024 Print & Promotional Merit Award
Agency:
VML India + Illusion CGI Studio / Bangkok
Client:
THE TIMES OF INDIA
Title:
#UnplasticIndia
Category:
Posters / Series
Annual ID:
OS24_PT043M
Award:
2024 Print & Promotional Merit Award
Agency:
alma DDB / Miami + Change the Ref + Not Normal Films
Client:
Change the Ref
Title:
Ballots Against Bullets - Survivors
Category:
Posters / Series
Annual ID:
OS24_PT044M
Award:
2024 Print & Promotional Merit Award
Agency:
Centro Cultural Recoleta
Client:
Centro Cultural Recoleta
Title:
CCR Collab
Category:
Posters / Series
Annual ID:
OS24_PT045M
Award:
2024 Print & Promotional Merit Award
Agency:
DAVID / Buenos Aires + AB Inbev
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Posters / Series
Annual ID:
OS24_PT046M
Award:
2024 Print & Promotional Merit Award
Agency:
FCB Brasil / São Paulo + Raça Magazine / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo
Client:
Raça Magazine
Title:
The Future is Black
Category:
Posters / Series
Annual ID:
OS24_PT047M
Award:
2024 Print & Promotional Merit Award
Agency:
1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client:
Heinz
Title:
The Wait
Category:
Posters / Series
Annual ID:
OS24_PT048M
Award:
2024 Print & Promotional Merit Award
Agency:
MRM Chile / Santiago + NotCo / Santiago
Client:
NotCo / NotMilk
Title:
We didn't write this campaign
Category:
Posters / Series
Annual ID:
OS24_PT049M
Award:
2024 Print & Promotional Merit Award
Agency:
VML India + Illusion CGI Studio / Bangkok
Client:
THE TIMES OF INDIA
Title:
#UnplasticIndia
Category:
Newspaper / Series
Annual ID:
OS24_PT028M
Award:
2024 Print & Promotional Merit Award
Agency:
alma DDB / Miami + Change the Ref + Not Normal Films
Client:
Change the Ref
Title:
Ballots Against Bullets - Survivors
Category:
Newspaper / Series
Annual ID:
OS24_PT029M
Award:
2024 Print & Promotional Merit Award
Agency:
INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client:
Robert Capa Contemporary Photography Center
Title:
Capa vs. War
Category:
Newspaper / Series
Annual ID:
OS24_PT030M
Award:
2024 Print & Promotional Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client:
Magnum
Title:
Find Your Summer
Category:
Newspaper / Series
Annual ID:
OS24_PT031M
Award:
2024 Print & Promotional Merit Award
Agency:
DAVID / New York
Client:
Burger King
Title:
Late Breakfast
Category:
Newspaper / Series
Annual ID:
OS24_PT032M
Award:
2024 Print & Promotional Merit Award
Agency:
AMVBBDO / London
Client:
Mars Petcare/Sheba
Title:
Love beats allergies
Category:
Newspaper / Series
Annual ID:
OS24_PT033M
Award:
2024 Print & Promotional Merit Award
Agency:
Ogilvy New York / New York + Ogilvy / London
Client:
Zippo
Title:
Our Flame Lasts a Lifetime
Category:
Newspaper / Series
Annual ID:
OS24_PT034M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Amazon - XCM Internal Agency + The Monkeys, part of Accenture Song / Sydney
Client:
Amazon
Title:
In Their Words
Category:
Broadcast / Series
Annual ID:
OS24_RA016M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Havas Gurisa / Montevideo + Cienfuegos / Montevideo + Plus / Miami + Poncho Films / Montevideo
Client:
Loterías y Quinielas del Uruguay
Title:
You can buy a radio station
Category:
Broadcast / Series
Annual ID:
OS24_RA017M
Award:
2024 Print & Promotional Merit Award
Agency:
Grabarz & Partner / Hamburg + WallDecaux / Berlin
Client:
German Depression Aid Foundation
Title:
"At second glance."
Category:
Magazine / Series
Annual ID:
OS24_PT036M
Award:
2024 Print & Promotional Merit Award
Agency:
DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client:
Burger King
Title:
It's All a Little Confusing
Category:
Magazine / Series
Annual ID:
OS24_PT037M
Award:
2024 Print & Promotional Merit Award
Agency:
Grey Dubai + Boon Coffee / Dubai
Client:
Boon Specialty Coffee
Title:
Space Beans
Category:
Magazine / Series
Annual ID:
OS24_PT038M
Award:
2024 Print & Promotional Merit Award
Agency:
GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Magazine / Series
Annual ID:
OS24_PT039M
