The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila Category: Commerce
Beer Badge
Agency: VML / New York + Palmar Productions + VML / Mexico City
Client: AB InBev / Corona Category: Commerce
Self-check out
Agency: Leo Burnett Dubai / Dubai + Starcom / Dubai + Prodigious / Dubai
Client: K-lynn Category: Commerce
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila Category: Commerce
It's About Ducking Time
Agency: MRM New York / New York City + Reckitt Benckiser / Parsippany + Versus Productions / New York + RITMIKA AUDIO ARTS / São Paulo
Client: Durex Category: Commerce
Yes, Couch!
Agency: Mojo Supermarket + Creative X, Meta + Facebook
Client: Facebook Category: Commerce
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker Category: Commerce
RomCommerce
Agency: Fallon + Digitas + Publicis NY + the community + Contender
Client: Walmart Category: Commerce
Beer Badge
Agency: VML / New York + Palmar Productions + VML / Mexico City
Client: AB InBev / Corona Category: Commerce
Self-check out
Agency: Leo Burnett Dubai / Dubai + Starcom / Dubai + Prodigious / Dubai
Client: K-lynn Category: Commerce
Smart Plants
Agency: McCann London + McCann Health London, an IPG Health Company / London + Craft London + Weber Shandwick / London
Client: Plant Drop Category: Commerce
H150 Anniversary
Agency: LePub / Milan + Boomerang / Amsterdam + Prettybird / London + MassiveMusic / Amsterdam
Client: Heineken Category: Commerce
Rob it to get it
Agency: BETC Paris + GUM / Paris + Soldats / Paris
Client: Distance Category: Commerce
Smart Plants
Agency: McCann London + McCann Health London, an IPG Health Company / London + Craft London + Weber Shandwick / London
Client: Plant Drop Category: Commerce
The Art of Hack
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid
Client: Samsung Spain Category: Commerce
Yes, Couch!
Agency: Mojo Supermarket + Creative X, Meta + Facebook
Client: Facebook Category: Commerce
Award:
2024 Branded Entertainment Merit Award
Agency:
VML / New York + VML / Dubai
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Annual ID:
OS24_BE065M
Award:
2024 Branded Entertainment Merit Award
Agency:
DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Commerce
Annual ID:
OS24_BE066M
Award:
2024 Experiential & Immersive Merit Award
Agency:
VML / New York + Palmar Productions + VML / Mexico City
Client:
AB InBev / Corona
Title:
Beer Badge
Category:
Commerce
Annual ID:
OS24_EX064M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Leo Burnett Dubai / Dubai + Starcom / Dubai + Prodigious / Dubai
Client:
K-lynn
Title:
Self-check out
Category:
Commerce
Annual ID:
OS24_EX065M
Award:
2024 Experiential & Immersive Merit Award
Agency:
DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Commerce
Annual ID:
OS24_EX066M
Award:
2024 Social Media Merit Award
Agency:
MRM New York / New York City + Reckitt Benckiser / Parsippany + Versus Productions / New York + RITMIKA AUDIO ARTS / São Paulo
Client:
Durex
Title:
It's About Ducking Time
Category:
Commerce
Annual ID:
OS24_SM103M
Award:
2024 Social Media Merit Award
Agency:
OLIVER Agency / New York
Client:
Swoop
Title:
Warmest Hoodie Ever
Category:
Commerce
Annual ID:
OS24_SM104M
Award:
2024 Social Media Merit Award
Agency:
Mojo Supermarket + Creative X, Meta + Facebook
Client:
Facebook
Title:
Yes, Couch!
Category:
Commerce
Annual ID:
OS24_SM105M
Award:
2024 Creative Use of Technology Merit Award
Agency:
VML / New York + VML / Dubai
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Annual ID:
OS24_CT047M
Award:
2024 Creative Use of Technology Merit Award
Agency:
DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
Commerce
Annual ID:
OS24_CT048M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Fallon + Digitas + Publicis NY + the community + Contender
Client:
Walmart
Title:
RomCommerce
Category:
Commerce
Annual ID:
OS24_CT049M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
VML / New York + Palmar Productions + VML / Mexico City
Client:
AB InBev / Corona
Title:
Beer Badge
Category:
Commerce
Annual ID:
OS24_IN054M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
VML / New York + VML / Dubai
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Annual ID:
OS24_IN055M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Annual ID:
OS24_IN056M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Leo Burnett Dubai / Dubai + Starcom / Dubai + Prodigious / Dubai
Client:
K-lynn
Title:
Self-check out
Category:
Commerce
Annual ID:
OS24_IN057M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
McCann London + McCann Health London, an IPG Health Company / London + Craft London + Weber Shandwick / London
Client:
Plant Drop
Title:
Smart Plants
Category:
Commerce
Annual ID:
OS24_IN058M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
VML Australia + Honest Eggs Co. + AIRBAG
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Commerce
Annual ID:
OS24_IG034M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Annual ID:
OS24_IG035M
Award:
2024 Direct Marketing Merit Award
Agency:
LePub / Milan + Boomerang / Amsterdam + Prettybird / London + MassiveMusic / Amsterdam
Client:
Heineken
Title:
H150 Anniversary
Category:
Commerce
Annual ID:
OS24_DM091M
Award:
2024 Direct Marketing Merit Award
Agency:
VML / New York + VML / Dubai
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Annual ID:
OS24_DM092M
Award:
2024 Direct Marketing Merit Award
Agency:
BETC Paris + GUM / Paris + Soldats / Paris
Client:
Distance
Title:
Rob it to get it
Category:
Commerce
Annual ID:
OS24_DM093M
Award:
2024 Direct Marketing Merit Award
Agency:
McCann London + McCann Health London, an IPG Health Company / London + Craft London + Weber Shandwick / London
Client:
Plant Drop
Title:
Smart Plants
Category:
Commerce
Annual ID:
OS24_DM094M
Award:
2024 Direct Marketing Merit Award
Agency:
Cheil Spain / Madrid + Samsung Spain / Madrid
Client:
Samsung Spain
Title:
The Art of Hack
Category:
Commerce
Annual ID:
OS24_DM095M