The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
CRIME FICTION
Agency: FRED & FARID / Shanghai + FF PRODUCTION / Shanghai
Client: ABSOLUTE PURITY Category: Moving Image / Single
Brilliance in Our Backyard
Agency: Daughter Creative / Calgary
Client: Alberta Cancer Foundation Category: Corporate Communications
Adoptable Playlist
Agency: BBDO / New York
Client: PEDIGREE Category: Innovation / Use of Media in Design
Georgina's Billboard Collection
Agency: DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client: Netflix Category: Innovation / Use of Media in Design
Tear Couture LookBook
Agency: McCann Health London, an IPG Health Company / London + Rankin Creative / London + Asti / London + Ber95 Agency
Client: Acid Survivors Trust International Category: Craft / Photography
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Craft / Photography
beautiful panic
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client: The Ad Museum Tokyo Category: Craft / Art Direction
Designed to Sell
Agency: Squarespace + MJZ + Final Cut
Client: Squarespace Category: Craft / Art Direction
IWC Ingenieur. Form und Technik.
Agency: Scholz & Friends
Client: IWC Schaffhausen Category: Craft / Art Direction
World Music Radio
Agency: Doner / Detroit + Wolfgang / Los Angeles
Client: Jon Batiste Category: Craft / Art Direction
Pride Unravelled
Agency: VML Canada
Client: Egale Canada Category: Promotional / Booklets, Books & Brochures
The Family Cookvault
Agency: Sid Lee / Montreal + IGA (Sobeys) / Montréal + Circonflex / Montréal + Tonic DNA / Montréal
Client: IGA (Sobeys) Category: Promotional / Booklets, Books & Brochures
The Lost Voice
Agency: Apple Marcom
Client: Apple Category: Promotional / Booklets, Books & Brochures
Harvey Nichols - Pleasurama
Agency: Design Bridge and Partners / London
Client: Harvey Nichols Category: Packaging / Luxury
Masahiro Maruyama.com
Agency: Dentsu Digital Inc. / Tokyo + NION / Tokyo
Client: Masahiro Maruyama Category: Digital Design
Redesigning for E-nclusion
Agency: Fahrenheit DDB / Lima + Quechua Films / Lima
Client: Plaza Vea Category: Digital Design
The Greatest Guide to Jochos & Burgers
Agency: Vector B McCann / Mexico City + Performance Art / Toronto
Client: Grupo Bimbo Category: Digital Design
Splash Spots
Agency: Zulu Alpha Kilo + Street Lab
Client: Street Labs Category: Innovation / Execution in Design
LIVEBRATOR
Agency: BBDO Nordics / Stockholm + Alster / Stockholm + HOUSE Agency / Stockholm
Client: RFSU Category: Spatial Design / Experiential & Immersive
The Autism Journey
Agency: Africa Creative / São Paulo + Vivo / São Paulo + Santeria / São Paulo + Satelite Audio / São Paulo
Client: Vivo Category: Spatial Design / Experiential & Immersive
The Female Field
Agency: Havas Middle East / Dubai + Adidas / Dubai
Client: adidas Category: Spatial Design / Experiential & Immersive
What Makes You Bleed?
Agency: Leo Burnett Australia / Sydney + National Gallery of Victoria / Melbourne + Prodigious / Sydney + Massive Music / Sydney
Client: National Gallery of Victoria Category: Spatial Design / Experiential & Immersive
Secret Menu Magazine - Issue 2: Miami
Agency: Superette, the Creative Studio at DoorDash / San Francisco + MikeTeevee / Los Angeles + Studio Yukiko / Berlin
Client: DoorDash Category: Editorial / Magazines & Newspapers
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: Typography / Typeface Design
Maqroo
Agency: Leo Burnett Dubai / Dubai + Omantel / Oman
Client: Omantel Category: Typography / Typeface Design
Maqroo
Agency: Leo Burnett Dubai / Dubai + Omantel / Oman
Client: Omantel Category: Innovation / New Ideas in Design
Splash Spots
Agency: Zulu Alpha Kilo + Street Lab
Client: Street Labs Category: Innovation / New Ideas in Design
The First Wheelchair Ballkid
Agency: Eleven/TBWA Sydney + BOLT / Sydney + Mastercard / Sydney
Client: Mastercard Category: Innovation / New Ideas in Design
Megh Santoor
Agency: Ogilvy India / Mumbai
Client: Brooke Bond Taj Mahal Tea Category: Out of Home / Single
JIN JIANG QUAN BRAND
Agency: Xi'an Gaopeng / Xi'an
Client: JIN JIANG QUAN Category: Typography / Static
Paper Organs
Agency: Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client: Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center Category: Design for Good
Rewilding Mode
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client: Husqvarna Category: Design for Good
The Font That Saves Eyes
Agency: VML / Kansas City + Frere-Jones Type
Client: Intel Category: Design for Good
The Self-Sufficient Food Cart
Agency: Ogilvy Colombia / Bogotá + Centelsa by Nexans / Cali + Mila Films / Bogotá + Plan 9 Media / Bogo´ta
Client: Centelsa by Nexans Category: Design for Good
Trucss
Agency: Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client: Trucss Category: Design for Good
Winnie-The-Pooh: The Deforested Edition
Agency: TBWA\Melbourne + Eleven / Melbourne + Who Gives a Crap + Fanclub PR / London
Client: Who Gives a Crap Category: Design for Good
EVERYTHING THEY DIDN’T TELL YOU
Agency: Area 23, an IPG Health Company / New York
Client: Black Women for Wellness LA Category: Promotional / Physical Items
Award:
2024 Design Merit Award
Agency:
FRED & FARID / Shanghai + FF PRODUCTION / Shanghai
Client:
ABSOLUTE PURITY
Title:
CRIME FICTION
Category:
Moving Image / Single
Annual ID:
OS24_DE119M
Award:
2024 Design Merit Award
Agency:
Droga5 / New York + Meta
Client:
META
Title:
It's Your World
Category:
Moving Image / Single
Annual ID:
OS24_DE120M
Award:
2024 Design Merit Award
Agency:
Daughter Creative / Calgary
Client:
Alberta Cancer Foundation
Title:
Brilliance in Our Backyard
Category:
Corporate Communications
Annual ID:
OS24_DE072M
Award:
2024 Design Merit Award
Agency:
BBDO / New York
Client:
PEDIGREE
Title:
Adoptable Playlist
Category:
Innovation / Use of Media in Design
Annual ID:
OS24_DE162M
Award:
2024 Design Merit Award
Agency:
DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client:
Netflix
Title:
Georgina's Billboard Collection
Category:
Innovation / Use of Media in Design
Annual ID:
OS24_DE163M
Award:
2024 Design Merit Award
Agency:
BBDO / New York
Client:
WhatsApp
Title:
Privacy Swap
Category:
Innovation / Use of Media in Design
Annual ID:
OS24_DE164M
Award:
2024 Design Merit Award
Agency:
McCann Health London, an IPG Health Company / London + Rankin Creative / London + Asti / London + Ber95 Agency
Client:
Acid Survivors Trust International
Title:
Tear Couture LookBook
Category:
Craft / Photography
Annual ID:
OS24_DE147M
Award:
2024 Design Merit Award
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Photography
Annual ID:
OS24_DE148M
Award:
2024 Design Merit Award
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client:
The Ad Museum Tokyo
Title:
beautiful panic
Category:
Craft / Art Direction
Annual ID:
OS24_DE137M
Award:
2024 Design Merit Award
Agency:
Squarespace + MJZ + Final Cut
Client:
Squarespace
Title:
Designed to Sell
Category:
Craft / Art Direction
Annual ID:
OS24_DE138M
Award:
2024 Design Merit Award
Agency:
Scholz & Friends
Client:
IWC Schaffhausen
Title:
IWC Ingenieur. Form und Technik.
Category:
Craft / Art Direction
Annual ID:
OS24_DE139M
Award:
2024 Design Merit Award
Agency:
Doner / Detroit + Wolfgang / Los Angeles
Client:
Jon Batiste
Title:
World Music Radio
Category:
Craft / Art Direction
Annual ID:
OS24_DE140M
Award:
2024 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
Wrapped Design
Category:
Craft / Art Direction
Annual ID:
OS24_DE141M
Award:
2024 Design Merit Award
Agency:
VML Canada
Client:
Egale Canada
Title:
Pride Unravelled
Category:
Promotional / Booklets, Books & Brochures
Annual ID:
OS24_DE084M
Award:
2024 Design Merit Award
Agency:
Sid Lee / Montreal + IGA (Sobeys) / Montréal + Circonflex / Montréal + Tonic DNA / Montréal
Client:
IGA (Sobeys)
Title:
The Family Cookvault
Category:
Promotional / Booklets, Books & Brochures
Annual ID:
OS24_DE085M
Award:
2024 Design Merit Award
Agency:
Apple Marcom
Client:
Apple
Title:
The Lost Voice
Category:
Promotional / Booklets, Books & Brochures
Annual ID:
OS24_DE086M
Award:
2024 Design Merit Award
Agency:
Design Bridge and Partners / London
Client:
Harvey Nichols
Title:
Harvey Nichols - Pleasurama
Category:
Packaging / Luxury
Annual ID:
OS24_DE099M
Award:
2024 Design Merit Award
Agency:
Leo Burnett India / Mumbai + IKEA
Client:
IKEA
Title:
IKEA DESKTOP ADS
Category:
Digital Design
Annual ID:
OS24_DE100M
Award:
2024 Design Merit Award
Agency:
Dentsu Digital Inc. / Tokyo + NION / Tokyo
Client:
Masahiro Maruyama
Title:
Masahiro Maruyama.com
Category:
Digital Design
Annual ID:
OS24_DE101M
Award:
2024 Design Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Digital Design
Annual ID:
OS24_DE102M
Award:
2024 Design Merit Award
Agency:
Fahrenheit DDB / Lima + Quechua Films / Lima
Client:
Plaza Vea
Title:
Redesigning for E-nclusion
Category:
Digital Design
Annual ID:
OS24_DE103M
Award:
2024 Design Merit Award
Agency:
R/GA EMEA
Client:
Moncler
Title:
The Art of Explorers
Category:
Digital Design
Annual ID:
OS24_DE104M
Award:
2024 Design Merit Award
Agency:
Vector B McCann / Mexico City + Performance Art / Toronto
Client:
Grupo Bimbo
Title:
The Greatest Guide to Jochos & Burgers
Category:
Digital Design
Annual ID:
OS24_DE105M
Award:
2024 Design Merit Award
Agency:
Zulu Alpha Kilo + Street Lab
Client:
Street Labs
Title:
Splash Spots
Category:
Innovation / Execution in Design
Annual ID:
OS24_DE161M
Award:
2024 Design Merit Award
Agency:
BBDO Nordics / Stockholm + Alster / Stockholm + HOUSE Agency / Stockholm
Client:
RFSU
Title:
LIVEBRATOR
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS24_DE115M
Award:
2024 Design Merit Award
Agency:
Africa Creative / São Paulo + Vivo / São Paulo + Santeria / São Paulo + Satelite Audio / São Paulo
Client:
Vivo
Title:
The Autism Journey
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS24_DE116M
Award:
2024 Design Merit Award
Agency:
Havas Middle East / Dubai + Adidas / Dubai
Client:
adidas
Title:
The Female Field
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS24_DE117M
Award:
2024 Design Merit Award
Agency:
Leo Burnett Australia / Sydney + National Gallery of Victoria / Melbourne + Prodigious / Sydney + Massive Music / Sydney
Client:
National Gallery of Victoria
Title:
What Makes You Bleed?
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS24_DE118M
Award:
2024 Design Merit Award
Agency:
Superette, the Creative Studio at DoorDash / San Francisco + MikeTeevee / Los Angeles + Studio Yukiko / Berlin
Client:
DoorDash
Title:
Secret Menu Magazine - Issue 2: Miami
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS24_DE077M
Award:
2024 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Typography / Typeface Design
Annual ID:
OS24_DE078M
Award:
2024 Design Merit Award
Agency:
Leo Burnett Dubai / Dubai + Omantel / Oman
Client:
Omantel
Title:
Maqroo
Category:
Typography / Typeface Design
Annual ID:
OS24_DE079M
Award:
2024 Design Merit Award
Agency:
Leo Burnett Dubai / Dubai + Omantel / Oman
Client:
Omantel
Title:
Maqroo
Category:
Innovation / New Ideas in Design
Annual ID:
OS24_DE157M
Award:
2024 Design Merit Award
Agency:
Zulu Alpha Kilo + Street Lab
Client:
Street Labs
Title:
Splash Spots
Category:
Innovation / New Ideas in Design
Annual ID:
OS24_DE158M
Award:
2024 Design Merit Award
Agency:
Eleven/TBWA Sydney + BOLT / Sydney + Mastercard / Sydney
Client:
Mastercard
Title:
The First Wheelchair Ballkid
Category:
Innovation / New Ideas in Design
Annual ID:
OS24_DE159M
Award:
2024 Design Merit Award
Agency:
Ogilvy India / Mumbai
Client:
Brooke Bond Taj Mahal Tea
Title:
Megh Santoor
Category:
Out of Home / Single
Annual ID:
OS24_DE110M
Award:
2024 Design Merit Award
Agency:
Xi'an Gaopeng / Xi'an
Client:
JIN JIANG QUAN
Title:
JIN JIANG QUAN BRAND
Category:
Typography / Static
Annual ID:
OS24_DE080M
Award:
2024 Design Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
What the Football
Category:
Typography / Static
Annual ID:
OS24_DE081M
Award:
2024 Design Merit Award
Agency:
Leo Burnett Germany
Client:
WWF Germany
Title:
Climate Realism
Category:
Design for Good
Annual ID:
OS24_DE123M
Award:
2024 Design Merit Award
Agency:
Leo Burnett Dubai / Dubai + Omantel / Oman
Client:
Omantel
Title:
Maqroo
Category:
Design for Good
Annual ID:
OS24_DE125M
Award:
2024 Design Merit Award
Agency:
Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client:
Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Title:
Paper Organs
Category:
Design for Good
Annual ID:
OS24_DE126M
Award:
2024 Design Merit Award
Agency:
Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client:
Husqvarna
Title:
Rewilding Mode
Category:
Design for Good
Annual ID:
OS24_DE127M
Award:
2024 Design Merit Award
Agency:
Kinetic Singapore
Client:
DesignSingapore
Title:
School of Tomorrow
Category:
Design for Good
Annual ID:
OS24_DE128M
Award:
2024 Design Merit Award
Agency:
McCann New York + Chick-fil-A
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Design for Good
Annual ID:
OS24_DE129M
Award:
2024 Design Merit Award
Agency:
VML / Kansas City + Frere-Jones Type
Client:
Intel
Title:
The Font That Saves Eyes
Category:
Design for Good
Annual ID:
OS24_DE130M
Award:
2024 Design Merit Award
Agency:
Ogilvy Colombia / Bogotá + Centelsa by Nexans / Cali + Mila Films / Bogotá + Plan 9 Media / Bogo´ta
Client:
Centelsa by Nexans
Title:
The Self-Sufficient Food Cart
Category:
Design for Good
Annual ID:
OS24_DE131M
Award:
2024 Design Merit Award
Agency:
Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client:
Trucss
Title:
Trucss
Category:
Design for Good
Annual ID:
OS24_DE132M
Award:
2024 Design Merit Award
Agency:
Zulu Alpha Kilo + D2L
Client:
D2L
Title:
Unstandardized Desk
Category:
Design for Good
Annual ID:
OS24_DE133M
Award:
2024 Design Merit Award
Agency:
TBWA\Melbourne + Eleven / Melbourne + Who Gives a Crap + Fanclub PR / London
Client:
Who Gives a Crap
Title:
Winnie-The-Pooh: The Deforested Edition
Category:
Design for Good
Annual ID:
OS24_DE134M
Award:
2024 Design Merit Award
Agency:
Area 23, an IPG Health Company / New York
Client:
Black Women for Wellness LA
Title:
EVERYTHING THEY DIDN’T TELL YOU
Category:
Promotional / Physical Items
Annual ID:
OS24_DE087M
Award:
2024 Design Merit Award
Agency:
BBH Singapore
Client:
BBH Singapore
Title:
Second Skin
Category:
Promotional / Physical Items
Annual ID:
OS24_DE088M
