The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
I'm Dying Inside
Agency: Howatson+Company / Sydney + Finch / Sydney + Mosaic Music and Sound / Sydney
Client: Modibodi Category: Craft / Writing
You Gotta See What We See
Agency: Bensimon Byrne / Toronto
Client: Destination Toronto Category: Craft / Writing
WcDonald's
Agency: Wieden+Kennedy / New York + IW Group + Acky Bright + Studio Pierrot / Tokyo
Client: McDonald's Category: Craft / Use of Visuals
Craft Days at Skansen
Agency: Garbergs / Stockholm + Skansen / Stockholm
Client: Skansen Category: Craft / Printing & Paper Craft
GRAPHIC TRIAL2023 -Wind and Light-
Agency: TOPPAN INC.
Client: TOPPAN INC. Category: Craft / Printing & Paper Craft
Pyrotechnic Posters
Agency: Ogilvy New York / New York
Client: Zippo Category: Craft / Printing & Paper Craft
The People's Treasury
Agency: BBDO Los Angeles + Ron Finley Project + BBDO Studios / New York + Human
Client: Ron Finley Project Category: Craft / Printing & Paper Craft
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Craft / Dynamic Data Visualization
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Craft / Data-Driven Personalization
Inflation Cookbook
Agency: Dentsu Creative Canada + SkipTheDishes
Client: SkipTheDishes Category: Craft / Data-Driven Personalization
Google Search Playground
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Craft / Illustration
Story Shadows
Agency: Hoffman York / Milwaukee
Client: Milwaukee International Kite Festival Category: Craft / Illustration
Unofficial Sponsor of the 2023 MLB All-Star Game
Agency: Wolfgang / Los Angeles + Black Madre / São Paulo
Client: adidas Category: Craft / Illustration
VIDEO VINYL
Agency: Ogilvy Singapore / Singapore
Client: The Coca-Cola Company / Coke Studio Category: Craft / Illustration
WcDonald's
Agency: Wieden+Kennedy / New York + Studio Pierrot / Tokyo + IW Group + Acky Bright
Client: McDonald's Category: Craft / Illustration
Bad Advice Happens to Good South Africans
Agency: The Odd Number / Johannesburg + Aquanote Productions / Johannesburg
Client: Telesure Investment Holdings Category: Craft / Writing - Series
Breathe Through It
Agency: DAVID / Madrid + Mondelez / Zurich + Deseif / Madrid + Pickle Music / Madrid
Client: Mondelez Category: Craft / Writing - Series
PUNCTUATION BREAKS
Agency: VML Manila / Makati + Hit Productions Inc. / Makati
Client: NESTLE PHILIPPINES Category: Craft / Writing - Series
Bigger Christmas Trees
Agency: TBWA\Media Arts Lab / Los Angeles + 59 Productions + Lisa Pritchard Agency
Client: Apple Category: Craft / Illustration
Award:
2024 Social Media Merit Award
Agency:
Howatson+Company / Sydney + Finch / Sydney + Mosaic Music and Sound / Sydney
Client:
Modibodi
Title:
I'm Dying Inside
Category:
Craft / Writing
Annual ID:
OS24_SM116M
Award:
2024 Social Media Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
Destination Toronto
Title:
You Gotta See What We See
Category:
Craft / Writing
Annual ID:
OS24_SM117M
Award:
2024 Design Merit Award
Agency:
R/GA Americas
Client:
Google
Title:
Android Global Brand Refresh
Category:
Craft / Animation
Annual ID:
OS24_DE154M
Award:
2024 Design Merit Award
Agency:
Droga5 / New York + Meta
Client:
META
Title:
It's Your World
Category:
Craft / Animation
Annual ID:
OS24_DE155M
Award:
2024 Design Merit Award
Agency:
Media.Work / Los Angeles + Nike
Client:
Nike
Title:
Nike Invincible 3
Category:
Craft / Animation
Annual ID:
OS24_DE156M
Award:
2024 Social Media Merit Award
Agency:
Wieden+Kennedy / New York + IW Group + Acky Bright + Studio Pierrot / Tokyo
Client:
McDonald's
Title:
WcDonald's
Category:
Craft / Use of Visuals
Annual ID:
OS24_SM118M
Award:
2024 Design Merit Award
Agency:
Garbergs / Stockholm + Skansen / Stockholm
Client:
Skansen
Title:
Craft Days at Skansen
Category:
Craft / Printing & Paper Craft
Annual ID:
OS24_DE149M
Award:
2024 Design Merit Award
Agency:
TOPPAN INC.
Client:
TOPPAN INC.
Title:
GRAPHIC TRIAL2023 -Wind and Light-
Category:
Craft / Printing & Paper Craft
Annual ID:
OS24_DE150M
Award:
2024 Design Merit Award
Agency:
Ogilvy New York / New York
Client:
Zippo
Title:
Pyrotechnic Posters
Category:
Craft / Printing & Paper Craft
Annual ID:
OS24_DE151M
Award:
2024 Design Merit Award
Agency:
Ogilvy UK / London
Client:
Hellmann's
Title:
Smart Jars
Category:
Craft / Printing & Paper Craft
Annual ID:
OS24_DE152M
Award:
2024 Design Merit Award
Agency:
BBDO Los Angeles + Ron Finley Project + BBDO Studios / New York + Human
Client:
Ron Finley Project
Title:
The People's Treasury
Category:
Craft / Printing & Paper Craft
Annual ID:
OS24_DE153M
Award:
2024 Experiential & Immersive Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS24_EX090M
Award:
2024 Direct Marketing Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Craft / Data-Driven Personalization
Annual ID:
OS24_DM120M
Award:
2024 Direct Marketing Merit Award
Agency:
Dentsu Creative Canada + SkipTheDishes
Client:
SkipTheDishes
Title:
Inflation Cookbook
Category:
Craft / Data-Driven Personalization
Annual ID:
OS24_DM121M
Award:
2024 Design Merit Award
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Google Search Playground
Category:
Craft / Illustration
Annual ID:
OS24_DE142M
Award:
2024 Design Merit Award
Agency:
Hoffman York / Milwaukee
Client:
Milwaukee International Kite Festival
Title:
Story Shadows
Category:
Craft / Illustration
Annual ID:
OS24_DE143M
Award:
2024 Design Merit Award
Agency:
Wolfgang / Los Angeles + Black Madre / São Paulo
Client:
adidas
Title:
Unofficial Sponsor of the 2023 MLB All-Star Game
Category:
Craft / Illustration
Annual ID:
OS24_DE144M
Award:
2024 Design Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
The Coca-Cola Company / Coke Studio
Title:
VIDEO VINYL
Category:
Craft / Illustration
Annual ID:
OS24_DE145M
Award:
2024 Design Merit Award
Agency:
Wieden+Kennedy / New York + Studio Pierrot / Tokyo + IW Group + Acky Bright
Client:
McDonald's
Title:
WcDonald's
Category:
Craft / Illustration
Annual ID:
OS24_DE146M
Award:
2024 Radio & Audio-First Merit Award
Agency:
The Odd Number / Johannesburg + Aquanote Productions / Johannesburg
Client:
Telesure Investment Holdings
Title:
Bad Advice Happens to Good South Africans
Category:
Craft / Writing - Series
Annual ID:
OS24_RA032M
Award:
2024 Radio & Audio-First Merit Award
Agency:
DAVID / Madrid + Mondelez / Zurich + Deseif / Madrid + Pickle Music / Madrid
Client:
Mondelez
Title:
Breathe Through It
Category:
Craft / Writing - Series
Annual ID:
OS24_RA033M
Award:
2024 Radio & Audio-First Merit Award
Agency:
VML Manila / Makati + Hit Productions Inc. / Makati
Client:
NESTLE PHILIPPINES
Title:
PUNCTUATION BREAKS
Category:
Craft / Writing - Series
Annual ID:
OS24_RA034M