The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Lifesaving Radio
Agency: Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro
Client: NextMed Health Category: Creative Effectiveness / CSR
Aéroport Paris - Anne de Gaulle
Agency: Havas Paris / Paris
Client: Fondation Anne de Gaulle Category: Creative Effectiveness / Non-Profit / Charity
Climate Doctor's Certificate
Agency: CHEP Network / Melbourne
Client: School Strikes 4 Climate Category: Creative Effectiveness / Non-Profit / Charity
Rights against the Right
Agency: Jung von Matt AG / Hamburg
Client: Laut gegen Nazis e.V. Category: Creative Effectiveness / Non-Profit / Charity
The Body Bag For Her
Agency: Aura Freedom / Toronto + Forsman & Bodenfors Canada + Veritas Communications / Toronto
Client: Aura Freedom Category: Creative Effectiveness / Non-Profit / Charity
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Creative Effectiveness / Non-Profit / Charity
The unavailable drop
Agency: Seed / Almaty
Client: The Teplo Foundation Category: Creative Effectiveness / Non-Profit / Charity
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Creative Effectiveness / Consumer / Brand
Award:
2024 Creative Effectiveness Merit Award
Agency:
Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro
Client:
NextMed Health
Title:
Lifesaving Radio
Category:
Creative Effectiveness / CSR
Annual ID:
OS24_CE018M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Creative Effectiveness / CSR
Annual ID:
OS24_CE019M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Havas Paris / Paris
Client:
Fondation Anne de Gaulle
Title:
Aéroport Paris - Anne de Gaulle
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE020M
Award:
2024 Creative Effectiveness Merit Award
Agency:
CHEP Network / Melbourne
Client:
School Strikes 4 Climate
Title:
Climate Doctor's Certificate
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE021M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Laut gegen Nazis e.V.
Title:
Rights against the Right
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE022M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Aura Freedom / Toronto + Forsman & Bodenfors Canada + Veritas Communications / Toronto
Client:
Aura Freedom
Title:
The Body Bag For Her
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE023M
Award:
2024 Creative Effectiveness Merit Award
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE024M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Seed / Almaty
Client:
The Teplo Foundation
Title:
The unavailable drop
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS24_CE025M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS24_CE016M