The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
#UnplasticIndia
Agency: VML India + Illusion CGI Studio / Bangkok
Client: THE TIMES OF INDIA Category: Posters / Series
Ballots Against Bullets - Survivors
Agency: alma DDB / Miami + Change the Ref + Not Normal Films
Client: Change the Ref Category: Posters / Series
CCR Collab
Agency: Centro Cultural Recoleta
Client: Centro Cultural Recoleta Category: Posters / Series
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev
Client: MICHELOB ULTRA MÉXICO Category: Posters / Series
The Future is Black
Agency: FCB Brasil / São Paulo + Raça Magazine / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine Category: Posters / Series
The Wait
Agency: 1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client: Heinz Category: Posters / Series
We didn't write this campaign
Agency: MRM Chile / Santiago + NotCo / Santiago
Client: NotCo / NotMilk Category: Posters / Series
#UnplasticIndia
Agency: VML India + Illusion CGI Studio / Bangkok
Client: THE TIMES OF INDIA Category: Newspaper / Series
Ballots Against Bullets - Survivors
Agency: alma DDB / Miami + Change the Ref + Not Normal Films
Client: Change the Ref Category: Newspaper / Series
Capa vs. War
Agency: INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client: Robert Capa Contemporary Photography Center Category: Newspaper / Series
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum Category: Newspaper / Series
Love beats allergies
Agency: AMVBBDO / London
Client: Mars Petcare/Sheba Category: Newspaper / Series
Our Flame Lasts a Lifetime
Agency: Ogilvy New York / New York + Ogilvy / London
Client: Zippo Category: Newspaper / Series
In Their Words
Agency: Amazon - XCM Internal Agency + The Monkeys, part of Accenture Song / Sydney
Client: Amazon Category: Broadcast / Series
You can buy a radio station
Agency: Havas Gurisa / Montevideo + Cienfuegos / Montevideo + Plus / Miami + Poncho Films / Montevideo
Client: Loterías y Quinielas del Uruguay Category: Broadcast / Series
"At second glance."
Agency: Grabarz & Partner / Hamburg + WallDecaux / Berlin
Client: German Depression Aid Foundation Category: Magazine / Series
It's All a Little Confusing
Agency: DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client: Burger King Category: Magazine / Series
Space Beans
Agency: Grey Dubai + Boon Coffee / Dubai
Client: Boon Specialty Coffee Category: Magazine / Series
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois Category: Magazine / Series
This is Your Brain on Food
Agency: Mother / Los Angeles + Postmates + Nexus Studios / London
Client: Postmates Category: Moving Image / Series
A British Original
Agency: Uncommon Creative Studio / London + British Airways / London
Client: British Airways Category: Billboards & Transit / Series
Brewed by the sun
Agency: DAVID / Bogotá + kohler Studio / Buenos Aires
Client: AB InBev / Corona Category: Billboards & Transit / Series
Capa vs. War
Agency: INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client: Robert Capa Contemporary Photography Center Category: Billboards & Transit / Series
Clash Puzzles
Agency: DAVID / New York + Supercell / Helsinki + Wavemaker / Miami
Client: Clash of Clans Category: Billboards & Transit / Series
Faster Food
Agency: No Fixed Address / Toronto + DoorDash Canada
Client: DoorDash Canada Category: Billboards & Transit / Series
Iconic Drips
Agency: Leo Burnett / London + Horton Stephens / London
Client: McDonald's Category: Billboards & Transit / Series
NOTHING FILLS A HOLE LIKE POT NOODLE
Agency: adam&eveDDB / London + FACTORY / London + Academy Films / London
Client: POT NOODLE Category: Billboards & Transit / Series
The Wait
Agency: 1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client: Heinz Category: Billboards & Transit / Series
Better With Pepsi - Rum
Agency: alma DDB / Miami
Client: PepsiCo Category: P.O.P. & In-Store / Series
Explosions
Agency: alma DDB / Miami + Molson Coors Beverage Company / Chicago + Connect at Publicis Media / Chicago
Client: Coors Light Category: P.O.P. & In-Store / Series
New Recruits
Agency: Energy BBDO / Chicago + Change the Ref / Parkland + BeGrizzlee / New York
Client: Change The Ref Category: P.O.P. & In-Store / Series
The Stories That Killed Us
Agency: LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client: Propuesta Cívica A.C. Category: Cinematography / Series
Flower World
Agency: Day Day Up Design Consultancy / Zhongshan, Guangdong
Client: Flower world flower shop Category: Posters / Series
Parkscapes vol.3
Agency: LG2 / Montreal
Client: Community Music Schools of Toronto and Kingsway Music Library Category: Posters / Series
Story Shadows
Agency: Hoffman York / Milwaukee
Client: Milwaukee International Kite Festival Category: Posters / Series
The world through children's eyes
Agency: Day Day Up Design Consultancy / Zhongshan, Guangdong
Client: Dadao Children's Art Category: Posters / Series
Award:
2024 Print & Promotional Merit Award
Agency:
VML India + Illusion CGI Studio / Bangkok
Client:
THE TIMES OF INDIA
Title:
#UnplasticIndia
Category:
Posters / Series
Annual ID:
OS24_PT043M
Award:
2024 Print & Promotional Merit Award
Agency:
alma DDB / Miami + Change the Ref + Not Normal Films
Client:
Change the Ref
Title:
Ballots Against Bullets - Survivors
Category:
Posters / Series
Annual ID:
OS24_PT044M
Award:
2024 Print & Promotional Merit Award
Agency:
Centro Cultural Recoleta
Client:
Centro Cultural Recoleta
Title:
CCR Collab
Category:
Posters / Series
Annual ID:
OS24_PT045M
Award:
2024 Print & Promotional Merit Award
Agency:
DAVID / Buenos Aires + AB Inbev
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Posters / Series
Annual ID:
OS24_PT046M
Award:
2024 Print & Promotional Merit Award
Agency:
FCB Brasil / São Paulo + Raça Magazine / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo
Client:
Raça Magazine
Title:
The Future is Black
Category:
Posters / Series
Annual ID:
OS24_PT047M
Award:
2024 Print & Promotional Merit Award
Agency:
1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client:
Heinz
Title:
The Wait
Category:
Posters / Series
Annual ID:
OS24_PT048M
Award:
2024 Print & Promotional Merit Award
Agency:
MRM Chile / Santiago + NotCo / Santiago
Client:
NotCo / NotMilk
Title:
We didn't write this campaign
Category:
Posters / Series
Annual ID:
OS24_PT049M
Award:
2024 Print & Promotional Merit Award
Agency:
VML India + Illusion CGI Studio / Bangkok
Client:
THE TIMES OF INDIA
Title:
#UnplasticIndia
Category:
Newspaper / Series
Annual ID:
OS24_PT028M
Award:
2024 Print & Promotional Merit Award
Agency:
alma DDB / Miami + Change the Ref + Not Normal Films
Client:
Change the Ref
Title:
Ballots Against Bullets - Survivors
Category:
Newspaper / Series
Annual ID:
OS24_PT029M
Award:
2024 Print & Promotional Merit Award
Agency:
INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client:
Robert Capa Contemporary Photography Center
Title:
Capa vs. War
Category:
Newspaper / Series
Annual ID:
OS24_PT030M
Award:
2024 Print & Promotional Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client:
Magnum
Title:
Find Your Summer
Category:
Newspaper / Series
Annual ID:
OS24_PT031M
Award:
2024 Print & Promotional Merit Award
Agency:
DAVID / New York
Client:
Burger King
Title:
Late Breakfast
Category:
Newspaper / Series
Annual ID:
OS24_PT032M
Award:
2024 Print & Promotional Merit Award
Agency:
AMVBBDO / London
Client:
Mars Petcare/Sheba
Title:
Love beats allergies
Category:
Newspaper / Series
Annual ID:
OS24_PT033M
Award:
2024 Print & Promotional Merit Award
Agency:
Ogilvy New York / New York + Ogilvy / London
Client:
Zippo
Title:
Our Flame Lasts a Lifetime
Category:
Newspaper / Series
Annual ID:
OS24_PT034M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Amazon - XCM Internal Agency + The Monkeys, part of Accenture Song / Sydney
Client:
Amazon
Title:
In Their Words
Category:
Broadcast / Series
Annual ID:
OS24_RA016M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Havas Gurisa / Montevideo + Cienfuegos / Montevideo + Plus / Miami + Poncho Films / Montevideo
Client:
Loterías y Quinielas del Uruguay
Title:
You can buy a radio station
Category:
Broadcast / Series
Annual ID:
OS24_RA017M
Award:
2024 Print & Promotional Merit Award
Agency:
Grabarz & Partner / Hamburg + WallDecaux / Berlin
Client:
German Depression Aid Foundation
Title:
"At second glance."
Category:
Magazine / Series
Annual ID:
OS24_PT036M
Award:
2024 Print & Promotional Merit Award
Agency:
DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client:
Burger King
Title:
It's All a Little Confusing
Category:
Magazine / Series
Annual ID:
OS24_PT037M
Award:
2024 Print & Promotional Merit Award
Agency:
Grey Dubai + Boon Coffee / Dubai
Client:
Boon Specialty Coffee
Title:
Space Beans
Category:
Magazine / Series
Annual ID:
OS24_PT038M
Award:
2024 Print & Promotional Merit Award
Agency:
GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Magazine / Series
Annual ID:
OS24_PT039M
Award:
2024 Design Merit Award
Agency:
Mother / Los Angeles + Postmates + Nexus Studios / London
Client:
Postmates
Title:
This is Your Brain on Food
Category:
Moving Image / Series
Annual ID:
OS24_DE121M
Award:
2024 Out of Home Merit Award
Agency:
Uncommon Creative Studio / London + British Airways / London
Client:
British Airways
Title:
A British Original
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH057M
Award:
2024 Out of Home Merit Award
Agency:
DAVID / Bogotá + kohler Studio / Buenos Aires
Client:
AB InBev / Corona
Title:
Brewed by the sun
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH058M
Award:
2024 Out of Home Merit Award
Agency:
INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client:
Robert Capa Contemporary Photography Center
Title:
Capa vs. War
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH059M
Award:
2024 Out of Home Merit Award
Agency:
DAVID / New York + Supercell / Helsinki + Wavemaker / Miami
Client:
Clash of Clans
Title:
Clash Puzzles
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH060M
Award:
2024 Out of Home Merit Award
Agency:
No Fixed Address / Toronto + DoorDash Canada
Client:
DoorDash Canada
Title:
Faster Food
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH061M
Award:
2024 Out of Home Merit Award
Agency:
Leo Burnett / London + Horton Stephens / London
Client:
McDonald's
Title:
Iconic Drips
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH062M
Award:
2024 Out of Home Merit Award
Agency:
adam&eveDDB / London + FACTORY / London + Academy Films / London
Client:
POT NOODLE
Title:
NOTHING FILLS A HOLE LIKE POT NOODLE
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH063M
Award:
2024 Out of Home Merit Award
Agency:
1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client:
Heinz
Title:
The Wait
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH064M
Award:
2024 Design Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
What the Football
Category:
Out of Home / Series
Annual ID:
OS24_DE111M
Award:
2024 Out of Home Merit Award
Agency:
alma DDB / Miami
Client:
PepsiCo
Title:
Better With Pepsi - Rum
Category:
P.O.P. & In-Store / Series
Annual ID:
OS24_OH048M
Award:
2024 Out of Home Merit Award
Agency:
alma DDB / Miami + Molson Coors Beverage Company / Chicago + Connect at Publicis Media / Chicago
Client:
Coors Light
Title:
Explosions
Category:
P.O.P. & In-Store / Series
Annual ID:
OS24_OH049M
Award:
2024 Out of Home Merit Award
Agency:
Energy BBDO / Chicago + Change the Ref / Parkland + BeGrizzlee / New York
Client:
Change The Ref
Title:
New Recruits
Category:
P.O.P. & In-Store / Series
Annual ID:
OS24_OH050M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client:
Propuesta Cívica A.C.
Title:
The Stories That Killed Us
Category:
Cinematography / Series
Annual ID:
OS24_MI083M
Award:
2024 Design Merit Award
Agency:
Day Day Up Design Consultancy / Zhongshan, Guangdong
Client:
Flower world flower shop
Title:
Flower World
Category:
Posters / Series
Annual ID:
OS24_DE106M
Award:
2024 Design Merit Award
Agency:
LG2 / Montreal
Client:
Community Music Schools of Toronto and Kingsway Music Library
Title:
Parkscapes vol.3
Category:
Posters / Series
Annual ID:
OS24_DE107M
Award:
2024 Design Merit Award
Agency:
Hoffman York / Milwaukee
Client:
Milwaukee International Kite Festival
Title:
Story Shadows
Category:
Posters / Series
Annual ID:
OS24_DE108M