The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy Category: Experiential / Brand Installations
Mission: Whopper
Agency: DAVID / São Paulo
Client: Burger King Category: Experiential / Virtual Events
Let´s Change the Story
Agency: Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client: LALCEC Category: Experiential / In-Person Events
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Experiential / Brand Installations
13 Minutes: National Delay Day
Agency: McCann / Prague + Hero & Outlaw / Prague
Client: Czech Insurance Association Category: Experiential / In-Person Events
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Experiential / In-Person Events
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila Category: Experiential / In-Person Events
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash Category: Experiential / Customer Experience / CX
The Drive Thru School
Agency: Leo Burnett Dubai / Dubai + McDonald's UAE / Dubai
Client: McDonald's UAE Category: Experiential / Customer Experience / CX
4Dish Pot
Agency: GIGIL / Manila + Black Noise Machine (BNM Philippines) / Makati + Netflix / Makati
Client: Netflix Category: Experiential / In-person
PORTRAY: Fellowes Experience and Design Center
Agency: Showroom Experiential / Boston
Client: Fellowes Category: Experiential / In-person
ProPILOT MOP
Agency: TBWA\HAKUHODO Inc. / Tokyo + Birdman Inc. / Tokyo + K.K.H.U / Tokyo + TYO Inc. / Tokyo
Client: Nissan Motor Co., Ltd. Category: Experiential / In-person
Bunnies from the Past
Agency: Accenture Song Brand Denmark A/S / Copenhagen + Playground / Copenhagen + OMD / Copenhagen
Client: Metro Category: Experiential / Hybrid Events
Project Humanity
Agency: DENTSU INC. / Tokyo
Client: WITH ALS Category: Experiential / Hybrid Events
Award:
2024 Direct Marketing Merit Award
Agency:
Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client:
McDonald's Italy
Title:
TableToGo
Category:
Experiential / Brand Installations
Annual ID:
OS24_DM059M
Award:
2024 Direct Marketing Merit Award
Agency:
DAVID / São Paulo
Client:
Burger King
Title:
Mission: Whopper
Category:
Experiential / Virtual Events
Annual ID:
OS24_DM063M
Award:
2024 Branded Entertainment Merit Award
Agency:
Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client:
LALCEC
Title:
Let´s Change the Story
Category:
Experiential / In-Person Events
Annual ID:
OS24_BE060M
Award:
2024 Branded Entertainment Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Experiential / Brand Installations
Annual ID:
OS24_BE059M
Award:
2024 Direct Marketing Merit Award
Agency:
McCann / Prague + Hero & Outlaw / Prague
Client:
Czech Insurance Association
Title:
13 Minutes: National Delay Day
Category:
Experiential / In-Person Events
Annual ID:
OS24_DM060M
Award:
2024 Direct Marketing Merit Award
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Experiential / In-Person Events
Annual ID:
OS24_DM061M
Award:
2024 Direct Marketing Merit Award
Agency:
DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Experiential / In-Person Events
Annual ID:
OS24_DM062M
Award:
2024 Direct Marketing Merit Award
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Experiential / Customer Experience / CX
Annual ID:
OS24_DM064M
Award:
2024 Direct Marketing Merit Award
Agency:
Leo Burnett Dubai / Dubai + McDonald's UAE / Dubai
Client:
McDonald's UAE
Title:
The Drive Thru School
Category:
Experiential / Customer Experience / CX
Annual ID:
OS24_DM065M
Award:
2024 Creative Use of Technology Merit Award
Agency:
GIGIL / Manila + Black Noise Machine (BNM Philippines) / Makati + Netflix / Makati
Client:
Netflix
Title:
4Dish Pot
Category:
Experiential / In-person
Annual ID:
OS24_CT032M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Showroom Experiential / Boston
Client:
Fellowes
Title:
PORTRAY: Fellowes Experience and Design Center
Category:
Experiential / In-person
Annual ID:
OS24_CT033M
Award:
2024 Creative Use of Technology Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Birdman Inc. / Tokyo + K.K.H.U / Tokyo + TYO Inc. / Tokyo
Client:
Nissan Motor Co., Ltd.
Title:
ProPILOT MOP
Category:
Experiential / In-person
Annual ID:
OS24_CT034M
Award:
2024 Branded Entertainment Merit Award
Agency:
Accenture Song Brand Denmark A/S / Copenhagen + Playground / Copenhagen + OMD / Copenhagen
Client:
Metro
Title:
Bunnies from the Past
Category:
Experiential / Hybrid Events
Annual ID:
OS24_BE061M