The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Pride Unravelled
Agency: VML Canada
Client: Egale Canada Category: Promotional / Booklets, Books & Brochures
The Family Cookvault
Agency: Sid Lee / Montreal + IGA (Sobeys) / Montréal + Circonflex / Montréal + Tonic DNA / Montréal
Client: IGA (Sobeys) Category: Promotional / Booklets, Books & Brochures
The Lost Voice
Agency: Apple Marcom
Client: Apple Category: Promotional / Booklets, Books & Brochures
EVERYTHING THEY DIDN’T TELL YOU
Agency: Area 23, an IPG Health Company / New York
Client: Black Women for Wellness LA Category: Promotional / Physical Items
The Healing Dice
Agency: The Martin Agency + SuperJoy + Donate Life America + Crux Scenica
Client: Donate Life America Category: Promotional / Physical Items
Truth Boxes
Agency: Leo Burnett / Toronto + The Pub Productions / Toronto + Get Wrapped / Toronto + Blue Noise / Toronto
Client: Toronto Star Category: Promotional / Physical Items
Unstandardized Desk
Agency: Zulu Alpha Kilo + D2L
Client: D2L Category: Promotional / Physical Items
5G Helmet
Agency: Translation + AT&T + Gallaudet University + Love Song
Client: AT&T Category: Promotional / Physical Product
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA Category: Promotional / Physical Product
The Future is Black
Agency: FCB Brasil / São Paulo + Raça Magazine / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine Category: Promotional / Print Advertisements
Award:
2024 Design Merit Award
Agency:
VML Canada
Client:
Egale Canada
Title:
Pride Unravelled
Category:
Promotional / Booklets, Books & Brochures
Annual ID:
OS24_DE084M
Award:
2024 Design Merit Award
Agency:
Sid Lee / Montreal + IGA (Sobeys) / Montréal + Circonflex / Montréal + Tonic DNA / Montréal
Client:
IGA (Sobeys)
Title:
The Family Cookvault
Category:
Promotional / Booklets, Books & Brochures
Annual ID:
OS24_DE085M
Award:
2024 Design Merit Award
Agency:
Apple Marcom
Client:
Apple
Title:
The Lost Voice
Category:
Promotional / Booklets, Books & Brochures
Annual ID:
OS24_DE086M
Award:
2024 Design Merit Award
Agency:
Area 23, an IPG Health Company / New York
Client:
Black Women for Wellness LA
Title:
EVERYTHING THEY DIDN’T TELL YOU
Category:
Promotional / Physical Items
Annual ID:
OS24_DE087M
Award:
2024 Design Merit Award
Agency:
BBH Singapore
Client:
BBH Singapore
Title:
Second Skin
Category:
Promotional / Physical Items
Annual ID:
OS24_DE088M
Award:
2024 Design Merit Award
Agency:
The Martin Agency + SuperJoy + Donate Life America + Crux Scenica
Client:
Donate Life America
Title:
The Healing Dice
Category:
Promotional / Physical Items
Annual ID:
OS24_DE089M
Award:
2024 Design Merit Award
Agency:
Leo Burnett / Toronto + The Pub Productions / Toronto + Get Wrapped / Toronto + Blue Noise / Toronto
Client:
Toronto Star
Title:
Truth Boxes
Category:
Promotional / Physical Items
Annual ID:
OS24_DE090M
Award:
2024 Design Merit Award
Agency:
Zulu Alpha Kilo + D2L
Client:
D2L
Title:
Unstandardized Desk
Category:
Promotional / Physical Items
Annual ID:
OS24_DE091M
Award:
2024 IP & Product Design Merit Award
Agency:
Translation + AT&T + Gallaudet University + Love Song
Client:
AT&T
Title:
5G Helmet
Category:
Promotional / Physical Product
Annual ID:
OS24_IP016M
Award:
2024 IP & Product Design Merit Award
Agency:
Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Promotional / Physical Product
Annual ID:
OS24_IP017M