The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Out of Home / P.O.P. & In-Store
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign Category: Out of Home / Brand Installations
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant Category: Out of Home
Oatly in Paris
Agency: Oatly Department of Mind Control / Malmö + Billups / London + Avenue / Paris
Client: Oatly Category: Out of Home
WRAPPED OR IT DIDN’T HAPPEN
Agency: Spotify In-House / New York
Client: Spotify Category: Out of Home
Chiaki's Journey: Season II
Agency: MullenLowe U.S. / Los Angeles + Acura
Client: Acura Category: Out of Home / Series
Inequality You Can't Ignore
Agency: Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client: The Chrysalis Initiative Category: Out of Home
Megh Santoor
Agency: Ogilvy India / Mumbai
Client: Brooke Bond Taj Mahal Tea Category: Out of Home / Single
Dashboard Billboards
Agency: NORD DDB / Stockholm
Client: Skoda Category: Out of Home / Billboards & Transit
Georgina's Billboard Collection
Agency: DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client: Netflix Category: Out of Home / Billboards & Transit
Lupin on the Move
Agency: DAVID / Madrid + Netflix / Paris
Client: Netflix Category: Out of Home / Billboards & Transit
Privacy Balloon
Agency: Creative X, Meta + WhatsApp, Meta + CANJA Audio Culture + RSRV
Client: WhatsApp, Meta Category: Out of Home
The Blind Spot
Agency: Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client: Volkswagen South Africa Category: Out of Home / Brand Installations
The Female Field
Agency: Havas Middle East / Dubai + Adidas / Dubai
Client: adidas Category: Out of Home / Brand Installations
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Out of Home / Brand Installations
Mansplaining Heart Attacks
Agency: McCann Health New York, an IPG Health Company / New York
Client: Healthy Women Category: Out of Home
Save Someone
Agency: adam&eveDDB New York + Gift of Life / New York + Unsaid Studio / New York City + Chromista / New York City
Client: Gift of Life Marrow Registry Category: Out of Home
Award:
2024 Direct Marketing Silver Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS24_DM014S
Award:
2024 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Out of Home / Brand Installations
Annual ID:
OS24_DE022S
Award:
2024 Pharma Silver Pencil
Agency:
VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client:
NHS Blood & Transplant
Title:
Waiting to Live
Category:
Out of Home
Annual ID:
OS24_PH008S
Award:
2024 Brand-Side / In-House Bronze Pencil
Agency:
Oatly Department of Mind Control / Malmö + Billups / London + Avenue / Paris
Client:
Oatly
Title:
Oatly in Paris
Category:
Out of Home
Annual ID:
OS24_BS014B
Award:
2024 Brand-Side / In-House Bronze Pencil
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
WRAPPED OR IT DIDN’T HAPPEN
Category:
Out of Home
Annual ID:
OS24_BS015B
Award:
2024 Design Bronze Pencil
Agency:
MullenLowe U.S. / Los Angeles + Acura
Client:
Acura
Title:
Chiaki's Journey: Season II
Category:
Out of Home / Series
Annual ID:
OS24_DE040B
Award:
2024 Pharma Bronze Pencil
Agency:
Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client:
The Chrysalis Initiative
Title:
Inequality You Can't Ignore
Category:
Out of Home
Annual ID:
OS24_PH017B
Award:
2024 Design Merit Award
Agency:
Ogilvy India / Mumbai
Client:
Brooke Bond Taj Mahal Tea
Title:
Megh Santoor
Category:
Out of Home / Single
Annual ID:
OS24_DE110M
Award:
2024 Direct Marketing Merit Award
Agency:
NORD DDB / Stockholm
Client:
Skoda
Title:
Dashboard Billboards
Category:
Out of Home / Billboards & Transit
Annual ID:
OS24_DM055M
Award:
2024 Direct Marketing Merit Award
Agency:
DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client:
Netflix
Title:
Georgina's Billboard Collection
Category:
Out of Home / Billboards & Transit
Annual ID:
OS24_DM056M
Award:
2024 Direct Marketing Merit Award
Agency:
DAVID / Madrid + Netflix / Paris
Client:
Netflix
Title:
Lupin on the Move
Category:
Out of Home / Billboards & Transit
Annual ID:
OS24_DM057M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
YETI / Austin
Client:
YETI
Title:
For Every Single Use
Category:
Out of Home
Annual ID:
OS24_BS021M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Creative X, Meta + WhatsApp, Meta + CANJA Audio Culture + RSRV
Client:
WhatsApp, Meta
Title:
Privacy Balloon
Category:
Out of Home
Annual ID:
OS24_BS022M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
draftLine / AB InBev / London
Client:
Stella Artois
Title:
Pub Renaissance
Category:
Out of Home
Annual ID:
OS24_BS023M
Award:
2024 Design Merit Award
Agency:
Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client:
Volkswagen South Africa
Title:
The Blind Spot
Category:
Out of Home / Brand Installations
Annual ID:
OS24_DE112M
Award:
2024 Design Merit Award
Agency:
Havas Middle East / Dubai + Adidas / Dubai
Client:
adidas
Title:
The Female Field
Category:
Out of Home / Brand Installations
Annual ID:
OS24_DE113M
Award:
2024 Design Merit Award
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Out of Home / Brand Installations
Annual ID:
OS24_DE114M
Award:
2024 Design Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
What the Football
Category:
Out of Home / Series
Annual ID:
OS24_DE111M
Award:
2024 Pharma Merit Award
Agency:
McCann Health New York, an IPG Health Company / New York
Client:
Healthy Women
Title:
Mansplaining Heart Attacks
Category:
Out of Home
Annual ID:
OS24_PH031M