The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Creative Use of Data
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard Category: Utility
Kentucky Fly Chicken
Agency: Ogilvy Australia / Sydney
Client: Kentucky Fried Chicken Category: Customer Experience / CX
TouchBoards Discount
Agency: Africa Creative / Sao Paulo + Itaú Unibanco / Sao Paulo
Client: Itaú Category: Customer Experience / CX
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Brand Partnerships
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Commerce
TikTok Creator Configurator
Agency: INNOCEAN USA / Huntington Beach + Kia Motor America / Irvine
Client: Kia Motor America Category: Online Advertising / Native Ads
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Innovation / Execution in Interactive, Online, & Mobile
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Digital Installations / In-Person
Killabyte
Agency: Colenso BBDO / Auckland + Satellite / Auckland + SPUR / Auckland + BUCK / Sydney
Client: Spark New Zealand Category: Digital Installations / In-Person
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Mobile Applications
PLUG-INN FOR BUSINESS
Agency: Publicis Conseil / Paris
Client: RENAULT Category: Mobile Applications
BSF Brand Redesign
Agency: R/GA EMEA
Client: Banque Saudi Fransi Category: Craft - UX / UI / Interface Design
Putting The Power Back In Your Hands
Agency: Dash Digital / Cape Town
Client: Enpower Trading Category: Craft - UX / UI / Interface Design
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Craft / Art Direction
No Sweat
Agency: TBWA\Media Arts Lab / Los Angeles + ICONOCLAST / Los Angeles + Electric Theatre Collective + Final Cut
Client: Apple Category: Craft / Art Direction
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Innovation / New Ideas in Interactive, Online, & Mobile
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Innovation / New Ideas in Interactive, Online, & Mobile
Skin Like Me
Agency: Energy BBDO / Chicago + Liquo Audio + Kollectiff + Pinguim Content
Client: Bepanthen Category: Online & Mobile Video / Interactive Video
The Shotline
Agency: MullenLowe U.S.
Client: Change The Ref & March For Our Lives Category: Websites
The Toxicity Rating
Agency: Leo / Toronto + MSL / Toronto + North Strategic / Toronto + Angus Reid Group / Toronto
Client: Melanin Gamers Category: Websites
Space Trash Signs
Agency: SERVICEPLAN GERMANY / Munich
Client: Privateer Space, Inc. Category: Websites
Allevia Pollen Passport
Agency: MRM Spain / Madrid + Opella/Allegra / Gentilly
Client: Opella-Allegra Category: Websites
Digging Mozart
Agency: Fork Unstable Media GmbH / Hamburg + Internationale Stiftung Mozarteum / Salzburg + Breitkopf & Härtel KG / Wiesbaden + fischerAppelt Group / Hamburg
Client: Internationale Stiftung Mozarteum Category: Websites
Impulse
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid
Client: Samsung Spain Category: Use of Smart Devices & Voice Assistants
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Use of Smart Devices & Voice Assistants
Pardon People, Not Poultry
Agency: Sid Lee + Last Prisoner Project / Denver
Client: Last Prisoner Project Category: Interactive & Mobile for Good
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Creative Use of Data
Annual ID:
OS25_IN051M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Leo Germany / Frankfurt am Main
Client:
Samsung
Title:
Galaxy Time
Category:
Creative Use of Data
Annual ID:
OS25_IN052M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client:
Mastercard
Title:
Room for Everyone
Category:
Utility
Annual ID:
OS25_IN040M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy Australia / Sydney
Client:
Kentucky Fried Chicken
Title:
Kentucky Fly Chicken
Category:
Customer Experience / CX
Annual ID:
OS25_IN041M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Marcel / Paris + Lidl / Paris
Client:
Lidl
Title:
Lidlize
Category:
Customer Experience / CX
Annual ID:
OS25_IN042M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Africa Creative / Sao Paulo + Itaú Unibanco / Sao Paulo
Client:
Itaú
Title:
TouchBoards Discount
Category:
Customer Experience / CX
Annual ID:
OS25_IN043M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Brand Partnerships
Annual ID:
OS25_IN058M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Rethink / Toronto + IKEA
Client:
IKEA
Title:
U up?
Category:
Commerce
Annual ID:
OS25_IN053M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Commerce
Annual ID:
OS25_IN054M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
DM9 / Sao Paulo
Client:
iFood
Title:
Audience Delivery
Category:
Commerce
Annual ID:
OS25_IN055M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
VML / Bogotá
Client:
Makro Supermarkets
Title:
Adscan
Category:
Commerce
Annual ID:
OS25_IN056M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
INNOCEAN USA / Huntington Beach + Kia Motor America / Irvine
Client:
Kia Motor America
Title:
TikTok Creator Configurator
Category:
Online Advertising / Native Ads
Annual ID:
OS25_IN044M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
VML / New York
Client:
Mondelez / OREO
Title:
OREO Menu
Category:
Online Advertising / Native Ads
Annual ID:
OS25_IN045M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / Execution in Interactive, Online, & Mobile
Annual ID:
OS25_IN065M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Digital Installations / In-Person
Annual ID:
OS25_IN049M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Colenso BBDO / Auckland + Satellite / Auckland + SPUR / Auckland + BUCK / Sydney
Client:
Spark New Zealand
Title:
Killabyte
Category:
Digital Installations / In-Person
Annual ID:
OS25_IN050M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Mobile Applications
Annual ID:
OS25_IN038M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
PLUG-INN FOR BUSINESS
Category:
Mobile Applications
Annual ID:
OS25_IN039M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
R/GA EMEA
Client:
Banque Saudi Fransi
Title:
BSF Brand Redesign
Category:
Craft - UX / UI / Interface Design
Annual ID:
OS25_IN059M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Dash Digital / Cape Town
Client:
Enpower Trading
Title:
Putting The Power Back In Your Hands
Category:
Craft - UX / UI / Interface Design
Annual ID:
OS25_IN060M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Art Direction
Annual ID:
OS25_IN061M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + ICONOCLAST / Los Angeles + Electric Theatre Collective + Final Cut
Client:
Apple
Title:
No Sweat
Category:
Craft / Art Direction
Annual ID:
OS25_IN062M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in Interactive, Online, & Mobile
Annual ID:
OS25_IN063M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Innovation / New Ideas in Interactive, Online, & Mobile
Annual ID:
OS25_IN064M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Energy BBDO / Chicago + Liquo Audio + Kollectiff + Pinguim Content
Client:
Bepanthen
Title:
Skin Like Me
Category:
Online & Mobile Video / Interactive Video
Annual ID:
OS25_IN046M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
MullenLowe U.S.
Client:
Change The Ref & March For Our Lives
Title:
The Shotline
Category:
Websites
Annual ID:
OS25_IN032M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
IMPACT BBDO / Dubai
Client:
AnNahar Newspaper
Title:
The New President
Category:
Websites
Annual ID:
OS25_IN033M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Leo / Toronto + MSL / Toronto + North Strategic / Toronto + Angus Reid Group / Toronto
Client:
Melanin Gamers
Title:
The Toxicity Rating
Category:
Websites
Annual ID:
OS25_IN034M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Privateer Space, Inc.
Title:
Space Trash Signs
Category:
Websites
Annual ID:
OS25_IN035M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
MRM Spain / Madrid + Opella/Allegra / Gentilly
Client:
Opella-Allegra
Title:
Allevia Pollen Passport
Category:
Websites
Annual ID:
OS25_IN036M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Fork Unstable Media GmbH / Hamburg + Internationale Stiftung Mozarteum / Salzburg + Breitkopf & Härtel KG / Wiesbaden + fischerAppelt Group / Hamburg
Client:
Internationale Stiftung Mozarteum
Title:
Digging Mozart
Category:
Websites
Annual ID:
OS25_IN037M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Cheil Spain / Madrid + Samsung Spain / Madrid
Client:
Samsung Spain
Title:
Impulse
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS25_IN047M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS25_IN048M