The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Best of Pharma
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Online & Mobile
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Craft / Use of Technology
The Most Beautiful Sound
Agency: Grey Health NY
Client: American Society of Clinical Oncology (ASCO) Category: Radio & Audio
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology) Category: Innovation / New Ideas in Pharma
The Most Beautiful Sound
Agency: Grey Health NY
Client: American Society of Clinical Oncology (ASCO) Category: Creative Use of Data
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Social Media
The Most Beautiful Sound
Agency: Grey Health NY
Client: American Society of Clinical Oncology (ASCO) Category: Innovation / Execution in Pharma
Ashe Versus
Agency: TBWA\Health Collective + The Youth + Satelite Audio + Colossal
Client: Moderna Category: Craft / Art Direction
Inequality You Can't Ignore
Agency: Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client: The Chrysalis Initiative Category: Craft / Art Direction
Lifesaving Radio
Agency: Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro
Client: NextMed Health Category: Radio & Audio
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant Category: Out of Home
DiagnostiCookies
Agency: Horaios / São Paulo + VML / New York + BCW / New York
Client: Horaios Dermatology Clinic Category: Promotional Items
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Innovation / Use of Media in Pharma
Toxic Portraits
Agency: Area 23, an IPG Health Company / New York
Client: Horizon Therapeutics Category: Craft / Art Direction
Ashe Versus
Agency: TBWA\Health Collective + The Youth + Satelite Audio + Colossal
Client: Moderna Category: Film
Lifesaving Radio
Agency: Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro
Client: NextMed Health Category: Craft / Data-Driven Personalization
Inequality You Can't Ignore
Agency: Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client: The Chrysalis Initiative Category: Out of Home
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology) Category: Direct Marketing
Mapping the Tumor 2.0
Agency: Havas Lynx / Manchester + Lightfarm Studios / São Paulo
Client: Astra Zeneca & Merck Category: Creative Use of Data
Irregular Bold
Agency: Publicis Poke / London + Zeta Fonts / Florence
Client: JOBST Category: Brand Identity
"Dying to Be Heard" - The Good Listening Project
Agency: The Good Listening Project / Washington DC + VML / New York
Client: The Good Listening Project Category: Craft / Writing
Inequality You Can't Ignore
Agency: Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client: The Chrysalis Initiative Category: Innovation / Execution in Pharma
Lifesaving Radio
Agency: Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro
Client: NextMed Health Category: Online & Mobile
The Messenger
Agency: Area 23, an IPG Health Company / New York + Studio Syro / Gainesville, FL
Client: Bayer Category: Craft / Art Direction
Change The Ending
Agency: Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client: Alzheimer's Research UK Category: Film
Multiple Positions
Agency: Arrivals + Departures / Toronto + Phoenix / Toronto
Client: Phoenix Category: Film
Ramit - Having it All
Agency: Havas New York / New York City + NewYork-Presbyterian
Client: NewYork-Presbyterian Category: Film
The Most Beautiful Sound
Agency: Grey Health NY
Client: American Society of Clinical Oncology (ASCO) Category: Craft / Use of Technology
Mansplaining Heart Attacks
Agency: McCann Health New York, an IPG Health Company / New York
Client: Healthy Women Category: Out of Home
Mapping the Tumor 2.0
Agency: Havas Lynx / Manchester + Lightfarm Studios / São Paulo
Client: Astra Zeneca & Merck Category: Direct Marketing
The Cancer Currency
Agency: VML Health / London + BT Creative / Washington, D.C. + The Hub London / London + BCW / London
Client: Europa Donna - European Breast Cancer Coalition Category: Direct Marketing
Alopecia Mirror
Agency: FCB Health New York, an IPG Health Company / New York + Pfizer / New York, NY + Fuze
Client: Pfizer/Litfulo Category: Experiential / Immersive / Events
Mind’s Eye
Agency: Area 23, an IPG Health Company / New York + MND Association / Northampton, UK + Deep AI / San Francisco + Amylyx Pharmaceuticals / London
Client: MND Association, DeepAI, Amylyx Pharmaceuticals Category: Experiential / Immersive / Events
The Look Beyond Stable Display
Agency: Humancare, an IPG Health Company / New York + Scott Motion Films / Marstons Mills, MA
Client: Boehringer Ingelheim Category: Experiential / Immersive / Events
The Systemic Booth
Agency: Area 23, an IPG Health Company / New York + HORIZON THERAPEUTICS / Deerfield + THE MILL / New York City
Client: Horizon Therapeutics Category: Experiential / Immersive / Events
Award:
2024 Pharma Best of Discipline Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Best of Pharma
Annual ID:
OS24_PH000G
Award:
2024 Pharma Gold Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Online & Mobile
Annual ID:
OS24_PH001G
Award:
2024 Pharma Gold Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Craft / Use of Technology
Annual ID:
OS24_PH004G
Award:
2024 Pharma Gold Pencil
Agency:
Grey Health NY
Client:
American Society of Clinical Oncology (ASCO)
Title:
The Most Beautiful Sound
Category:
Radio & Audio
Annual ID:
OS24_PH003G
Award:
2024 Pharma Gold Pencil
Agency:
VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Innovation / New Ideas in Pharma
Annual ID:
OS24_PH005G
Award:
2024 Pharma Gold Pencil
Agency:
Grey Health NY
Client:
American Society of Clinical Oncology (ASCO)
Title:
The Most Beautiful Sound
Category:
Creative Use of Data
Annual ID:
OS24_PH002G
Award:
2024 Pharma Silver Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Social Media
Annual ID:
OS24_PH007S
Award:
2024 Pharma Silver Pencil
Agency:
Grey Health NY
Client:
American Society of Clinical Oncology (ASCO)
Title:
The Most Beautiful Sound
Category:
Innovation / Execution in Pharma
Annual ID:
OS24_PH012S
Award:
2024 Pharma Silver Pencil
Agency:
TBWA\Health Collective + The Youth + Satelite Audio + Colossal
Client:
Moderna
Title:
Ashe Versus
Category:
Craft / Art Direction
Annual ID:
OS24_PH010S
Award:
2024 Pharma Silver Pencil
Agency:
Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client:
The Chrysalis Initiative
Title:
Inequality You Can't Ignore
Category:
Craft / Art Direction
Annual ID:
OS24_PH011S
Award:
2024 Pharma Silver Pencil
Agency:
Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro
Client:
NextMed Health
Title:
Lifesaving Radio
Category:
Radio & Audio
Annual ID:
OS24_PH009S
Award:
2024 Pharma Silver Pencil
Agency:
VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client:
NHS Blood & Transplant
Title:
Waiting to Live
Category:
Out of Home
Annual ID:
OS24_PH008S
Award:
2024 Pharma Silver Pencil
Agency:
Horaios / São Paulo + VML / New York + BCW / New York
Client:
Horaios Dermatology Clinic
Title:
DiagnostiCookies
Category:
Promotional Items
Annual ID:
OS24_PH006S
Award:
2024 Pharma Bronze Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Innovation / Use of Media in Pharma
Annual ID:
OS24_PH020B
Award:
2024 Pharma Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York
Client:
Horizon Therapeutics
Title:
Toxic Portraits
Category:
Craft / Art Direction
Annual ID:
OS24_PH018B
Award:
2024 Pharma Bronze Pencil
Agency:
TBWA\Health Collective + The Youth + Satelite Audio + Colossal
Client:
Moderna
Title:
Ashe Versus
Category:
Film
Annual ID:
OS24_PH016B
Award:
2024 Pharma Bronze Pencil
Agency:
Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro
Client:
NextMed Health
Title:
Lifesaving Radio
Category:
Craft / Data-Driven Personalization
Annual ID:
OS24_PH019B
Award:
2024 Pharma Bronze Pencil
Agency:
Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client:
The Chrysalis Initiative
Title:
Inequality You Can't Ignore
Category:
Out of Home
Annual ID:
OS24_PH017B
Award:
2024 Pharma Bronze Pencil
Agency:
VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Direct Marketing
Annual ID:
OS24_PH015B
Award:
2024 Pharma Bronze Pencil
Agency:
Havas Lynx / Manchester + Lightfarm Studios / São Paulo
Client:
Astra Zeneca & Merck
Title:
Mapping the Tumor 2.0
Category:
Creative Use of Data
Annual ID:
OS24_PH013B
Award:
2024 Pharma Bronze Pencil
Agency:
Publicis Poke / London + Zeta Fonts / Florence
Client:
JOBST
Title:
Irregular Bold
Category:
Brand Identity
Annual ID:
OS24_PH014B
Award:
2024 Pharma Merit Award
Agency:
The Good Listening Project / Washington DC + VML / New York
Client:
The Good Listening Project
Title:
"Dying to Be Heard" - The Good Listening Project
Category:
Craft / Writing
Annual ID:
OS24_PH033M
Award:
2024 Pharma Merit Award
Agency:
Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client:
The Chrysalis Initiative
Title:
Inequality You Can't Ignore
Category:
Innovation / Execution in Pharma
Annual ID:
OS24_PH035M
Award:
2024 Pharma Merit Award
Agency:
Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro
Client:
NextMed Health
Title:
Lifesaving Radio
Category:
Online & Mobile
Annual ID:
OS24_PH030M
Award:
2024 Pharma Merit Award
Agency:
Area 23, an IPG Health Company / New York + Studio Syro / Gainesville, FL
Client:
Bayer
Title:
The Messenger
Category:
Craft / Art Direction
Annual ID:
OS24_PH032M
Award:
2024 Pharma Merit Award
Agency:
Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client:
Alzheimer's Research UK
Title:
Change The Ending
Category:
Film
Annual ID:
OS24_PH027M
Award:
2024 Pharma Merit Award
Agency:
Arrivals + Departures / Toronto + Phoenix / Toronto
Client:
Phoenix
Title:
Multiple Positions
Category:
Film
Annual ID:
OS24_PH028M
Award:
2024 Pharma Merit Award
Agency:
Havas New York / New York City + NewYork-Presbyterian
Client:
NewYork-Presbyterian
Title:
Ramit - Having it All
Category:
Film
Annual ID:
OS24_PH029M
Award:
2024 Pharma Merit Award
Agency:
Grey Health NY
Client:
American Society of Clinical Oncology (ASCO)
Title:
The Most Beautiful Sound
Category:
Craft / Use of Technology
Annual ID:
OS24_PH034M
Award:
2024 Pharma Merit Award
Agency:
McCann Health New York, an IPG Health Company / New York
Client:
Healthy Women
Title:
Mansplaining Heart Attacks
Category:
Out of Home
Annual ID:
OS24_PH031M
Award:
2024 Pharma Merit Award
Agency:
Havas Lynx / Manchester + Lightfarm Studios / São Paulo
Client:
Astra Zeneca & Merck
Title:
Mapping the Tumor 2.0
Category:
Direct Marketing
Annual ID:
OS24_PH025M
Award:
2024 Pharma Merit Award
Agency:
VML Health / London + BT Creative / Washington, D.C. + The Hub London / London + BCW / London
Client:
Europa Donna - European Breast Cancer Coalition
Title:
The Cancer Currency
Category:
Direct Marketing
Annual ID:
OS24_PH026M
Award:
2024 Pharma Merit Award
Agency:
FCB Health New York, an IPG Health Company / New York + Pfizer / New York, NY + Fuze
Client:
Pfizer/Litfulo
Title:
Alopecia Mirror
Category:
Experiential / Immersive / Events
Annual ID:
OS24_PH021M
Award:
2024 Pharma Merit Award
Agency:
Area 23, an IPG Health Company / New York + MND Association / Northampton, UK + Deep AI / San Francisco + Amylyx Pharmaceuticals / London
Client:
MND Association, DeepAI, Amylyx Pharmaceuticals
Title:
Mind’s Eye
Category:
Experiential / Immersive / Events
Annual ID:
OS24_PH022M
Award:
2024 Pharma Merit Award
Agency:
Humancare, an IPG Health Company / New York + Scott Motion Films / Marstons Mills, MA
Client:
Boehringer Ingelheim
Title:
The Look Beyond Stable Display
Category:
Experiential / Immersive / Events
Annual ID:
OS24_PH023M