The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Innovation / New Ideas in Film
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Innovation / Execution in Film
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple Category: Innovation / Execution in Film
THE INTERRUPTED GOAL
Agency: Leo / Sao Paulo + FIAT / Sao Paulo
Client: FIAT Category: Innovation / Use of Media in Film
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Innovation / New Ideas in Film
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple Category: Innovation / New Ideas in Film
The End of the Weeknd
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + Cadence Films
Client: Apple Category: Innovation / Use of Media in Film
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Innovation / Use of Media in Film
Award:
2025 Film & Video Gold Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Use of Media in Film
Annual ID:
OS25_FI006G
Award:
2025 Film & Video Silver Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in Film
Annual ID:
OS25_FI018S
Award:
2025 Film & Video Silver Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Execution in Film
Annual ID:
OS25_FI019S
Award:
2025 Film & Video Silver Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / Execution in Film
Annual ID:
OS25_FI020S
Award:
2025 Film & Video Bronze Pencil
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client:
Apple
Title:
Submerged
Category:
Innovation / Execution in Film
Annual ID:
OS25_FI044B
Award:
2025 Film & Video Bronze Pencil
Agency:
Leo / Sao Paulo + FIAT / Sao Paulo
Client:
FIAT
Title:
THE INTERRUPTED GOAL
Category:
Innovation / Use of Media in Film
Annual ID:
OS25_FI045B
Award:
2025 Film & Video Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation / New Ideas in Film
Annual ID:
OS25_FI125M
Award:
2025 Film & Video Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client:
Apple
Title:
Submerged
Category:
Innovation / New Ideas in Film
Annual ID:
OS25_FI126M
Award:
2025 Film & Video Merit Award
Agency:
NOMINT / London
Client:
WWF
Title:
In Hot Water
Category:
Innovation / Execution in Film
Annual ID:
OS25_FI127M
Award:
2025 Film & Video Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles + Cadence Films
Client:
Apple
Title:
The End of the Weeknd
Category:
Innovation / Use of Media in Film
Annual ID:
OS25_FI128M