The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Paris Paralympics: 2024 Considering What
Agency: Biscuit Filmworks + Revolver + 4creative / London
Client: Channel 4 Category: Cinematography / Single
Youth Honours Board
Agency: Joe Public + Darling Films / Johannesburg
Client: Nedbank Category: Cinematography / Single
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace Category: Cinematography / Single
The Gifting Hour
Agency: Riff Raff Films / London
Client: John Lewis Category: Cinematography / Single
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple Category: Cinematography / Single
Jindal Steel - The Steel of India
Agency: Early Man Film / Mumbai + Kondurkar Studio / New Delhi + Jindal Steel and Power / New Delhi
Client: Jindal Steel and Power Category: Cinematography / Single
Opera
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client: Royal Ontario Museum (ROM) Category: Cinematography / Single
Jovem MK – Meu Karma
Agency: Africa Creative / Sao Paulo + KondZilla / Sao Paulo + Czar / Sao Paulo
Client: KondZilla Category: Cinematography / Single
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung Category: Newspaper / Single
Obsession
Agency: BigTime Creative Shop / Riyadh
Client: General Entertainment Authority Category: Visual Effects / Single
Earth Defender
Agency: Heckler / Singapore + Studio Birthplace / Bali
Client: Novo Amor/Believe Category: Visual Effects / Single
WINNING ISN’T FOR EVERYONE | AM I A BAD PERSON?
Agency: a52 / Los Angeles
Client: Nike Category: Visual Effects / Single
Obsession
Agency: BigTime Creative Shop / Riyadh
Client: General Entertainment Authority Category: Short Form Video / Single
Princesses on Periods
Agency: MullenLowe UK / London + Bayer / Basel + BIG Studios / Sao Paulo
Client: Bayer / Dorival Category: Short Form Video / Single
Brian Cox Goes to College
Agency: Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client: Uber One Category: Short Form Video / Single
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Full Length Video / Single
Group Therapy
Agency: VML / Paris + GroupM Motion Entertainment / Los Angeles + Wavemaker / Paris + Hartbeat / West Hollywood
Client: Axa Category: Full Length Video / Single
Stop Working Out in the Past
Agency: Rock Paper Scissors / New York + Quality Experience / New York + Pulse Films / Los Angeles + Barking Owl / Los Angeles
Client: Tonal Category: Editing / Single
All it takes is a Yes.
Agency: SERVICEPLAN GERMANY / Munich
Client: Deutsche Lufthansa AG Category: Editing / Single
Ticket to Dream
Agency: Nimiopere Film Editorial / Toronto + FCB Canada / Toronto + Air Canada / Montreal + Scouts Honour / Toronto
Client: Air Canada Category: Editing / Single
Opera
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client: Royal Ontario Museum (ROM) Category: Editing / Single
Awaken Your Madness
Agency: Wieden+Kennedy / London + Nike / Beaverton + Magna Studios / London + Trim Editing / London
Client: Nike Category: Editing / Single
Wrong Kind of Busy
Agency: Accenture Song / New York + HP Inc. / Palo Alto + Prettybird
Client: HP Category: Editing / Single
Twisted
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Billboards & Transit / Single
Squashed
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Billboards & Transit / Single
Other Hand
Agency: Goodby Silverstein & Partners
Client: Cheetos Category: Billboards & Transit / Single
The World's Most Famous Hand Model
Agency: GUT / Miami
Client: Stella Artois Category: Billboards & Transit / Single
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Writing / Single
Unstoppable Dreams
Agency: RPA + Morton Jankel Zander, Inc. / Los Angeles + Kinema / Mexico City + Arts Academy / Portland
Client: American Honda Motor Co., Inc. Category: Writing / Single
Family-Proof Your Family: Coffin
Agency: ALTO NY / New York + MJZ / New York
Client: Life 360 | Tile Category: Writing / Single
Wrong Kind of Busy
Agency: Accenture Song / New York + HP Inc. / Palo Alto + Prettybird
Client: HP Category: Writing / Single
Opera
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client: Royal Ontario Museum (ROM) Category: Animation / Single
Tap
Agency: Accenture Song / New York + HP Inc. / Palo Alto + ProdCo / Culver City
Client: HP Category: Animation / Single
Become The Knight
Agency: ALTO NY / New York + RESET + Meta Reality Labs / San Francisco
Client: Meta Reality Labs Category: Special / Practical Effects / Single
Obey Your Hands.
Agency: HeimatTBWA\ Germany
Client: HORNBACH Baumarkt AG Category: Special / Practical Effects / Single
Hotel La Argentina
Agency: Mercado McCann / Buenos Aires + TyC Sports / Buenos Aires + Virgen Films / Buenos Aires
Client: TyC Sports Category: Long Form Video / Single
Night Fishing
Agency: INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul
Client: Hyundai Motor Company Category: Long Form Video / Single
Call Me When You Need Me
Agency: Havas Creative / Beijing + Beijing San Chuan Media / Beijing
Client: vivo Category: Long Form Video / Single
Shot on iPhone ¡Suerte!
Agency: TBWA\Media Arts Lab / Los Angeles + Exile / Los Angeles + Pariah Creative / Los Angeles + Landia / Mexico City
Client: Apple Category: Long Form Video / Single
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Long Form Video / Single
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref Category: Long Form Video / Single
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Long Form Video / Single
The Comments Section
Agency: Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop + ALT VFX
Client: Meat & Livestock Australia Category: Long Form Video / Single
The Cause of The Accident That Started The Fire
Agency: CANADA
Client: ICEX / Audiovisual from Spain Category: Long Form Video / Single
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Biscuit Filmworks + Revolver + 4creative / London
Client:
Channel 4
Title:
Paris Paralympics: 2024 Considering What
Category:
Cinematography / Single
Annual ID:
OS25_MI085M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Joe Public + Darling Films / Johannesburg
Client:
Nedbank
Title:
Youth Honours Board
Category:
Cinematography / Single
Annual ID:
OS25_MI086M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client:
Squarespace
Title:
A Tale As Old As Websites
Category:
Cinematography / Single
Annual ID:
OS25_MI087M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Riff Raff Films / London
Client:
John Lewis
Title:
The Gifting Hour
Category:
Cinematography / Single
Annual ID:
OS25_MI088M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client:
Apple
Title:
Flock
Category:
Cinematography / Single
Annual ID:
OS25_MI089M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Early Man Film / Mumbai + Kondurkar Studio / New Delhi + Jindal Steel and Power / New Delhi
Client:
Jindal Steel and Power
Title:
Jindal Steel - The Steel of India
Category:
Cinematography / Single
Annual ID:
OS25_MI090M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client:
Royal Ontario Museum (ROM)
Title:
Opera
Category:
Cinematography / Single
Annual ID:
OS25_MI091M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Africa Creative / Sao Paulo + KondZilla / Sao Paulo + Czar / Sao Paulo
Client:
KondZilla
Title:
Jovem MK – Meu Karma
Category:
Cinematography / Single
Annual ID:
OS25_MI092M
Award:
2025 Print & Promotional Merit Award
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Newspaper / Single
Annual ID:
OS25_PT026M
Award:
2025 Print & Promotional Merit Award
Agency:
Scholz & Friends / Germany
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Newspaper / Single
Annual ID:
OS25_PT027M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
BigTime Creative Shop / Riyadh
Client:
General Entertainment Authority
Title:
Obsession
Category:
Visual Effects / Single
Annual ID:
OS25_MI097M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Heckler / Singapore + Studio Birthplace / Bali
Client:
Novo Amor/Believe
Title:
Earth Defender
Category:
Visual Effects / Single
Annual ID:
OS25_MI098M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
THE CLIMB
Category:
Visual Effects / Single
Annual ID:
OS25_MI099M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Visual Effects / Single
Annual ID:
OS25_MI100M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
a52 / Los Angeles
Client:
Nike
Title:
WINNING ISN’T FOR EVERYONE | AM I A BAD PERSON?
Category:
Visual Effects / Single
Annual ID:
OS25_MI101M
Award:
2025 Branded Entertainment Merit Award
Agency:
BigTime Creative Shop / Riyadh
Client:
General Entertainment Authority
Title:
Obsession
Category:
Short Form Video / Single
Annual ID:
OS25_BE033M
Award:
2025 Branded Entertainment Merit Award
Agency:
MullenLowe UK / London + Bayer / Basel + BIG Studios / Sao Paulo
Client:
Bayer / Dorival
Title:
Princesses on Periods
Category:
Short Form Video / Single
Annual ID:
OS25_BE034M
Award:
2025 Branded Entertainment Merit Award
Agency:
Special US / Los Angeles + Uber One / San Francisco + O Positive / Los Angeles
Client:
Uber One
Title:
Brian Cox Goes to College
Category:
Short Form Video / Single
Annual ID:
OS25_BE035M
Award:
2025 Branded Entertainment Merit Award
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Full Length Video / Single
Annual ID:
OS25_BE046M
Award:
2025 Branded Entertainment Merit Award
Agency:
VML / Paris + GroupM Motion Entertainment / Los Angeles + Wavemaker / Paris + Hartbeat / West Hollywood
Client:
Axa
Title:
Group Therapy
Category:
Full Length Video / Single
Annual ID:
OS25_BE047M
Award:
2025 Design Merit Award
Agency:
LiaoDesign
Client:
KAN TAI-KEUNG DESIGN AWARD
Title:
KTK 2024
Category:
Posters / Single
Annual ID:
OS25_DE094M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Rock Paper Scissors / New York + Quality Experience / New York + Pulse Films / Los Angeles + Barking Owl / Los Angeles
Client:
Tonal
Title:
Stop Working Out in the Past
Category:
Editing / Single
Annual ID:
OS25_MI078M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Deutsche Lufthansa AG
Title:
All it takes is a Yes.
Category:
Editing / Single
Annual ID:
OS25_MI079M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Nimiopere Film Editorial / Toronto + FCB Canada / Toronto + Air Canada / Montreal + Scouts Honour / Toronto
Client:
Air Canada
Title:
Ticket to Dream
Category:
Editing / Single
Annual ID:
OS25_MI080M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client:
Royal Ontario Museum (ROM)
Title:
Opera
Category:
Editing / Single
Annual ID:
OS25_MI081M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Wieden+Kennedy / London + Nike / Beaverton + Magna Studios / London + Trim Editing / London
Client:
Nike
Title:
Awaken Your Madness
Category:
Editing / Single
Annual ID:
OS25_MI082M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Accenture Song / New York + HP Inc. / Palo Alto + Prettybird
Client:
HP
Title:
Wrong Kind of Busy
Category:
Editing / Single
Annual ID:
OS25_MI083M
Award:
2025 Out of Home Merit Award
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Twisted
Category:
Billboards & Transit / Single
Annual ID:
OS25_OH051M
Award:
2025 Out of Home Merit Award
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Squashed
Category:
Billboards & Transit / Single
Annual ID:
OS25_OH052M
Award:
2025 Out of Home Merit Award
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
Other Hand
Category:
Billboards & Transit / Single
Annual ID:
OS25_OH053M
Award:
2025 Out of Home Merit Award
Agency:
GUT / Miami
Client:
Stella Artois
Title:
The World's Most Famous Hand Model
Category:
Billboards & Transit / Single
Annual ID:
OS25_OH054M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Writing / Single
Annual ID:
OS25_MI072M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
RPA + Morton Jankel Zander, Inc. / Los Angeles + Kinema / Mexico City + Arts Academy / Portland
Client:
American Honda Motor Co., Inc.
Title:
Unstoppable Dreams
Category:
Writing / Single
Annual ID:
OS25_MI073M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
ALTO NY / New York + MJZ / New York
Client:
Life 360 | Tile
Title:
Family-Proof Your Family: Coffin
Category:
Writing / Single
Annual ID:
OS25_MI074M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Accenture Song / New York + HP Inc. / Palo Alto + Prettybird
Client:
HP
Title:
Wrong Kind of Busy
Category:
Writing / Single
Annual ID:
OS25_MI075M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client:
Royal Ontario Museum (ROM)
Title:
Opera
Category:
Animation / Single
Annual ID:
OS25_MI093M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Accenture Song / New York + HP Inc. / Palo Alto + ProdCo / Culver City
Client:
HP
Title:
Tap
Category:
Animation / Single
Annual ID:
OS25_MI094M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
ALTO NY / New York + RESET + Meta Reality Labs / San Francisco
Client:
Meta Reality Labs
Title:
Become The Knight
Category:
Special / Practical Effects / Single
Annual ID:
OS25_MI102M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
HeimatTBWA\ Germany
Client:
HORNBACH Baumarkt AG
Title:
Obey Your Hands.
Category:
Special / Practical Effects / Single
Annual ID:
OS25_MI103M
Award:
2025 Social Media Merit Award
Agency:
Apple Marcom
Client:
Apple
Title:
When football ends, fútbol begins
Category:
Social Post / Single
Annual ID:
OS25_SM034M
Award:
2025 Branded Entertainment Merit Award
Agency:
Mercado McCann / Buenos Aires + TyC Sports / Buenos Aires + Virgen Films / Buenos Aires
Client:
TyC Sports
Title:
Hotel La Argentina
Category:
Long Form Video / Single
Annual ID:
OS25_BE036M
Award:
2025 Branded Entertainment Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Motor Company / Seoul + Markenfilm Asia / Seoul + Stannum / Seoul
Client:
Hyundai Motor Company
Title:
Night Fishing
Category:
Long Form Video / Single
Annual ID:
OS25_BE037M
Award:
2025 Branded Entertainment Merit Award
Agency:
Havas Creative / Beijing + Beijing San Chuan Media / Beijing
Client:
vivo
Title:
Call Me When You Need Me
Category:
Long Form Video / Single
Annual ID:
OS25_BE038M
Award:
2025 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Exile / Los Angeles + Pariah Creative / Los Angeles + Landia / Mexico City
Client:
Apple
Title:
Shot on iPhone ¡Suerte!
Category:
Long Form Video / Single
Annual ID:
OS25_BE039M
Award:
2025 Branded Entertainment Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Long Form Video / Single
Annual ID:
OS25_BE040M
Award:
2025 Branded Entertainment Merit Award
Agency:
Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client:
Change the Ref
Title:
American Cancer Story
Category:
Long Form Video / Single
Annual ID:
OS25_BE041M
Award:
2025 Branded Entertainment Merit Award
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Long Form Video / Single
Annual ID:
OS25_BE042M
Award:
2025 Branded Entertainment Merit Award
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Long Form Video / Single
Annual ID:
OS25_BE043M
Award:
2025 Branded Entertainment Merit Award
Agency:
Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop + ALT VFX
Client:
Meat & Livestock Australia
Title:
The Comments Section
Category:
Long Form Video / Single
Annual ID:
OS25_BE044M
Award:
2025 Branded Entertainment Merit Award
Agency:
CANADA
Client:
ICEX / Audiovisual from Spain
Title:
The Cause of The Accident That Started The Fire
Category:
Long Form Video / Single
Annual ID:
OS25_BE045M
