The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
When You’ve Done Enough - Evil’d Enough
Agency: Mother / London + O Positive / Santa Monica + EssenceMediacom + Uber Eats / London
Client: Uber/Uber Eats Category: Casting / Actor
Most Likely To
Agency: Ogilvy Canada / Toronto + Unilver + Smuggler @ Soft Citizen
Client: Dove Category: Casting / Real People
Pass It On - European Elections 2024
Agency: &Co. / NoA / Copenhagen
Client: European Parliament Category: Casting / Real People
Museum Worthy
Agency: BBDO / New York + Company3 + Cutters + O Positive
Client: AICP Category: Casting / Actor
Squad Up
Agency: Uncommon Creative Studio / London + Supercell
Client: Supercell Category: Casting / Celebrity / Influencer
Warren
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple Category: Casting / Actor
Find Your Friends
Agency: Somesuch / Los Angeles + Apple Marcom
Client: Apple Category: Casting / Real People
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Casting / Real People
A Life in Sound
Agency: Uncommon Creative Studio / London + SiriusXM / New York
Client: SiriusXM Category: Casting / Actor
SleepBound
Agency: Dentsu Creative Taiwan / Taipei + DJ FILM PRODUCTION / Taipei
Client: HeySong - Wincafe Category: Casting / Actor
Pudding
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple Category: Casting / Actor
The Tale of Mr. Tight Ass
Agency: West BBDO / Los Angeles
Client: Getty PST ART Category: Casting / Actor
Better On a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client: Telstra Category: Casting / Real People
Everything or Nothing
Agency: BigTime Creative Shop / Riyadh
Client: General Entertainment Authority Category: Casting / Real People
Group Therapy
Agency: VML / Paris + GroupM Motion Entertainment / Los Angeles + Wavemaker / Paris + Hartbeat / West Hollywood
Client: Axa Category: Casting / Celebrity / Influencer
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
Mother / London + O Positive / Santa Monica + EssenceMediacom + Uber Eats / London
Client:
Uber/Uber Eats
Title:
When You’ve Done Enough - Evil’d Enough
Category:
Casting / Actor
Annual ID:
OS25_MI008G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
Ogilvy Canada / Toronto + Unilver + Smuggler @ Soft Citizen
Client:
Dove
Title:
Most Likely To
Category:
Casting / Real People
Annual ID:
OS25_MI009G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
&Co. / NoA / Copenhagen
Client:
European Parliament
Title:
Pass It On - European Elections 2024
Category:
Casting / Real People
Annual ID:
OS25_MI010G
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
BBDO / New York + Company3 + Cutters + O Positive
Client:
AICP
Title:
Museum Worthy
Category:
Casting / Actor
Annual ID:
OS25_MI029S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Uncommon Creative Studio / London + Supercell
Client:
Supercell
Title:
Squad Up
Category:
Casting / Celebrity / Influencer
Annual ID:
OS25_MI030S
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Apple + O Positive / Santa Monica + Apple Marcom
Client:
Apple
Title:
Warren
Category:
Casting / Actor
Annual ID:
OS25_MI046B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Somesuch / Los Angeles + Apple Marcom
Client:
Apple
Title:
Find Your Friends
Category:
Casting / Real People
Annual ID:
OS25_MI047B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Casting / Real People
Annual ID:
OS25_MI048B
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + SiriusXM / New York
Client:
SiriusXM
Title:
A Life in Sound
Category:
Casting / Actor
Annual ID:
OS25_MI109M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
HeimatTBWA\ Germany
Client:
HORNBACH Baumarkt AG
Title:
Obey Your Hands.
Category:
Casting / Actor
Annual ID:
OS25_MI110M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Dentsu Creative Taiwan / Taipei + DJ FILM PRODUCTION / Taipei
Client:
HeySong - Wincafe
Title:
SleepBound
Category:
Casting / Actor
Annual ID:
OS25_MI111M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Apple + O Positive / Santa Monica + Apple Marcom
Client:
Apple
Title:
Pudding
Category:
Casting / Actor
Annual ID:
OS25_MI112M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
West BBDO / Los Angeles
Client:
Getty PST ART
Title:
The Tale of Mr. Tight Ass
Category:
Casting / Actor
Annual ID:
OS25_MI113M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client:
Telstra
Title:
Better On a Better Mobile Network
Category:
Casting / Real People
Annual ID:
OS25_MI114M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
BigTime Creative Shop / Riyadh
Client:
General Entertainment Authority
Title:
Everything or Nothing
Category:
Casting / Real People
Annual ID:
OS25_MI115M