The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd. Category: Creative Use of Data
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd. Category: Creative Use of Data
Daisy vs Scammers
Agency: VCCP / London + faith / London + Girl&Bear
Client: Virgin Media O2 Category: Creative Use of Data
Pinterest Predicts
Agency: Pinterest House of Creative + Mojo Supermarket / New York + Ways & Means / Los Angeles + Copenhagen Visual / Copenhagen
Client: Pinterest Category: Creative Use of Data
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard Category: Creative Use of Data
The Missing PortrAIts
Agency: Ampfy / Sao Paulo + A9 Sound / Sao Paulo + Piloto / Sao Paulo + Fiteiro / Sao Paulo
Client: Piracanjuba Category: Creative Use of Data
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Creative Use of Data
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Creative Use of Data
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd. Category: Creative Use of Data
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Creative Use of Data
High AI
Agency: Publicis / Toronto + The Pub Productions / Toronto
Client: Tilray/Riff Category: Creative Use of Data
Google — Year in Search 2024
Agency: Google / Mountain View
Client: Google Category: Creative Use of Data
Award:
2025 Interactive, Online & Mobile Gold Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Creative Use of Data
Annual ID:
OS25_IN002G
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich + L&C / New York
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Creative Use of Data
Annual ID:
OS25_IN014S
Award:
2025 Health & Wellness Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich + L&C / New York
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Creative Use of Data
Annual ID:
OS25_HW010S
Award:
2025 Creative Use of Technology Silver Pencil
Agency:
VCCP / London + faith / London + Girl&Bear
Client:
Virgin Media O2
Title:
Daisy vs Scammers
Category:
Creative Use of Data
Annual ID:
OS25_CT009S
Award:
2025 Brand-Side / In-House Silver Pencil
Agency:
Pinterest House of Creative + Mojo Supermarket / New York + Ways & Means / Los Angeles + Copenhagen Visual / Copenhagen
Client:
Pinterest
Title:
Pinterest Predicts
Category:
Creative Use of Data
Annual ID:
OS25_BS008S
Award:
2025 Creative Use of Technology Bronze Pencil
Agency:
McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client:
Mastercard
Title:
Room for Everyone
Category:
Creative Use of Data
Annual ID:
OS25_CT016B
Award:
2025 Creative Use of AI Bronze Pencil
Agency:
Ampfy / Sao Paulo + A9 Sound / Sao Paulo + Piloto / Sao Paulo + Fiteiro / Sao Paulo
Client:
Piracanjuba
Title:
The Missing PortrAIts
Category:
Creative Use of Data
Annual ID:
OS25_AI005B
Award:
2025 Creative Use of AI Bronze Pencil
Agency:
GUT / Miami
Client:
NotCo
Title:
NotTurtle
Category:
Creative Use of Data
Annual ID:
OS25_AI006B
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Creative Use of Data
Annual ID:
OS25_IN051M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Leo Germany / Frankfurt am Main
Client:
Samsung
Title:
Galaxy Time
Category:
Creative Use of Data
Annual ID:
OS25_IN052M
Award:
2025 Creative Use of Technology Merit Award
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Creative Use of Data
Annual ID:
OS25_CT029M
Award:
2025 Creative Use of Technology Merit Award
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Creative Use of Data
Annual ID:
OS25_CT030M
Award:
2025 Creative Use of Technology Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + L&C / New York
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Creative Use of Data
Annual ID:
OS25_CT031M
Award:
2025 Creative Use of AI Merit Award
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Creative Use of Data
Annual ID:
OS25_AI013M
Award:
2025 Creative Use of AI Merit Award
Agency:
Publicis / Toronto + The Pub Productions / Toronto
Client:
Tilray/Riff
Title:
High AI
Category:
Creative Use of Data
Annual ID:
OS25_AI014M