The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Campaign that made Brazil Listen
Agency: Live The Agency / São Paulo + Play 9 / Rio de Janeiro + Audible / São Paulo + Giusti / São Paulo
Client: Audible Category: Branded Content
Fast Food Financing
Agency: It's Advertising Time. / Richmond + Chili's Grill & Bar / Dallas, TX + Edelman / Chicago + m ss ng p eces / New York
Client: Chili's Grill & Bar Category: Experiential / Immersive / Events
If You Can Take It, It's Yours
Agency: Howatson+Company + Selleys + IPG Mediabrands / Sydney + Scoundrel / Sydney
Client: Selleys - Dulux Group Category: Experiential / Immersive / Events
No Lineup Festival
Agency: Atenas.ag / Sao Paulo + LePub Brazil / Sao Paulo + Lema / Sao Paulo + Dentsu Brazil / Sao Paulo
Client: Heineken Category: Experiential / Immersive / Events
Karangahape Returns
Agency: Motion Sickness / Auckland + Karangahape Business Association
Client: Karaghape Business Association Category: Experiential / Immersive / Events
Tiffany Wonder
Agency: L&C / New York + Commission Studio / London
Client: Tiffany & Co. Category: Experiential / Immersive / Events
Air Raid Alarm Clock
Agency: Officer & Gentleman / Madrid + Arriba! / Kharkiv
Client: Razom for Ukraine Category: Experiential / Immersive / Events
The Air Pollution Jersey
Agency: FLASH BOMBER / Bangkok + Cine House / Bangkok
Client: Lamphun Warriors F.C. and Northern Thailand Breathe Council Category: Experiential / Immersive / Events
An (anonymous) logo
Agency: (anónimo) / Ciudad de México + (anónimo) / Bogota
Client: (anónimo) Category: Brand Identity
SNBC Iconic Brand Family
Agency: Zulu Alpha Kilo / Vancouver + Destination BC / Vancouver
Client: Destination BC Category: Brand Identity
NY Needs Organ Donors
Agency: DeVito/Verdi / New York + LiveOnNY / New York
Client: LiveOnNY Category: Creative Effectiveness
Kentucky Fried Comeback
Agency: Highdive + KFC + 1986 Studios + RESET
Client: KFC Category: Creative Effectiveness
POKER FACE
Agency: ISLA / Mexico City + PEPSICO MEXICO FOODS / Mexico City + ISLA / Buenos Aires + Primo Content / Mexico City
Client: PepsiCo Mexico Foods Category: Creative Effectiveness
Tin Can Brand Launch
Agency: Foul Mouth Creative / Seattle + Offbeat Films / Seattle
Client: Tin Can Category: Creative Effectiveness
Drawn to D&AD
Agency: Jones Knowles Ritchie / London + Studio DRAMA / London
Client: D&AD Category: Design
Developed Through Time
Agency: Zulu Alpha Kilo / Toronto + Henry of Pelham
Client: Henry of Pelham Category: Design
If You Can Take It, It's Yours
Agency: Howatson+Company + Selleys + IPG Mediabrands / Sydney + Scoundrel / Sydney
Client: Selleys - Dulux Group Category: Direct Marketing
The Māori Roll Call
Agency: Motion Sickness / Auckland + Whānau Ora + Liquid Studios + Loupe
Client: Whānau Ora Category: Direct Marketing
Karangahape Returns
Agency: Motion Sickness / Auckland + Karangahape Business Association
Client: Karaghape Business Association Category: Direct Marketing
Villains
Agency: Bear Meets Eagle On Fire / Sydney + Telstra / Sydney + ARC / Sydney + Smuggler / London
Client: Telstra Category: Film & Video
ANYTHING FOR CHEETOS
Agency: ISLA / Mexico City + ISLA / Buenos Aires + PEPSICO MEXICO FOODS / Mexico City + Primo Content / Mexico City
Client: PEPSICO MEXICO FOODS Category: Film & Video
Heartpack: Fortnite's First Mechanical Heart Quest
Agency: Murder Hornet / Atlanta + Enduring Hearts / Atlanta
Client: Enduring Hearts Category: Health & Wellness / Pharma
So Clean You Can Kiss It
Agency: JOAN Creative / Berlin + Bidetlity / Berlin
Client: Bidetlity Category: Health & Wellness / Pharma
Many Trick Pony
Agency: Mischief @ No Fixed Address / Brooklyn + e.l.f. + Untold Studios + Hungry Man
Client: e.l.f. Category: Social Media & Creator Content
The T.O You Don't Know
Agency: Berners Bowie Lee / Toronto
Client: Museum of Toronto Category: Print & Out of Home
The Art of Undoing
Agency: Muma Malaysia / Petaling Jaya + Czip Lee / Kuala Lumpur
Client: Tombow MONO Zero Category: Print & Out of Home
Futures
Agency: Supermassive / Sydney + Musicians Making A Difference / Sydney
Client: Musicians Making A Difference Category: Radio, Audio & Podcasts
Double Speed
Agency: Bandits & Friends / New York + duotone audio post / New York, NY
Client: Rinse Category: Radio, Audio & Podcasts
Original Forever
Agency: Johannes Leonardo / New York + adidas UK + ProdCo
Client: adidas Originals Category: Integrated / Omnichannel Campaign
The Māori Roll Call
Agency: Motion Sickness / Auckland + Whānau Ora + Liquid Studios + Loupe
Client: Whānau Ora Category: Campaigns for Good
Desi Oon
Agency: Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client: Centre for Pastoralism Category: Campaigns for Good
Air Raid Alarm Clock
Agency: Officer & Gentleman / Madrid + Arriba! / Kharkiv
Client: Razom for Ukraine Category: Campaigns for Good
Birds Never Forget To Fly
Agency: Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client: PSP Category: Campaigns for Good
Line 'Em Up
Agency: JOAN Creative / New York + WNBA / New York
Client: WNBA Category: Campaigns for Good
Heartpack: Fortnite's First Mechanical Heart Quest
Agency: Murder Hornet / Atlanta + Enduring Hearts / Atlanta
Client: Enduring Hearts Category: Campaigns for Good
Don't Eat Lava
Agency: Erich & Kallman / San Francisco
Client: Reese's Category: Craft / Use of Humor
So Clean You Can Kiss It
Agency: JOAN Creative / Berlin + Bidetlity / Berlin
Client: Bidetlity Category: Craft / Use of Humor
Sorry, Manners
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Craft / Art Direction
Developed Through Time
Agency: Zulu Alpha Kilo / Toronto + Henry of Pelham
Client: Henry of Pelham Category: Craft / Art Direction
The T.O You Don't Know
Agency: Berners Bowie Lee / Toronto
Client: The Museum of Toronto Category: Craft / Writing
Heinz Love Letters
Agency: Jones Knowles Ritchie / London + Studio DRAMA / London
Client: Heinz Category: Craft / Typography
Eco-illogical
Agency: Darwin & Verne / Madrid + AcentoenlaCé / Madrid
Client: SEO/BirdLife Category: Craft / Animation / Motion Design
Drawn to D&AD
Agency: Jones Knowles Ritchie / London + Studio DRAMA / London
Client: D&AD Category: Craft / Animation / Motion Design
Award:
2026 The Indies Merit Award
Agency:
Live The Agency / São Paulo + Play 9 / Rio de Janeiro + Audible / São Paulo + Giusti / São Paulo
Client:
Audible
Title:
The Campaign that made Brazil Listen
Category:
Branded Content
Annual ID:
OS26_ID062M
Award:
2026 The Indies Merit Award
Agency:
UltraSuperNew / Tokyo
Client:
SKYN
Title:
SKYN Soft Pulse
Category:
Branded Content
Annual ID:
OS26_ID063M
Award:
2026 The Indies Merit Award
Agency:
It's Advertising Time. / Richmond + Chili's Grill & Bar / Dallas, TX + Edelman / Chicago + m ss ng p eces / New York
Client:
Chili's Grill & Bar
Title:
Fast Food Financing
Category:
Experiential / Immersive / Events
Annual ID:
OS26_ID064M
Award:
2026 The Indies Merit Award
Agency:
Howatson+Company + Selleys + IPG Mediabrands / Sydney + Scoundrel / Sydney
Client:
Selleys - Dulux Group
Title:
If You Can Take It, It's Yours
Category:
Experiential / Immersive / Events
Annual ID:
OS26_ID065M
Award:
2026 The Indies Merit Award
Agency:
Atenas.ag / Sao Paulo + LePub Brazil / Sao Paulo + Lema / Sao Paulo + Dentsu Brazil / Sao Paulo
Client:
Heineken
Title:
No Lineup Festival
Category:
Experiential / Immersive / Events
Annual ID:
OS26_ID066M
Award:
2026 The Indies Merit Award
Agency:
Motion Sickness / Auckland + Karangahape Business Association
Client:
Karaghape Business Association
Title:
Karangahape Returns
Category:
Experiential / Immersive / Events
Annual ID:
OS26_ID067M
Award:
2026 The Indies Merit Award
Agency:
L&C / New York + Commission Studio / London
Client:
Tiffany & Co.
Title:
Tiffany Wonder
Category:
Experiential / Immersive / Events
Annual ID:
OS26_ID068M
Award:
2026 The Indies Merit Award
Agency:
Officer & Gentleman / Madrid + Arriba! / Kharkiv
Client:
Razom for Ukraine
Title:
Air Raid Alarm Clock
Category:
Experiential / Immersive / Events
Annual ID:
OS26_ID069M
Award:
2026 The Indies Merit Award
Agency:
FLASH BOMBER / Bangkok + Cine House / Bangkok
Client:
Lamphun Warriors F.C. and Northern Thailand Breathe Council
Title:
The Air Pollution Jersey
Category:
Experiential / Immersive / Events
Annual ID:
OS26_ID070M
Award:
2026 The Indies Merit Award
Agency:
(anónimo) / Ciudad de México + (anónimo) / Bogota
Client:
(anónimo)
Title:
An (anonymous) logo
Category:
Brand Identity
Annual ID:
OS26_ID071M
Award:
2026 The Indies Merit Award
Agency:
Zulu Alpha Kilo / Vancouver + Destination BC / Vancouver
Client:
Destination BC
Title:
SNBC Iconic Brand Family
Category:
Brand Identity
Annual ID:
OS26_ID072M
Award:
2026 The Indies Merit Award
Agency:
DeVito/Verdi / New York + LiveOnNY / New York
Client:
LiveOnNY
Title:
NY Needs Organ Donors
Category:
Creative Effectiveness
Annual ID:
OS26_ID073M
Award:
2026 The Indies Merit Award
Agency:
Highdive + KFC + 1986 Studios + RESET
Client:
KFC
Title:
Kentucky Fried Comeback
Category:
Creative Effectiveness
Annual ID:
OS26_ID074M
Award:
2026 The Indies Merit Award
Agency:
ISLA / Mexico City + PEPSICO MEXICO FOODS / Mexico City + ISLA / Buenos Aires + Primo Content / Mexico City
Client:
PepsiCo Mexico Foods
Title:
POKER FACE
Category:
Creative Effectiveness
Annual ID:
OS26_ID075M
Award:
2026 The Indies Merit Award
Agency:
Foul Mouth Creative / Seattle + Offbeat Films / Seattle
Client:
Tin Can
Title:
Tin Can Brand Launch
Category:
Creative Effectiveness
Annual ID:
OS26_ID076M
Award:
2026 The Indies Merit Award
Agency:
WorkInProgress / Boulder
Client:
Domino's
Title:
Domino's Global Brand Refresh
Category:
Design
Annual ID:
OS26_ID077M
Award:
2026 The Indies Merit Award
Agency:
COLLINS / New York
Client:
Muse Group
Title:
Muse
Category:
Design
Annual ID:
OS26_ID078M
Award:
2026 The Indies Merit Award
Agency:
Jones Knowles Ritchie / London + Studio DRAMA / London
Client:
D&AD
Title:
Drawn to D&AD
Category:
Design
Annual ID:
OS26_ID079M
Award:
2026 The Indies Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Henry of Pelham
Client:
Henry of Pelham
Title:
Developed Through Time
Category:
Design
Annual ID:
OS26_ID080M
Award:
2026 The Indies Merit Award
Agency:
Courage Inc. / Toronto + Skip / Toronto
Client:
SKIP
Title:
Spell Codes
Category:
Direct Marketing
Annual ID:
OS26_ID081M
Award:
2026 The Indies Merit Award
Agency:
Howatson+Company + Selleys + IPG Mediabrands / Sydney + Scoundrel / Sydney
Client:
Selleys - Dulux Group
Title:
If You Can Take It, It's Yours
Category:
Direct Marketing
Annual ID:
OS26_ID082M
Award:
2026 The Indies Merit Award
Agency:
Motion Sickness / Auckland + Whānau Ora + Liquid Studios + Loupe
Client:
Whānau Ora
Title:
The Māori Roll Call
Category:
Direct Marketing
Annual ID:
OS26_ID083M
Award:
2026 The Indies Merit Award
Agency:
Motion Sickness / Auckland + Karangahape Business Association
Client:
Karaghape Business Association
Title:
Karangahape Returns
Category:
Direct Marketing
Annual ID:
OS26_ID084M
Award:
2026 The Indies Merit Award
Agency:
No Fixed Address
Client:
Maple Leaf Foods
Title:
Look for the Leaf
Category:
Direct Marketing
Annual ID:
OS26_ID085M
Award:
2026 The Indies Merit Award
Agency:
Bear Meets Eagle On Fire / Sydney + Telstra / Sydney + ARC / Sydney + Smuggler / London
Client:
Telstra
Title:
Villains
Category:
Film & Video
Annual ID:
OS26_ID086M
Award:
2026 The Indies Merit Award
Agency:
You're the Goods / New York
Client:
Papaya
Title:
Swing
Category:
Film & Video
Annual ID:
OS26_ID087M
Award:
2026 The Indies Merit Award
Agency:
ISLA / Mexico City + ISLA / Buenos Aires + PEPSICO MEXICO FOODS / Mexico City + Primo Content / Mexico City
Client:
PEPSICO MEXICO FOODS
Title:
ANYTHING FOR CHEETOS
Category:
Film & Video
Annual ID:
OS26_ID088M
Award:
2026 The Indies Merit Award
Agency:
Murder Hornet / Atlanta + Enduring Hearts / Atlanta
Client:
Enduring Hearts
Title:
Heartpack: Fortnite's First Mechanical Heart Quest
Category:
Health & Wellness / Pharma
Annual ID:
OS26_ID089M
Award:
2026 The Indies Merit Award
Agency:
JOAN Creative / Berlin + Bidetlity / Berlin
Client:
Bidetlity
Title:
So Clean You Can Kiss It
Category:
Health & Wellness / Pharma
Annual ID:
OS26_ID090M
Award:
2026 The Indies Merit Award
Agency:
Mischief @ No Fixed Address / Brooklyn + e.l.f. + Untold Studios + Hungry Man
Client:
e.l.f.
Title:
Many Trick Pony
Category:
Social Media & Creator Content
Annual ID:
OS26_ID091M
Award:
2026 The Indies Merit Award
Agency:
Berners Bowie Lee / Toronto
Client:
Museum of Toronto
Title:
The T.O You Don't Know
Category:
Print & Out of Home
Annual ID:
OS26_ID092M
Award:
2026 The Indies Merit Award
Agency:
Muma Malaysia / Petaling Jaya + Czip Lee / Kuala Lumpur
Client:
Tombow MONO Zero
Title:
The Art of Undoing
Category:
Print & Out of Home
Annual ID:
OS26_ID093M
Award:
2026 The Indies Merit Award
Agency:
2045 / Melbourne
Client:
Mitchell & Ness
Title:
Emotional Baggage
Category:
Public Relations
Annual ID:
OS26_ID094M
Award:
2026 The Indies Merit Award
Agency:
Supermassive / Sydney + Musicians Making A Difference / Sydney
Client:
Musicians Making A Difference
Title:
Futures
Category:
Radio, Audio & Podcasts
Annual ID:
OS26_ID095M
Award:
2026 The Indies Merit Award
Agency:
Bandits & Friends / New York + duotone audio post / New York, NY
Client:
Rinse
Title:
Double Speed
Category:
Radio, Audio & Podcasts
Annual ID:
OS26_ID096M
Award:
2026 The Indies Merit Award
Agency:
Johannes Leonardo / New York + adidas UK + ProdCo
Client:
adidas Originals
Title:
Original Forever
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_ID097M
Award:
2026 The Indies Merit Award
Agency:
Motion Sickness / Auckland + Whānau Ora + Liquid Studios + Loupe
Client:
Whānau Ora
Title:
The Māori Roll Call
Category:
Campaigns for Good
Annual ID:
OS26_ID098M
Award:
2026 The Indies Merit Award
Agency:
Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client:
Centre for Pastoralism
Title:
Desi Oon
Category:
Campaigns for Good
Annual ID:
OS26_ID099M
Award:
2026 The Indies Merit Award
Agency:
Officer & Gentleman / Madrid + Arriba! / Kharkiv
Client:
Razom for Ukraine
Title:
Air Raid Alarm Clock
Category:
Campaigns for Good
Annual ID:
OS26_ID100M
Award:
2026 The Indies Merit Award
Agency:
Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client:
PSP
Title:
Birds Never Forget To Fly
Category:
Campaigns for Good
Annual ID:
OS26_ID101M
Award:
2026 The Indies Merit Award
Agency:
JOAN Creative / New York + WNBA / New York
Client:
WNBA
Title:
Line 'Em Up
Category:
Campaigns for Good
Annual ID:
OS26_ID102M
Award:
2026 The Indies Merit Award
Agency:
Murder Hornet / Atlanta + Enduring Hearts / Atlanta
Client:
Enduring Hearts
Title:
Heartpack: Fortnite's First Mechanical Heart Quest
Category:
Campaigns for Good
Annual ID:
OS26_ID103M
Award:
2026 The Indies Merit Award
Agency:
Erich & Kallman / San Francisco
Client:
Reese's
Title:
Don't Eat Lava
Category:
Craft / Use of Humor
Annual ID:
OS26_ID104M
Award:
2026 The Indies Merit Award
Agency:
JOAN Creative / Berlin + Bidetlity / Berlin
Client:
Bidetlity
Title:
So Clean You Can Kiss It
Category:
Craft / Use of Humor
Annual ID:
OS26_ID105M
Award:
2026 The Indies Merit Award
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Sorry, Manners
Category:
Craft / Art Direction
Annual ID:
OS26_ID106M
Award:
2026 The Indies Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Henry of Pelham
Client:
Henry of Pelham
Title:
Developed Through Time
Category:
Craft / Art Direction
Annual ID:
OS26_ID107M
Award:
2026 The Indies Merit Award
Agency:
Berners Bowie Lee / Toronto
Client:
The Museum of Toronto
Title:
The T.O You Don't Know
Category:
Craft / Writing
Annual ID:
OS26_ID108M
Award:
2026 The Indies Merit Award
Agency:
Jones Knowles Ritchie / London + Studio DRAMA / London
Client:
Heinz
Title:
Heinz Love Letters
Category:
Craft / Typography
Annual ID:
OS26_ID109M
Award:
2026 The Indies Merit Award
Agency:
Darwin & Verne / Madrid + AcentoenlaCé / Madrid
Client:
SEO/BirdLife
Title:
Eco-illogical
Category:
Craft / Animation / Motion Design
Annual ID:
OS26_ID110M
Award:
2026 The Indies Merit Award
Agency:
Jones Knowles Ritchie / London + Studio DRAMA / London
Client:
D&AD
Title:
Drawn to D&AD
Category:
Craft / Animation / Motion Design
Annual ID:
OS26_ID111M
